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市场调查报告书
商品编码
1628722

亚太地区触控萤幕控制器：市场占有率分析、产业趋势、成长预测（2025-2030）

Asia Pacific Touch Screen Controllers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

亚太地区触控萤幕控制器市场预计在预测期内复合年增长率为14.2%

亚太地区触控萤幕控制器-市场-IMG1

主要亮点

  • >亚太市场正在蓬勃发展，已成为任何製造智慧型手机的公司的巨大市场。该产业在印度和中国等国家的成长巨大，苹果、三星和 HTC 等公司以及小米、Oppo、Micromax 和 Karbonn 等两国国内企业之间的竞争正在进行中。
  • 智慧型手机的一个重要组成部分是触控萤幕控制器，它让消费者感觉他们是透过触控萤幕来控製行动电话的，而不是触控按钮。
  • 例如，2022 年 7 月，Panasonic推出了一款与标准触控感应器相容的电容式旋钮。例如，
  • Panasonic将于 2022 年 7 月支援标准触控感应器。
  • 推出电容式旋钮
  • 。魔旋钮是一种电容式旋转编码器，具有机械旋转和推动功能，可放置在触控区域的任何位置。
  • 触碰
  • 弥合操纵和机械触觉之间的差距。
  • 触控萤幕显示器在全世界的需求量很大。 iPhone和iPad首先推动了对触控萤幕的需求，几乎每个供应商都推出了自己版本的智慧型装置。
  • 此外，2022年7月，戴尔在印度推出了搭载英特尔第12代酷睿处理器的笔记型电脑XPS 13 Plus 932。
  • 由于智慧型手机和平板电脑等家用电器价格下降、简单用户介面 (UI) 的普及、政府对电子学习教育的努力以及透过自助服务降低人事费用，触控萤幕终端在日本变得越来越受欢迎。使用

亚太地区触控萤幕控制器市场趋势

家用电子产品预计将占据较大份额

  • 消费性电子产品是市场上最重要、最重要的细分市场之一。随着对创新新产品的需求迅速增长，触控萤幕正被融入到各种各样的产品中。
  • 行动电话、穿戴式装置、平板电脑、笔记型电脑和个人电脑是广泛采用触控功能的家用电器。如今，洗衣机、冰箱、影印机等产品都配备了触控介面，为消费者提供更好的体验，创造差异化需求。
  • 此外，三星于 2021 年 10 月推出了新的「智慧型触控通话」服务。该服务减少了客户致电三星顾客关怀解决疑问时的等待时间，使客户能够节省时间，同时在家中管理工作和个人责任，预计将进一步推动市场成长。
  • 此外，印度政府也推出了《2019年国家电子政策》，目标是到2025年实现销售收入400美元。它还计划在2025年生产10亿支行动电话，创造总价值1900亿美元。此外，印度对高端家电的需求也快速成长。
  • 随着穿戴式装置变得更加便宜，穿戴式领域的竞争预计将加剧。预计到预测期结束时，设备销售将突破 10 亿台大关。例如，2022年4月，一加在印度推出了最强大的智慧型手机一加10 Pro 5G。这款智慧型手机是去年 3 月推出的 OnePlus 9 Pro 的后继机。该装置搭载 Snapdragon 8 Gen 1 晶片组，并拥有高达 12GB 的 RAM。
  • 市场上先进且更灵活的设备的激增正在增加消费者对这些设备的采用，从而有助于市场的扩张。折迭式行动电话预计将加剧支援这些系统的控制器的市场竞争。 5G设备预计将维持行动装置的成长并刺激该细分市场的需求。

印度预计将出现显着成长

  • 印度电子产业的显着成长是创造积极市场前景的关键因素之一。此外，汽车、消费性电子产品、零售和银行自助终端等资讯娱乐系统中触控萤幕面板的广泛采用进一步推动了市场成长。
  • 近日，电子和资讯技术部发布了印度电子製造业愿景文件第二卷，指出电子製造业将从2020-21年的750亿美元增长到2025-26年的3000亿美元。
  • 此外，由于丰富的产业环境和投资者友善的政策，三星决定将其显示器製造部门从中国转移到诺伊达。该公司已在诺伊达投资约6.5亿美元。为了吸引三星的行动和IT显示器製造部门落脚诺伊达，政府提供了6,100万美元的特别奖励。这项重大投资创造了500个直接就业机会和1,300多个间接就业机会。因此，印度显示器製造相关投资的增加预计将增加该国触控萤幕控制器的需求，从而推动整体市场成长。
  • 此外，据 IBEF 称，作为受欢迎的製造地，印度国内电子产品产量已从 2014-15 年的 290 亿美元增长到 2020-21 年的 670 亿美元。印度电子业对国内生产总值（GDP）的贡献约为3.4%。政府承诺在未来六年内投入约 170 亿美元，透过四个 PLI 计画促进国内电子製造业：半导体与设计、智慧型手机、IT 硬体和组件。

亚太地区触控萤幕控制器产业概况

亚太地区触控萤幕控制器市场适度分散。公司不断创新并结成策略伙伴关係以维持市场占有率。

  • 2022 年 6 月 - Microchip Technology Inc. 推出了显示控制器上的 maXTouch 旋钮，推出了一系列汽车级触控萤幕控制器，该控制器本身支援触控面板上的电容式旋转编码器和机械开关的检测和彙报。
  • 2021 年 4 月 - Microchip 推出 maXTouch MXT2912TD-UW 触控萤幕控制器。 MXT2912TD-UW 减少了在车辆人机介面 (HMI) 显示器中使用多个触控控制器的需要。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 智慧型设备增加
    • 各行业的使用量增加
  • 市场挑战
    • 与技术相关的复杂性

第六章 市场细分

  • 按类型
    • 电阻膜式
    • 电容式
  • 按最终用户
    • 工业的
    • 卫生保健
    • 家电
    • 零售
    • BFSI
    • 其他最终用户
  • 按国家/地区
    • 印度
    • 中国
    • 日本
    • 韩国
    • 其他亚太地区

第七章 竞争格局

  • 公司简介
    • STMicroelectronics, NV
    • Texas Instruments, Inc.
    • Cypress Semiconductor Corporation
    • Microchip Technology, Inc.
    • Honeywell International, Inc.
    • Atmel Corporation
    • Freescale Semiconductor, Inc.
    • Future Electronics, Inc.
    • Silicon Laboratories, Inc.
    • Infineon Technologies AG
    • Analog Devices, Inc.
    • Maxim Integrated Products, Inc.
    • Semtech Corporation
    • Rohm Company Limited

第八章投资分析

第9章市场的未来

简介目录
Product Code: 52126

The Asia Pacific Touch Screen Controllers Market is expected to register a CAGR of 14.2% during the forecast period.

Asia Pacific Touch Screen Controllers - Market - IMG1

Key Highlights

    >
  • The boom in Asia Pacific markets has been enormous and is a huge market for every company that makes smartphones. The growth of this industry in countries like India and China is huge, with intense competition from companies like Apple, Samsung, and HTC and between home-grown companies in the two countries like Xiaomi, Oppo, Micromax, Karbonn, etc. There is a huge demand in both the low-cost and high-end smartphone segments.
  • An essential part of the smartphone is the touch screen controller, which helps the consumer get the real feel of handling the phone by touching the screen, unlike touching buttons. As the smartphone industry grows in this region, the touch screen controller market is also anticipated to propel.
  • For instance, in July 2022, Panasonic launched Capacitive Knob ready for Standard Touch Sensors. The Magic Knob is a capacitive rotary encoder containing mechanical rotation & push functionality that can be placed everywhere in the touch area to bridge the gap between touch and mechanical haptics.
  • Touch screen displays are in huge demand across the world. First given a boost by iPhones and iPads, demand for touchscreen has been rising exponentially with almost every vendor launching its own version of smart devices. This growth is driving the touch screen controller market, with the increasing application of touch screens across the industries.
  • Moreover, in July 2022, Dell launched its XPS 13 Plus 932 laptop powered by Intel's 12 Gen core processor in India.
  • Furthermore, the declining cost of consumer electronics, such as smartphones and tablet PCs, the growing adoption of simple user interface (UI), government initiatives toward E-learning education, and reduction in labor cost through self-service, have encouraged the usage of these devices in Japan.

APAC Touch Screen Controllers Market Trends

Consumer Electronics is Expected to Hold the Major Share

  • Consumer electronics is one of the market's most important and significant segments. The fast-paced demand from the segment for new and innovative products has seen touch screens being embraced by multiple products.
  • Mobiles, wearables, tablets, laptops, and PCs are a few consumer electronic products that have adopted touch capabilities on a broader scale. Recently, products, such as washing machines, refrigerators, copiers, etc., have all been equipped with touch-enabled interfaces to offer a better consumer experience and create a differentiated demand.
  • Moreover, in October 2021, Samsung launched the new 'Smart Touch Call' service, which will reduce customer wait time when they call Samsung's Customer Care to resolve their queries, allowing them to save time while managing their work and personal responsibilities from home, which seems further drive market growth.
  • Furthermore, The Government of India launched the National Policy on Electronics, 2019, which aims to achieve a turnover of USD 400 by 2025. It is also aimed at the production of a billion mobile handsets by 2025, valued at USD 190 billion. In addition, India is also witnessing a surge in demand for high-end consumer electronics.
  • The competition in the wearables segment is expected to grow as these devices have become more affordable. The device volume is expected to surpass the billion mark by the end of the forecast period. For instance, in April 2022, OnePlus launched its most powerful smartphone OnePlus 10 Pro 5G, in India. The smartphone is the successor to the OnePlus 9 Pro, launched in March last year. The handset is powered by a Snapdragon 8 Gen 1 chipset with up to 12GB of RAM.
  • The proliferation of advanced and more flexible devices in the market contributes to market expansion as consumers increasingly adopt these devices. Foldable mobile phones are expected to increase competition in the market for controllers that support these systems. 5G devices are expected to sustain the growth of mobile devices and boost the demand in the market segment.

India is Expected to Register Significant Growth

  • Significant growth in the electronics industry across India is one of the key factors creating a positive outlook for the market. Moreover, the widespread adoption of touchscreen panels in infotainment systems in automobiles, home appliances, and retail and banking kiosks will further drive market growth.
  • Recently, the Ministry of Electronics & Information Technology released the second volume of the Vision document on Electronics Manufacturing in India, which stated that the electronics manufacturing industry will grow to USD 300 billion by 2025-26, from USD 75 billion in 2020-21.
  • Furthermore, due to the enhanced industrial environment and investor-friendly policies, Samsung decided to relocate its display manufacturing unit from China to Noida. The company has invested almost USD 650 million in Noida. To attract Samsung's mobile and IT display production unit to Noida, the government gave special incentives to the tune of USD 61 million. This massive investment also created 500 direct and over 1,300 indirect jobs. Therefore, the growing investments related to display manufacturing in India will augment the demand for touch screen controllers in the country, thereby boosting the overall market growth.
  • Moreover, according to IBEF, India, which is considered a popular manufacturing hub, has grown its domestic electronics production from USD 29 billion in 2014-15 to USD 67 billion in 2020-21. The electronics sector of India contributes around 3.4% of the country's Gross Domestic Product (GDP). The government has committed nearly USD 17 billion over the next six years across four PLI Schemes, semiconductors and designs, Smartphones, IT Hardware, and Components to boost electronics manufacturing in the country.

APAC Touch Screen Controllers Industry Overview

The Asia Pacific Touch Screen Controllers Market is moderately fragmented. The companies keep innovating and entering into strategic partnerships to retain their market share.

  • June 2022- Microchip Technology Inc. announced the maXTouch Knob on Display controller as the foremost automotive-grade touchscreen controller family to natively support the detection and reporting of capacitive rotary encoders and mechanical switches on top of a touch panel.
  • April 2021- Microchip announces maXTouch MXT2912TD-UW touchscreen controller. The MXT2912TD-UW decreases the need for multiple touch controllers within a vehicle's human-machine interface (HMI) display.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in the Number of Smart Devices
    • 5.1.2 Increased Usage across Various Industries
  • 5.2 Market Challenges
    • 5.2.1 Complexities Associated with the Technology

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Resistive
    • 6.1.2 Capacitive
  • 6.2 By End User Application
    • 6.2.1 Industrial
    • 6.2.2 Healthcare
    • 6.2.3 Consumer Electronics
    • 6.2.4 Retail
    • 6.2.5 BFSI
    • 6.2.6 Other End Users Applications
  • 6.3 By Country
    • 6.3.1 India
    • 6.3.2 China
    • 6.3.3 Japan
    • 6.3.4 South Korea
    • 6.3.5 Rest of the Asia Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 STMicroelectronics, N.V.
    • 7.1.2 Texas Instruments, Inc.
    • 7.1.3 Cypress Semiconductor Corporation
    • 7.1.4 Microchip Technology, Inc.
    • 7.1.5 Honeywell International, Inc.
    • 7.1.6 Atmel Corporation
    • 7.1.7 Freescale Semiconductor, Inc.
    • 7.1.8 Future Electronics, Inc.
    • 7.1.9 Silicon Laboratories, Inc.
    • 7.1.10 Infineon Technologies AG
    • 7.1.11 Analog Devices, Inc.
    • 7.1.12 Maxim Integrated Products, Inc.
    • 7.1.13 Semtech Corporation
    • 7.1.14 Rohm Company Limited

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET