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市场调查报告书
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大幅面显示器：市场占有率分析、产业趋势与成长预测（2024-2029）

Large Format Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2024 年大幅面显示器市场规模为 164.8 亿美元，预计 2029 年将达到 226.3 亿美元，在预测期内（2024-2029 年）复合年增长率为 6.54%。

大幅面显示器市场

过去几年，大尺寸显示器市场见证了许多重大技术进步，包括直视式精细像素 LED 显示技术和窄边框 LCD。以前笨重且占用空间的显示器已发展为无边框且纤薄的显示器。与传统显示器相比，当今各种应用中使用的显示设备具有更高的对比度、更高的解析度且功耗更低。

主要亮点

  • 随着数位连接的采用和显示技术的最新进展，预计公共资讯显示器（PID）将快速普及。数位显示器不断增加的面板尺寸和可承受性正在鼓励新参与企业推出独特的产品，推动数位萤幕的快速普及。在多个国家，广告看板被基于 LED 的数位电子看板取代正在推动大尺寸LED 显示产品的成长。
  • 网路广告日益复杂，加上广告拦截器、行销和广告的溢价，导致企业寻找替代解决方案来展示其广告和讯息。此因素为户外大幅面显示领域创造了利润丰厚的机会，并可能在预测期内提高普及。
  • 显示技术的进步已将触控萤幕技术融入大尺寸显示器中，以改善使用者体验。这些触控萤幕显示器的典型应用包括公司会议室、控制室、零售店和教育机构。市场上的主要供应商都在提供触控萤幕显示器，以满足消费者日益增长的需求。
  • 传统的室内电视墙（有时称为显示墙）通常具有以矩形形状排列的多个显示器，以创建适当的墙壁尺寸和外观。目前的格式在过去十年中一直是主流，而解决方案价格具有竞争力且有效。此方法是利用薄边框液晶显示器 (LCD)。
  • 数位指示牌中越来越多地使用大尺寸显示器为研究市场带来了巨大的机会。随着互动性成为新数位指示牌网路部署的核心，该技术可能会从单点触控显示器发展到多点触控萤幕，并最终发展到多用户、多点触控、超高清/4K 显示器。
  • 然而，在 COVID-19 大流行期间，参与者专注于基于互动式大尺寸显示器的非接触式技术的创新。使用显示表面附近所有物体和人的悬停和电容图像与大尺寸显示器互动是一种直观的新互动方式。

大幅显示器 (LFD) 市场趋势

商业领域占据主要市场占有率

  • 主要是因为越来越多的企业在商场和零售店安装各种尺寸的大萤幕，增加品牌活跃度和广告宣传。
  • 此外，许多供应商提供的商务用显示器还提供诸如纵向模式操作、附加输入端口、耐环境性、延长保固期、全天运行能力以及与消费性显示器相比更高的亮度等功能，并提供其他功能和服务。
  • LFD 被设计为一种可靠的资产，经过专门优化并适合用途，在不影响商务用领域品质的情况下提供完美的性能。截至2022年1月31日，沃尔玛美国在美国拥有4,742家门市。沃尔玛（以前称为沃尔玛商店）是世界上最着名和最有价值的品牌之一。电视墙技术在大街上越来越受欢迎，对于不断发展的广告来说，它正在成为越来越有吸引力和有用的工具。客户的观点是，数位显示器可以改变他们购买的商品，因为资讯在购买点附近显示，从而推动了商业领域对大尺寸显示器的需求。Masu。
  • 此外，预计在预测期内，用于建立平滑电视墙的精细像素 LED 显示器在商业领域的需求也将很高。此外，随着客户对电视墙优势的认识不断提高，预计全球范围内的需求将显着增加。

北美实现显着成长

  • 由于广泛的研发活动导致大尺寸显示器的全面采用以及该地区重要参与者的存在，预计北美地区在预测期内将出现强劲增长。
  • 推动该区域市场成长的主要因素是户外广告的增加。根据美国IAB统计，近年来美国网路广告收入成长了35.4%。这包括户外数位化，包括街道设施、交通广告、地方媒体、广告看板等。由于产业前景如此乐观，预计该地区的大幅面显示器市场将在预测期内稳定成长。
  • 透过策略伙伴关係，生态系统参与者密切合作进行研究，将新技术推向市场。这一因素可能会在预测期内推动对大尺寸显示器的需求。
  • 电视墙为所有影像提供高品质的像素密度和均匀的亮度。因此，商业、工业和基础设施应用越来越多地转向电视墙。预计从长远来看，它将变得更普及。例如，2022 年 10 月，位于纽约旅游圣地时代广场的万豪侯爵酒店在整个酒店大楼内安装了全球最大的 LED电视墙。
  • 饭店隶属于 Host Hotels and Resorts，在维修的大厅安装了两块 50 英尺宽、8 英尺高的 1.8 毫米细间距 LED电视墙。据 LG 称，DVLED 显示器以其令人惊嘆的因素和应用弹性在多面板安装中占据主导地位，推动了北美地区对电视墙的需求。
  • 在北美，三星和 LG 等主要企业正在使用广告看板进行广告宣传。因此，技术利用率的增加预计将推动预测期内的市场研究。

大幅面显示器 (LFD) 产业概览

由于有许多向国内和国际市场供应产品的大大小小的厂商，大幅面显示器市场竞争非常激烈。主要企业正在采取产品创新、併购、联盟和合作伙伴关係等策略来扩大其地理覆盖范围并获得竞争优势。该市场的主要企业包括三星电子、LG 电子、NEC、Sharp Corporation、Barco NV、Panasonic和优派公司。

2022 年 7 月，三星与亚洲娱乐公司 CJ ENM 合作创建了新的虚拟製作场景。它是世界上最大的拥有 micro-LED 技术、墙壁系统和即时连接摄影机的工厂之一。 CJ ENM Studio 是自订设计的椭圆形，直径 20 米，高 7 米，采用三星微型 LED 技术。 The Wall 的规格可根据内容创作者和空间要求进行定制，包括用于屋顶安装的凸面或凹面设计。

2022 年 3 月，三星电子与泰国最重要的房地产开发计划The Forestias by MQDC 合作。三星为位于曼谷计划核心的森林馆提供了其尖端显示技术“The Wall”，以展示最身临其境的电影体验。 The Wall 是世界上第一个模组化 MicroLED 技术，可提供令人难以置信的清晰度，且不受尺寸、解析度或形状限制。这项创新将在森林馆打造一个360度的剧场，让观众享受独一无二的影像体验。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • COVID-19 对大尺寸显示器市场的影响

第五章市场动态

  • 市场驱动因素
    • LED显示器的创新不断加强
    • 数位电子看板应用的增加
  • 市场挑战
    • 网路广告增加

第六章市场区隔

  • 按显示类型
    • 电视墙
    • 独立的
  • 按用途
    • 室内的
    • 户外
  • 按最终用户
    • 商业的
    • 基础设施
    • 设施
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他地区（拉丁美洲、中东和非洲）

第七章 竞争形势

  • 公司简介
    • Panasonic Corporation
    • Barco NV
    • LG Electronics
    • Samsung Electronics Co., Ltd
    • NEC Corporation
    • Sharp Corporation
    • ViewSonic Corporation
    • Prysm Inc.
    • Sahara Presentation Systems PLC（Boxlight Corporation）
    • STERIS PLC
    • SigmaSense

第八章投资分析

第9章市场的未来

简介目录
Product Code: 67172

The Large Format Display Market size is estimated at USD 16.48 billion in 2024, and is expected to reach USD 22.63 billion by 2029, growing at a CAGR of 6.54% during the forecast period (2024-2029).

Large Format Display - Market

The large display market has witnessed many significant technological advancements in the past few years, such as direct-view fine-pixel LED display technology and narrow-bezel LCDs. The previously used bulky and space-consuming displays have evolved into bezel-less and slim displays. The display devices currently used for various purposes have improved contrast ratio and high resolution and consume less power than traditional displays.

Key Highlights

  • The adoption of digital connectivity and recent advancements in display technologies are expected to drive the rapid adoption of public information displays (PID). The increasing panel size and affordable price of digital displays are a few significant factors resulting in the entry of several new players that find unique product implementations, helping digital screen adoption rapidly. The replacement of billboards with digital signage that comprises LEDs in several countries has aided the growth of the large format LED display products.
  • With increasing complexity around online advertising and the premium pricing charged for ad blockers, marketing, and advertising, companies are looking for alternative solutions that may enable them to display their advertisements or messages. This factor presents the outdoor large-format display segment with a lucrative opportunity, which may boost its adoption over the forecast period.
  • The technological advancements in display technology have led to the incorporation of touchscreen technology into large format displays that can offer enhanced user experience. The significant applications of these touchscreen displays are in corporate meetings, control rooms, retail stores, and educational institutes. Major vendors in the market are offering touchscreen displays to cater to the rising demand from consumers.
  • The traditional indoor video wall sometimes referred to as a display wall, is generally comprised of multiple displays arranged in a rectangular array to create appropriate wall size and aspect. The current format appears to have prevailed for the last decade, and the solution is price-competitive and effective. The approach is to leverage thin bezel liquid crystal displays (LCDs).
  • The rising applications of large format displays in digital signage create significant opportunities for the studied market. As interactivity becomes more central to new digital signage network deployments, the technology will likely evolve from single-touch displays to multi-touch screens before ultimately transitioning into multi-user, multi-touch, and ultra-HD/4K displays.
  • However, during the COVID-19 pandemic, players focused on innovation based on touchless technologies for interactive large-format displays. Large display interaction using hover and capacitive imaging of all objects and people near the display surface is an intuitive new way to interact.

Large Format Display (LFD) Market Trends

Commercial Segment to Hold Significant Market Share

  • The commercial segment is expected to witness significant growth during the forecast period, primarily owing to the increased brand activity and advertisements of offers by various organizations increasingly deploying large screens of different sizes in shopping malls and retail stores.
  • Moreover, compared to consumer displays, commercial displays from many vendors are offered additional features and services such as portrait mode operation, other input ports, environment resistance, extended warranty, ability to operate all day, and higher brightness.
  • LFDs are designed to be a reliable asset, specially optimized to perform perfectly, fit for purpose, and without compromising quality in the commercial segment. Walmart United States had 4,742 stores throughout the United States as of January 31, 2022. Walmart, formerly known as Wal-Mart Stores, Inc., is one of the world's most well-known and valuable brands. Growing in popularity across the high street, video wall technology is an increasingly engaging and beneficial tool for commercials as it continues to evolve. The customer's viewpoint is that digital displays can change what they buy because of the information displayed close to the point of purchase, thus driving the demand for large format displays in the commercial segment.
  • Furthermore, the fine-pixel LED displays used to construct smooth video walls are also expected to experience high demand from the commercial sector during the forecast period. Also, the increasing awareness of the benefits of video walls among customers is expected to increase their demand across the globe drastically.

North America to Witness Significant Growth

  • The North American region is expected to witness significant growth over the forecast period due to some essential players in the region, coupled with the extensive R&D activities resulting in the full-scale adoption of the large format displays in the area.
  • The primary factor driving the growth of this regional market is rising outdoor advertisements. According to IAB (U.S.), online advertising revenue in the United States has grown 35.4 percent in recent years. It includes digital out-of-home and comprises street furniture, transit advertising, place-based media, and billboards. With such a positive outlook from the industry, the large format display market is expected to grow steadily in the region over the forecast period.
  • Through strategic partnerships, the players in the ecosystem are working closely to introduce new technologies into the market studied. This factor will fuel the demand for large-format displays over the forecast period.
  • The video walls offer a high-quality pixel density and uniform brightness for every picture. As a result, the inclination towards the deployment of video walls in applications such as commercial, industrial, and infrastructural has increased significantly. It is expected to gain traction in the long run. For instance, in October 2022, the Marriott Marquis in New York's tourist mecca of Times Square had one of the more enormous LED video walls on the planet lining an entire block of the hotel, and now that building also has two jumbo LED video walls inside, aimed at guests.
  • The hotel owned by Host Hotels and Resorts factored a pair of 50-foot wide, eight-foot-tall 1.8mm fine pitch LED video walls in its renovated lobby, on bulkheads that flank a split-floor walkway. According to LG, a DVLED display would blow away a multi-panel installation in terms of wow factor and usage flexibility, thus driving the demand for videowalls in the North American region.
  • Several prominent players in North America such as Samsung, LG, and many more are launching campaigns that use billboards to promote ad campaigns among the region's people. Thus, this increased technology usage is expected to boost the market studied over the forecast period.

Large Format Display (LFD) Industry Overview

The Large Format Display Market is highly competitive owing to the presence of many small and large players in the market supplying their products in the domestic and international markets, with the major players adopting strategies like product innovation and mergers and acquisitions, collaborations, and partnerships to expand their geographical reach and stay ahead of the competition. Some of the major players in the market are Samsung Electronics Co., Ltd, LG Electronics, NEC Corporation, Sharp Corporation, Barco NV, Panasonic Corporation, ViewSonic Corporation, and many more.

In July 2022, Samsung created a new virtual production set in collaboration with the Asian entertainment company CJ ENM. It is one of the largest in the world, with micro LED technology, a wall system, and real-time connected cameras. The CJ ENM studio has the micro LED technology from Samsung via 'The Wall,' a screen of more than 1,000" with a custom oval design 20 meters in diameter and seven meters high that supports a 30,720 p resolution (32K) x 4,320p (4K). 'The Wall's' specifications are customizable to suit the requirements of content creators and the space, such as installation on the roof with a convex or concave design.

In March 2022, Samsung Electronics partnered with The Forestias by MQDC, Thailand's most significant property development project, combining forest with residences and commercial areas. Samsung supplied its state-of-the-art display technology, The Wall, to The Forest Pavilion, located at the heart of the project in Bangkok, to showcase the most immersive cinematic experience. The Wall is the world's first modular MicroLED technology that delivers incredible definition without size, resolution, or form restrictions. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Large Format Display Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Innovation in LED Display
    • 5.1.2 Increased Applications for Digital Signage
  • 5.2 Market Challenges
    • 5.2.1 Increased Online Advertisement

6 MARKET SEGMENTATION

  • 6.1 By Display Type
    • 6.1.1 Video Wall
    • 6.1.2 Standalone
  • 6.2 By Application
    • 6.2.1 Indoor
    • 6.2.2 Outdoor
  • 6.3 By End User
    • 6.3.1 Commercial
    • 6.3.2 Infrastructural
    • 6.3.3 Institutional
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Rest of the World (Latin America, Middle East and Africa)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Panasonic Corporation
    • 7.1.2 Barco NV
    • 7.1.3 LG Electronics
    • 7.1.4 Samsung Electronics Co., Ltd
    • 7.1.5 NEC Corporation
    • 7.1.6 Sharp Corporation
    • 7.1.7 ViewSonic Corporation
    • 7.1.8 Prysm Inc.
    • 7.1.9 Sahara Presentation Systems PLC (Boxlight Corporation)
    • 7.1.10 STERIS PLC
    • 7.1.11 SigmaSense

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET