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市场调查报告书
商品编码
1642957

壁纸：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Wallpaper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

壁纸市场规模预计在 2025 年为 23.4 亿美元，预计到 2030 年将达到 27.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 3.59%。

壁纸市场-IMG1

壁纸由不织布纸或特殊织物製成，并以模印、印刷或绘製的图案装饰。壁纸是美化任何房间最方便、最经济的方式。

主要亮点

  • 可支配收入的增加和都市化正在改变世界各地的生活方式，刺激住宅和商业空间对壁纸的需求。壁纸有多种设计、颜色和图案可供选择，增强了美感。
  • 住宅装修正在蓬勃发展，尤其是在北美、欧洲和亚洲。这一趋势受到远距办公的兴起的推动，鼓励人们自订自己的家以适应专用的工作空间。根据家居装修研究机构的资料，过去两年美国住宅装修支出一直稳定成长。 2023 年，35% 的住宅将增加支出，预计这一趋势将持续到 2024 年。
  • 此外，以印度为首的亚洲国家房地产产业的蓬勃发展也是壁纸市场的重要推动力。 IBEF资料支持这一点，显示印度住宅房地产市场在 23 财年经历了显着的成长。住宅销售额飙升至创纪录的 34.7 亿印度卢比（420 亿美元），年增 48%。同时，房屋销售数量增加了36%，达到379,095套。
  • 此外，人们对环保壁纸的日益偏好也推动了对乙烯基壁纸的需求。特别是生产乙烯基壁纸的消费量仅为纸质壁纸的一半。这种环保意识的转变促使製造商扩大其产品线，以满足对美观、环保壁纸日益增长的需求。
  • 在壁纸市场，许多客户面临的一大挑战就是价格。壁纸和油漆的价格分布范围很广，从经济实惠到豪华不等。整体而言，壁纸往往比油漆更贵，因为涉及捲材、消耗品和安装的成本，这可能会阻碍市场扩张。

壁纸市场趋势

不织布市场预计将占据主要份额

  • 众所周知，不织布壁纸非常耐用且不易损坏。其基础材料由不织布製成，具有柔韧性和抗撕裂性，非常适合客厅和走廊等人流量大的区域。
  • 这些壁纸具有不同的设计、图案和纹理，可满足不同的室内设计品味。它可以令人信服地模仿织物、纹理表面甚至壁画，为住宅和设计师提供一种多功能且具有视觉吸引力的选择。
  • 领先的不织布壁纸製造商注重创新设计，并经常提供带有纸质内衬的壁纸，以确保易于安装和拆除。这些壁纸可清洗、耐磨、吸音。其 100% 溶液染色特性和灵活性进一步增加了它的受欢迎程度，尤其是在交通繁忙的地区。
  • 壁纸和壁材出口。根据国际贸易中心（ITC）的数据，德国壁纸出口额从 2022 年的 1.7899 亿美元增加到 2023 年的 1.8347 亿美元。

预计欧洲将占很大市场份额

  • 欧洲壁纸市场在全球壁纸产业中发挥着至关重要的作用。欧洲悠久的历史、辉煌的建筑和设计精神正在推动该地区对壁纸的需求。此外，在创新产品和消费者偏好变化的推动下，市场正在快速成长。
  • 由于其视觉吸引力和环保效益，越来越多的企业采用数位印刷来製作壁纸。数位印刷减少了废弃物，因为它不需要印版，并且仅使用传统方法所需油墨的一小部分。 AS Creation Tapetan AG 优先考虑永续原料，壁纸废弃物的回收率高达 60%，加强了当地的循环经济。
  • 欧洲房地产行业正在从近期的利率波动和俄罗斯-乌克兰衝突等地缘政治紧张局势中復苏，并经历温和扩张。欧洲各国商业和住宅空间建设计划激增，进一步推动了壁纸的需求，从而推动了这一成长。
  • 欧洲製造商 Industrie Emiliana Parati SpA 提供具有特殊压花效果的顶级产品，包括珠光色、金属色、金色和银色。该公司生产各种带有不织布背衬的创新乙烯基壁纸，从而推动了该地区的市场成长。
  • 此外，根据欧盟委员会预测，到2050年欧洲都市化将达到约83.7%。这项变化伴随着城市人口的稳定成长和农村人口的相对减少。预计到 2050 年，欧洲功能性城市区 (FUA) 的平均人口成长率将达到 4%。预计都市化趋势将进一步推动该地区的壁纸市场。

壁纸产业概况

壁纸市场高度分散，主要参与者包括： York Wall Coverings Inc.、Asian Paints、F. Schumacher & Co、AS Creation Tapeten AG 和 Sangetsu Corporation。

  • 2024 年 7 月印度涂料公司 Asian Paints 在古瓦哈提开设了一家实体店，展示其多样化的产品。其中包括模组化厨房、装饰照明、壁纸、壁材、墙面覆盖物、地毯和大量其他产品。凭藉其广泛的产品系列，亚洲涂料将自己定位为印度首屈一指的豪华家居装饰中心。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 住宅装修日益流行
    • 对环保和永续壁纸的需求很高
  • 市场挑战
    • 法规严格且高成本

第六章 行业法规、政策与标准

第七章 市场区隔

  • 壁纸类型
    • 乙烯基塑料
    • 不织布
    • 纸
    • 布艺壁纸
    • 其他壁纸
  • 按应用
    • 商业的
    • 非商业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第八章 竞争格局

  • 公司简介
    • York Wall Coverings Inc.
    • Brewster Home Fashion LLC
    • F. Schumacher & Co
    • AS Creation Tapeten AG
    • Sangetsu Corporation
    • Erismann & Cie. GmbH
    • Laura Ashley Holdings PLC
    • Grandeco Wallfashion Group
    • Sanderson Design Group PLC
    • Tapetenfabrik Gebr. Rasch GmbH & Co. KG
    • LEN-TEX Corporation
    • Asian Paints Ltd
    • Gratex Industries Ltd

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 68087

The Wallpaper Market size is estimated at USD 2.34 billion in 2025, and is expected to reach USD 2.79 billion by 2030, at a CAGR of 3.59% during the forecast period (2025-2030).

Wallpaper - Market - IMG1

Wallpapers, crafted from non-woven paper or specialized fabrics, are adorned with stenciled, printed, or painted designs. They are the most convenient and cost-effective means to enhance any room.

Key Highlights

  • Rising disposable incomes and urbanization are reshaping global lifestyles, fueling the demand for wallpapers in residential and commercial spaces. With many designs, colors, and patterns, wallpapers enhance aesthetics.
  • Notably, a surge in home renovations, particularly in North America, Europe, and Asia, is evident. This trend is bolstered by the rise of remote work, prompting individuals to tailor their homes to accommodate dedicated workspaces. Home Improvement Research Institute data highlights a consistent uptick in home improvement spending over the past two years in the United States. In 2023, 35% of homeowners upped their expenditures, a trend anticipated to persist through 2024.
  • Furthermore, the burgeoning real estate sector in Asian countries, notably India, is a pivotal driver of the wallpaper market. IBEF data underscores this, revealing that in FY23, India's residential property market witnessed a remarkable surge. Home sales values soared to a record INR 3.47 lakh crore (USD 42 billion), marking a 48% annual increase. Concurrently, sales volume rose by 36%, reaching 379,095 units.
  • Additionally, the rising preference for eco-friendly options is propelling the demand for vinyl-based wallpapers. Notably, the energy consumption for manufacturing vinyl wallpapers is merely half that of paper variants. This eco-conscious shift is prompting manufacturers to expand their offerings, catering to a growing appetite for aesthetically pleasing and environmentally friendly wall coverings.
  • In the wallpaper market, a significant challenge for many customers is pricing. Wallpaper and paint are available at a spectrum of price points, from budget-friendly to premium. Typically, wallpaper, with its costs for rolls, supplies, and installation, tends to be pricier than paint, potentially impeding the market's expansion.

Wallpaper Market Trends

The Non-woven Segment is Expected to Hold a Significant Share in the Market

  • Non-woven wallpapers are known for their durability and resistance to damage. Crafted from non-woven fabric, their foundation gives them flexibility and tear resistance, making them ideal for high-traffic areas like living rooms and hallways.
  • These wallpapers come in different designs, patterns, and textures, catering to diverse interior design tastes. They can convincingly mimic fabrics, textured surfaces, and even murals, offering homeowners and designers a versatile and visually appealing choice.
  • Leading non-woven wallpaper manufacturers emphasize innovative designs and often provide wallpapers with paper backing, ensuring easy installation and removal. These wallpapers are washable, abrasion-resistant, and sound-absorbing. Their 100% solution-dyed nature and flexibility further fuel their popularity, especially in high-traffic settings.
  • The market receives a boost from the increasing export of wallpapers and wall coverings, particularly from European nations like Germany. According to the International Trade Centre (ITC), Germany's wallpaper exports increased from USD 178.99 million in 2022 to USD 183.47 million in 2023.

Europe is Expected to Hold a Significant Share in the Market

  • The European wallpaper market is a pivotal player in the global wallpaper industry. It is buoyed by Europe's deep-rooted history, architectural splendor, and design ethos, which fuels the demand for wallpapers in the region. Furthermore, the market is witnessing a surge, propelled by innovative offerings and shifting consumer tastes.
  • More companies are embracing digital printing for their wallpaper collections, drawn to its visual appeal and eco-friendly advantages. Digital printing slashes waste by eliminating the necessity for plates and consuming just a fraction of the ink traditional methods require. AS Creation Tapetan AG stands out, prioritizing sustainable raw materials and boasting a remarkable 60% recycling rate for wallpaper waste, bolstering the local circular economy.
  • Europe's real estate sector, rebounding from recent interest rate fluctuations and geopolitical tensions, like the Russia-Ukraine conflict, is witnessing a gradual expansion. This growth is further fueled by a surge in construction projects, both for commercial and residential spaces, across various European countries, thereby boosting the demand for wallpapers.
  • Industrie Emiliana Parati SpA, a European manufacturer, provides top-of-the-range products made with particular embossing techniques, such as pearlescent and metallic colors, gold, and silver. The company manufactures a wide range of innovative vinyl wallpapers on non-woven backing, which drives the market's growth in the region.
  • Additionally, as per the European Commission, Europe's urbanization rate is forecasted to hit approximately 83.7% by 2050. This shift is accompanied by a steady rise in urban populations, while rural areas witness a relative decline. The functional urban areas (FUAs) in Europe are poised for an average population growth of 4% by 2050. This increasing urbanization trend is set to further bolster the region's wallpaper market.

Wallpaper Industry Overview

The wallpaper market is highly fragmented, with major players such as York Wall Coverings Inc., Asian Paints, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage in the global market.

  • July 2024: Asian Paints, an Indian paint company, inaugurated a physical studio in Guwahati, showcasing a diverse array of offerings. These include modular kitchens, decorative lighting, furniture, wallpapers, wall coverings, rugs, and an extensive selection. With this broad product portfolio, Asian Paints is positioning itself as India's premier luxury home decor hub.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Trends of Home Renovations
    • 5.1.2 High Demand for Eco-friendly and Sustainable Wallpapers
  • 5.2 Market Challenges
    • 5.2.1 Stringent Regulations and High Costs

6 INDUSTRY REGULATIONS, POLICIES, AND STANDARDS

7 MARKET SEGMENTATION

  • 7.1 By Wallpaper Type
    • 7.1.1 Vinyl
    • 7.1.2 Non-woven
    • 7.1.3 Paper-based
    • 7.1.4 Fabric Wallpaper
    • 7.1.5 Other Wallpaper Types
  • 7.2 By Application
    • 7.2.1 Commercial
    • 7.2.2 Non-commercial
  • 7.3 By Geography
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia-Pacific
    • 7.3.4 Latin America
    • 7.3.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 York Wall Coverings Inc.
    • 8.1.2 Brewster Home Fashion LLC
    • 8.1.3 F. Schumacher & Co
    • 8.1.4 AS Creation Tapeten AG
    • 8.1.5 Sangetsu Corporation
    • 8.1.6 Erismann & Cie. GmbH
    • 8.1.7 Laura Ashley Holdings PLC
    • 8.1.8 Grandeco Wallfashion Group
    • 8.1.9 Sanderson Design Group PLC
    • 8.1.10 Tapetenfabrik Gebr. Rasch GmbH & Co. KG
    • 8.1.11 LEN-TEX Corporation
    • 8.1.12 Asian Paints Ltd
    • 8.1.13 Gratex Industries Ltd

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET