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市场调查报告书
商品编码
1524109

拉力运动骑乘装备：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Rally Sport Riding Gear - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

拉力运动骑乘装备市场规模预计到 2024 年为 34.3 亿美元，到 2029 年达到 49.7 亿美元，在预测期内（2024-2029 年）复合年增长率为 7.60%。

拉力运动骑乘装备市场

近年来，拉力运动骑乘装备市场经历了稳定成长和不断变化的趋势。随着参与马达赛车运动的爱好者数量不断增加，对专用为拉力运动活动设计的高品质骑乘装备的需求也不断增长。製造商专注于开发更安全、更耐用、更舒适且融入时尚设计的创新产品。

主要亮点

  • 此外，智慧感测器和通讯系统等先进技术被整合到骑行装备中，进一步增强了其吸引力。总体而言，随着拉力运动的受欢迎程度持续成长，拉力运动骑乘装备市场有望持续扩张。

拉力运动骑乘装备市场趋势

两轮车市场在预测期内将成长

马达拉力赛因其独特的冒险、技巧和耐力的结合而迅速流行起来。摩托车马达运动的发展也得益于越野赛车所带来的冒险和探索感等因素，它吸引了广泛的人群。

此外，技术进步对马达拉力赛的普及也扮演重要角色。配备先进导航系统的专用越野马达的开发使骑士能够应对更困难的地形。

市场上有各种专用的设备，旨在保护骑士免受越野赛车带来的挑战。从安全帽到防护衣再到导航辅助设备，拉力马达防护工具市场是确保骑士安全和表现的关键要素。

技术创新在推动拉力运动骑乘装备市场方面发挥关键作用，为骑士提供了更高的安全性、性能和舒适度。拉力运动骑乘装备中先进技术的整合已经改变了该行业，并继续塑造其未来。推动市场的关键创新包括：

製造商开发创新的衝击保护系统，以最大限度地减少事故和跌倒造成的伤害。这些系统采用先进材料，如高密度发泡体、凝胶和气室，策略性地放置在齿轮的关键区域，以提供有效的减震效果并降低碰撞伤害的风险。

轻量、高强度材料的使用正在彻底改变拉力运动骑乘装备。防弹尼龙、Cordura 和 Kevlar 等高级纺织品重量轻，但具有卓越的耐用性、耐磨性和撕裂强度。这使得骑士可以享受更多的行动自由，而不会影响安全。

拉力赛涉及体力消耗很大的活动，因此汗水和热量往往会积聚在装备内部。为了解决这个问题，製造商正在采用通风和透气技术。精心布置的通风口、网状面板和吸湿排汗材质可改善气流并散热，帮助骑士在激烈的骑乘过程中保持凉爽舒适。

整合式通讯系统在拉力赛中发挥着重要作用，车手、车队和支援人员之间的合作至关重要。整合式通讯系统包括支援蓝牙的对讲机、头盔式扬声器和麦克风，使骑士能够相互通讯并接收来自团队的指令和更新，而不会影响安全。

拉力运动骑乘装备融合了连接性和物联网 (IoT) 功能。内建感测器的装备可以监测心率、体温和衝击力等重要资料，还可以侦测碰撞和异常运动。这些资料可以发送到外部设备或智慧型手机应用程序，以提供即时回馈、效能分析和安全警报。

拉力赛经常在各种天气条件下举行，从酷暑到大雨和极冷。技术的进步促进了具有天气适应功能的装备的发展。装备配备可拆卸或可调节的衬垫、防水膜和隔热层，让骑士可以根据天气条件订製装备，确保最佳的舒适度和保护。

人们正在研究扩增实境(AR)抬头显示器(HUD) 技术，以便为骑士提供即时讯息，而无需将视线从路面上移开。头盔式显示器或透明护目镜可以迭加导航资料、速度、单圈时间和其他重要讯息，以增强情境察觉并提高性能。

能源采集技术：能源采集技术整合到拉力运动骑乘装备中，为各种整合系统提供动力。骑手运动产生的动能电池板可以发电，为通讯追踪器充电，甚至在极冷的条件下为暖气设备供电。

这些创新为骑士提供了更高的安全性、舒适性和性能，从而推动拉力运动骑乘装备市场的发展。随着技术的不断进步，我们预计拉力运动骑乘装备产业将进一步发展，让骑士能够获得最先进的装备，以满足他们不断变化的需求。

欧洲是拉力运动骑乘装备最大的市场

欧洲被认为是拉力运动骑乘装备的最大市场。该地区拥有浓厚的马达文化，包括大量的拉力赛车赛事和许多热情的车手。有几个因素使欧洲在拉力运动骑乘装备市场中脱颖而出：

  • 欧洲拥有丰富的拉力赛历史和传统，拥有世界拉力锦标赛（WRC）以及各种国内和国际拉力赛等着名赛事。这种悠久的马达文化在职业赛车手、业余车手和马达爱好者中创造了对高品质拉力运动骑乘装备的强烈需求。
  • 在欧洲，拉力赛赛事的参与程度很高，有国内外车手参加。拉力赛的普及增加了对满足骑士安全要求和性能期望的专用装备的需求。这推动了该地区拉力运动骑乘装备市场的成长。
  • 欧洲拥有许多着名的马达製造商、赛车队和装备供应商。该地区强大的马达产业支持拉力运动骑乘装备的开发、生产和分销。广泛的齿轮选择，包括高性能和技术先进的产品，正在促进欧洲市场的成长。
  • 欧洲对于马达活动有严格的安全法规和标准。拉力运动骑乘装备必须符合这些规定，并且通常需要特定的安全功能和认证。对骑士安全的关注增加了对高品质骑乘装备的需求，这些装备必须提供足够的保护并满足所需的安全标准。
  • 欧洲拥有充满活力的骑士社群和各种组织和参加拉力赛车活动的马达俱乐部。这些社区和俱乐部在普及这项运动和相关装备方面发挥着重要作用。他们为拉力运动骑乘装备提供了强大的消费群，并透过积极参与和支持为市场成长做出贡献。
  • 欧洲相对稳定繁荣的经济为拉力运动骑乘装备市场提供了有利的环境。消费者的购买力加上对马达的热情，使他们能够投资于优质的骑乘装备。愿意花钱购买高级产品的富人的存在正在支持欧洲市场的成长。
  • 欧洲以其汽车和马达工程专业知识而闻名。该地区的製造商和供应商不断努力提高拉力运动骑乘装备的性能、功能和安全性。对创新和产品开发的关注正在推动市场向前发展，并吸引寻求拉力赛车尖端装备的车手。
  • 浓厚的拉力赛车文化、高参与度、发达的马达产业、严格的安全法规、活跃的车手社群、有利的经济状况以及对性能和创新的关注，使欧洲成为拉力运动骑乘装备的最大供应商之一。由于欧洲骑士对高品质、技术先进的装备的需求仍然强劲，预计该地区的市场主导地位将继续下去。

拉力运动骑乘装备产业概况

拉力运动骑乘装备市场是一个分散的市场，有以下参与者：包括 Alpinestars、AGV Sports、Bell 头盔、FLY Racing 等。

  • 2023 年 11 月，Leatt Corporation 宣布推出一款新的冒险 (ADV) 装备系列，专为在所有天气和地形下骑行而设计。
  • 2022 年 5 月，皇家恩菲尔德与 Alpinestars 合作开发适合印度骑乘条件的新型骑乘服和装备。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场驱动因素
    • 拉力赛越来越受欢迎
    • 重视骑士安全
  • 市场限制因素
    • 目标市场有限
  • 波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔

  • 类型
    • 保护
    • 不保护
  • 拉力赛车类型
    • 摩托车
    • 车
    • 卡车
  • 地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 韩国
      • 其他亚太地区
    • 世界其他地区
      • 南美洲
      • 中东/非洲

第六章 竞争状况

  • 供应商市场占有率
  • 公司简介
    • Alpinestars SPA
    • AGVSport
    • FLY Racing Jackets
    • Klim Technical Riding Gear
    • Kushitani Hamamatsu
    • Ride Icon
    • Spartan Pro Gear Co.
    • HKM Sports Equipment GmbH
    • Bell Helmets
    • Fox Racing Inc.

第七章 市场机会及未来趋势

  • 技术整合和智慧功能
  • 电子商务与网路零售通路
简介目录
Product Code: 69984

The Rally Sport Riding Gear Market size is estimated at USD 3.43 billion in 2024, and is expected to reach USD 4.97 billion by 2029, growing at a CAGR of 7.60% during the forecast period (2024-2029).

Rally Sport Riding Gear - Market

The rally sport riding gear market is experiencing steady growth and evolving trends in recent years. With an increasing number of enthusiasts participating in off-road motorsports, there is a rising demand for high-quality riding gear designed specifically for rally sports activities. Manufacturers are focusing on developing innovative products that offer enhanced safety, durability, and comfort while also incorporating stylish designs.

Key Highlights

  • Additionally, the market is witnessing the integration of advanced technologies, such as smart sensors and communication systems, into riding gear, further augmenting its appeal. Overall, the Rally Sport Riding Gear market is poised for continued expansion as the popularity of rally sports continues to rise.

Rally Sport Riding Gear Market Trends

Motorcycle Segment Set to Grow During The Forecast Period

Rally motorcycle sports have witnessed a significant surge in popularity due to their unique combination of adventure, skill, and endurance. The growth of rally motorcycle sports can also be attributed to several factors including, the sense of adventure and exploration associated with off-road racing appeals to a broad audience.

Moreover, advancements in technology have played a crucial role in popularizing rally motorcycle racing. The development of specialized off-road motorcycles equipped with advanced navigation systems has allowed riders to tackle even more challenging terrains.

Market includes a wide range of specialized equipment designed to protect riders from the challenges posed by off-road racing. From helmets to body armor and navigation aids, the rally motorcycle protective gear market has become a critical component in ensuring rider safety and performance.

Technological innovations play a significant role in driving the rally sport riding gear market, providing riders with enhanced safety, performance, and comfort. The integration of advanced technologies in rally sport riding gear has transformed the industry and continues to shape its future. Some key technological innovations driving the market include:

Manufacturers are developing innovative impact protection systems to minimize injuries during accidents or falls. These systems utilize advanced materials such as high-density foam, gel, or air chambers strategically placed in critical areas of the gear, providing effective shock absorption and reducing the risk of impact-related injuries.

The use of lightweight yet high-strength materials is revolutionizing rally sport riding gear. Advanced textiles, such as ballistic nylon, Cordura, or Kevlar, offer exceptional durability, abrasion resistance, and tear strength while maintaining a lightweight profile. This allows riders to enjoy greater freedom of movement without compromising safety.

Rally racing involves physically demanding activities that can cause perspiration and heat build-up inside the gear. To address this, manufacturers are incorporating ventilation and breathability technologies. Strategically placed vents, mesh panels, and moisture-wicking fabrics help improve airflow, dissipate heat, and keep riders cool and comfortable during intense riding sessions.

Integrated communication systems play a crucial role in rally racing, where coordination between riders, teams, and support staff is essential. Integrated communication systems, including Bluetooth-enabled intercoms, helmet-mounted speakers, and microphones, allow riders to communicate with each other and receive instructions or updates from the team without compromising safety.

Rally sport riding gear is embracing connectivity and Internet of Things (IoT) features. Gear with built-in sensors can monitor vital data such as heart rate, body temperature, and impact forces and even detect crashes or abnormal movements. This data can be transmitted to external devices or smartphone apps, providing real-time feedback, performance analysis, and safety alerts.

Rally racing often takes place in diverse weather conditions, from scorching heat to heavy rain or extreme cold. Technological advancements have led to the development of gear with weather-adaptability features. Gear equipped with removable or adjustable liners, waterproof membranes, and insulation layers allows riders to customize their gear according to weather conditions, ensuring optimal comfort and protection.

Augmented reality (AR) and heads-up displays (HUD)technologies are being explored to provide riders with real-time information without taking their eyes off the road. Helmet-mounted displays or transparent visors can overlay navigational data, speed, lap times, or other essential information, enhancing situational awareness and improving performance.

Energy Harvesting Technologies: Energy harvesting technologies are being incorporated into rally sport-riding gear to power various integrated systems. Kinetic energy from rider movements or solar panels embedded in the gear can generate electricity to charge communication devices GPS trackers, or even provide power for heating elements in extreme cold conditions.

These technological innovations are driving the rally sport riding gear market by offering riders improved safety, comfort, and performance capabilities. As technology continues to advance, we can expect further developments in the rally sport riding gear industry, ensuring that riders have access to state-of-the-art gear that meets their evolving needs.

Europe Is The Largest Market For Rally Sport Riding Gears

Europe is recognized as the largest market for rally sport riding gear. The region has a robust motorsport culture, including a strong presence of rally racing events and a significant number of enthusiastic riders. Several factors contribute to Europe's prominence in the rally sport riding gear market:

  • Europe has a rich history and tradition of rally racing, with prestigious events such as the World Rally Championship (WRC) and various national and international rally competitions. This long-standing motorsport culture has created a strong demand for high-quality rally sport riding gear among professional racers, amateur riders, and motorsport enthusiasts.
  • Europe witnesses high participation levels in rally racing events, attracting both local and international riders. The popularity of rally racing drives the demand for specialized gear that meets the safety requirements and performance expectations of riders. This, in turn, fuels the growth of the rally sport riding gear market in the region.
  • Europe is home to many renowned motorsport manufacturers, racing teams, and gear suppliers. The region's strong motorsport industry supports the development, production, and distribution of rally sport riding gear. The availability of a wide range of gear options, including high-performance and technologically advanced products, contributes to the market's growth in Europe.
  • Europe has stringent safety regulations and standards for motorsport activities. Rally sport riding gear must comply with these regulations, which often mandate specific safety features and certifications. The focus on rider safety drives the demand for quality riding gear that provides adequate protection and meets the necessary safety standards.
  • Europe has a vibrant rider community and various motorcycle clubs that organize and participate in rally racing events. These communities and clubs play a significant role in promoting the sport and the associated gear. They provide a strong consumer base for rally sport riding gear and contribute to the market's growth through their active engagement and advocacy.
  • Europe's relatively stable and prosperous economies create a conducive environment for the rally sport-riding gear market. The purchasing power of consumers, combined with their passion for motorsports, allows them to invest in high-quality riding gear. The presence of affluent customers willing to spend on premium products supports the growth of the market in Europe.
  • Europe is known for its automotive and motorsport engineering expertise. The region's manufacturers and suppliers continuously strive to improve the performance, functionality, and safety aspects of rally sport riding gear. This focus on innovation and product development drives the market forward, attracting riders who seek cutting-edge gear for their rally racing pursuits.
  • The combination of a strong rally racing culture, high participation levels, a well-developed motorsport industry, stringent safety regulations, active rider communities, favorable economic conditions, and a focus on performance and innovation positions Europe as the largest market for rally sport riding gear. The region's dominance in the market is expected to continue as the demand for high-quality and technologically advanced gear remains strong among riders in Europe.

Rally Sport Riding Gear Industry Overview

The market for Rally Sport Riding Gear is a fragmented one with players such as Alpinestars, AGV Sports, Bell Helmets, FLY Racing , etc. dominating the market. Design innovation and investment in safety features is a prominent strategy adopted by majority of players in the market. Players also sponsors professiona drivers and teams as a medium to market their products. For instance,

  • In November 2023, Leatt Corporation announced the launched of its new line of Adventure (ADV) gear designed for motorcycle while riding in all weather conditions and terrains.
  • In May 2022, Royal Enfield partnered with Alpinestars for a new range of riding apparel and gear that will improve both their quality and suitability for Indian riding conditions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Popularity of Rally Racing
    • 4.1.2 Emphasis on Rider Safety
  • 4.2 Market Restraints
    • 4.2.1 Limited Target Market
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Protection
    • 5.1.2 Non-Protection
  • 5.2 Rally Vehicle Type
    • 5.2.1 Motorcycles
    • 5.2.2 Cars
    • 5.2.3 Trucks
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States Of America
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share**
  • 6.2 Company Profiles*
    • 6.2.1 Alpinestars SPA
    • 6.2.2 AGVSport
    • 6.2.3 FLY Racing Jackets
    • 6.2.4 Klim Technical Riding Gear
    • 6.2.5 Kushitani Hamamatsu
    • 6.2.6 Ride Icon
    • 6.2.7 Spartan Pro Gear Co.
    • 6.2.8 HKM Sports Equipment GmbH
    • 6.2.9 Bell Helmets
    • 6.2.10 Fox Racing Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Technological Integration and Smart Features
  • 7.2 E-commerce and Online Retail Channels