市场调查报告书
商品编码
1446991
到 2030 年数位印刷壁纸市场预测:按产品、壁纸类型、印刷技术、最终用户和地区进行的全球分析Digitally Printed Wallpaper Market Forecasts to 2030 - Global Analysis By Product (Fabric, Nonwoven, Vinyl, Fiberglass, Paper and Other Products), Wallpaper Type, Printing Technology, End User, and By Geography |
根据 Stratistics MRC 的数据,2023 年全球数位印刷壁纸市场规模将达到 32 亿美元,预计到 2030 年将达到 118 亿美元,预测期内复合年增长率为 20.2%。
数位印刷壁纸是指采用先进印刷技术生产的壁纸。此过程将数位影像和设计转移到壁纸材料上,提供广泛的客製化选项。它们用途广泛,适用于各种空间,包括家庭、办公室和商业设施。科技与美学的无缝融合,为室内装潢提供了创新的解决方案,让个人能够轻鬆、精准地表达自己的风格偏好。
根据 NAR Realtors 的数据,美国的典型住宅有 39 年的历史,其中超过 50% 的住宅建于 1980 年之前。
生态意识不断增强
随着消费者环保意识的增强,对环保和永续住宅装饰选择的需求不断增长。数位印刷壁纸旨在透过提供传统壁纸製造技术的环保替代壁纸来满足这一需求。此外,它们通常遵守严格的环境标准和认证,让担心其购买决策对环境影响的消费者放心,这是推动市场规模的因素。
初始投资高
投资数位列印设备,如印表机、墨水系统和软体,需要大量的前期成本,这对小型企业和新兴企业来说是一种负担。此外,建立具有必要基础设施的生产设施的成本增加了初始投资负担。此外,对于预算紧张的公司来说,资金筹措和资本投资来支付这些成本很困难,从而逐渐抑制了市场成长。
都市化的进步和室内设计的趋势
都市化趋势正在增加居住在都市区的人口数量,而空间限制则增加了对创新室内解决方案的需求。我们透过提供各种设计、颜色和印花来应对这些趋势,消费者可以根据自己的品味进行客製化。此外,数位印刷壁纸的便利性和实惠性对于居住在出租住宅或狭小空间的都市区消费者特别有吸引力,进一步推动了这个市场的发展。
对环境造成的影响
数位印刷使用溶剂型油墨,在印刷和干燥过程中会向大气中释放挥发性有机化合物(VOC),对人类健康和环境产生负面影响。数位印刷壁纸在生命週期结束时的处理给废弃物管理和环境永续性带来了挑战。此外,大量能源和水资源的使用造成二氧化碳排放和水污染,阻碍了市场的拓展。
COVID-19 的影响
由于 COVID-19 大流行,数位印刷壁纸市场经历了一些负面影响。由于许多消费者优先购买必需品并推迟或取消家居装饰计划的可自由支配支出,对这些壁纸的需求下降。此外,供应链和製造业务的中断导致数位印刷壁纸的生产和分销延迟,使製造商和消费者都感到沮丧,并阻碍了该市场的扩张。
玻璃纤维领域预计将在预测期内成为最大的领域
玻璃纤维领域估计占最大份额,因为基本材质玻璃纤维以其耐用性、弹性、防潮性和抗撕裂性而闻名。此外,先进的印刷技术与弹性玻璃纤维材料的结合创造出具有令人惊嘆的视觉效果的优质壁纸,逐渐推动了这一领域的扩展。
预计喷墨产业在预测期内复合年增长率最高
喷墨领域预计在预测期内将呈现最高的复合年增长率,因为它是製造具有出色细节和色彩精度的高品质壁纸的关键技术。喷墨印刷壁纸提供了多功能的客製化功能,可以创建客製化设计、个人化图案,甚至逼真的图像。此外,这种弹性使其受到住宅、室内设计师和商业装饰师的欢迎,极大地推动了这一领域的成长。
由于室内客製化和个人化趋势的上升,欧洲在预测期内占据了最大的市场占有率。数位印刷技术的进步正在提高印刷品质、效率和成本效益。此外,许多欧洲国家对环境影响有严格的规定,鼓励环保壁纸的开发。
由于技术创新、消费者偏好的变化以及住宅、商业和酒店行业的多样化用途,预计北美在预测期内将呈现最高的复合年增长率。该地区的主要企业包括Canon Inc.、Epson公司和惠普公司。此外,随着室内设计中对个人化和客製化的日益重视,数位印刷壁纸在北美越来越受欢迎。
According to Stratistics MRC, the Global Digitally Printed Wallpaper Market is accounted for $3.2 billion in 2023 and is expected to reach $11.8 billion by 2030 growing at a CAGR of 20.2% during the forecast period. Digitally printed wallpaper refers to wall coverings produced using advanced printing technology. This process involves transferring digital images or designs onto wallpaper material, offering a wide array of customization options. These are versatile and suitable for various spaces, including homes, offices, and commercial establishments. Its seamless integration of technology and aesthetics provides an innovative solution for interior decoration, allowing individuals to express their unique style preferences with ease and precision.
According to NAR Realtors, the typical age of a home in the United States is 39 years, and over 50% of houses in the country were constructed before 1980.
Growing preference for eco-friendly
Demand for eco-friendly and a sustainable home decor option is rising as consumers become more conscious of environmental issues. By providing environmentally friendly substitutes for conventional wallpaper production techniques, digitally printed wallpapers aim to satisfy this demand. Further, they often adhere to stringent environmental standards and certifications, providing assurance to consumers concerned about the environmental impact of their purchasing decisions, which thereby drives this market size.
High initial investment
Investing in digital printing equipment, such as printers, ink systems, and software, entails substantial upfront costs that can be prohibitive for small to medium-sized enterprises (SMEs) or startups. The cost of setting up a production facility equipped with the necessary infrastructure further adds to the initial investment burden. Moreover, for businesses operating on tight budgets, securing financing or capital investment to cover these expenses can be challenging, which gradually hinders market growth.
Rising urbanization and interior design trends
Urbanization trends have led to an increasing number of people living in urban areas, where space constraints often drive the demand for innovative interior decor solutions. They cater to these trends by offering an extensive range of designs, colors, and patterns, allowing consumers to personalize according to their preferences. Furthermore, the convenience and affordability of digitally printed wallpapers make them particularly appealing to urban consumers who may be renting or living in smaller spaces, which significantly boost this market further.
Environmental impacts
The use of solvent-based inks in digital printing can emit volatile organic compounds (VOCs) into the atmosphere during printing and drying processes, which causes adverse effects on human health and the environment. The disposal of digitally printed wallpapers at the end of their lifecycle poses challenges in terms of waste management and environmental sustainability. Additionally, using significant amounts of energy and water resources contributes to carbon emissions and water pollution, thereby impeding this market expansion.
Covid-19 Impact
The digitally printed wallpaper market experienced several negative impacts due to the COVID-19 pandemic. Many consumers prioritized essential purchases, delaying or canceling discretionary spending on interior decoration projects, leading to decreased demand for these wallpapers. Additionally, disruptions in supply chains and manufacturing operations caused delays in the production and distribution of digitally printed wallpapers, frustrating both manufacturers and consumers, which is hampering this market expansion.
The fiberglass segment is expected to be the largest during the forecast period
The fiberglass segment is estimated to hold the largest share due to the base material of fiberglass, known for its durability, flexibility, and resistance to moisture and tearing. find applications in both residential and commercial settings, offering a solution for interior decoration that balances aesthetic appeal with practicality. Furthermore, this combination of advanced printing techniques with resilient fiberglass material results in good wallpapers with stunning visuals, which gradually propel this segment's expansion.
The inkjet segment is expected to have the highest CAGR during the forecast period
The inkjet segment is anticipated to have highest CAGR during the forecast period due to a leading technology for producing high-quality wallpapers with exceptional detail and color accuracy. Inkjet-printed wallpapers offer versatility in customization, allowing for the creation of bespoke designs, personalized patterns, and even photo-realistic imagery. Furthermore, this flexibility makes them a popular choice among homeowners, interior designers, and commercial decorators, significantly driving this segment's growth.
Europe commanded the largest market share during the extrapolated period, owing to a growing trend towards interior customization and personalization. Advancements in digital printing technology have led to improvements in print quality, efficiency, and cost-effectiveness. Additionally, many European countries have stringent regulations regarding environmental impact, prompting the development of eco-friendly wallpaper options, which are boosting this segment's size.
North America is expected to witness highest CAGR over the projection period, owing to a combination of technological innovation, shifting consumer preferences, and a diverse range of applications across residential, commercial, and hospitality sectors. This region is home to some of the key players, such as Canon Inc., Epson Corporation, and HP Inc. Moreover, with a growing emphasis on personalization and customization in interior design, digitally printed wallpapers have gained significant traction in North America.
Key players in the market
Some of the key players in the Digitally Printed Wallpaper Market include Muraspec Decorative Solutions, A.S. Creation Tapeten, Graham & Brown, Flavor Paper, The Printed Wallpaper Company, Moonavoor Sisustus, Arte International, Tecnografica, Astek, Momentum Textiles & Wallcovering and Grandeco Wallfashion Group Belgium NV.
In February 2024, Astek announces the acquisition of Simelabs, an Indian software engineering company. This is astrategic step in Astek's global growth: Astek establishes a foothold in India and significantly strengthens its presence in the United States.
In July 2021, Grandeco Wallfashion Group is pleased to announce the acquisition of the entire shareholder equity in Wall!Supply, the market leader in decorative 3D panels.
In June 2021, Grandeco Wallfashion Group - Belgium is delighted to announce its acquisition of the entire share capital of Holden Decor Limited, one of the leading wallcovering companies in the UK, from D&V Holden Limited for an undisclosed consideration.