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市场调查报告书
商品编码
1523341

立式袋：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Stand-Up Pouches - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

立式袋市场规模预计到 2024 年为 137.3 亿美元，预计到 2029 年将达到 180.4 亿美元，在预测期内（2024-2029 年）复合年增长率为 5.62%。

自立袋市场

立式袋是一种软质包装解决方案，具有宽底角撑板，使袋子能够突出而不会塌陷。袋子由多层阻隔材料组成，这些材料层压形成一张连续的片材。对立式袋的需求正在增加，因为这一层可以保护和保存内容物免受外部因素的影响。

主要亮点

  • 立式袋重量轻，无需包装和运输，对製造商来说是一种经济高效的解决方案。为了优化品牌行销倡议，对食品和饮料包装立式袋的需求不断增长，正在推动全球市场的成长。此外，由于自立袋的灵活性、耐用性和保持内容物新鲜的能力，宠物用品中立式袋的使用不断增加，预计也将在预测期内推动市场成长。
  • 对便携式零食的需求不断增加，导致需要可重新立式袋，为消费者提供便利。越来越多地使用立式袋来保持食品新鲜并防止受潮，有助于延长保质期，推动市场成长。此外，消费者生活方式和食品偏好的变化，加上食品技术的变化，进一步创造了市场需求。
  • 包装创新为个人护理包装产业创造了利润丰厚的机会。 Amcor 的可回收立式袋方便、易于使用且易于携带，非常适合存放液体、乳霜、凝胶等。 Amcor 和欧莱雅最近也合作开发了一种由可回收聚乙烯 (PE) 薄膜製成的填充用生态包装洗髮精。自此次合作以来，欧莱雅已改用可回收的立式袋，将塑胶消费量减少了 75%。
  • 然而，由于消费者对环境问题的认识不断增强、动态的监管标准、对永续性的持续承诺以及对先进回收设施的需求，回收率较低，对市场成长构成了挑战。
  • 对永续性关注正促使供应商进一步推广可回收和永续的立式袋。市场可能会看到对永续产品创新和新回收行业成长的资本投资。例如，2023 年 11 月，软包装公司 ProAmpac LLC 推出了 ProActive PCR杀菌袋，作为传统袋的永续替代品。 ProActive PCR杀菌袋含有 30% 的消费后回收 (PCR) 材料，旨在帮助品牌实现永续性目标。

立式袋市场趋势

食品和饮料软质包装解决方案的采用增加

  • 人口成长、消费者生活方式的改变和消费能力的提高推动了北美、欧洲和亚太地区食品和饮料产业的快速扩张。生活方式的改变以及健康和营养资讯的便捷获取正在推动对健康食品、方便食品和单份食品的需求。食品和饮料的快速变化创造了对立式袋等便捷包装选择的需求。
  • 据有机贸易协会称，美国有机包装食品和饮料的消费量预计将从 2022 年的 247.8 亿美元增至 2025 年的 278.6 亿美元。预计这将推动对具有成本效益的柔性包装解决方案（包括站立袋）的需求。
  • 站立袋包装可增强企业品牌形象并增强视觉行销。袋子用途广泛、灵活且有吸引力，可宣传您的品牌并增加销售量。数位印刷的站立袋可以按照您的企业所需的任何方式增强您的品牌形象。利用袋子的整个表面来展示令人兴奋的图形、徽标、品牌讯息和产品详细资讯。
  • 此外，消费者现在立式袋视为品质的标誌，供应商需要透过这种包装形式传达优质化。立式袋可为食品提供出色的保护，食品免受湿气、光线、空气和细菌的影响。
  • 由于方便和实惠，对包装食品和饮料的需求增加推动了市场的持续扩张。立式袋通常采用轻质材料製成，大大降低了运输成本。推动需求的另一个因素是，袋子有多种封口选项，如喷嘴、拉炼和撕口，进一步推动了市场成长。
  • 一些行业製造商专注于实施永续解决方案，并持续满足客户和市场需求。例如，2024 年 1 月，美国包装公司 API Group 及其子公司 Accredo Packaging 与 Fresh-Lock 团队合作推出了由 50% 消费后回收 (PCR) 材料製成的柔性立式袋，用于食品包装。过。本产品提供儿童安全闭合保护，并透过儿童防护滑块技术促进循环经济。

亚太地区预计将成为立式袋成长最快的市场

  • 立式袋在该地区不断发展的食品加工业中越来越受欢迎。鑑于他们日益忙碌的生活方式，消费者更喜欢轻巧且易于运输的零食包装来满足他们的移动需求。具有可重新密封功能（例如拉炼）的紧凑尺寸目前非常流行，满足了对易于携带选项的需求。该市场的主要驱动力是人们越来越偏好外带食品和蒸馏包装产品，以保持货架稳定性。
  • 有组织的食品零售店的扩张发挥着至关重要的作用，以有吸引力的折扣价格为消费者提供种类繁多的产品。印度的食品加工业正在经历变革时期。因此，对方便、即食产品的需求强调了高效、创新的包装解决方案（如袋子）的重要性。
  • 即食产品和零食等加工食品正迅速流行，尤其是在都市区。据印度品牌股权基金会称，到 2030 年，印度家庭加工食品的年消费量预计将增加两倍，使该国成为一个利润丰厚的市场。
  • 2023 年 4 月，SIG 宣布在印度帕尔加尔开设第二家生产工厂。该工厂生产 SIG 的衬袋纸盒和带嘴袋包装，以前以 Scholle IPN 和 Bossar 的名称出售。
  • 此外，由于人口变化和收入水平上升，宠物拥有量增加，亚洲宠物护理行业正在录得正增长。政府机构「动物健康」估计，到 2024年终，中国将拥有世界上最多的宠物主人，这预计将推动该国对立式袋的需求。
  • 此外，泰国宠物食品出口市场的成长为袋包装产业带来了巨大的机会，因为宠物的人性化推动了对优质包装解决方案的需求。袋装包装着重于便利性和新鲜度，在满足宠物食品产业国内和出口市场不断变化的需求方面发挥着至关重要的作用。

立式袋产业概况

该市场较为分散，许多全球参与者占据重要的市场占有率。市场领导者不断升级产品系列，并采取各种有机和无机策略，例如新产品发布、合作伙伴关係和收购，以主导市场。

  • 2024 年 2 月，Amcor Group GmbH 与美国Stonyfield Organic 合作推出了首款完全由聚丙烯 (PP) 製成的喷嘴袋。这款袋是 Stonyfield 的 YoBaby 冷藏优格产品的环保设计。
  • 2023 年 8 月，Mondini PLC 宣布与欧洲宠物食品供应商 Fressnapf 合作，为干宠物食品提供一系列新的可回收单一材料包装解决方案。这种单一材料包装可回收并设计立式袋。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估地缘政治情境对产业的影响

第五章市场动态

  • 市场驱动因素
    • 对方便食品和已调理食品的需求不断增长
    • 对具有成本效益的软包装解决方案和品牌提升的需求不断增长
  • 市场限制因素
    • 严格的政府法规和日益严重的环境问题

第六章 市场细分

  • 按材质
    • 塑胶
      • 聚对苯二甲酸乙二酯 (PET)
      • 聚乙烯（PE）
      • 聚丙烯（PP）
      • 乙烯 - 乙烯醇（EVOH）
      • 其他塑胶材质
    • 纸
    • 金属（箔）
  • 按用途
    • 饮食
    • 居家护理
    • 卫生保健
    • 宠物护理
    • 其他用途
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 中东/非洲
    • 拉丁美洲

第七章 竞争格局

  • 公司简介
    • Amcor Group GmbH
    • Mondi PLC
    • Sonoco Products Company
    • Constantia Flexibles GmbH
    • Smurfit Kappa Group PLC
    • ProAmpac LLC
    • Swiss PAC USA
    • Winpak Ltd
    • Uflex Limited
    • Glenroy Inc.
    • FLAIR Flexible Packaging Corporation

第八章投资分析

第9章市场的未来

简介目录
Product Code: 67683

The Stand-Up Pouches Market size is estimated at USD 13.73 billion in 2024, and is expected to reach USD 18.04 billion by 2029, growing at a CAGR of 5.62% during the forecast period (2024-2029).

Stand-Up Pouches - Market

The stand-up pouch is a flexible packaging solution with a wide bottom gusset that allows the pouch to stand prominently without collapsing. The pouch comprises multiple layers of barrier material, which are laminated to create one continuous sheet. The layers protect and preserve the contents from any external element, thus propelling the demand for stand-up pouches.

Key Highlights

  • Stand-up pouches are lightweight, which reduces packaging and transportation, making them a cost-effective solution for manufacturers. The growing demand for stand-up pouches for food and beverage packaging to optimize brand marketing initiatives is driving the market growth globally. Furthermore, the increasing usage of stand-up pouches for pet products due to their flexibility, durability, and ability to keep the contents fresh is expected to boost the market growth during the forecast period.
  • The rise in the demand for on-the-go snacks has led to the need for re-closable stand-up pouches, which offer convenience to consumers. The growing use of stand-up pouches to keep food items fresh and secure from moisture helps to extend the shelf life, thus boosting the market growth. In addition, the changing lifestyle and food preferences among consumers, coupled with changing food technology, further create demand in the market.
  • Innovation in packaging is bringing lucrative opportunities for the personal care packaging industry. The convenient and easy-to-use dispensing and transportability of Amcor's recyclable stand-up pouches make them an excellent choice for liquids, creams, and gels. In addition, Amcor and L'Oreal recently partnered to create a refill ecopack shampoo made of recyclable polyethylene (PE) monosodium bicarbonate film. Since the partnership, L'Oreal has switched to the recyclable stand-up pouch, which reduces plastic consumption by 75%.
  • However, increasing consumer awareness of environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability, and the poor recycling rate due to the need for advanced recycling facilities are challenging market growth.
  • The growing concern over sustainability further pushes the vendors towards recyclable and sustainable stand-up pouches. The market is likely to witness capital investment in sustainable product innovation and the growth of new recycling industries. For instance, in November 2023, ProAmpac LLC, a flexible packaging company, launched its ProActive PCR retort pouches as a sustainable alternative to conventional pouches. The ProActive PCR pouches contain 30% post-consumer recycled (PCR) material designed to help brands achieve sustainability goals.

Stand-Up Pouches Market Trends

Rising Adoption of Flexible Packaging Solutions for Packaged Food and Beverage

  • The rapidly expanding food and beverage sector in North America, Europe, and Asia-Pacific is attributable to the growing population, changing consumer lifestyle, and growing spending capacity. Lifestyle changes and easy access to information on health and nutrition are increasing the demand for indulgent yet healthy foods, convenience foods, and single-serve options. These rapid changes in the food and beverage landscape create demand for convenient packaging options like stand-up pouches.
  • According to the Organic Trade Association, the consumption of organic packaged food and beverages in the United States is projected to reach USD 27.86 billion in 2025 from USD 24.78 billion in 2022. This is expected to fuel the demand for cost-effective, flexible packaging solutions, including stand-up pouches.
  • Stand-pouch packaging enhances business brand identity and strengthens visual marketing. Pouches are versatile, flexible, and attractive, promoting the brand and increasing sales. Digitally printed stand-up pouches can enhance a brand's identity in any way the business wants. The company can utilize the whole surface of the pouch to display exciting graphics, logos, branding messages, or product details.
  • Additionally, consumers now consider stand-up pouches a signifier of quality, making it necessary for vendors to communicate premiumization through such a form of packaging. Stand-up pouches offer superior protection for foods, keeping them safe from moisture, light, air, and bacteria.
  • The ongoing expansion of the market can be attributed to factors such as the increasing demand for packaged food and beverages driven by convenience and affordability. Stand-up pouches are usually made with lightweight materials, significantly lowering transportation costs. The demand is also fueled by the fact that pouches come with various closure options, including a spout, zipper, and tear notch, further boosting the market's growth.
  • Several industry manufacturers focus on introducing sustainable solutions and have constantly been working on customer and market needs. For instance, in January 2024, API Group, a US-based packaging company, along with its subsidiary Accredo Packaging, collaborated with the Fresh-Lock team to introduce a flexible stand-up pouch made with 50% post-consumer recycled (PCR) material for food packaging. The product is available with child-guard slider technology that results in child-safe closure protection and promotes a circular economy.

Asia-Pacific is Expected to be the Fastest-growing Market for Stand-up Pouches

  • Stand-up pouches are gaining popularity in the region's growing food processing industry. In light of increasingly busy lifestyles, consumers are favoring lightweight, portable snack packaging to accommodate their on-the-go needs. Compact sizes with resealable features such as zippers are currently very popular, meeting the demand for convenient on-the-go options. The market is driven by the growing preference for mostly on-the-go food products and retort-packed goods to maintain shelf stability.
  • The expansion of organized food retail outlets plays a pivotal role, offering consumers diverse products with enticing discounts. The food processing industry in India is undergoing a transformative phase, embracing technological and social advancements. Thus, the demand for convenient and ready-to-consume products underscores the significance of efficient and innovative packaging solutions like pouches.
  • Urban areas, particularly, witness a surge in the popularity of processed foods like ready-to-eat products and snacks. According to the India Brand Equity Foundation, the annual household consumption of processed foods in India is expected to triple by 2030, establishing the country as a lucrative market.
  • In April 2023, SIG announced the opening of a second production plant in Palghar, India. The plant produces SIG's bag-in-box and spouted pouch packaging, previously marketed under Scholle IPN and Bossar.
  • Furthermore, the pet care industry in Asia has registered positive growth owing to increasing pet ownership, which is driven by demographic changes and the rising income levels of the population. Health for Animals, a government organization, has estimated that China will have the most pets in the world by the end of 2024, which is expected to drive the demand for stand-up pouches in the country.
  • Additionally, the Thai pet food export market's growth presents a significant opportunity for the pouch packaging industry, as pet humanization drives demand for premium packaging solutions. With a focus on convenience and freshness, pouch packaging plays a pivotal role in meeting the evolving needs of domestic and export markets within the pet food industry.

Stand-Up Pouches Industry Overview

The market is fragmented, with many global players operating in the market, constituting considerable market share. The leading market players are constantly upgrading their product portfolios and adopting various organic and inorganic strategies, such as new product launches, collaborations, and acquisitions, to dominate the market.

  • February 2024: Amcor Group GmbH partnered with Stonyfield Organic, a US-based company, to introduce the first-ever all-polypropylene (PP) spouted pouch. The pouch has an eco-friendly design for Stonyfield's YoBaby refrigerated yogurt product.
  • August 2023: Mondi PLC announced its collaboration with Fressnapf, a European pet food supplier, to provide a new range of mono-material recyclable packaging solutions for the dry pet food range. The mono-material packaging is recyclable and is designed in stand-up pouches.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Geopolitical Scenario Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Convenience and Ready-to-eat Food
    • 5.1.2 Growing Requirements for Cost Effective Flexible Packaging Solutions and Brand Enhancement
  • 5.2 Market Restraints
    • 5.2.1 Stringent Government Regulations and Growing Environmental Concerns

6 MARKET SEGMENTATION

  • 6.1 By Material
    • 6.1.1 Plastic
      • 6.1.1.1 Polyethylene Terephthalate (PET)
      • 6.1.1.2 Polyethylene (PE)
      • 6.1.1.3 Polypropylene (PP)
      • 6.1.1.4 Ethylene-vinyl Alcohol (EVOH)
      • 6.1.1.5 Other Plastic Materials
    • 6.1.2 Paper
    • 6.1.3 Metal (Foil)
  • 6.2 By Application
    • 6.2.1 Food and Beverage
    • 6.2.2 Home Care
    • 6.2.3 Healthcare
    • 6.2.4 Pet Care
    • 6.2.5 Other Applications
  • 6.3 By Geography***
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Middle East and Africa
    • 6.3.6 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 Mondi PLC
    • 7.1.3 Sonoco Products Company
    • 7.1.4 Constantia Flexibles GmbH
    • 7.1.5 Smurfit Kappa Group PLC
    • 7.1.6 ProAmpac LLC
    • 7.1.7 Swiss PAC USA
    • 7.1.8 Winpak Ltd
    • 7.1.9 Uflex Limited
    • 7.1.10 Glenroy Inc.
    • 7.1.11 FLAIR Flexible Packaging Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET