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市场调查报告书
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1445967

壁纸 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）

Wallpaper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

壁纸市场规模预计到 2024 年为 22.6 亿美元，预计到 2029 年将达到 26.9 亿美元，在预测期内（2024-2029 年）CAGR为 3.59%。

壁纸 - 市场

壁纸具有成本效益，因此越来越多地采用传统的壁画做法。

主要亮点

  • 可支配收入的增加和城市化的迅速崛起已经压倒性地取代了乡村文化，并推动了全球范围内人类社会根源的历史性变革。因此，许多墙面覆盖物和其他现代产品，如传热极低的窗框、电缆和管道、易于清洁的地板和反光屋顶，正在不断增长。
  • 如今随着科技的进步，壁纸有助于提升房间或生活空间的檔次，并且壁纸种类繁多，推动了市场需求，同时允许消费者选择他们想要的东西。此外，根据 Housing.com 报导，到 2022 年 2 月，壁纸可用于天花板表面、壁橱、门板和框架艺术品，以照亮房屋。壁纸也适用于线条简洁和有一些曲线的区域，例如桌面、镜框、相框、凳子、抽屉柜和开放式墙柜。
  • 对环保壁纸的偏好是推动乙烯基产品需求的另一个因素。製造乙烯基壁纸所需的能源消耗仅为纸质壁纸的一半。另一方面，世界各地越来越多的餐厅、俱乐部、酒吧和咖啡馆也推动了对商业壁纸的需求，壁纸在吸引顾客并给他们带来幸福和放鬆的感觉方面发挥着重要作用。
  • 而且，随着平面设计和新的复製方法的出现，壁纸已成为设计和装饰的下一个突破。布鲁克林的 Calico 等主要设计公司已经让壁纸进入了家庭。
  • 根据 Nagai 2021 年 10 月报道，氯乙烯中添加了大量增塑剂，以使其在壁纸加工过程中具有柔韧性。除增塑剂外，还使用各种化学品，例如杀菌剂、阻燃剂和染料。随着时间的推移，这些化学物质会以挥发性有机化合物 (VOC) 的形式释放到房间中。这些挥发性有机化合物会引起各种症状，包括头痛、头晕和眨眼。这些因素可能对市场构成挑战。
  • 随着COVID-19的爆发，由于世界各地广告的减少，墙布市场没有显着成长。由于全球封锁，建筑业以及贸易都受到了打击。由于这些因素的直接影响，壁纸市场受到了影响。此外，由于疫情导致经济放缓，消费者支出也可能减少。

壁纸市场趋势

无纺壁纸类型细分市场预计将占据重要的市场份额

  • 非织物壁纸因其多功能性和易用性而在市场上广受欢迎。与由纸或乙烯基製成的传统壁纸不同，不织布壁纸由合成纤维和天然纤维製成，例如聚酯和纤维素。
  • 非织物壁纸以其用户友好的安装过程而闻名。它不需要任何浸泡时间或贴上壁纸本身。相反，黏合剂直接涂在墙上，使悬挂更容易、更快捷。
  • 非织物壁纸非常耐用且耐磨损。它可以防潮，适合在湿度高的区域使用，例如浴室和厨房。在安装或拆卸过程中也不太可能撕裂。
  • 非织物壁纸可以让墙壁透气，防止霉菌生长。此功能使其成为需要通风的空间的选择。
  • 非织物壁纸提供各种设计、图案和纹理，可满足各种室内设计偏好。它可以模仿织物、纹理表面甚至壁画的外观，为房主和设计师提供多功能且具有视觉吸引力的选择。
  • 根据英国国家统计局的数据，英国壁纸製造的收入预测已经更新。目前预计到 2024 年将达到约 1.0673 亿美元。请注意，该预测可能会发生变化，应被视为基于现有资料的估计。

欧洲地区预计将占据重要市场份额

  • 欧洲壁纸市场是全球壁纸产业的重要组成部分。欧洲以其丰富的历史、建筑遗产和设计文化而闻名，这增加了该地区对壁纸的需求。
  • 公司正在采用壁纸产品的数位印刷来增强永续性。壁纸数位印刷是一种可持续的墙面装饰方法，因为它可以减少设计过程中产生的浪费。数位印刷过程不需要创建印版，并且使用的墨水少四倍。
  • 环境意识和永续发展在欧洲市场变得越来越重要。消费者越来越多地寻求环保和永续的壁纸选择。这导致了由回收材料、水性油墨和环保生产工艺製成的壁纸的出现。
  • 据义大利 Ambientha 称，近年来，用于装饰办公室和商店（例如商店）墙壁的壁纸选择再次成为热门话题。与传统壁纸相比，新基材、不同材料的开发以及数位技术的进步使得创造耐用、个人化且美观的装饰品成为可能。壁纸是适合各种环境的室内设计。
  • 欧洲消费者偏爱高品质、奢华的壁纸。人们需要优质材料、复杂的设计和独特的图案。这种需求导致市场上出现了各种各样的壁纸选择。
  • 此外，欧盟委员会预计，到2050年，欧洲城市化程度预计将提高到83.7%左右。农村人口占总人口的比例平稳增长，而城镇人口的比例则平稳增长。到 2050 年，欧洲城市功能区 (FUA) 的总人口预计将平均增加 4%。城市化进程的加速将带动整个地区的壁纸市场。

壁纸产业概况

壁纸市场高度分散，主要参与者包括 York Wall Coverings Inc.、Brewster Home Fashion LLC、F. Schumacher & Co、AS Creation Tapeten AG 和 Sangetsu Corporation。市场参与者正在采取合作伙伴关係和收购等策略来增强其产品供应并获得可持续的竞争优势。

2023 年 5 月，Asian Paints 宣布在钦奈推出家居工作室和 2023 年家居装饰系列。工作室提供花园精选的织物、壁纸、寝具和地毯。

2022 年 8 月，豪华室内设计和家具公司之一桑德森设计集团宣布与迪士尼建立新的合作关係。根据许可安排的条款，该集团的 Sanderson 品牌将被允许生产基于各种迪士尼经典财产的壁纸和纺织品。

额外的好处：

  • Excel 格式的市场估算 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章：简介

  • 研究假设和市场定义
  • 研究范围

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争激烈程度
  • 产业价值链分析
  • COVID-19 对产业影响的评估

第 5 章：市场动态

  • 市场驱动因素
    • 美学的发展趋势
    • 非织物壁纸需求旺盛
  • 市场挑战
    • 监管严格、成本高

第 6 章：市场细分

  • 依壁纸类型
    • 乙烯基壁纸
    • 非织物壁纸
    • 纸质壁纸
    • 布艺桌布
    • 其他壁纸类型
  • 按应用
    • 商业的
    • 非商业用途
  • 按地理
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第 7 章：竞争格局

  • 公司简介
    • York Wall Coverings Inc.
    • Brewster Home Fashion LLC
    • F. Schumacher & Co
    • AS Creation Tapeten AG
    • Sangetsu Corporation
    • Erismann & Cie. GmbH
    • Laura Ashley Holdings PLC
    • Grandeco Wallfashion Group
    • Sanderson Design Group PLC
    • Tapetenfabrik Gebr. Rasch GmbH & Co. KG
    • LEN-TEX Corporation
    • Asian Paints Ltd
    • Gratex Industries Ltd

第 8 章：投资分析

第 9 章：市场的未来

简介目录
Product Code: 68087

The Wallpaper Market size is estimated at USD 2.26 billion in 2024, and is expected to reach USD 2.69 billion by 2029, growing at a CAGR of 3.59% during the forecast period (2024-2029).

Wallpaper - Market

Wallpapers are cost-effective, hence are increasingly being adopted over traditional wall painting practices.

Key Highlights

  • Rising disposable incomes and the rapid rise of urbanization have overwhelmingly replaced rural cultures and have helped drive historical changes in human social roots on a global scale. As a result, many wall coverings and other modern products, such as very low heat transfer window frames, electrical cables and pipes, easy-to-clean floors, and light-reflecting roofs, are growing.
  • Wallpapers available today with technological advancements help elevate rooms or living spaces and are available in wide varieties, driving the market demand while allowing consumers to choose what they want. Moreover, according to Housing.com, in February 2022, wallpapers can be used for ceiling surfaces, closets, door panels, and framed art to brighten the home. Wallpaper is also suitable for areas with clean lines and a few curves, such as table tops, mirror frames, picture frames, stools, chests of drawers, and open wall units.
  • The preference for eco-friendly wallpaper is another factor driving the demand for vinyl-based products. The energy consumption required to manufacture vinyl wallpaper is only half that of paper wallpaper. On the other hand, the need for commercial wallpaper is also fueled by an increasing number of restaurants, clubs, bars, and cafes around the world, where wallpaper plays an important role in attracting customers and giving them a feeling of well-being and relaxation.
  • Moreover, with the advent of graphic design and new reproduction methods, wallpaper has become the next breakthrough in design and decoration. Major design firms such as Brooklyn's Calico have enabled wallpaper to enter homes.
  • Acording to Nagai Co., Ltd in October 2021, a large amount of plasticizer is added to vinyl chloride to give it flexibility during wallpaper processing. In addition to plasticizers, various chemicals are used, such as fungicides, flame retardants, and dyes. Over time, these chemicals are released into the room as volatile organic compounds (VOCs). These VOCs cause various symptoms, including headaches, dizziness, and blinking eyes. Such factors can be challenging for the market.
  • With the outbreak of COVID-19, the wall covering market did not grow significantly due to a decrease in advertising across the various part of the world. Because of the global lockdown, the construction industry, as well as the trade, has taken a hit. Due to the direct impact of these factors, the wallpaper market was affected. Moreover, consumer spending is also likely to decrease due to the pandemic's economic slowdown.

Wallpaper Market Trends

Non-Woven Wallpaper Type Segment is Expected to Hold Significant Market Share

  • Non-woven wallpaper is popular in the market due to its versatility and ease of use. Unlike traditional wallpaper, made from paper or vinyl, non-woven wallpaper is made from synthetic and natural fibers, such as polyester and cellulose.
  • Non-woven wallpaper is known for its user-friendly installation process. It does not require any soaking time or pasting of the wallpaper itself. Instead, the adhesive is applied directly to the wall, making hanging easier and quicker.
  • Non-woven wallpaper is highly durable and resistant to wear and tear. It can withstand moisture, making it suitable for use in areas with high humidity, such as bathrooms and kitchens. It is also less likely to tear during installation or removal.
  • Non-woven wallpaper allows the walls to breathe, preventing mold or mildew growth. This feature makes it a choice for spaces where ventilation is a concern.
  • Non-woven wallpaper offers various designs, patterns, and textures, catering to various interior design preferences. It can mimic the appearance of fabric, textured surfaces, or even murals, providing a versatile and visually appealing option for homeowners and designers.
  • According to the Office for National Statistics (United Kingdom), the revenue projection for the manufacture of wallpaper in the United Kingdom has been updated. It is now anticipated to reach approximately USD 106.73 million by 2024. Please note that this projection is subject to change and should be considered an estimate based on the available data.

Europe Region is Expected to Hold Significant Market Share

  • The European wallpaper market is a significant segment of the global wallpaper industry. Europe is known for its rich history, architectural heritage, and design culture, which contributes to the demand for wallpapers in the region.
  • Companies are incorporating digital printing of wallpaper products to enhance sustainability. Digital printing of wallpapers is a sustainable method for creating wall decor because it reduces the waste produced during the design process. The digital printing process does not require the creation of plates, and it uses four times less ink.
  • Environmental consciousness and sustainability are gaining importance in the European market. Consumers are increasingly seeking eco-friendly and sustainable wallpaper options. This has led to the availability of wallpapers made from recycled materials, water-based inks, and environmentally friendly production processes.
  • In recent years, according to Ambientha, Italy, the choice of wallpaper to decorate walls in offices and houses such as shops is back at the forefront. Compared to traditional wallpaper, the development of new backings, different materials, and advances in digital technology have made it possible to create durable, personalized, and aesthetically pleasing decorations. Wallpaper is an interior design suitable for all types of environments.
  • European consumers have a preference for high-quality and luxurious wallpapers. There is a demand for premium materials, intricate designs, and unique patterns. This demand has led to the availability of a wide range of wallpaper options in the market.
  • Moreover, according to European Commission, the degree of urbanization in Europe is expected to increase to around 83.7% by 2050. The share of the total population living in rural areas, while cities and towns experienced a smooth and steady increase. The total population of functional urban areas (FUAs) in Europe is projected to grow by an average of 4% by 2050. An increase in urbanization will leverage the wallpaper market across the region.

Wallpaper Industry Overview

The wallpaper market is highly fragmented with the precence of major players like York Wall Coverings Inc., Brewster Home Fashion LLC, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Asian Paints announced the launch of the homes studio in Chennai and the 2023 collection for home decor. The studio offers a garden selection of fabrics, wallpapers, bedding, and rugs.

In August 2022, Sanderson Design Group, one of the luxury interior designs and furnishings firms, announced a new partnership with Disney. The Group's Sanderson brand will be permitted to manufacture wallpapers and textiles based on a wide range of Disney Classic properties under the terms of the licensing arrangement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Trends of Aesthetics
    • 5.1.2 High Demand for Non-woven Wallpapers
  • 5.2 Market Challenges
    • 5.2.1 Stringent Regulations and High Costs

6 MARKET SEGMENTATION

  • 6.1 By Wallpaper Type
    • 6.1.1 Vinyl Wallpaper
    • 6.1.2 Non-woven Wallpaper
    • 6.1.3 Paper-based Wallpaper
    • 6.1.4 Fabric Wallpaper
    • 6.1.5 Other Wallpaper Types
  • 6.2 By Appliaction
    • 6.2.1 Commercial
    • 6.2.2 Non-commercial
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 York Wall Coverings Inc.
    • 7.1.2 Brewster Home Fashion LLC
    • 7.1.3 F. Schumacher & Co
    • 7.1.4 AS Creation Tapeten AG
    • 7.1.5 Sangetsu Corporation
    • 7.1.6 Erismann & Cie. GmbH
    • 7.1.7 Laura Ashley Holdings PLC
    • 7.1.8 Grandeco Wallfashion Group
    • 7.1.9 Sanderson Design Group PLC
    • 7.1.10 Tapetenfabrik Gebr. Rasch GmbH & Co. KG
    • 7.1.11 LEN-TEX Corporation
    • 7.1.12 Asian Paints Ltd
    • 7.1.13 Gratex Industries Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET