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市场调查报告书
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智慧虚拟助理（IVA）：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Intelligent Virtual Assistant (IVA) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

智慧虚拟助理（IVA）市场规模预计到 2024 年为 147.7 亿美元，预计到 2029 年将达到 608.3 亿美元，在预测期内（2024-2029 年）复合年增长率为 32.72%。

智慧虚拟助理 (IVA) - 市场

深度神经网路、机器学习和人工智慧的其他进步使更多的虚拟助理成为可能。聊天机器人和智慧扬声器是零售、BFSI 和医疗保健等最终用户行业中使用的虚拟助理的两个范例。虚拟助理充当个人助理，是消费者互动的重要形式。它透过利用 Apple 的 Siri 并为连网家庭和汽车提供易于使用的介面，帮助用户完成各种杂务。

主要亮点

  • 另一个日益增长的用途是虚拟助理，他们扮演客户服务代理的角色。对于企业而言，虚拟助理可以透过对消费者更友善的方式改善客户和品牌体验。例如，云端客服中心供应商 Five9 与 Inference Solutions 合作推出 Five9 虚拟助理。该系统利用会话人工智慧来自动执行手动任务并回答常见的客服中心问题。
  • 这些助手的功能还可以根据最终用户进行修改，从而改善特定行业的客户体验。例如，在医疗保健行业，虚拟助理可以帮助客户找到诊所或补充药物。您将收到处方笺和付款提醒。
  • 在医疗保健领域获得认可的虚拟个人助理包括苹果的 Siri、微软的 Cortana 和Google的 Assistant。中小企业也在推动智慧虚拟助理背后的技术发展，使其成为健康智慧虚拟助理的重要组成部分。例如，Next IT 的 Alme of Healthcare 是一款专注于慢性病管理并主动回答患者问题和请求的虚拟助理。目前，该技术已被医疗保健提供者大规模采用。
  • 除了医疗保健之外，零售公司还在流行的通讯程式中使用聊天机器人，为客户提供更好的体验。 Domino's Pizza 和其他商店正在使用人工智慧和机器学习来为聊天机器人等虚拟助理提供支持，帮助顾客直接透过 Facebook Messenger 下订单。
  • 2020 年春季智慧音讯报告证实，约 77% 的美国成年人因 COVID-19感染疾病而改变了正常的生活习惯。在这些变化中，越来越多的人使用语音助手，这有利于市场成长。
  • 公司也推出服务，帮助人们在这些不确定的时期保持警觉。例如，Avaamo 是一家专门从事对话式介面的深度学习软体公司，由Wipro Ventures 提供支持，该公司推出了Project，这是一款任何人都可以使用的COVID-19 虚拟助手，可以帮助用简单的英语快速找到答案。我们推出了COVID。

智慧虚拟助理（IVA）市场趋势

智慧音箱推动市场成长

  • 目前，智慧音箱所需的功能包括音乐播放和智慧家庭设备的控制。智慧音箱数量的增加预计将进一步提高语音助理在互联用户生活中的效用。在很短的时间内，声控音箱已经成为人们日常生活的一部分。原因包括在处理多任务时使用科技的能力、人们说话的速度比打字的速度（速度）以及人机介面的增加。
  • 此外，消费者通常更喜欢价格实惠且具有高端功能的产品。透过 Whole Foods 商店的促销策略以及在网路和电视广告上以 Alexa 为重点的广告，Amazon Alexa 在消费者中获得了巨大的吸引力。亚马逊也降低了一些产品的价格以获得竞争优势。
  • 出版商和媒体公司正在尝试新内容以及智慧扬声器如何与之互动。例如，NPR、路透社、纽约时报和 CNN 等出版商，以及田纳西州、印地星报和德克萨斯论坛报等当地新闻提供者。 ，我们正在创建简短的音讯简报，供每个人在智慧扬声器上收听。

一些最知名的智慧扬声器包括 Amazon Echo 和 Google Nest 产品，但也有许多内建 Alexa 和 Google Assistant 的第三方扬声器，例如 Sonos One。这些公司正在推出新产品，以满足不断增长的市场需求。智慧音箱预计将推动下一波日常消费品和杂货电子商务的浪潮。企业正在寻求将语音技术整合到更广泛的跨通路策略中。

北美预计将占据很大份额

  • 由于该地区许多千禧世代更喜欢自助服务选项和通讯应用程序，该地区的企业可能会选择 IVA 服务来满足他们的需求，这将导致该地区的市场成长。
  • 该地区强劲的银行和医疗保健产业正在积极投资聊天机器人，以实现客户个人化。北美是银行业人工智慧辅助聊天机器人的早期采用者。
  • 例如，市场上的知名企业 Nuance Communications 透露，10,000 名美国临床医生中有 80% 相信虚拟助理将在未来几年内大幅改变医疗保健。消费者对自助服务选项的高度偏好正在导致通讯软体的成长，这表明全部区域有利于 IVA 聊天机器人的部署环境。
  • 公司也投入更多资金，借助人工智慧和机器学习来改进 IVA 技术，以支援自动化决策系统。预计这将提振全部区域的市场。最近，亚马逊为亚马逊语音服务 API 新增了通知功能。因此，这项最新的语音通知功能允许 Alexa 向您展示新内容，例如购物更新、即将推出的优惠、购物节详细资讯以及许多其他更新。这些语音搜寻通知预计将成为未来几年的最新趋势。
  • 美国仍然是智慧音箱采用的主要市场。根据 NPR 最新的智慧音讯报告，大约 24% 的美国人（18 岁及以上）拥有至少一台智慧音箱，平均每位拥有者拥有不只一台。大多数美国人都拥有 Alexa。自从亚马逊首次推出 Echo 以来，它在美国越来越受欢迎，并且可以与其他顶级竞争对手相提并论。

智慧虚拟助理（IVA）产业概况

智慧虚拟助理 (IVA) 市场的竞争相当激烈，有几个主要参与者。从市场占有率来看，目前有少数几家公司占据市场主导地位。然而，整合语音和手势识别技术的进步正在推动新参与企业增加其市场份额并扩大企业发展。市场的最新发展包括：

2022 年 9 月，开发自动化客户互动平台的 eGain Corporation 宣布推出适用于 IBM Watson Assistant 的预先建置连接器。这是与 IBM 合作完成的。该连接器使用 eGain 独特的 BYOBTM（自带机器人）架构，使业务用户可以轻鬆且无需编写程式码地整合 Watson Assistant 和 eGain 平台。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业相关人员分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代产品的威胁
    • 竞争公司之间的敌意强度
  • 产业价值链分析
  • 技术简介
  • 评估 COVID-19感染疾病对智慧虚拟助理 (IVA) 市场的影响

第五章市场动态

  • 市场驱动因素
    • 专注于改善专业服务的客户体验
    • 智慧音箱推动市场成长
  • 市场限制因素
    • 对现场人际互动的偏好增加

第六章市场区隔

  • 副产品
    • 聊天机器人
    • 智慧音箱
  • 透过使用者介面
    • Text-to-Text
    • Text-to-Speech
    • 自动语音识别
  • 按最终用户
    • 聊天机器人
      • 零售
      • BFSI
      • 卫生保健
      • 电讯
      • 旅行和招待
      • 其他最终用户产业
    • 智慧音箱
      • 个人
      • 商业的
  • 地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 其他中东和非洲

第七章 竞争讯息

  • 公司简介
    • Avaamo Inc.
    • EdgeVerve Systems Limited（An Infosys Company）
    • SMOOCH.ai
    • Inbenta Technologies Inc.
    • Creative Virtual Ltd.
    • Serviceaide Inc.
    • Ipsoft Inc.
    • Kore.ai Inc.
    • IBM Corporation
  • Smart Speaker Vendors
    • Amazon.com Inc.
    • Google LLC（Alphabet Inc.）
    • Alibaba Group
    • Sonos Inc.
    • Harman-Kardon Inc
    • Apple Inc.
    • Bose Corporation
    • Xiaomi Inc.
    • Baidu Inc.

第八章投资分析

第九章 市场未来展望

简介目录
Product Code: 65326

The Intelligent Virtual Assistant Market size is estimated at USD 14.77 billion in 2024, and is expected to reach USD 60.83 billion by 2029, growing at a CAGR of 32.72% during the forecast period (2024-2029).

Intelligent Virtual Assistant (IVA) - Market

Deep neural networks, machine learning, and other advances in AI are making more virtual assistants possible. Chatbots and smart speakers are two examples of virtual assistants that are used in retail, BFSI, and healthcare, among other end-user industries. A virtual assistant acting as a personal assistant is a significant consumer-facing form. With the aid of Apple's Siri or by providing an easy-to-use interface for connected homes or autos, it aids users in completing various chores.

Key Highlights

  • Another use on the rise is virtual assistants adopting the customer service agent role. For enterprises, virtual assistants improve customer and brand experiences with a more consumer-friendly approach. For example, Five9, a cloud contact center provider, launched Five9 Virtual Assistant in partnership with Inference Solutions. The system leverages conversational artificial intelligence to automate manual tasks and answer common questions in the contact center.
  • The capabilities of these assistants can also be changed based on the end user, which makes the customer experience better in a certain industry.For example, in the healthcare industry, a virtual assistant can help a customer find a doctor's office, fill and refill a prescription, and get payment reminders.
  • Some virtual personal assistants that have gained recognition across the healthcare sector are Apple's Siri, Microsoft's Cortana, and Google's Assistant. Small and medium-sized businesses also drive the technology behind intelligent virtual assistants, making them important parts of health-intelligent virtual assistants. For example, Next IT's Alme of Healthcare is a virtual assistant that focuses on managing chronic diseases and actively answers patients' questions and requests. This is currently being adopted on a massive scale by healthcare providers.
  • Aside from healthcare, retail companies also use chatbots in popular messaging apps to give their customers a better experience.Domino's and other stores use AI and machine learning to power virtual assistants like chatbots, which let customers place orders directly through Facebook Messenger.
  • The Spring 2020 Smart Audio Report confirmed that the COVID-19 outbreak caused about 77% of US adults to change their normal routines. During these changes, more people used voice assistants, which was good for market growth.
  • Companies are also rolling out offerings that help people stay aware of these uncertain times. For example, Avaamo, a deep-learning software company that specializes in conversational interfaces and is backed by Wipro Ventures, launched Project COVID, a COVID-19 Intelligent Virtual Assistant that can be used by anyone and helps find answers quickly in plain English.

Intelligent Virtual Assistant (IVA) Market Trends

Smart Speakers to Drive the Market Growth

  • The characteristics expected from a smart speaker nowadays include playing music and controlling smart home devices. An increasing number of smart speakers is believed to give voice assistants more utility in a connected user's life. In a short period of time, voice-activated speakers have become a part of people's routines. Reasons for this include the ability to use the technology while multitasking, the fact that people speak more quickly than they type (speed), and increasing human interfaces.
  • Further, consumers frequently like products that are both affordable and packed with high-end features. Due to its promotional tactics at a Whole Foods store and Alexa-focused advertisements on both the web and television commercials, Amazon Alexa achieved tremendous momentum among consumers. Amazon also lowered the price of several of its products to obtain a competitive edge.
  • Publishers and media companies are trying out new content and ways for smart speakers to interact with it.For instance, publishers like NPR, Reuters, the New York Times, CNN, and local news providers, such as the Tennessean, IndyStar, and Texas Tribune, are all creating short audio briefings designed to be heard on smart speakers.

Among the most well-known smart speakers are the Amazon Echo and Google Nest ranges of products, but there are plenty of third-party speakers, like the Sonos One, which come with both Alexa and Google Assistant built-in. These companies are rolling out new products to cater to the increasing market demand. Smart speakers are forecast to drive the next wave of FMCG and grocery e-commerce. Companies are thinking of integrating voice technology into a broader cross-channel strategy.

North America is Expected to Hold a Major Share

  • Since many millennials in the region prefer self-service options and messaging apps, businesses in the region are likely to choose IVA services to meet their needs, which will help the market grow in the region.
  • The region's robust banking and healthcare sectors have actively invested in chatbots for customer personalization. The early adopters of AI-assisted chatbots in the banking sector are from North America.
  • For instance, Nuance Communications, a prominent player in the market, revealed that 80% of 10,000 US clinicians believe virtual assistants will drastically change healthcare in the next few years. Such high consumer inclination toward self-service options has led to the growth of messaging applications, indicating the favorable environment for adopting IVA chatbots across regions.
  • Also, companies are putting more money into improving IVA technology with the help of AI and machine learning to support automated decision-making systems. This is expected to drive the market across the region.Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notification feature allows Alexa to indicate some new content, such as shopping updates, upcoming offers, shopping festival details, and many other updates. These voice search notifications are expected to become the latest trend in the coming years.
  • The US remains an important market for smart speaker adoption. According to the latest Smart Audio Report from NPR, around 24% of Americans (18+) own at least one smart speaker, and the average owner has more than one. The majority of Americans own Alexa. Since Amazon first introduced the Echo, it has become popular in the United States, challenging other top competitors.

Intelligent Virtual Assistant (IVA) Industry Overview

The intelligent virtual assistant market is moderately competitive and has several significant players. In terms of market share, some of the players currently dominate the market. However, with the advancement of integrated speech and gesture recognition technologies, new players are increasing their market presence and expanding their business footprint across emerging economies. Some of the recent developments in the market are:

In September 2022, eGain Corporation, which makes a platform for automating customer interactions, said that a pre-built connector for IBM Watson Assistant was available. This was done in partnership with IBM. The connector uses eGain's unique BYOBTM (Bring Your Own Bot) architecture to make integrating the Watson Assistant with the eGain platform easy and code-free for business users.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Industry Value Chain Analysis
  • 4.5 Technology Snapshot
  • 4.6 Assessment of COVID-19 Impact on the Intelligent Virtual Assistant (IVA) Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus to Improve Customer Experience across Professional Services
    • 5.1.2 Smart Speakers to Drive the Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Increasing Preference for Live Person Interaction

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Chatbots
    • 6.1.2 Smart Speakers
  • 6.2 By User Interface
    • 6.2.1 Text-to-Text
    • 6.2.2 Text-to-Speech
    • 6.2.3 Automatic Speech Recognition
  • 6.3 By End-User
    • 6.3.1 Chatbots
      • 6.3.1.1 Retail
      • 6.3.1.2 BFSI
      • 6.3.1.3 Healthcare
      • 6.3.1.4 Telecom
      • 6.3.1.5 Travel and Hospitality
      • 6.3.1.6 Other End-User Industries
    • 6.3.2 Smart Speakers
      • 6.3.2.1 Personal
      • 6.3.2.2 Commercial
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
      • 6.4.1.3 Rest of North America
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 United Kingdom
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Argentina
      • 6.4.4.3 Rest of Latin America
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 UAE
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa
      • 6.4.5.4 Rest of Middle East and Africa

7 COMPETITIVE INTELLIGENCE

  • 7.1 Company Profiles
    • 7.1.1 Avaamo Inc.
    • 7.1.2 EdgeVerve Systems Limited (An Infosys Company)
    • 7.1.3 SMOOCH.ai
    • 7.1.4 Inbenta Technologies Inc.
    • 7.1.5 Creative Virtual Ltd.
    • 7.1.6 Serviceaide Inc.
    • 7.1.7 Ipsoft Inc.
    • 7.1.8 Kore.ai Inc.
    • 7.1.9 IBM Corporation
  • 7.2 Smart Speaker Vendors
    • 7.2.1 Amazon.com Inc.
    • 7.2.2 Google LLC (Alphabet Inc.)
    • 7.2.3 Alibaba Group
    • 7.2.4 Sonos Inc.
    • 7.2.5 Harman-Kardon Inc
    • 7.2.6 Apple Inc.
    • 7.2.7 Bose Corporation
    • 7.2.8 Xiaomi Inc.
    • 7.2.9 Baidu Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET OUTLOOK