市场调查报告书
商品编码
1361326
全球自立袋市场 - 全球产业规模、份额、趋势、机会和预测,2018-2028年按类型、封闭类型、材料、按应用、地区、竞争预测和机会细分,2018-2028年Global Stand-Up Pouches Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Closure Type, By Material, By Application, By Region, By Competition Forecast & Opportunities, 2018-2028F |
2022 年,全球自立袋市场估值达到246 亿美元,并有望在整个预测期内实现强劲增长,预计到2028 年复合年增长率(CAGR) 为7.8%。近年来,该市场出现了显着的扩张和转型在消费者偏好转变、包装技术进步以及对永续性的高度重视的推动下,全球自立袋市场不断发展。自立袋以其便利性、多功能性和视觉吸引力而闻名,作为不同行业的首选包装选择而广受欢迎,为消费者和製造商提供了优势。
消费者被自立袋吸引是因为其用户友好的特性,包括可重新密封的封口、易于操作和便携性。这些便利设施与当代消费者的生活方式无缝衔接,满足行动消费并减少食物浪费。将充满活力和迷人的设计融入立式袋的能力扩大了它们的受欢迎程度。品牌利用这种视觉吸引力,让自己的产品在商店货架上脱颖而出,向消费者传达优质和新鲜的讯息。自立袋可容纳多种产品类别,从食品和饮料到宠物食品、化妆品和家居用品。它们对处理液体、固体和粉末的适应性使其成为一种多功能的包装解决方案。人们对塑胶废物和环境问题的认识不断提高,促使该行业专注于永续包装解决方案。与硬质包装相比,自立袋的设计通常减少了材料消耗,非常适合满足环保选择的需求。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 246亿美元 |
2028 年市场规模 | 361.8亿美元 |
2023-2028 年复合年增长率 | 7.8% |
成长最快的细分市场 | 标准 |
最大的市场 | 亚太地区 |
全球自立袋市场的一个关键驱动力是对符合现代消费者快节奏和充满活力的生活方式的包装解决方案的需求不断增长。随着人们的生活越来越忙碌,他们寻求易于管理、储存和消费的产品。自立袋专为满足这些需求而量身定制,具有可重新密封的封口、喷嘴和人体工学设计等功能。这些属性为消费者提供了无缝体验,使他们能够访问产品、分配所需数量并密封袋子以供将来使用。便利性也延伸到了行动消费,这是当今时代的一个显着趋势。自立袋重量轻且便于携带,使其成为消费者在户外享用零食、饮料和其他物品的绝佳选择。这项推动因素促使各行业采用自立袋作为吸引忙碌的消费者的一种方式,他们寻求能够无缝融入日常生活的产品。
在环境意识增强的时代,永续性已成为影响包装决策的关键驱动因素。自立袋因其轻质特性有助于实现永续发展目标,从而减少运输费用和碳排放。此外,许多自立袋采用可回收、可堆肥的材料製成,或与传统包装相比对环境的影响较小。该行业对永续发展议题的回应包括使用生物基材料、可回收塑料,甚至从海洋收集的塑料来製作自立袋。采用永续自立袋的品牌会与具有生态意识的消费者产生共鸣,从而提高他们的声誉和市场地位。便利性和永续性的融合使自立袋成为寻求符合其道德价值的产品的消费者青睐的包装选择。
包装技术的发展为自立袋市场的创新设计和功能铺平了道路。製造商不断开发新颖的功能,以丰富用户体验、延长产品保质期并使零售货架上的产品脱颖而出。配有防儿童开启的封口的自立袋可提高安全性,使其适合需要额外保护的产品,例如药品和特定的家居用品。喷嘴有助于控制倾倒和分配,使自立袋成为饮料、酱汁和清洁溶液等液体的合适选择。立式袋上的透明窗口使消费者能够看到内部的产品,从而直观地确认其内容和品质。先进的印刷技术使品牌能够创造出具有视觉吸引力、资讯丰富且一致的设计来吸引消费者的注意。自立袋还可以设计具有客製化的阻隔性能,以保护产品免受水分、光线和氧气等外部因素的影响,从而延长其保质期。
在全球环保意识不断增强的背景下,包装材料的可持续性显得至关重要。自立袋通常由多层不同材料组成,以提供必要的阻隔性能,这一特性使它们难以回收。这些结构的复杂性可能会阻碍各种成分的有效分离和回收,最终导致废弃物产生和环境影响加剧。此外,自立袋中塑胶和其他材料的结合可能会导致塑胶污染,并在进入生态系统后产生微塑胶。儘管努力开发更永续的造袋材料和回收技术,但该行业仍在努力实现功能、成本和环境影响之间的和谐平衡。解决这些永续性问题需要包装解决方案的创新,以保留自立袋的优点,同时最大限度地减少其生态足迹。製造商正在探索可堆肥薄膜、单一材料结构和增强回收技术等选择,以缓解这些挑战并与全球永续发展目标保持一致。
虽然自立袋在包装设计和图形方面提供了显着的灵活性,但其多功能性可能会为产品独特性和品牌认知度带来挑战。随着越来越多的产品采用自立袋,竞争加剧,品牌越来越难以在拥挤的零售货架或线上平台上脱颖而出。製造商面临着设计包装的困境,即不仅要吸引消费者的注意力,还要有效地传达产品讯息和价值。在遵守法规的同时,在美观、功能和实用性之间取得适当的平衡可以证明是复杂的,迫使品牌不断创新包装设计以维持竞争优势。
自立袋通常包含多层不同材料,以提供针对湿气、氧气和光线等因素的最佳阻隔性能,从而保持所封装产品的品质和保质期。然而,确保不同生产批次和袋子在整个生命週期中一致的阻隔性能是一个挑战。製造流程的变化、材料差异以及储存和运输过程中的外部影响都会影响袋子的阻隔功效。阻隔性能不足可能会导致产品保质期缩短、品质下降和不良的消费者体验。为了应对这项挑战,製造商必须投资严格的品质控制措施和测试协议,以确保阻隔性能的持续有效性和产品完整性的维护。
自立袋的适应性促进了其在各行业的采用。他们被用来包装各种产品,包括零食、宠物食品、饮料、婴儿食品、家居用品等。这种灵活性源于它们能够保证产品新鲜、防止洩漏并提供方便的存放。随着各行业认识到自立袋在功能和视觉吸引力方面的优势,其应用范围不断扩大。
对满足忙碌、忙碌的生活方式的便捷包装解决方案的需求是自立袋市场的重要推动力。自立袋经过专门设计,易于运输、打开和重新密封,使其成为重视产品的消费者的最佳选择
自立袋为创新包装设计和品牌策略提供了画布。品牌意识到包装对消费者购买决策的深远影响,自立袋为创意图形、品牌元素和产品细节提供了充足的空间。全面的表面积使品牌能够透过引人注目的视觉效果和叙事内容来吸引消费者,扩大货架吸引力并使产品与竞争对手区分开来。客製化的可能性,包括雾面饰面、金属装饰、透明窗户和独特的形状,使品牌能够设计出与目标受众产生共鸣并有效传达产品属性的包装。自立袋能够满足功能先决条件和美观考虑,使其成为努力建立强大市场影响力的品牌的首选。
标准自立袋在全球自立袋市场中占有重要份额。这些袋子以其经典的设计和功能特点而着称,由于其多功能性和成本效益而在不同行业中获得了广泛的关注。传统的自立袋设计采用底部角撑板,使袋子能够直立,非常适合在零售货架上展示,并方便消费者取用产品。该设计还简化了製造过程中的填充和密封过程。标准自立袋因其可靠性和易用性而受到製造商和消费者的青睐。事实证明,它们适合包装多种产品,包括干货、零食、饮料、宠物食品和非食品。此外,其平坦的前面板和后面板为品牌、产品资讯和吸引消费者註意力的迷人图形提供了充足的空间。作为自立袋市场的主要产品,标准袋在功能性和成本效益之间取得了平衡,使其成为寻求实用包装解决方案以提高产品可见度、保持新鲜度和优化货架空间的不同行业的首选。
食品和饮料行业在全球自立袋市场中占有重要份额,这得益于其与该行业多样化包装要求的一致。由于其便利性、视觉吸引力和实用性优势,自立袋已成为包装食品和饮料产品的首选。该行业对能够保持产品新鲜度、方便用户操作并提高货架显眼度的包装解决方案的需求与自立袋的属性无缝契合。从零食和即食食品到饮料和调味品,自立袋提供了高效且适应性强的包装解决方案,可满足当代消费者不断变化的偏好。结合可重新密封的拉炼、喷嘴和互动元素等创新功能的能力增强了自立袋的吸引力,对零售货架产生了相当大的影响。此外,食品和饮料行业的可持续发展运动推动了采用环保材料製成的自立袋的采用,解决了消费者对环境影响的担忧。
亚太地区在全球自立袋市场中发挥着重要且有影响力的作用。该地区的经济扩张、不断变化的消费者行为和製造能力证实了其在塑造包装行业动态方面的关键作用。亚太地区拥有一些世界上成长最快的经济体,导致城市化进程加快和生活方式的转变。随着越来越多的消费者迁移到该地区的城市地区,他们对便利性、即食产品和随身零食的偏好激增。自立袋无缝地顺应了这些趋势,提供适合繁华城市生活方式的便捷包装解决方案。该地区人口众多,包括新兴中产阶级消费者,构成了各行各业的庞大客户群。这种人口结构的变化导致对包装食品、饮料和其他消费品的需求不断增加,这些消费品利用自立袋的便利性和货架吸引力。由于饮食习惯的改变、可支配收入的增加以及对便利的渴望,亚太地区的食品和饮料行业经历了强劲的扩张。自立袋特别适合包装零食、饮料、酱料和调味品,满足该地区消费者对随身携带物品的需求。亚太地区的製造实力以其高效且具有成本效益的生产能力而闻名,使该地区能够大量生产自立袋,满足国内和国际需求。这种製造能力使亚太地区成为全球市场自立袋的主要供应商。亚太地区是采用创新包装解决方案的先驱,其中包括具有喷嘴、可重新密封的封口和高品质印刷的自立袋。这种对创新的重视使该地区的品牌能够使其产品脱颖而出,并吸引越来越挑剔的消费者。随着全球对塑胶废弃物和环境影响的担忧不断升级,亚太地区对采用永续包装实践的承诺变得不可或缺。该地区积极主动地实现永续发展,推动了自立袋生产中采用环保材料和实践,推动全球向负责任的包装解决方案过渡。亚太地区对自立袋市场的积极参与超出了其国内消费范围。该地区是自立袋向国际市场的重要出口国,凸显了亚太地区在满足全球包装需求和推动市场向境外扩张方面的作用。
在本报告中,除了以下详细介绍的产业趋势外,全球自立袋市场还分为以下几类:
公司简介:对全球自立袋市场主要公司的详细分析。
全球自立袋市场报告根据给定的市场资料,技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
The Global Stand-Up Pouches Market reached a valuation of USD 24.6 billion in 2022 and is poised for robust growth throughout the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 7.8% until 2028. Recent years have witnessed significant expansion and transformation within the global stand-up pouches market, driven by shifting consumer preferences, advancements in packaging technology, and heightened emphasis on sustainability. Stand-up pouches, known for their convenience, versatility, and visual appeal, have garnered substantial popularity as a preferred packaging choice across diverse industries, offering advantages for both consumers and manufacturers.
Consumers are drawn to stand-up pouches due to their user-friendly attributes, including resealable closures, easy handling, and portability. These conveniences align seamlessly with contemporary consumer lifestyles, catering to on-the-go consumption and reducing food wastage. The capability to incorporate vibrant and captivating designs onto stand-up pouches amplifies their popularity. Brands harness this visual allure to set their products apart on store shelves, conveying messages of quality and freshness to consumers. Stand-up pouches accommodate a wide array of product categories, ranging from food and beverages to pet food, cosmetics, and household items. Their adaptability to handle liquids, solids, and powders positions them as a versatile packaging solution. The escalating awareness of plastic waste and environmental concerns has prompted the industry to focus on sustainable packaging solutions. Stand-up pouches, often designed with reduced material consumption compared to rigid packaging, are well-suited to address the demand for environmentally conscious choices.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 24.6 Billion |
Market Size 2028 | USD 36.18 Billion |
CAGR 2023-2028 | 7.8% |
Fastest Growing Segment | Standard |
Largest Market | Asia Pacific |
A key driver in the global stand-up pouches market is the growing demand for packaging solutions that align with the fast-paced and dynamic lifestyles of modern consumers. As individuals lead increasingly busy lives, they seek products that are easy to manage, store, and consume. Stand-up pouches are tailored to cater to these needs, offering features such as resealable closures, spouts, and ergonomic designs. These attributes provide a seamless experience for consumers, enabling them to access the product, dispense the desired quantity, and seal the pouch for future use. The convenience aspect extends to on-the-go consumption, a notable trend in contemporary times. Stand-up pouches are lightweight and portable, making them an excellent choice for snacks, beverages, and other items that consumers can enjoy while outside their homes. This driver has prompted various industries to adopt stand-up pouches as a way to engage busy consumers who seek products that seamlessly integrate into their routines.
In an era marked by heightened environmental consciousness, sustainability has emerged as a pivotal driver influencing packaging decisions. Stand-up pouches contribute to sustainability objectives due to their lightweight nature, which reduces transportation expenses and carbon emissions. Additionally, many stand-up pouches are crafted from materials that are recyclable, compostable, or have a reduced environmental impact compared to conventional packaging options. The industry's response to sustainability concerns includes the creation of stand-up pouches using bio-based materials, recyclable plastics, and even plastics collected from oceans. Brands that embrace sustainable stand-up pouches resonate with eco-conscious consumers, augmenting their reputation and market positioning. The convergence of convenience and sustainability has elevated stand-up pouches as a favored packaging selection for consumers seeking products that align with their ethical values.
The evolution of packaging technologies has paved the way for innovative designs and functionalities within the stand-up pouches market. Manufacturers are continuously developing novel features that enrich the user experience, extend product shelf life, and differentiate products on retail shelves. Stand-up pouches equipped with child-resistant closures offer enhanced safety, rendering them suitable for products necessitating extra protection, such as pharmaceuticals and specific household items. Spouts facilitate controlled pouring and dispensing, making stand-up pouches a suitable choice for liquids like beverages, sauces, and cleaning solutions. The incorporation of transparent windows on stand-up pouches enables consumers to view the product inside, providing visual confirmation of its contents and quality. Advanced printing technologies empower brands to create visually appealing, informative, and consistent designs that captivate consumer attention. Stand-up pouches can also be designed with tailored barrier properties to shield products from external factors like moisture, light, and oxygen, thereby extending their shelf life.
In the context of an escalating global environmental awareness, the sustainability of packaging materials assumes critical significance. Stand-up pouches frequently comprise multiple layers of diverse materials to provide necessary barrier properties, a characteristic that can render them challenging to recycle. The complexity of these structures may hinder efficient separation and recycling of the various components, ultimately leading to escalated waste generation and environmental impact. Moreover, the combination of plastics and other materials in stand-up pouches can contribute to plastic pollution and the generation of microplastics upon entering ecosystems. Despite endeavors to develop more sustainable pouch materials and recycling techniques, the industry grapples with achieving a harmonious balance between functionality, cost, and environmental consequences. Addressing these sustainability concerns necessitates the innovation of packaging solutions that preserve the benefits of stand-up pouches while minimizing their ecological footprint. Manufacturers are exploring options like compostable films, mono-material structures, and enhanced recycling technologies to mitigate these challenges and align with global sustainability objectives.
While stand-up pouches offer remarkable flexibility in packaging design and graphics, their very versatility can engender challenges in terms of product distinctiveness and brand recognition. As more products adopt stand-up pouches, competition intensifies, making it increasingly difficult for brands to stand out on crowded retail shelves or online platforms. Manufacturers face the dilemma of designing packaging that not only captivates consumer attention but also effectively communicates product information and values. Striking the right balance between aesthetics, functionality, and practicality while adhering to regulations can prove intricate, compelling brands to perpetually innovate packaging design to sustain a competitive advantage.
Stand-up pouches often encompass multiple layers of different materials to furnish optimal barrier properties against factors like moisture, oxygen, and light, thereby preserving the quality and shelf life of the enclosed product. However, ensuring consistent barrier properties across distinct production batches and throughout the lifecycle of the pouch poses a challenge. Variations in manufacturing processes, material discrepancies, and external influences during storage and transportation can impact the pouch's barrier efficacy. Insufficient barrier properties may lead to diminished product shelf life, compromised quality, and adverse consumer experiences. To confront this challenge, manufacturers must invest in stringent quality control measures and testing protocols to ensure the sustained effectiveness of barrier properties and the maintenance of product integrity.
The adaptability of stand-up pouches has facilitated their adoption across a diverse spectrum of industries. They are employed to package a variety of products, encompassing snacks, pet food, beverages, baby food, household items, and more. This flexibility arises from their ability to safeguard product freshness, prevent leakage, and provide convenient storage. As industries acknowledge the advantages of stand-up pouches in terms of both functionality and visual appeal, their application continues to broaden.
The demand for convenient packaging solutions that cater to busy, on-the-go lifestyles stands as a significant driving force within the stand-up pouches market. Stand-up pouches are specifically designed to be easy to transport, open, and reseal, rendering them an optimal choice for consumers valuing
convenience. The pouch's capacity to stand upright on retail shelves and at home ensures efficient space utilization and affords clear visibility of the product. This trend harmonizes with the surge in single-serve packaging, portion control, and snacking behaviors. Stand-up pouches are increasingly adopted for an assortment of products, ranging from snacks and beverages to baby food, pet food, and personal care items. As consumers progressively seek products that seamlessly align with their fast-paced lives, brands are leveraging stand-up pouches to cater to these requisites and enrich user experiences.
Stand-up pouches provide a canvas for innovative packaging designs and branding strategies. Brands recognize the profound influence packaging exerts on consumers' purchase decisions, and stand-up pouches offer ample space for creative graphics, branding elements, and product details. The comprehensive surface area allows brands to captivate consumers through eye-catching visuals and narrative content, amplifying shelf appeal and differentiating products from competitors. Customization possibilities, encompassing matte finishes, metallic accents, transparent windows, and distinct shapes, enable brands to devise packaging that resonates with their target audience and effectively communicates the product's attributes. The adaptability of stand-up pouches to cater to both functional prerequisites and aesthetic considerations positions them as a preferred choice for brands striving to establish a robust market presence.
Standard stand-up pouches command a significant share in the global stand-up pouches market. Distinguished by their classic design and functional features, these pouches have gained traction across diverse industries due to their versatility and cost-effectiveness. The conventional stand-up pouch design incorporates a bottom gusset, enabling the pouch to stand upright, rendering it well-suited for display on retail shelves and facilitating convenient consumer access to the product. This design also streamlines the filling and sealing processes during manufacturing. Standard stand-up pouches are favored by both manufacturers and consumers for their reliability and ease of use. They prove suitable for packaging a broad array of products, including dry goods, snacks, beverages, pet food, and non-food items. Furthermore, their flat front and back panels provide ample space for branding, product information, and captivating graphics that attract consumer attention. As a staple in the stand-up pouches market, standard pouches strike a balance between functionality and cost-effectiveness, rendering them a preferred choice for diverse industries seeking pragmatic packaging solutions that enhance product visibility, sustain freshness, and optimize shelf space.
The Food & Beverages sector commands a significant share in the global stand-up pouches market, propelled by its alignment with the sector's diverse packaging requisites. Stand-up pouches have emerged as a favored option for packaging food and beverage products owing to their convenience, visual appeal, and utilitarian advantages. The sector's demand for packaging solutions that uphold product freshness, enable user-friendly handling, and enhance shelf prominence aligns seamlessly with the attributes of stand-up pouches. From snacks and ready-to-eat meals to beverages and condiments, stand-up pouches offer an efficient and adaptable packaging solution that caters to the evolving preferences of contemporary consumers. The capacity to incorporate innovative features like resealable zippers, spouts, and interactive elements bolsters the allure of stand-up pouches, exerting a considerable impact on retail shelves. Moreover, the sustainability movement within the Food & Beverages sector has propelled the adoption of stand-up pouches fashioned from environmentally friendly materials, addressing consumer concerns regarding environmental repercussions.
Asia Pacific holds a significant and influential role in the global stand-up pouches market. The region's economic expansion, evolving consumer behaviors, and manufacturing capabilities have substantiated its pivotal role in shaping packaging industry dynamics. Asia Pacific houses some of the world's fastest-growing economies, resulting in heightened urbanization and shifting lifestyles. As more consumers migrate to urban locales within the region, their preferences for convenience, ready-to-eat products, and on-the-go snacking have surged. Stand-up pouches seamlessly align with these trends, delivering convenient packaging solutions tailored to bustling urban lifestyles. The region's extensive population, inclusive of emerging middle-class consumers, constitutes a substantial customer base for a range of industries. This demographic shift has led to escalated demand for packaged foods, beverages, and other consumer goods that leverage stand-up pouches for their convenience and shelf allure. The food and beverage sector in Asia Pacific has experienced robust expansion due to changing dietary habits, rising disposable incomes, and a craving for convenience. Stand-up pouches are particularly adept at packaging snacks, beverages, sauces, and condiments, catering to the demand for on-the-go items resonating with the region's consumers. Asia Pacific's manufacturing prowess, recognized for its efficient and cost-effective production capabilities, has enabled the region to produce stand-up pouches in substantial quantities, catering to both domestic and international demands. This manufacturing competence positions Asia Pacific as a pivotal supplier of stand-up pouches to global markets. Asia Pacific serves as a pioneer in embracing innovative packaging solutions, encompassing stand-up pouches featuring spouts, resealable closures, and high-quality printing. This emphasis on innovation empowers brands in the region to differentiate their products and captivate increasingly discerning consumers. As global concerns regarding plastic waste and environmental impact escalate, Asia Pacific's commitment to adopting sustainable packaging practices becomes indispensable. The region's proactive approach toward sustainability drives the adoption of eco-friendly materials and practices in stand-up pouch production, contributing to the worldwide transition toward responsible packaging solutions. Asia Pacific's active participation in the stand-up pouches market extends beyond its domestic consumption. The region is a significant exporter of stand-up pouches to international markets, underscoring Asia Pacific's role in fulfilling global packaging demands and contributing to the market's expansion beyond its boundaries.
In this report, the global stand-up pouches market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global stand-up pouches market.
Global Stand-Up Pouches Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report: