智慧标籤：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

智慧标籤市场规模预计到 2024 年为 156.7 亿美元，预计到 2029 年将达到 334 亿美元，在预测期内（2024-2029 年）复合年增长率为 16.34%。

智慧标籤正在成为零售、医疗保健和物流领域最受欢迎的技术之一，它提高了效率和盈利，同时提供了从仓库到配送中心的产品真实性和可追溯性，被视为实现这一目标的理想手段。供应链。

主要亮点

• COVID-19 引起的行为变化增加了人们对电子商务平台上安全和可追溯食品的兴趣，并提高了整体的健康和安全意识。 IBM 研究表明，71% 的消费者愿意为提供完全透明度和可追溯性的公司支付平均 37% 的溢价。食品供应链是最复杂、最分散的供应链之一，但 70% 的公司在其第一家供应商和内部客户系统之间存在「可见性差距」。
• 这些标籤被用作实现智慧供应链的工具，并且在消费品的行销和广告中发挥着重要作用。这可以透过提供产品资讯和分析消费者购买模式来实现，这些资讯可以从这些标籤收集的资料中获取。製造商降低整个供应链的成本以接近最接近的效率水平已成为推动需求和积极采用这些解决方案以获得先发优势的关键因素。
• 此外，顾客消费模式的不断增强以及互联网的快速普及也对电子商务的扩张产生了直接影响。因此，电子商务可能会产生对智慧标籤的持续需求，用于产品追踪和追溯。为了从这种情况中获得最大利益，领先的智慧标籤製造商正在推出先进的标籤解决方案，特别是针对电子商务领域。
• 由于列印过程中使用的溶剂具有可溶性，智慧标籤在运输过程中承受恶劣气候条件和阳光照射的能力起着重要作用。标籤必须能够承受运输、储存或使用过程中的恶劣条件，因为许多标籤可能会因暴露在阳光、化学物质、骯脏或潮湿的环境中而损坏。

智慧标籤市场趋势

零售终端用户产业占据重要市场占有率

• 智慧标籤在零售业中越来越受欢迎，用于追踪和识别产品。这些标籤使用 RFID（无线射频识别）或其他技术来追踪整个供应链和店内的产品。智慧标籤有潜力透过提供有关存量基准和位置的即时资讯来帮助商家更有效地管理库存。商家可以轻鬆更新标籤上的产品信息，这也可以实现更准确的定价和行销。
• 此外，透过将RFID技术融入电子商务，企业可以避免诸如可用库存与实际库存不符等错误，从而导致销售损失、客户信任度下降、客户出货担忧等问题。网路购物管理起来更加复杂，因为它与实体店和仓库一起使用。
• NFC（近场通讯）标籤可以在零售业中以多种方式使用，以改善客户的购物体验并提高效率。 NFC 标籤的应用之一是电子货架标籤系统 (ESL)。零售商可以使用这些数位价格标籤中内建 NFC 技术的行动装置或 PC 即时更改产品定价和资讯。这节省了时间和资源，同时也减少了定价错误的可能性。
• 市场上的公司正在开发新的解决方案来满足客户的需求。例如，2022 年 8 月，Oli-Tec 为温度和时间敏感产品开发了新的智慧标籤技术。智慧标籤可应用于任何保质期为 5 至 15 天的产品。整合温度和时间敏感的视觉指示器。它逐渐从黄色变为红色，在较低温度下变化较慢，在较高温度下变化较快，变化速度已知且可重复。 「这种简单的变色指示器提供了清晰、高度可见的号召性用语，零售商和消费者一眼就能理解，」Oli-Tec 说。
• 总体而言，智慧标籤市场的未来看起来很有希望，并且有潜力透过提供即时库存追踪、提高客户参与和促进永续性来彻底改变零售业。随着零售商继续采用先进技术并寻求创新解决方案以提高业务效率，未来几年对智慧标籤产品的需求可能会增加。

北美占有很大的市场份额

• 北美是全球最大的智慧标籤市场之一，其中美国占据该地区的最大份额。该国的庞大需求可归因于大量大大小小的零售店。沃尔玛等零售业巨头在美国处于主导，推动了活动的活性化，并显着促进了该国智慧标籤市场的成长。沃尔玛正在为牛仔裤和其他男装添加电子识别标籤，以更好地管理库存。
• 食品公司使用智慧标籤与消费者建立联繫，提供额外的营养和成分资讯，并帮助减少家庭食品废弃物。此外，美国农业部和美国食品药物管理局（FDA）最近宣布了一项细胞肉类和其他食品标籤框架协议。此举可望扩大国内市场规模。此外，国内供应商正在投资技术，以提高整个供应链的可追溯性，增加区块链和智慧标籤的使用。
• 美国的员工窃盗和入店行窃事件也有所增加，其中包括有组织的零售犯罪。为了应对零售犯罪的惊人增长，相关人员正在开发基于 RFID 的智慧标籤来追踪纺织品和服装类。
• 数位技术的新进步正在影响加拿大的印刷业，使其更具竞争力并鼓励公司投资该行业。数位印刷、整合系统、客户介面软体和后处理自动化等新技术的引入提高了业务效率，并显着提高了交付给最终用户的产品品质。
• 加拿大食品和消费品部 (FCPC) 宣布推出一款创新智慧标籤，让消费者能够即时、轻鬆地获取无法列印在产品标籤上的资讯。这是 FCPC 成员正在努力实现的健康用餐策略的一部分，旨在提高向消费者提供的产品的透明度。加拿大的许多领先公司也致力于使用智慧标籤来加强其透明度文化。

智慧标籤产业概况

智慧标籤市场由艾利丹尼森公司、CCL工业公司、威廉弗里克公司、霍尼韦尔国际公司和远望谷资讯科技公司等主要参与者组成，市场中的公司以合作伙伴关係、协议和产品为基础。我们正在进行收购，以加强我们的产品和服务并获得永续的竞争优势。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买方议价能力
  • 新进入者的威胁
  • 竞争公司之间的敌意强度
  • 替代品的威胁
• 产业价值链分析
• COVID-19 对市场的影响

第五章市场动态

• 市场驱动因素
  • 对安全性和追踪解决方案的需求增加
• 市场限制因素
  • 缺乏通用标准、安全问题、恶劣的气候条件

第六章市场区隔

• 依技术
  • 电子商品防盗系统 (EAS)
  • RFID
  • 感测标籤
  • NFC
  • 电子货架标籤（ESL）
• 按最终用户产业
  • 零售
  • 医疗保健和製药
  • 物流
  • 製造业
  • 其他最终用户产业
• 按地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 其他亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章 竞争形势

• 公司简介
  • Avery Dennison Corporation
  • CCL Industries Inc.
  • William Frick &Company
  • Honeywell International Inc.
  • Invengo Information Technology Co. Ltd.
  • Scanbuy Inc.
  • Sato Holdings Corp.
  • Alien Technology
  • Zebra Technologies Corp.

第八章投资分析

第9章市场的未来

The Smart Label Market size is estimated at USD 15.67 billion in 2024, and is expected to reach USD 33.40 billion by 2029, growing at a CAGR of 16.34% during the forecast period (2024-2029).

Smart labels are becoming one of the most popular technologies across the retail, healthcare, and logistics sectors and are viewed as an ideal means to achieve greater efficiencies and profitability while providing the authenticity of an item and its traceability from the warehouse to the distribution center throughout the supply chain.

Key Highlights

• The behavioral changes that have arisen due to COVID-19 have brought a higher interest for safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, 71% of consumers are ready to pay an additional average premium of 37% for companies providing full transparency and traceability. While the food supply chain is one of the most complex and fragmented supply chains, 70% of firms have "visibility gaps" between the initial supplier and internal clients' systems.
• These labels are used as a tool to enable smart supply chains and are also playing a vital role in the marketing and advertising of consumer products. This can be achieved through the provision of product information, as well as the analysis of consumer buying patterns that can be accessed from the data collected by these labels. Cost-cutting over the supply chain, to be closer to the nearest level of efficiency, by manufacturers, has been a critical factor that has augmented the demand and prompted the proactive adoption of these solutions to gain the first-mover advantage in the individual end-user industry.
• Moreover, increasing customer spending patterns and rapid internet penetration are directly influencing the expansion of e-commerce. Thus, consistent demand for smart labels is likely to be generated by e-commerce for product tracking and tracing. To benefit the most out of this scenario, leading smart label manufacturers are launching advanced label solutions, particularly for the e-commerce sector.
• The ability of a smart label to withstand harsh climatic conditions during shipping and exposure to sunlight plays an important role, due to the dissolving nature of solvents used during printing. The labels should have the ability to face tough conditions during shipping, storage, or point-of-use, as many labels are subject to damage when exposed to sunlight, chemicals, dirty, or wet environments.

Smart Label Market Trends

Retail End User Industry to Hold Significant Market Share

• In the retail industry, smart labels are becoming increasingly popular for tracking and identifying merchandise. RFID (radio-frequency identification) or other technologies are used in these labels to track products throughout the supply chain and in-store. Smart labels have the potential to assist merchants in managing inventories more efficiently by delivering real-time information on stock levels and locations. Merchants can easily update product information on labels and also enable more accurate pricing and marketing.
• Furthermore, by incorporating RFID technology into e-commerce, firms can avoid mistakes like the available stock not matching the actual one, which results in a loss of sales and customer confidence, problems with customer shipments, and issues with a stock that does not integrate online shopping with the actual store or warehouse, which results in more complex management.
• NFC (near field communication) labels can be utilized in a variety of ways in the retail business to improve the customer shopping experience and increase efficiency. One application for NFC labels is electronic shelf labeling systems (ESL). Retailers can change product pricing and information in real-time using a mobile device or PC with NFC technology embedded into these digital price tags. This saves time and resources while also lowering the chance of price errors.
• The players in the market are developing new solutions to cater to customers. For instance, in August 2022, Oli-Tec created a new smart label technology for temperature and time-sensitive products. The smart labels can be put on any product with a five to fifteen-day shelf life. They have an integrated visual indicator that is temperature and time-sensitive. It progressively changes from yellow to red, more slowly in cool and faster in hotter temperatures, both at known, repeatable rates. This simple color-changing indicator provides a clear, highly visible call to action that both retailers and consumers can understand at a glance," according to Oli-Tec.
• Overall, the future of the smart label market looks promising, with the potential to revolutionize the retail sector by offering real-time inventory tracking, improving customer engagement, and promoting sustainability. As retailers continue to adopt advanced technologies and seek innovative solutions to improve operational efficiency, the demand for smart label products may grow in the coming years.

North America to Hold Major Share in the Market

• North America is one of the largest markets for smart labels across the world, with the United States accounting for a significant share of the region. The country's huge demand can be attributed to the vast presence of retail stores, both small and large. Retail goliaths like Walmart and other businesses are in charge in the United States, driving the uptick in activity and significantly boosting the country's growth in the smart label market. Walmart has been putting electronic identification tags on men's clothing, like jeans, as the retailer tries to gain more control over its inventory.
• Food companies are using smart labels to connect with consumers by offering additional nutritional and ingredient information and helping to reduce food waste in the country. Also, the USDA and FDA (Food and Drug Administration) recently announced a framework agreement to label cell-based meats and potentially other food products. This is expected to augment the size of the market in the country. Moreover, vendors in the country invest in technologies that drive greater traceability throughout their supply chains, with blockchain being increasingly used along with smart labels.
• The United States is also witnessing increasing employee theft and shoplifting, including organized retail crime. To address the alarming rise in retail crimes, stakeholders are developing smart labels based on RFID to track textiles and garments.
• The effects of new advancements in digital technologies have influenced the Canadian printing industry, making it more competitive and encouraging firms to invest in this domain. The adoption of new technologies, such as digital printing, integrated systems, customer interface software, and post-process automation, has enhanced operating efficiency and significantly improved the quality of products delivered to end users.
• Food and Consumer Products of Canada (FCPC) launched an innovative smart label that gives consumers instant and easy access to information that cannot be printed on product labels. This is a part of the Healthy Eating Strategy that the members of FCPC have undertaken by ushering in higher levels of transparency in the products that they offer to consumers. Many major companies in Canada have also committed to using smart labels to enhance the culture of transparency.

Smart Label Industry Overview

The smart label market is fragmented, with the presence of major players like Avery Dennison Corporation, CCL Industries Inc., William Frick & Company, Honeywell International Inc., and Invengo Information Technology Co. Ltd. Players in the market are adopting strategies such as partnerships, agreements, and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

In April 2023, CCL Industries Inc. reported that the business had acquired eAgile Inc., a provider of hardware and software solutions for the healthcare sector, along with RFID inlays integrated into labels and the intellectual property of Alert Systems ApS. The new firm will provide RFID expertise to the whole organization and become a crucial component of CCL Label's Healthcare & Specialty division. Furthermore, privately held Alert in Denmark offers proprietary anti-theft products to European merchants alongside Checkpoint's merchandise availability solutions (MAS) product lines.

In January 2023, Avery Dennison signed an agreement to buy Thermopatch, a labeling, embellishment, industrial laundry, and transfer specialist for the sports, workwear, and hospitality industries. Thermopatch was expected to become part of the company's Retail Branding and Information Solutions (RBIS) Apparel Solutions business after the transaction was complete, which was expected in the first quarter of 2023. The merger is expected to allow the company to capitalize on its aggregate industry knowledge, utilizing its know-how, quality, and service to drive growth in external embellishments.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Industry Value Chain Analysis
• 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increased Demand for Security and Tracking Solutions
• 5.2 Market Restraints
  • 5.2.1 Lack of Ubiquitous Standards, Safety Concerns, and Inability to withstand Harsh Climatic Conditions

6 MARKET SEGMENTATION

• 6.1 By Technology
  • 6.1.1 Electronic Article Surveillance (EAS)
  • 6.1.2 RFID
  • 6.1.3 Sensing Label
  • 6.1.4 NFC
  • 6.1.5 Electronic Shelf Label (ESL)
• 6.2 By End-user Industry
  • 6.2.1 Retail
  • 6.2.2 Healthcare and Pharmaceutical
  • 6.2.3 Logistics
  • 6.2.4 Manufacturing
  • 6.2.5 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
    • 6.3.2.4 Rest of Europe
  • 6.3.3 Asia-Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 South Korea
    • 6.3.3.5 Rest of Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Avery Dennison Corporation
  • 7.1.2 CCL Industries Inc.
  • 7.1.3 William Frick & Company
  • 7.1.4 Honeywell International Inc.
  • 7.1.5 Invengo Information Technology Co. Ltd.
  • 7.1.6 Scanbuy Inc.
  • 7.1.7 Sato Holdings Corp.
  • 7.1.8 Alien Technology
  • 7.1.9 Zebra Technologies Corp.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET