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市场调查报告书
商品编码
1679265
2030 年化妆品喷袋市场预测:按产品类型、材料、尺寸、分销管道、最终用户和地区进行全球分析Spout Pouch for Cosmetic Market Forecasts to 2030 - Global Analysis By Product Type, Material, Size, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球化妆品喷袋市场规模预计在 2024 年达到 30.4 亿美元,到 2030 年将达到 52.4 亿美元,预测期内的复合年增长率为 9.5%。
化妆品喷口袋是一种带有整合式喷口的柔性直立袋,可轻鬆分配液体、凝胶和乳霜类化妆品。这些小袋通常用于装洗髮精、乳液、精华液和沐浴乳等产品,因为它们比传统的塑胶瓶更方便、更便携、更环保。它们重量轻、可转售、可定制,非常适合零售和旅行。由于资源效率和永续性,喷袋在化妆品领域越来越受到青睐。
据软包装协会(FPA)称,生产工艺和材料创新的发展已经使一些软包装的重量减轻了约 50%。
个人保健产品需求不断增加
人们对皮肤和头髮健康意识的增强以及保持年轻外表的愿望推动了市场的成长。此外,社群媒体和美容影响力人士的崛起也激发了消费者对尝试新产品和创新产品的兴趣。随着人们寻求更安全、更环保的选择,向天然和有机个人保养用品的转变也推动了需求。此外,新兴国家可支配收入的提高使得消费者有能力在高端个人保健产品上花费更多。预计这一趋势将持续下去,从而推动个人护理市场大幅成长。
感知到的奢华吸引力有限
感知到的奢华程度低是限制化妆品喷袋市场的主要因素之一。玻璃瓶和豪华塑胶容器是传统包装风格的例子,许多顾客认为它们精緻、豪华、优质。因此,尤其是对于高端品牌或昂贵的化妆品来说,吸嘴袋会被认为缺乏魅力和奢华。这种想法可能会阻碍吸嘴袋在高端包装和美观度是消费者选择的重要因素的市场中的广泛应用。因此,针对高端市场的品牌可能会避开带嘴袋,而选择更传统的包装方式。
扩大使用环保包装
消费者环保意识的增强为个人护理市场创造了巨大的机会。随着人们对生态足迹认识的不断增强,消费者越来越要求产品具有环保包装。此外,监管压力和促进永续性的倡议正在鼓励企业在这一领域进行创新。采用环保包装不仅可以提升您的品牌声誉,而且符合消费者价值观并培养品牌忠诚度。预计这一趋势将会获得发展动力,并为公司提供市场竞争优势。
储存和展示限制
由于这些产品的独特形状和灵活性,零售商可能会发现有效地储存和展示这些产品很困难。这些限制可能会影响产品在商店中的可见性和可访问性,从而影响销售。此外,吸嘴袋易碎,在运输和搬运过程中容易破裂,导致产品损失并增加成本。对专门的储存解决方案和展示的需求也会增加零售商的营运费用。
COVID-19 的影响
COVID-19 疫情对个人护理市场(包括吸嘴袋市场)产生了重大影响。随着疫情封锁和社交距离措施的实施,消费者开始转向在网路购物个人护理产品。这种购买行为的改变推动了对诸如吸嘴袋之类的方便、卫生的包装解决方案的需求。此外,对健康和卫生的关注推动了对具有保护性包装以最大限度降低污染风险的产品的需求。因此,疫情正在加速个人护理市场采用创新包装解决方案。
铝板市场预计将成为预测期内最大的市场
由于铝层压板具有优异的阻隔性能,预计在预测期内将占据最大的市场占有率。铝板可有效保护产品免受湿气、光线和氧气的影响,确保延长保质期。此外,铝层压板具有高檔的外观和感觉,增强了包装产品的整体吸引力。对高品质、耐久化妆品包装的需求日益增长,推动了铝层压板的采用。
预计预测期内线上零售领域将以最高的复合年增长率成长。
由于对电子商务平台的偏好日益增加,预计预测期内线上零售领域将见证最高成长率。为了方便、选择多样和价格有竞争力,越来越多的消费者选择网路购物。此外,扩增实境(AR)和虚拟试穿功能等先进技术的融合也增强了网路购物体验。新冠疫情进一步加速了零售向线上的转变,线上已成为许多消费者的首选管道。
由于经济快速成长和消费支出不断增加,预计亚太地区将在预测期内占据最大的市场占有率。中国和印度等国家的人口成长和都市化正推动消费群的不断扩大。此外,消费者对个人护理和美容意识的不断增强也推动了市场需求。此外,向线上零售的转变以及社交媒体对购买决策的影响正在推动该地区市场的发展。
在预测期内,由于数位技术和电子商务的兴起,北美预计将呈现最高的复合年增长率。由于网路购物的便利性和可获得性,个人保健产品在北美消费者中越来越受欢迎。该地区完善的基础设施和较高的网路普及率支持了网路零售的成长。对永续性和环保包装解决方案的关注符合消费者偏好,从而推动了市场成长。
According to Stratistics MRC, the Global Spout Pouch for Cosmetic Market is accounted for $3.04 billion in 2024 and is expected to reach $5.24 billion by 2030 growing at a CAGR of 9.5% during the forecast period. A flexible, stand-up bag with an integrated spout for convenient dispensing of liquid, gel, or cream-based cosmetics is called a cosmetics spout pouch. These pouches are more convenient, portable, and environmentally friendly than conventional plastic bottles, and are commonly used for products including shampoos, lotions, serums, and body washes. They are perfect for both retail and travel-size packaging because they are lightweight, resalable, and customized. Spout pouches are becoming more and more well-liked in the cosmetics sector due to their resource efficiency and sustainability.
According to the Flexible Packaging Association (FPA), developments in production processes and material innovation have decreased the weight of some flexible packaging by approximately 50%.
Rising demand for personal care products
The increasing awareness about skin and hair health, coupled with the desire to maintain a youthful appearance, drives market growth. Furthermore, the rise of social media and beauty influencers has fuelled consumer interest in trying new and innovative products. The shift towards natural and organic personal care items also boosts demand, as individuals seek safer and eco-friendly options. Additionally, the growing disposable income in emerging economies allows consumers to spend more on premium personal care products. This trend is expected to continue, leading to substantial growth in the personal care market.
Limited perceived premium appeal
The low perceived luxury appeal is one of the main factors limiting the market for cosmetic spout pouches. Glass bottles and upscale plastic containers are examples of conventional packaging styles that many customers identify with refinement, luxury, and quality. This makes spout pouches seem less glitzy or high-end, especially when it comes to luxury brands or expensive cosmetics. This idea may prevent spout pouches from becoming widely used in markets where premium packaging and aesthetics are important factors in consumer choice. Consequently, brands targeting the premium market may hesitate to use spout pouches, preferring more traditional packaging options.
Growing adoption of eco-friendly packaging
The increasing environmental awareness among consumers presents a significant opportunity for the personal care market. As individuals become more conscious of their ecological footprint, they are seeking products with eco-friendly packaging. Additionally, regulatory pressures and initiatives promoting sustainability drive companies to innovate in this area. The adoption of eco-friendly packaging not only enhances brand reputation but also aligns with consumers' values, fostering brand loyalty. This trend is expected to gain momentum, providing companies with a competitive edge in the market.
Storage and display limitations
Retailers may find it difficult to effectively store and display these products due to their unique shape and flexibility. This limitation can affect the visibility and accessibility of the products on store shelves, potentially impacting sales. Additionally, the fragility of spout pouches can lead to damage during transportation and handling, resulting in product loss and increased costs. The need for specialized storage solutions and displays can also increase operational expenses for retailers.
Covid-19 Impact
The Covid-19 pandemic has significantly impacted the personal care market, including the spout pouch market. With lockdowns and social distancing measures in place, consumers have shifted towards online shopping for personal care products. This change in purchasing behavior has led to an increased demand for convenient and hygienic packaging solutions, such as spout pouches. Additionally, the focus on health and hygiene has driven the demand for products with protective packaging that minimizes contamination risks. Consequently, the pandemic has accelerated the adoption of innovative packaging solutions in the personal care market.
The aluminum laminates segment is expected to be the largest during the forecast period
The aluminum laminates segment is expected to account for the largest market share during the forecast period, due to its superior barrier properties. Aluminum laminates effectively protect products from moisture, light, and oxygen, ensuring extended shelf life. Additionally, aluminum laminates offer a premium look and feel, enhancing the overall appeal of the packaged products. The growing demand for high-quality and long-lasting cosmetic packaging drives the adoption of aluminum laminates.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to the increasing preference for e-commerce platforms. Consumers are increasingly turning to online shopping for convenience, wider product selection, and competitive pricing. Additionally, the integration of advanced technologies, such as augmented reality (AR) and virtual try-on features enhances the online shopping experience. The Covid-19 pandemic has further accelerated the shift towards online retail, making it a preferred channel for many consumers.
During the forecast period, Asia Pacific region is expected to hold the largest market share, due to the rapid economic growth and rising consumer spending. The increasing population and urbanization in countries like China and India contribute to the expanding consumer base. Additionally, the growing awareness about personal care and grooming among consumers drives market demand. Moreover, the shift towards online retail and the influence of social media on purchasing decisions boost the market in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the growing adoption of digital technologies and e-commerce. Due to its convenience and accessibility, online shopping is becoming more and more popular among North American consumers for personal care products. The region's well-established infrastructure and high internet penetration support the growth of online retail. The focus on sustainability and eco-friendly packaging solutions aligns with consumer preferences, driving market growth.
Key players in the market
Some of the key players profiled in the Spout Pouch for Cosmetic Market include Amcor Plc, Merrill Company, Inc., Mondi Group, Sealed Air Corporation, Smurfit Kappa Group, Scholle IPN, Uflex Ltd., Berry Global, Inc., Huhtamaki Oyj, Winpak Ltd., ProAmpac LLC, Sappi Limited, Innovia Films Ltd., Tetra Pak, Coveris, Clear Lam Packaging, Inc., and Lakeland Industries, Inc.
In February 2025, Amcor is partnering with leading Australian bread manufacturer Tip Top Bakeries to introduce new bread bags that are made with 30% recycled plastic using the ISCC mass balance approach.
In August 2024, Sealed Air introduces BUBBLE WRAP(R) brand Ready-To-Roll Embossed Paper, combining the proven effectiveness of BUBBLE WRAP(R) brand cushioning with curbside-recyclable embossed paper. Perfect for pack station environments, this durable, lightweight solution conforms to a variety of shapes as it wraps and protects.
Table 1 Global Spout Pouch for Cosmetic Market Outlook, By Region (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.