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市场调查报告书
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1445878

透明显示器 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）

Transparent Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年透明显示器市场规模预计为33.1亿美元，预计到2029年将达到159亿美元，在预测期内（2024-2029年）CAGR为36.86%。

透明显示器-市场

对智慧眼镜和头戴式显示器等产品的需求不断增长，以及广告行业中透明显示器的日益普及，预计将推动对透明显示器的需求。

主要亮点

  • 多年来，在技术进步的帮助下，显示器和显示技术不断发展，以提供更高的解析度和更低的功耗。电子电路中奈米粒子和透明感测器的进步促进了透明显示器市场的发展。目前，以对消费者更具互动性的柔性显示器取代硬质方形面板的开发工作正在取得进展。这为透明显示市场的成长提供了巨大的机会。
  • 近年来，OLED已成为透明显示技术中用量最大的显示面板。实际的OLED材料是透明的，因此可以製造透明OLED。这使得多家显示器製造商能够采用OLED来开发和製造OLED显示器。考虑到其带来的好处，许多厂商开始大力投资OLED相关的研发。由于头戴式显示器 (HMD) 供应商对这些透明显示器的需求不断增加，OLED 透明显示器正在渗透市场。
  • 根据英特尔公司的研究，AR/VR市场的营收机会依然强劲，2021年耳机硬体销售额将超过450亿美元。此外，2021年硬体销量将超过800亿台，比预期的94亿台大幅成长在此期间出售。由于显示在AR/VR产业中发挥重要作用，这种趋势的持续预计将为透明显示厂商创造更多成长机会。
  • 此外，HUD 中的透明显示器也受到国防部门的强烈关注。国防承包商和武装部队正计划透过创新解决方案对其目前的 HUD 系统进行现代化改造。将夜视整合到 HUD 中可提供真实且全面的培训体验，预计这将是可能对市场成长产生正面影响的主要因素之一。
  • 然而，高昂的初始成本以及低消费者渗透率对所研究的市场产生了很大影响。由于印度、中国、巴西等一些最大市场的大多数客户对价格敏感，因此与透明显示器相关的高成本标籤可能会阻碍预测期内市场的成长。
  • 随着COVID-19大流行的爆发，由于製造所需原材料的供应中断，透明显示器市场的生产和研发活动受到干扰。然而，随着情况恢復正常，各行业的活动恢復到疫情前的水平，预计市场将为供应商提供成长机会。

透明显示器市场趋势

汽车产业将占据重要市场份额

  • 人们普遍认为，由于自动驾驶、扩增实境和巨量资料等新时代技术的快速发展，全球汽车产业正处于製造、销售和整体商业模式巨大变革的风口浪尖。因此，由于这些技术的进步，汽车产业的辅助垂直产业正在发生根本性的转变。
  • 在设计车辆时，製造商必须确保驾驶员接收到重要讯息，而不会不必要地分散他们对前方道路的注意力。透过柔性 OLED 显示屏，革命性的汽车平视显示器 (HUD) 已成为可能。透明显示器建立在薄塑胶基板上，可整合到车辆的挡风玻璃中，以增加驾驶员友好的功能，而无需增加额外的重量。它还可以在製造过程中自订任何颜色和形状部分。
  • 透明显示器在汽车 HUD、车速表、转速表和导航系统显示器中越来越受欢迎。这些显示器未来在交通运输行业的应用预计也将出现在智慧窗户和挡风玻璃中。例如，深圳NSE电子提供的透明汽车后窗LED显示器是一种车载便携式LED显示器。透明LED萤幕在显示内容方面比传统LED萤幕更具创意。当车辆在道路上行驶时，广告可能会受到讚赏。它不会阻挡光线或两侧的视野，让驾驶者能够透过玻璃看到东西。
  • 考虑到相关的好处，领先的显示器供应商正在增加开发创新解决方案的投资。例如，2021 年 9 月，全球领先的显示技术创新者 LG Display 在德国慕尼黑举行的 2021 年国际汽车展 (IAA) 上展示了其最新最先进的透明 OLED 技术，与世界各地合作-领先的材料科学和智慧玻璃技术公司。
  • 随着世界各地汽车销量的增加，以及汽车产量在疫情造成的挫折后增加，预计汽车产业将推动对透明显示器的需求。根据OICA统计，全球汽车产量从2020年的7,800万辆增加至2021年的8,000万辆，乘用车销售量从2020年的5,390万辆增加至2021年的5,640万辆。

亚太地区将显着成长

  • 预计亚太地区各种最终用户对透明显示器的需求将会增加，例如汽车中，这些显示器用作挡风玻璃；零售商店中，这些引人注目的显示器用于更好的广告等。
  • 随着汽车製造商越来越多地将先进功能融入汽车中，汽车行业（尤其是电动车）的成长预计将为透明显示市场创造有利的市场前景。中国作为最大的电动车製造商，预计仍将是透明显示器的主要需求驱动力。
  • 根据中国汽车工业协会的数据，2021年，中国是领先的电动车製造商，保有量约290万辆。此外，中国还生产了60.1万辆插电式混合动力汽车。
  • 此外，交通运输业的成长，特别是在中国、台湾和印度等国家，透明显示器越来越多地被用作数位标牌，预计广告牌将继续成为透明显示器的主要需求驱动力。例如，2021 年 5 月，全自动地铁成都地铁 9 号线采用了开放式驾驶舱和 LUMINEQ 玻璃内显示器。
  • 区域公司正在探索各种应用领域的机会，以扩大其影响力。目前主要致力于研发活动，以促进透明显示器新用例的开发，并与经销商和显示器製造商建立合作伙伴关係。数位解决方案在各个最终用户产业的渗透率不断提高，预计将进一步支持未来几年所研究市场的成长。

透明显示行业概况

由于参与者有限，透明显示市场竞争激烈，其中大多数在全球运作并拥有强大的市场影响力。为了获得竞争优势，供应商越来越注重开发创新解决方案并建立强大的供应链。透明显示器市场的一些主要参与者包括 LG 电子、松下公司、三星电子、Planar Systems Inc. 和 TDK Corporation 等。

  • 2022 年 6 月 - LG Display 宣布与韩国麵包店 Paris Baguette 合作安装 38 个透明 OLED 显示屏，用作数字标牌。据该公司称，这是在单一地点部署的透明显示器数量最多的一次。
  • 2022 年 6 月 - 领先的广播服务供应商 SBS 在最近的两场广播中展示了 OLED 的新特性，这些新特性在传统显示器中从未见过。该电视台透过透明OLED显示器展示了青瓦台开幕式、青瓦台介绍、股票市场等各种内容。

额外的好处：

  • Excel 格式的市场估算 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章：简介

  • 研究假设和市场定义
  • 研究范围

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争激烈程度
  • 产业价值链分析
  • 评估 COVID-19 对市场的影响

第 5 章：市场动态

  • 市场驱动因素
    • 汽车市场对先进显示器的需求不断增加
    • 扩增实境和虚拟实境的成长
  • 市场限制
    • 在消费性产品中部署成本高昂

第 6 章：市场细分

  • 依技术
    • 液晶显示器
    • 有机发光二极体
    • 其他的
  • 按最终用户垂直领域
    • 零售
    • 消费性电子产品
    • 汽车
    • 航太和国防
    • 其他最终用户垂直领域
  • 按地理
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 欧洲其他地区
    • 亚太
      • 中国
      • 日本
      • 印度
      • 韩国
      • 亚太其他地区
    • 世界其他地区
      • 拉丁美洲
      • 中东和非洲

第 7 章：竞争格局

  • 公司简介
    • Planar Systems Inc.
    • Samsung Electroonics Co. Ltd.
    • LG Electronics Co. Ltd.
    • Panasonic Corporation
    • Pro Display
    • Crystal Display Systems Ltd.
    • MMT GmbH & Co. KG
    • Nexnovo Technology Co. Ltd
    • 2Point0 Concepts
    • TDK Corporation

第 8 章：投资分析

第 9 章：未来趋势

简介目录
Product Code: 61427

The Transparent Display Market size is estimated at USD 3.31 billion in 2024, and is expected to reach USD 15.90 billion by 2029, growing at a CAGR of 36.86% during the forecast period (2024-2029).

Transparent Display - Market

The increasing demand for products such as smart glasses, and HMDs, along with the growing adoption of transparent displays in the advertising industry, are expected to drive the demand for transparent displays.

Key Highlights

  • Displays and display technologies have evolved over the years, aided by technological advancements, to deliver higher resolution and lower power consumption. The advances in nanoparticles and transparent sensors in the electronic circuit have enabled the progression of the transparent display market. Currently, development is progressing on replacing hard, square panels with flexible displays that are more interactive to the consumer. This has provided a substantial opportunity for the transparent display market to grow.
  • In recent years, OLEDs have become the largest used display panels for transparent display technology. The actual OLED materials are transparent, and it is possible to fabricate transparent OLEDs. This has enabled several display manufacturers to adopt OLEDs to develop and manufacture OLED displays. Considering the benefits, many vendors have started investing heavily in R&D related to OLED. OLED transparent displays are penetrating the market due to increasing demand for these transparent displays from head-mounted display (HMD) vendors.
  • According to a study by Intel Corporation, the revenue opportunity of the AR/VR market remains strong, and it exceeded USD 45 billion in headset hardware sales in 2021. Further, hardware exceeded 80 billion units in 2021, up significantly from 9.4 billion units estimated to be sold in the intervening period. As display plays an important role in the AR/VR industry, the continuation of such trends is expected to create more growth opportunities for transparent display vendors.
  • Furthermore, transparent displays in HUDs are also gaining strong traction from the defense sector. Defense contractors and armed forces are planning to modernize their current HUD systems with innovative solutions. The integration of night vision in HUDs provides a realistic and holistic training experience, which is expected to be one of the major factors likely to impact the market growth positively.
  • However, the high initial cost involved, along with low consumer penetration, has a high impact on the studied market. As a majority of customers across some of the biggest markets, such as India, China, Brazil, etc., are price sensitive, the high-cost tag associated with the transparent displays may hinder the market's growth during the forecast period.
  • With the outbreak of the COVID-19 pandemic, the market for transparent displays had witnessed disturbances in the production and research and development activities, owing to the disruption in the supply of the raw materials required to manufacture. However, with the condition returning back to normal with activities across various sectors resuming to pre-pandemic levels, the market is expected to offer growth opportunities to the vendors.

Transparent Display Market Trends

Automotive Sector to hold a Significant Market Share

  • The global automotive industry is primarily believed to be on the cusp of tremendous change in manufacturing, sales, and the overall business model, owing to the rapid advances in new-age technologies, such as autonomous driving, augmented reality, and big data. Consequently, the automotive industry's ancillary verticals are fundamentally transforming due to these technological enhancements.
  • While designing vehicles, manufacturers must ensure drivers receive essential information without unnecessarily distracting them from the road ahead. With a flexible OLED display, it has become possible through a revolutionary automotive heads-up display (HUD). Built on a thin plastic substrate, the transparent display can be integrated into the vehicle's windshield to add driver-friendly functionality without adding additional weight. It can also be customized with any color and shape segment during manufacturing.
  • Transparent displays have become increasingly popular for automotive HUDs, speedometers, tachometers, and navigation system displays. The future applications of these displays in the transportation industry are also anticipated to be seen in smart windows and windscreens. For instance, Shenzhen NSE Electronics Co. Ltd offers a transparent car back window LED display is an in-vehicle Portable LED Sign. The transparent LED screen is more creative in displaying content than traditional LED screens. As the vehicle moves on the road, the advertising will be appreciated potentially. It will not block out light or the view on both sides, allowing the driver to see through the glass.
  • Considering the benefits associated, leading display providers are increasing their investment in developing innovative solutions. For instance, in September 2021, LG Display, the world's leading innovator of display technologies, showcased its latest state-of-the-art Transparent OLED technology at the International Motor Show (IAA) 2021 held in Munich, Germany, in collaboration with world-leading material science and smart glass technology company.
  • With the sales of automobiles set to increase across various parts of the world, and the production of the vehicles increasing after the set back created by the pandemic, the automotive sector is expected to drive the demand for transparent displays. According to OICA, the global production of automobiles had increased from 78 million in 2020 to 80 million in 2021, while the sales of passenger cars increased from 53.9 million in 2020 to 56.4 million in 2021.

Asia-Pacific to Account for a Significant Growth Rate

  • Asia-Pacific is expected to witness an increase in demand for transparent displays in various end users, such as automotive, where these displays are used as a windshield, retail shops, where these eye-catching displays are used for better advertisements, etc.
  • The growth of the automotive sector, especially the electric vehicle, is expected to create a favorable market scenario for the transparent display market as automotive manufacturers are increasingly incorporating advanced features into automobiles. China, the largest EV maker, is expected to remain a major demand driver for transparent displays.
  • According to the China Association of Automobile Manufacturers, in 2021, China was the leading electric vehicle manufacturer, with about 2.9 million vehicles. Additionally, China also produced 601,000 plug-in hybrid electric vehicles.
  • Furthermore, the growth of the transportation sector, especially in the countries such as China, Taiwan, and India, wherein transparent displays are increasingly being adopted as digital signage, and advertising boards are expected to continue to be the major demand drivers for transparent displays. For instance, in May 2021, the Chengdu metro, a fully automated metro, adopted an open cockpit and LUMINEQ in-glass display in its line 9.
  • The regional companies are exploring opportunities across various applications to expand their reach. The major efforts are being made in research and development activities to facilitate the development of new use cases of the transparent display, establishing partnerships with distributors and display manufacturers. The increasing penetration of digital solutions across various end-user industries is further expected to support the growth of the studied market in the coming years.

Transparent Display Industry Overview

The Transparent Display market is competitive owing to the presence of limited players, most of whom operates globally and has a strong market presence. To gain a competitive advantage, the vendors are increasingly focusing on developing innovative solutions and establishing a robust supply chain. Some of the major players in the transparent display market are LG Electronics, Panasonic Corporation, Samsung Electronics, Planar Systems Inc., and TDK Corporation, among others.

  • June 2022 - LG Display announced that it has collaborated with Korea-based bakery Paris Baguette to install 38 transparent OLED displays for use as digital signage. According to the company, this was the largest number of transparent displays deployed at a single site.
  • June 2022 - SBS, a leading broadcast service provider, unveiled OLED's new aspects that have not been seen in a conventional display on two recent broadcasts. The broadcaster showcased various content such as the Cheongwadae(Blue House) opening inauguration ceremony, presidential office introduction, and stock market through a Transparent OLED display.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Advanced Displays in the Automotive market
    • 5.1.2 Growth of Augmented and Virtual Reality
  • 5.2 Market Restraints
    • 5.2.1 Expensive to Deploy in Consumer Products

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 LCD
    • 6.1.2 OLED
    • 6.1.3 Others
  • 6.2 By End-user Vertical
    • 6.2.1 Retail
    • 6.2.2 Consumer Electronics
    • 6.2.3 Automotive
    • 6.2.4 Aerospace and Defense
    • 6.2.5 Other End-user Verticals
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 South Korea
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Rest of the World
      • 6.3.4.1 Latin America
      • 6.3.4.2 Middle-East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Planar Systems Inc.
    • 7.1.2 Samsung Electroonics Co. Ltd.
    • 7.1.3 LG Electronics Co. Ltd.
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Pro Display
    • 7.1.6 Crystal Display Systems Ltd.
    • 7.1.7 MMT GmbH & Co. KG
    • 7.1.8 Nexnovo Technology Co. Ltd
    • 7.1.9 2Point0 Concepts
    • 7.1.10 TDK Corporation

8 INVESTMENT ANALYSIS

9 FUTURE TRENDS