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市场调查报告书
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1443991

数位电子看板：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数位电子看板市场规模预计到2024年为255.2亿美元，预计到2029年将达到382亿美元，在预测期内（2024-2029年）复合年增长率为8.40%。

数位看板市场

COVID-19 的影响在每个地区都不同。客户对清晰、全面的产品资讯的需求不断增长，推动了数位化看板的采用。此外，由于单点触控、多点触控和基于手势的显示器等先进技术的使用越来越多，预计该市场还将成长。这些小工具需要监控和电脑化资讯管理，可以透过远端位置的指示牌进行存取。

主要亮点

  • 尤其是在新兴经济体，交通网络、公共基础设施、新商业建筑不断成长，创造了更多的市场开拓机会。所有大众交通工具系统都使用数位电子看板来吸引移动观众的注意力，并提供与旅客资讯和广告相关的即时位置和情境察觉。此外，数位指示牌系统正迅速成为许多教育设施（包括学校和企业园区）的标准。
  • 例如，2022 年 4 月，Visix Inc. 宣布威奇托州立大学为其 Metroplex 会议中心选择 AxisTV Signage Suite数位电子看板系统，扩大其高​​等教育计划组合。整个解决方案包括一个云端託管的 CMS、3 个奈米数位指示牌播放器和 10 个电子纸室 (E-Paper) 标牌，可在活动和会议发生时动态显示。
  • 数位指示牌系统消除了媒体播放器和显示器之间经常出现的兼容性和互通性问题。此外，数位指示牌板被广泛用作机场到达和出发板，称为航班资讯显示系统（FIDS）。例如，2022 年 10 月，领先的企业数位指示牌解决方案提供商 Mvix 在其航班资讯显示 (FIDS) 模组中新增了用于机场显示的新乘客资讯指示牌解决方案。透过即时航班资讯服务，此新套件可在航空公司柜檯、登机口显示器、航站楼萤幕、行李领取目录以及机场和当地酒店的转盘显示器上显示航班资料。
  • 此外，客户对清晰、全面的产品资讯的需求不断增长，正在推动数位化看板的采用。教育环境对数位化科技的需求也在增加。 2022年3月，全球视觉解决方案提供者优派在BETT Show上展示了其教育技术myViewBoard Sens。该技术结合了人工智慧技术，可以提高学生的参与度并促进课堂健康。
  • 所有这些因素以及全球领导者品牌知名度和认知度的提高预计将推动市场成长。然而，数位电子看板板需要高功率，这间接影响了维护成本。这会阻碍市场的开拓。
  • 此外，与 COVID-19 之前的水平相比，出口出出货下降以及国内对数位电子看板和显示产品的需求放缓也将在短期内对数位电子看板需求产生负面影响，导致一定程度的停滞。然而，医院、餐厅等正在使用数位电子看板进行数位订购、汽车餐厅、数位付款和显示社会指南的数位萤幕等。

数位电子看板市场趋势

OLED显示器预计将健康成长

  • OLED 是唯一能够克服传统显示器限制并与动态形式结合增强真实感的技术。 OLED 是一种自发射光源，可提供出色的光线和色彩表现力。其弹性和透明度是创新 OLED 材料开发的结果。
  • 例如，2022 年 4 月，LG Business Solutions 在达拉斯的 AVI-SPL 办公室推出并安装了视讯“Wave Wall”，该视讯墙与多个曲面 OLED 显示器形成高清表面。电视墙配备了 65 吋 LG 互动式数位指示牌，可提供方向资讯。
  • 由于 OLED 显示器没有背光，因此具有非常好的对比度（提供几乎「无限」的对比度）。 OLED 显示器具有 LCD 所缺乏的精确黑色背景。由于其节能、轻巧和卓越的媒体简报效果，OLED 在室内品牌和体验媒体指示牌中的应用正在迅速增加。此外，LG Business Solutions 最近还推出了 55EW5TF，这是一款配备尖端触控萤幕技术的生动透明 OLED 显示器。此显示器采用投射电容式(P-Cap) 薄膜技术，可实现高响应度和准确的触控体验，同时支援多达 10 个触控点。此外，OLED 技术即使使用 P-Cap 触控膜也可达到 33% 的透明度。它还具有纤薄的结构，不需要背光模组或液晶层。
  • 例如，2022 年 4 月，摩托罗拉 Moto G52 在印度推出，作为该公司最新的智慧型手机。摩托罗拉 Moto G52 采用 OLED 显示屏，支援 90Hz 更新率。此外，LG 计划于 2022 年 8 月推出 20 吋 OLED 面板，这是有史以​​来最短的 OLED 萤幕，年终。此类新兴市场的开拓有潜力进一步推动市场成长。
  • 此外，透明 OLED (T-OLED) 是一种自发光 OLED 技术，可打造 4 倍透明萤幕。保持 OLED 技术的无限对比和完美色彩，实现令人惊嘆的影像迭加。 T-OLED的透明度为38%，而LCD达到的最高透明度为10%。当正面观看时，萤幕后面的物体与内容融为一体，正面的紫外线防护使其成为吸引路人眼球的商店橱窗的理想展示。

亚太地区预计将占据最大的市场占有率

  • 由于美国地区领先供应商的存在以及技术的早期采用和进步，北美在预测期内主导全球指示牌市场。显示技术的进步也在推动市场发展。
  • 此外，在安全性和成本方面，数位电子看板正在取代印刷指示牌。数位电子看板可以实现安全程序的可见性，这是智慧酒店及相关行业市场开拓的重要要素，预计在预测期内将增加市场需求。例如，2022 年 3 月，为酒店和活动专业人士提供全方位服务的会议互联网和数位电子看板技术合作伙伴 Xpodigital, Inc.（美国奥兰多）宣布，作为成为该城市首选的第一步，我们迁移了关键管理层职位飞往拉斯维加斯。
  • 此外，饭店中的数位电子看板使饭店大厅、餐厅和走廊现代化，借助视觉上吸引人的广告，使讯息传输更具互动性，从而营造出高檔的氛围。此外，数位电子看板的互动式地图功能可以透过提供自助资讯来源来帮助改善住宿体验。 2022 年 3 月，飞利浦电视和数数位电子看板产品供应商 PPDS 宣布将 Apple TV 应用程式引入饭店的飞利浦 MediaSuiteHospitality 电视。
  • 大型体育场通常在淡季期间出租用于举办音乐会、会议、促销活动以及大公司赞助的其他活动。拥有有吸引力的数位视讯显示器的体育场支持这些功能，并增加了场馆对赞助商的价值。
  • 此外，2022 年 3 月，Quantela 宣布与领先的精品户外广告公司 Liquid Outdoor 将共同建立新的合作伙伴关係，创建完整的数位指示牌解决方案，以扩展 Liquid 的生活方式网络。 Quantela 提供全面的专案管理和技术平台，用于监控和管理在美国生活方式组合中捕获的资料。 Quantera 还将提供计划所需的 1500 万美元初始资金，并透过主要投资者 Digital Alpha 的支持和工作提供进一步扩张的机会。
  • 此外，软体供应商也致力于为业界新进业者提供相容于多种作业系统的客製化解决方案标准。随着客製化解决方案需求的增加，云端基础的设计解决方案越来越受到关注。 2022 年 2 月，三星在加州洛杉矶的 SoFi 体育场推出了全新的中央吊挂视讯板 Infinity Screen。这是有史以​​来最大的体育视频板。 Infinity Board 的两侧均内建有设计独特的显示器。每个 LED 面板都可以透过统计资料、即时内容和动画内容进行独特的程式设计。

数位电子看板产业概述

数位电子看板市场相对分散，硬体端由NEC Display Solutions Co., Ltd.、三星电子有限公司、Panasonic Corporation、Sony Corporation等全球主要厂商覆盖。同时，还有几家小型企业提供数位电子看板软体。此外，许多参与者已经进入市场，并作为行业中的利基参与者提供独特的产品应用。

2022 年 3 月，Planar 宣布推出两款新的 LED电视墙显示系列，旨在满足快节奏活动和高环境光环境的需求：Planar Luminate Pro 系列和 Planar Venue Pro 系列。新系列的机械元件可加快临时和移动活动的安装和拆卸速度，而且还为更永久的壁挂式应用提供完整的前置安装和可维护性。打开门。

2022年2月，设计製造LED显示器的美国私人公司NanoLumens宣布推出透明LED网膜产品系列「CLRVU」。该显示器安装在 TK Elevator 位于亚特兰大巴特里的总部和测试设施。此显示器可在室内或室外使用，无缝融入建筑，并允许使用者自订显示解析度、功耗和透明度。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 产业价值链分析
  • 评估 COVID-19 对产业的影响
  • 市场驱动因素
    • 数位电子看板和跨平台媒体工具的融合
    • 承包解决方案的演变
    • 基础建设成本降低，普及提高
  • 市场限制因素
    • 与复杂业务需求的整合度较差

第五章市场区隔

  • 类型
    • 电视墙
    • 视讯萤幕
    • 亭
    • 透明液晶萤幕
    • 数位海报
    • 其他类型
  • 成分
    • 硬体
      • 液晶/LED显示
      • OLED显示器
      • 媒体播放机
      • 投影机/投影萤幕
      • 其他硬体
    • 软体
    • 服务
  • 尺寸
    • 32 英尺或以下
    • 32'-52'
    • 超过 52 英尺
  • 地点
    • 店内
    • 户外
  • 目的
    • 零售店
    • 运输
    • 款待
    • 公司
    • 教育机构
    • 政府机关
    • 其他用途
  • 地区
    • 北美洲
    • 亚太地区
    • 欧洲
    • 拉丁美洲
    • 中东/非洲

第六章 竞争形势

  • 公司简介
    • NEC Display Solutions Ltd.
    • LG Display Co. Ltd.
    • Samsung Electronics Co. Ltd.
    • Panasonic Corporation
    • Sony Corporation
    • Stratacache
    • Planar Systems Inc.
    • Hitachi Ltd.
    • Barco NV
    • Goodview
    • Cisco Systems Inc.

第七章 投资分析

第八章市场的未来

简介目录
Product Code: 50170

The Digital Signage Market size is estimated at USD 25.52 billion in 2024, and is expected to reach USD 38.20 billion by 2029, growing at a CAGR of 8.40% during the forecast period (2024-2029).

Digital Signage - Market

The impact of COVID-19 was different across the various regions. Rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. Moreover, the market is expected to grow due to the increasing usage of advanced technologies, such as single or multi-touch and gesture-based displays. These gadgets necessitate supervision and computerized information management, which can be accessed via signage from a remote place.

Key Highlights

  • The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies, creates more opportunities in this market. Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.
  • For instance, in April 2022, Visix Inc. expanded its portfolio of higher education projects by announcing that Wichita State University had chosen an AxisTV Signage Suite digital signage system for its Metroplex convention center. The entire solution included a cloud-hosted CMS, three nano digital signage players, and ten Electronic Paper Room (E-Paper) Signs, which dynamically display events and meetings as they happen.
  • Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, digital signage boards are being extensively used as arrival and departure boards in airports, known as Flight Information Display Systems (FIDS). For instance, in October 2022, Mvix, a significant enterprise digital signage solutions provider, added a new passenger information signage solution for airport displays to its Flight Information Displays (FIDS) Module. The new suite displays flight data for airline counters, gate displays, terminal screens, baggage claim directories, and carousel displays for airports and local hotel properties, powered by real-time flight data services.
  • Furthermore, rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. There is also a rise in demand for digitized technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, showcased its myViewBoard Sens, an educational technology, at the BETT show. This technology is embedded with AI technology that increases student engagement and facilitates wellness in the classroom.
  • Along with all these factors, enhancing brand awareness and perception among global leaders is expected to drive the market's growth. However, digital signage boards require high electricity, indirectly affecting maintenance costs. This could hinder the development of the market.
  • Furthermore, the fall in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels has negatively impacted and slightly stagnated the need for digital signage in the short term. However, in places like hospitals and restaurants, digital signage is used for digital ordering, drive-ins, digital payments, and digital screens displaying social guidelines.

Digital Signage Market Trends

OLED Display is Expected to Experience Healthy Growth

  • OLED is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression based on self-emitting light sources. Its flexibility and transparency are the results of developing innovative OLED materials.
  • For instance, in April 2022, LG Business Solutions launched and installed a video "Wave Wall" with multiple curved OLED displays to form a high-definition surface at the AVI-SPL office in Dallas. The video wall features a 65-inch LG interactive digital signage board that provides wayfinding information.
  • As OLED displays lack the backlight, they function exceptionally well in contrast (essentially offering an 'infinite' contrast ratio). OLED displays feature an accurate black background, something LCDs can not match. The application of OLED in digital signage for indoor branding and experiential media is increasing rapidly, driven by energy-efficient, lightweight, and superior media presentation. Furthermore, LG Business Solutions recently launched 55EW5TF, a vivid, transparent OLED display with cutting-edge touchscreen technology. This display uses projected capacitive (P-Cap) film technology for a highly responsive, accurate touch experience that simultaneously supports up to 10 touch points. Further, the OLED technology enables the display to achieve transparency of 33% even with the P-Cap touch film. It has a slimmer structure without needing a backlight unit or liquid crystal layer.
  • For instance, in April 2022, Motorola Moto G52 was launched in India as the company's latest smartphone. The Motorola Moto G52 has an OLED display that supports a 90Hz refresh rate. Furthermore, in August 2022, LG intends to launch a 20-inch OLED panel at the end of this year, which would be its shortest OLED screen yet. Such developments may further drive market growth.
  • Furthermore, transparent OLED (T-OLED) is a self-lighting OLED technology that creates four times more transparent screens. It maintains the infinite contrast and perfect colors of OLED technology for a stunning image overlay. T-OLED offers 38% transparency, whereas the highest clarity that has been achieved with LCD is 10%. When viewed head-on, objects behind the screen integrate with the content, and the front-facing UV protection makes the display ideal for store windows that catch the attention of passers-by.

Asia Pacific is Expected to Hold the Largest Market Share

  • North America dominates the global signage market over the forecasted duration, owing to the existence of significant vendors in the US region and also due to early adoption and advancement in technology. Furthermore, the advances in display technology are also likely to drive the market.
  • Further, digital signage is taking over printed signage owing to security and cost profits. It allows visualization of safety procedures, a vital component in developing smart hotels and related industries, and it is anticipated to augment market demand during the forecast period. For instance, in Mar 2022, Xpodigital, Orlando, United States, the full-service convention internet and display technology partner for hospitality and events professionals, moved vital management positions to Las Vegas as the first step in becoming the city's first choice for fully-managed conference internet and digital signage solutions.
  • Further, digital signage in hotels makes the delivery of the messaging much more interactive with the help of visually appealing ads that modernizes hotel lobbies, restaurants, and hallways and contributes to an upscale ambiance. Furthermore, the interactive wayfinding maps feature of digital signage help to enhance the guest experience by providing a self-service source of information. In March 2022, PPDS, a supplier of Philips TVs and digital signage products, announced that it is bringing the Apple TV app to its Philips MediaSuiteHospitality TVs in hotels.
  • Large stadiums are often rented out for other events during the off-season, such as concerts, conferences, or promotional events, sponsored by big businesses. A stadium with engaging digital video displays supports these functions and makes the venue more valuable to sponsors, which may further drive market growth.
  • Moreover, in March 2022. Quantela Inc. and leading boutique outdoor advertising company Liquid Outdoor jointly announced a new partnership to create a complete digital signage solution to expand Liquid's lifestyle network. Quantela will supply total program management and the technology platform to monitor and manage data captured across the US lifestyle portfolio. Through outcomes and with support from crucial investor Digital Alpha, Quantela will additionally provide the initial USD 15 million capital required for the project and further expansion opportunities.
  • Furthermore, the software providers are also engaged in providing a standard for customized solutions compatible with multiple operating systems to new entrants in the industry. There is an increased focus on cloud-based design solutions owing to the increasing demand for customized solutions. In February 2022, Samsung unveiled the Infinity Screen, a brand new, center-hung video board at Sofi Stadium in Los Angeles, California. This is the giant video board ever created for sports. The infinity board incorporates a display on dual sides with a one-of-a-kind design. Each LED panel can be uniquely or congruently programmed with statistics and live and animated content.

Digital Signage Industry Overview

The Digital Signage Market is relatively fragmented, with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, and Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market, offering unique product applications as niche players in the industry.

In March 2022, Planar launched two new LED video wall display families designed to serve the needs of fast-paced events and high-ambient light environments; the Planar Luminate Pro Series and Planar Venue Pro Series. The new families feature mechanical elements that accelerate set-up and takedown for temporary and mobile events but also feature complete front installation and serviceability, opening the door to more permanent wall-mounted applications.

In February 2022, NanoLumens, an American private corporation that designs and manufactures LED displays, released a transparent LED mesh product series called CLRVU. This display was installed for TK Elevators' headquarters and test facility at The Battery Atlanta. This display can be used indoors or outdoors to blend into the architecture of the building seamlessly, and it enables the user to customize the display's resolution, power consumption, and transparency.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry
  • 4.5 Market Drivers
    • 4.5.1 Convergence of Digital Signage with Cross-platform Media Tool
    • 4.5.2 Evolution of Turnkey Solutions
    • 4.5.3 Diminishing Cost of Infrastructure Leading to Higher Penetration
  • 4.6 Market Restraints
    • 4.6.1 Poor Integration with Complex Business Requirements

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Video Wall
    • 5.1.2 Video Screen
    • 5.1.3 Kiosk
    • 5.1.4 Transparent LCD Screen
    • 5.1.5 Digital Poster
    • 5.1.6 Other Types
  • 5.2 Component
    • 5.2.1 Hardware
      • 5.2.1.1 LCD/LED Display
      • 5.2.1.2 OLED Display
      • 5.2.1.3 Media Players
      • 5.2.1.4 Projector/Projection Screens
      • 5.2.1.5 Other Hardware
    • 5.2.2 Software
    • 5.2.3 Services
  • 5.3 Size
    • 5.3.1 Below 32'
    • 5.3.2 32' - 52'
    • 5.3.3 Above 52'
  • 5.4 Location
    • 5.4.1 In-store
    • 5.4.2 Outdoor
  • 5.5 Application
    • 5.5.1 Retail
    • 5.5.2 Transportation
    • 5.5.3 Hospitality
    • 5.5.4 Corporate
    • 5.5.5 Education
    • 5.5.6 Government
    • 5.5.7 Other Applications
  • 5.6 Geography
    • 5.6.1 North America
    • 5.6.2 Asia Pacific
    • 5.6.3 Europe
    • 5.6.4 Latin America
    • 5.6.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 NEC Display Solutions Ltd.
    • 6.1.2 LG Display Co. Ltd.
    • 6.1.3 Samsung Electronics Co. Ltd.
    • 6.1.4 Panasonic Corporation
    • 6.1.5 Sony Corporation
    • 6.1.6 Stratacache
    • 6.1.7 Planar Systems Inc.
    • 6.1.8 Hitachi Ltd.
    • 6.1.9 Barco NV
    • 6.1.10 Goodview
    • 6.1.11 Cisco Systems Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET