查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1440125

群众集资：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Crowdfunding - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 124 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

2024年群众集资市场规模估计为15亿美元，预计2029年将达到31.1亿美元，在预测期（2024-2029年）复合年增长率为15.70%。

众筹市场

主要亮点

  • 群众集资涉及从称为人群的未指定群体筹集大量小额资金。群众集资平台可以充当捐赠者和受益者之间的中介。该中介可以利用大量的行销技巧来影响潜在捐赠者的行为。因此，寻找社群媒体平台等群众集资平台资金筹措的影响因素非常重要。
  • 近年来，对于那些透过传统方法筹集群众集资面临资金筹措的企业家和新兴企业来说，众筹被誉为一个尚未开发的巨大新机会。有专用的群众集资平台来筹集资金来支持Start-Ups生态系统。例如，今年8月，荷兰投资群众集资公司Symbid被位于布加勒斯特的软体公司联合投资平台SeedBlink收购。此次收购扩大了 SeedBlink 的业务范围，扩大了风险合作伙伴在西欧的业务，并在每个阶段做好准备，整合和开发欧洲数位Start-Ups股权投资的基础设施。
  • 根据管理众群众集资工作并追踪统计数据的共和国拥有的入口网站 Arora 计划 的数据，截至今年 5 月底，股权群众集资平台上的Start-Ups已获得超过2.15 亿美元的投资。这比去年的约2 亿美元有所增加。年。去年同一时间。去年，群众集资项目共筹集了 5.02 亿美元。
  • 今年晚些时候，来自世界各地的企业家、发行人和投资者将齐聚 2020 年推出的按需商业教育平台 StartupStarter 主办的第二届年度群众集资众筹週会。股权群众集资週由三项活动组成。为期一天的身临其境型活动，展示美国、加拿大及其他地区最具创新的私募融资公司。包括 Black on the Block (BOTB) 在内的这种完全身临其境型的体验将为希望在股权群众集资。
  • 使用宣传活动作为群众集资平台来增加市场占有率非常重要。一般人群中慢性病盛行率的增加是推动群众集资扩张的主要因素之一。此外，世界各地的许多参与者已经开始投资新兴企业公司和成长型公司。
  • 去年 12 月，总部位于伦敦的教育科技公司 Mind Stone 在一次激动人心的群众集资宣传活动中获得了 170 万美元，超出了其融资目标，成为 Seedrs 平台上最大的教育科技资金筹措宣传活动之一。此外，去年5月，电动自行车开发技术先驱Seizer Motors发起了官方Wefunder宣传活动，以支持电动机车的开发和製造。
  • 该公司现在第一次可以与所有欧洲成员国的潜在投资者建立联繫。可转让证券、贷款或类似有限责任公司股票的金融工具可以用来吸引投资者，透过众包每年最多可以产生5​​00万美元的资金。
  • 全球金融和经济问题为许多国家带来沉重打击，导致各国政府难以应对当地民众的迫切需求。在这种危机情况下，传统的融资来源很难调动，因为流动性缺乏影响到所有参与者，包括政府、企业、家庭和金融机构。
  • 结果，他作为企业家的经历发现很难筹集资金来实现他的目标。透过传统资金筹措管道筹集资金所面临的这些挑战使得群众集资成为企业资金筹措的重要组成部分。 COVID-19 情况极大地加速了群众集资的成长，而这种变化在疫情后的情况下仍在继续。

群众集资市场趋势

基于奖励的群众集资预计将推动市场成长

  • 当公司（通常是新兴企业）透过线上平台寻求预种子资金和种子资金并向投资者提供礼物或「福利」以换取财务贡献时，就会发生基于奖励的众群众集资。预售是个人、计划或公司从银行家筹集资金以换取非货币奖励的交易。这使得组织能够在现有网路上进行互动和构建，并请求使用网路。这种类型的众包通常适合早期企业或专业计划。
  • 此次疫情导致捐款和奖励型群众集资案例增加，旨在支持世界各地受疫情影响的人们。由整个非洲大陆的各种人士（包括公民、商业组织、基金会、慈善机构和信託机构）发起的针对 COVID-19 的基于奖励的群众集资宣传活动数量显着增加。
  • 据 Indiegogo, Inc. 称，硬体和技术的群众集资预计将在日本越来越受欢迎。去年，Indieogo 与大大小小的活动人士合作，帮助创业品牌接触新受众并小批量测试新产品。
  • 根据《富比士日本》报道，日本创业家去年筹集了近 70 亿美元，预计未来几年每年将增至 100 亿美元。
  • 不涉及对公司进行投资或融资的基于奖励的群众集资会带来风险。它很快就开始向支持者对事业和呼吁的支持表示感谢。在许多情况下，销售管道已经转变为将捐赠购买的物品作为礼物退回，并支付礼物作为回报。

欧洲预计将占据重要份额

  • 随着该地区更多政府为群众集资模式製定规则，欧洲群众集资市场的份额和成长可能会增加。据说欧盟国家还计划颁布立法，允许该地区的群众集资网站在全部区域运作。
  • 德国的各种群众集资平台为初学者和经验丰富的投资者提供私人投资机会。德国的众包网站受到最严格的监管并遵循最佳实践。德国群众集资网站提供小型企业和房地产的投资选择，让用户累积财富。
  • 据thecrowdspace.com称，德国有112个专用P2P借贷、股权、债务、捐赠、奖励和迷你债券的平台。德国还有 25 个股票众包网站。这些为私人和合格投资者提供了各种投资机会，重点关注房地产、绿色能源、新兴企业、艺术、小型企业、健康和科学、社会行动、教育或农业。马苏。最低投资金额因平台而异，取决于特定平台的行业或用途。
  • 欧洲群众集资市场近期取得了重大进展。欧洲的技术进步和房地产科技业务的兴起为房地产、银行和其他行业创造了新的群众集资机会。
  • 例如，Heura 今年 4 月的第二次 Equity for Good Rebels群众集资宣传活动在短短 12 小时内筹集了约 422 万美元，巩固了其作为欧洲发展最快的植物基公司的声誉。 Crowdcube宣传活动吸引了来自欧洲各地的 4,500 名投资者加入 Good Rebel 社群。 Good Rebel 社群的使命是加速向蛋白质的转变。
  • 德国已成为群众集资的主要市场，一些外国平台正在积极吸引德国投资者或试图扩大在德国的业务。然而，直到最近，德国对私人群众集资公司的法规环境还可以更好。提供跨境服务的主要障碍之一是缺乏统一的立法。因此，当欧盟众群众集资服务供应商法规（ECSPR）制定时，德国最初似乎需要帮助才能像其他欧盟国家一样轻鬆地实施该法规。因此，2021 年 6 月，德国议会通过了一项法案，制定国家立法，实施欧盟针对群众集资服务供应商的法规。

群众集资产业概述

全球群众集资市场适度整合，少数公司主导市场，而许多其他公司相互竞争。这些公司也进行了大量投资，为客户提供针对特定产业最终用户应用的广泛技术。市场的最新发展包括：

2022 年 10 月，韩国图板游戏製造商 Bad Comet 宣布将为其最新图板游戏发起 Kickstarter宣传活动。

2022 年 4 月，Crowdcube推出了法国网站。 Crowdcube 是英国和整个欧洲的众包证券平台。最近的监管变化将使长期以来活跃在欧洲的 Crowdcube 更容易帮助发行人在欧洲成员国筹集高达 500 万欧元（527 万美元）的资金。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争公司之间敌对的强度
  • 评估新型冠状病毒感染疾病（COVID-19）对市场的影响

第五章市场动态

  • 市场驱动因素
    • 使用社群媒体作为免费促销的来源
    • 增加投资者之间的前瞻性策略行为和社交互动
  • 市场限制因素
    • 耗时的流程和严格的法规遵循

第六章市场区隔

  • 依产品类型
    • 基于奖励的群众集资
    • 股票群众集资
    • 捐赠和其他产品类型
  • 按最终用户使用情况
    • 文化板块
    • 科技
    • 产品
    • 卫生保健
    • 其他最终用户用途
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 中东和非洲
    • 拉丁美洲

第七章 竞争形势

  • 公司简介
    • Kickstarter PBC
    • Indiegogo Inc.
    • GoFundMe Inc.
    • Fundable LLC
    • Crowdcube Limited
    • GoGetFunding
    • Crowdfunder Inc.
    • Alibaba Group Holding Limited
    • Wefunder Inc.
    • Fundly
    • Jingdong Inc.
    • Suning.com Co. Ltd
    • Owners Circle
    • Realcrowd Inc.

第八章投资分析

第9章市场的未来

简介目录
Product Code: 70122

The Crowdfunding Market size is estimated at USD 1.5 billion in 2024, and is expected to reach USD 3.11 billion by 2029, growing at a CAGR of 15.70% during the forecast period (2024-2029).

Crowdfunding - Market

Key Highlights

  • Crowdfunding entails soliciting many small amounts of money from an undefined group known as the crowd. Crowdfunding platforms could be intermediaries between donors and beneficiaries. This intermediary could exploit a plethora of marketing techniques to influence the behavior of the potential donor. Therefore it is essential to look for the influencing factors that are being used on crowdfunding platforms such as social media platforms for raising funds.
  • In recent years, crowdfunding has been acclaimed as an untapped and vast new opportunity for entrepreneurs and startups that face challenges in obtaining funding from traditional methods. There is a dedicated crowdfunding platform for raising funds to support the startup ecosystem. For instance, in August this year, Dutch investment crowdfunding company, Symbid, was bought by SeedBlink, a co-investment platform for software firms situated in Bucharest. By expanding the venture partners' operations in Western Europe, the acquisition will expand SeedBlink's reach as it prepares to consolidate and develop the infrastructure for equity investment in European digital startups at all stages.
  • According to the Arora Project, a Republic-owned portal that curates crowdfunding initiatives and tracks statistics, more than USD 215 million was invested in startups on equity crowdfunding platforms in the current year until the end of May, up from about USD 200 million in the same period last year. Last year, crowdfunding programs raised a total of USD 502 million.
  • Later this year, entrepreneurs, issuers, and investors from around the world will gather in person for the second annual Equity Crowdfunding Week Conference, organized by StartupStarter, an on-demand business education platform that began in 2020. Equity Crowdfunding Week is a three-day immersive event that showcases the most creative firms raising private financing in the United States, Canada, and beyond. With the inclusion of black on the block (BOTB), this fully immersive experience will now focus on offering access and opportunities to the BOTB audience wanting to make a mark in the world of entrepreneurs and equity crowdfunding.
  • Using campaigns as crowdfunding platforms is crucial in expanding the market share. The increased prevalence of chronic illnesses among the general population is one of the primary causes encouraging the expansion of crowdfunding. Furthermore, various players across the globe started investing in startups and growth companies.
  • In December last year, Mind Stone, a London-based edtech firm, received USD 1.7 million in an exciting crowdfunding campaign, exceeding its funding goal and becoming one of the most extensive edtech financing campaigns on the Seedrs platform. Further, in May last year, Zaiser Motors, a technological pioneer in developing the Electrocycle, launched an official Wefunder campaign to support developing and manufacturing of its electric motorbike.
  • Companies can now connect with potential investors across all Europe member states for the first time. To entice investors, they can employ transferrable securities, loans, or financial products that resemble shares of limited liability corporations to generate up to USD 5 million each year through crowdsourcing.
  • The global financial and economic problems have hurt many nations, making it extremely difficult for governments to address the urgent needs of local populations. Traditional sources of finance are challenging to mobilize in this crisis scenario as lack of liquidity impacts all agents, including the government, businesses, families, and financial institutions.
  • As a result, the entrepreneurial experience found itself challenging to raise money to fulfill its goal. Due to these challenges in obtaining finance through conventional fundraising channels, crowdfunding has become a significant factor in business financing. The COVID-19 situation dramatically accelerated the growth of crowdfunding, and the change is continuing in the post-pandemic scenario.

Crowdfunding Market Trends

Reward-Based Crowdfunding is Anticipated to Augment the Growth of the Market

  • Reward-based crowdfunding occurs when a firm (often a start-up) seeks pre-seed and seed money via an online platform and provides investors with a gift or "perk" in exchange for their financial contribution. Pre-sales are transactions in which people, initiatives, or businesses raise funds from bankers in exchange for a non-monetary incentive. It allows organizations to interact and build on an existing network and solicit that can be used. This type of crowdsourcing is typically appropriate for early-stage businesses or specialized projects.
  • The pandemic resulted in increased contributions and reward-based crowdfunding incidents targeted at assisting those impacted by the worldwide pandemic. The number of COVID-19 reward-based crowdfunding campaigns created by various persons (including citizens, commercial organizations, foundations, charities, and trusts) throughout the European continent increased significantly.
  • According to Indiegogo, Inc., hardware and technology crowdfunding is expected to gain popularity in Japan. Last year, Indieogo collaborated with small and large campaigners to assist entrepreneurial brands in reaching new audiences and testing small batches of new goods.
  • According to Forbes Japan, Japanese entrepreneurs raised almost USD 7,000 million last year, expected to rise to USD 10,000 million annually in a few years.
  • Reward-based crowdfunding, which does not include making an investment in or a loan to a company, carries inherent risks. It soon advanced from giving supporters a token of thanks for their support of a cause or an appeal. In many instances, it has transformed into a sales channel where the gift is the product bought with the contribution, thereby giving the gift's price in return.

Europe is Expected to Hold Significant Share

  • The European crowdfunding share of the market and growth is likely to increase as more governments in the area organize rules for the crowdfunding model. The European Union nations are also allegedly going to establish laws to allow crowdfunding sites in the region to operate across other EU regions.
  • Different crowdfunding platforms in Germany give novice and experienced investors access to private investment opportunities. German crowdsourcing sites are among the most well-regulated and adhere to best practices. German crowdfunding websites provide choices for investment in SME and real estate and let users accumulate wealth.
  • In Germany, there are 112 platforms dedicated to P2P lending, equity, debt, donations, rewards, and mini-bonds, according to thecrowdspace.com. Retail and accredited investors can invest through them in several company sectors, including logistics, real estate, green energy, startups, personal loans, art, small and medium-sized enterprises (SMEs), health & science, social causes, education, farming, sport, and maritime. Additionally, Germany has 25 sites for equity crowdsourcing. They provide various investment possibilities for retail and accredited investors, emphasizing real estate, green energy, startups, art, SME, health & science, social causes, education, or farming. The minimum investment amount varies from platform to platform depending on the sector or specific platform objectives.
  • The European crowdfunding market has recently made tremendous strides. Technology advancements and increasing proptech businesses in Europe have created new crowdfunding opportunities in real estate, banking, and other industries.
  • For instance, In April this year, Heura's second Equity for Good Rebels crowdfunding campaign raised almost USD 4.22 million in just 12 hours, cementing its reputation as Europe's fastest-growing plant-based firm. The Crowdcube campaign saw 4,500 investors from all over Europe join the Good Rebel community, which is on a mission to speed the protein transition.
  • Germany is a key market for crowdfunding, as evidenced by the several foreign platforms aggressively courting German investors or trying to extend their operations there. However, until recently, Germany's regulatory climate for private crowdfunding enterprises could have been better. One of the main barriers to cross-border service provision was the absence of unified law, so when the EU regulation on Crowdfunding Service Providers (ECSPR) was created, it initially seemed that Germany would need help to implement it as easily as other EU nations. As a result, on June 2021, the German Parliament passed a bill into national legislation that implements the EU regulation on Crowdfunding Service Providers.
  • Even though the local level of the German crowdfunding regulation has some shortcomings, it is anticipated that the robust German FinTech industry, in general, and crowdfunding, in particular, will not be negatively impacted by the new rule, and the German crowdfunding platforms will witness a steady rise in the study period.

Crowdfunding Industry Overview

The global crowdfunding market is moderately consolidated due to the presence of a few companies dominating the market with the presence of many other companies competing between themselves. Also, these companies are investing extensively in offering customers a wide range of technologies for industry-specific end-user applications. Some of the recent developments in the market are:

In October 2022, Bad Comet, a South Korean board game manufacturer, announced the launch of their newest board game as a Kickstarter campaign.

In April 2022, Crowdcube launched a France-facing website. Crowdcube is a platform for crowdsourcing securities in the UK and throughout Europe. Recent regulatory changes will make it easier for Crowdcube, which has been active in Europe for some time, to support issuers in raising up to Euro 5 million (USD 5.27 million) throughout European member states.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment on the Impact of COVID-19 on the market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Use of Social Media as a Free of Cost Promotion Source
    • 5.1.2 Increasing Investor Forward looking Strategic Behaviour and Social Interactions among Investors
  • 5.2 Market Restraints
    • 5.2.1 Time Consuming Process and Stringent Regulatory Compliance

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Reward-based Crowdfunding
    • 6.1.2 Equity Crowdfunding
    • 6.1.3 Donation and Other Product Types
  • 6.2 By End-User Application
    • 6.2.1 Cultural Sector
    • 6.2.2 Technology
    • 6.2.3 Product
    • 6.2.4 Healthcare
    • 6.2.5 Other End-User Applications
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-pacific
    • 6.3.4 Middle East & Africa
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Kickstarter PBC
    • 7.1.2 Indiegogo Inc.
    • 7.1.3 GoFundMe Inc.
    • 7.1.4 Fundable LLC
    • 7.1.5 Crowdcube Limited
    • 7.1.6 GoGetFunding
    • 7.1.7 Crowdfunder Inc.
    • 7.1.8 Alibaba Group Holding Limited
    • 7.1.9 Wefunder Inc.
    • 7.1.10 Fundly
    • 7.1.11 Jingdong Inc.
    • 7.1.12 Suning.com Co. Ltd
    • 7.1.13 Owners Circle
    • 7.1.14 Realcrowd Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET