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市场调查报告书
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1628834

啤酒包装：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Beer Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

啤酒包装市场规模预估至2025年为248.8亿美元，预估至2030年将达297亿美元，预测期间（2025-2030年）复合年增长率为3.6%。

啤酒包装-市场-IMG1

主要亮点

  • 啤酒包装涉及包装过程中采用的技术。它是啤酒生产的一个重要方面，占整个过程的大部分价值。近年来，由于创新的包装解决方案，啤酒包装市场人气激增，预计这一趋势将对市场产生重大影响。此外，旨在加强啤酒生产的投资预计将进一步推动市场成长。
  • 啤酒包装市场与啤酒製造业有密切关係。在过去的十年中，由于生活方式偏好的改变和全球啤酒供应量的增加，啤酒包装的重要性显着增加。对不同规格啤酒的需求不断增长以及一次性使用的便利性使啤酒成为各种消费者的有吸引力的选择，从而推动啤酒行业的扩张并推动市场成长。
  • 消费者对高品质啤酒的偏好不断提高是推动市场扩张的关键因素。优质啤酒通常采用更具吸引力和坚固的包装。消费者越来越寻找使用优质原料且具有独特风味的啤酒。这一趋势推动了对包装解决方案的需求，这些解决方案不仅可以保护高级啤酒的质量，还可以向潜在买家传达优质形象。
  • 工业领域的一个显着趋势是从瓶装转向罐装。这种转变是由精酿啤酒製造商越来越多地使用小型罐头生产线、不断变化的消费者偏好以及独特的供应链挑战所推动的。此外，精酿啤酒的日益普及也推动了对高品质啤酒包装的需求。精酿啤酒通常产量有限，且通常具有独特的风味。此外，旨在提高精酿啤酒产能的增加投资预计将进一步刺激市场成长。
  • 各个地区对精酿啤酒的需求不断增长，对啤酒包装市场的成长产生了积极影响。消费者越来越喜欢小型和大型啤酒厂生产的精酿啤酒。根据Kirin Holdings介绍，中国、美国、巴西被称为啤酒消费国，占全球啤酒消费量的40%以上。例如，在价值1,169亿美元的美国啤酒产业中，到2023年，国产啤酒将占最大份额，达到63.6%，其次是进口啤酒，占23.2%，精酿啤酒占13.3%。预计这些因素将推动市场。
  • 此外，市场扩张的一个主要因素是「智慧包装」优质啤酒和具有「奢华」吸引力的啤酒的出现。除了智慧包装之外，市场上还有一种日益增长的趋势，即可重新密封包装、折迭式包装和扁平包装包装，特别是在存储、向零售商发布和运输方面都需要采取积极主动的方法的趋势。此外，不断变化的风格偏好和全球啤酒可承受性的提高是预计在预测期内推动啤酒包装市场成长的关键因素。
  • 相反，消费者对葡萄酒的偏好不断增加可能会对市场造成挑战。随着葡萄酒和其他酒精饮料产品变得更加便宜，越来越多的消费者转向这些饮料，这一趋势预计将持续下去。现代消费者要求品种、品质和真实性，迫使酿酒师扩大产品线并探索不同的葡萄品种。这些因素都可能为市场带来挑战。

啤酒包装市场趋势

预计未来瓶装市场将大幅成长

  • 啤酒包装市场的瓶子使用量预计将大幅成长。相当多的消费者更喜欢玻璃瓶装啤酒的味道和美观。这种偏好源自于玻璃杯不会改变啤酒的风味或香气，也能让消费者评价其颜色和澄清度。此外，玻璃瓶对于行销特别有效，因为它们可以轻鬆地使用标籤和各种品牌元素进行客製化。
  • 玻璃瓶有效阻挡光线和氧气，有助于维持啤酒品质。因此，玻璃仍然是啤酒包装的主要材料。影响该细分市场的关键因素是成本效益和各种玻璃特有的性能。许多国家的市场正在经历显着成长，这主要是由于从最终用户的观点的可用性。
  • 玻璃瓶被广泛认为是全球啤酒包装的主要选择。大洋洲、印度和美国等地区的啤酒产量和消费量正在增加，预计这将推动对包装领域的需求。例如，根据巴特哈斯集团的资料，澳洲将在2023年成为澳洲/大洋洲地区领先的啤酒生产国，总产量约为1430万百升，与前一年同期比较增加约70.2万百升。
  • 近年来，消费者变得越来越挑剔，永续性议题在饮料产业变得至关重要。尤其是塑料，常常受到不公平的负面声誉。因此，对宝特瓶的需求大幅增加。许多公司正在积极致力于推进 PET 技术。例如，随着精酿啤酒产业的扩张，Amcor 与啤酒製造商合作，在宝特瓶创造有吸引力的设计和成本效益，同时遵守有效期限标准。
  • 根据 AIMPLAS 研究所的报告，最近的趋势是透过 PECVD（等离子体增强化学气相沉积）技术的进步，生产带有内部涂层的宝特瓶。这些 10-100 奈米厚的涂层提高了宝特瓶的氧气和二氧化碳阻隔性，同时保持包装的灵活性、透明度、饮料内容物的稳定性和可回收性。
  • 宝特瓶啤酒的接受度受到多种因素的限制，包括保存期限、阻隔性和消费者偏好。技术的进步缓解了其中一些担忧。啤酒对氧气敏感，因此需要高度的碳酸化。增加与氧气的接触会降低啤酒的风味并影响其保质期。因此， 宝特瓶必须具有足够的抗氧化阻隔性。因此，许多公司正积极向市场推出创新产品。
  • 2023 年 4 月，位于海得拉巴的独立啤酒製造商 American Brew Crafts Pvt. Ltd (ABCL) 重新设计了其旗舰产品 Blockbuster Beer。新包装的特点是醒目的套筒，饰有鲜艳的色彩和设计。这套组合由优质树脂製成，不仅增强了消费者的美感和触感，还可以保护啤酒免受阳光照射，确保易于抓握和保留风味。

亚太地区实现显着成长

  • 亚太地区啤酒包装市场受到不断变化的文化趋势、快速增长的人口、不断发展的都市化以及年轻人对啤酒兴趣日益浓厚的影响。随着各地区啤酒的重大投资和市场渗透的加深，这一趋势预计将持续和扩大，从而有可能加强市场。此外，该地区消费者可支配收入的增加也导致啤酒和其他酒精饮料的支出增加。
  • 随着消费者寻求独特且美味的啤酒替代品，精酿啤酒在该地区越来越受欢迎。这一趋势推动了对专门包装解决方案的需求，例如瓶子和罐子，旨在满足精酿啤酒的独特要求。在印度，都市化和中阶的迅速扩张，特别是在孟买和班加罗尔等城市中心，正在推动市场成长。同样，东协地区，特别是新加坡和越南，精酿啤酒的产量和消费量都在显着成长。
  • 根据麒麟控股的报告，中国是啤酒行业的领导者，并且在过去20年里一直保持这一地位。此外，中国被公认为世界上最大的啤酒生产国。 2023年，将出现7,000家新的啤酒相关企业。国产啤酒占中国啤酒产业的90%，其中雪花啤酒和青岛啤酒是最突出的品牌。中国拥有全球成长最快的啤酒产业，预计到 2024 年收益将达到 1,242 亿美元。预计这些发展将显着提振市场。
  • 印度啤酒市场的一个主要趋势是精酿啤酒厂的出现以及精酿啤酒的吸引力不断增长。向精酿啤酒的转变让印度消费者接触到了不同风格的啤酒，包括IPA、烈性黑啤酒、小麦啤酒和水果啤酒。百威啤酒报告称，印度是该品牌全球第四大啤酒市场。截至2023年上半年末（1-6月），公司业务较2022年整体业绩成长20%。预计这些因素将有助于该地区的市场扩张。
  • 随着投资的增加，印度啤酒新兴企业正在扩大业务并推出新产品，以满足可支配收入增加和与酒精消费相关的社会耻辱的市场需求。据资金筹措平台 GetVantage 称，印度啤酒市场预计 2023 年将达到 4,147 亿印度卢比（49 亿美元），并在 2032 年扩大至 7,812 亿印度卢比（90 亿美元）。这一趋势对于国内外啤酒品牌以及企业家来说是一个巨大的机会，增加了该地区的市场成长机会。
  • 在日本，精酿啤酒产业的成长正在稳步蚕食市场占有率，这表明高级啤酒正日益成为日本饮酒文化的一部分。根据欧盟-日本中心的报告，日本是世界第七大啤酒消费国。儘管比其他国家进入市场较晚，但日本两大啤酒公司已成为国际舞台上的重要竞争对手。此外，监管机构正在放宽精酿啤酒厂的规则和许可程序，同时提供财务支援和税收优惠。这些新兴市场的发展预计将增强啤酒包装企业的市场前景。

啤酒包装产业概况

由于许多国际和国内製造商的存在，啤酒包装市场竞争非常激烈。市场被细分，供应商在价格、产能、数量、产品品质和创新方面竞争。市场上的一些主要参与者包括 Amcor Limited、Ardagh Group SA 和 Ball Corporation。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究成果和先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 利用市场促进和市场约束因素
  • 市场驱动因素
    • 改变消费者偏好
    • 创新的包装和有吸引力的行销
  • 市场限制因素
    • 某些地区消费者对葡萄酒和利口酒的偏好超过啤酒
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔

  • 按包装材料分
    • 玻璃
    • 金属
    • PET
  • 按包装类型
    • 瓶子
    • 桶
    • 能
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他拉丁美洲
    • 中东/非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 南非
      • 其他中东/非洲

第六章 竞争状况

  • 公司简介
    • Amcor Limited
    • Ardagh Group SA
    • Crown Holdings Incorporated
    • Ball Corporation
    • Westrock Company
    • Tetra Laval International SA
    • Carlsberg Group
    • Allied Glass Containers Limited
    • Plastipak Holdings Inc.
    • Nampack Ltd
    • Smurfit Kappa Group PLC

第七章 投资分析

第八章 市场机会及未来趋势

简介目录
Product Code: 55377

The Beer Packaging Market size is estimated at USD 24.88 billion in 2025, and is expected to reach USD 29.70 billion by 2030, at a CAGR of 3.6% during the forecast period (2025-2030).

Beer Packaging - Market - IMG1

Key Highlights

  • Beer packaging encompasses the technologies employed in the packaging process. It represents a crucial aspect of beer production, accounting for a significant portion of the overall value of the process. In recent years, the beer packaging market has experienced a surge in popularity due to innovative packaging solutions, a trend anticipated to have a considerable effect on the market. Additionally, increasing investments aimed at enhancing beer manufacturing are likely to further propel market growth.
  • The beer packaging market is closely linked to the beer manufacturing industry. Over the last ten years, shifts in lifestyle preferences and the growing accessibility of beer worldwide have led to a notable increase in the importance of beer packaging. The rising demand for different beer sizes and the convenience of single-use consumption have made beer an attractive choice for a diverse array of consumers, consequently propelling the expansion of the beer industry and boosting market growth.
  • The increasing consumer preference for high-quality beer is a key factor contributing to the expansion of the market. Premium beer is often presented in more appealing and robust packaging. There is a growing trend among consumers to seek out beers crafted from superior ingredients and featuring distinctive flavor profiles. This trend is fueling the need for packaging solutions that not only safeguard the quality of premium beer but also convey its upscale image to potential buyers.
  • A notable trend in the industrial sector has been the movement from bottles to cans. This transition can be attributed to the enhanced accessibility of small canning lines for craft brewers, evolving consumer preferences, and specific supply chain challenges. Additionally, the rising popularity of craft beer is fueling the demand for high-quality beer packaging. Craft beer is generally produced in limited quantities and frequently features distinctive flavor profiles. Furthermore, growing investments aimed at enhancing the production capabilities of craft beers are anticipated to further stimulate market growth.
  • The increasing demand for craft beer across different areas is positively influencing the growth of the beer packaging market. Consumers are increasingly favoring craft beer produced by both small and large breweries. According to Kirin Holdings, China, the United States, and Brazil, recognized as the three foremost beer-consuming nations, collectively accounted for over 40% of global beer consumption. For example, within the US beer industry, valued at USD 116.9 billion, domestic beer held the largest share at 63.6%, followed by imported beer at 23.2%, and craft beer at 13.3% in 2023. Such factors are expected to drive the market.
  • Moreover, a significant driver of market expansion is the emergence of premium beers presented in "smart packaging" and those that possess a "luxury" allure. Beyond smart packaging, there is a rising trend of resealable and collapsible or flat-pack packaging within the market, particularly in contexts where storage, retail dispensing, and transportation are critical, necessitating a proactive approach to meet the needs of outlets. Additionally, evolving style preferences and the growing affordability of beer globally are pivotal elements expected to boost the growth of the beer packaging market during the forecast period.
  • Conversely, the growing consumer inclination toward wine may pose a challenge to the market. With the rising affordability of wine and other liquor products, this trend is anticipated to persist, leading to an increasing number of consumers gravitating toward these beverages. Modern consumers seek variety, quality, and authenticity, which compels winemakers to broaden their product lines and explore different grape varieties. These elements are likely to create challenges for the market.

Beer Packaging Market Trends

The Bottles Segment is Expected to Grow Significantly in the Future

  • The beer packaging market is anticipated to witness substantial growth in terms of bottle usage. A significant number of consumers favor the taste and aesthetic appeal of beer presented in glass bottles. This preference arises from the fact that glass does not alter the flavors or aromas of the beer while also allowing consumers to appreciate its color and clarity. Additionally, glass bottles can be readily customized with labels and various branding elements, making them particularly effective for marketing.
  • Glass bottles and jars effectively block light and oxygen, contributing to the preservation of beer quality. Consequently, glass remains the predominant material utilized in beer packaging. The primary elements influencing the segment are the cost benefits and various inherent characteristics of glass. In numerous countries, the market is experiencing substantial growth, largely due to the high level of accessibility from the perspective of end users.
  • Glass bottles are widely regarded as the primary choice for beer packaging globally. The rising levels of beer production and consumption in regions such as Oceania, India, and the United States are anticipated to boost demand for this packaging segment. For example, according to data from Barth-Haas Group, in 2023, Australia emerged as the leading beer producer in the Australia/Oceania region, with a total output of approximately 14.3 million hectoliters, reflecting an increase of about 702 thousand hectoliters compared to the previous year.
  • In recent years, consumers have increasingly adopted a critical stance, with sustainability concerns becoming paramount in the beverage industry. Plastics, in particular, have garnered a negative reputation, often unjustly. Consequently, the demand for PET bottles has risen considerably. Numerous companies are actively engaged in advancing PET technology. For example, owing to the expansion of the craft beer industry, Amcor collaborated with brewers to create appealing designs and cost efficiencies with PET bottles, all while ensuring compliance with shelf-life standards.
  • The AIMPLAS Institute reported that there has been a notable shift in recent years toward the production of PET bottles featuring internal coatings, a development made possible by advancements in plasma-enhanced chemical vapor deposition (PECVD) techniques. These coatings, which range in thickness from 10 to 100 nanometers, enhance the oxygen and carbon dioxide barrier properties of PET packaging for beer while preserving the packaging's flexibility, transparency, stability with respect to the contained beverages, and its recyclability.
  • The acceptance of beer in PET bottles has been constrained by various factors, such as shelf life, barrier properties, and consumer preferences. Nevertheless, technological advancements have alleviated some of these concerns. Beer, being sensitive to oxygen, necessitates a high degree of carbonation. An increase in oxygen exposure diminishes the flavor, thereby impacting the beer's shelf life. Consequently, it is essential for PET bottles to provide an adequate barrier against oxidation. As a result, numerous companies are actively launching innovative products in the market.
  • In April 2023, American Brew Crafts Pvt. Ltd (ABCL), an independent brewing company located in Hyderabad, unveiled a refreshed design for its flagship Blockbuster beer. The new packaging features an eye-catching sleeve adorned with vibrant colors and designs. Crafted from high-quality resin, this sleeve not only enhances the aesthetic appeal and tactile experience for consumers but also protects against sunlight, ensuring the beer retains its flavor while being easy to grip.

Asia-Pacific to Witness Significant Growth

  • The beer packaging market in Asia-Pacific is largely influenced by evolving cultural trends, a burgeoning population, increasing urbanization, and the surging interest in beer among younger demographics. Due to significant investments and deeper market penetration of beer across various areas, this trend is anticipated to persist and expand, potentially enhancing the market. Additionally, the rise in disposable income among consumers in the region is contributing to a higher expenditure on beer and other alcoholic drinks.
  • The popularity of craft beer is on the rise in the region as consumers seek distinctive and flavorful beer alternatives. This trend is driving the demand for specialized packaging solutions, including bottles and cans designed to meet the specific requirements of craft beer. In India, the growing market is fueled by urbanization and a rapidly expanding middle class, especially in urban centers like Mumbai and Bangalore. Similarly, the ASEAN region, particularly Singapore and Vietnam, is experiencing significant growth in both the production and consumption of craft beer.
  • According to a report from Kirin Holdings, China is the leader in the beer industry, a status it has consistently held for the past two decades. Additionally, China is recognized as the largest beer producer globally. In 2023, the market saw the emergence of 7,000 new beer-related enterprises. Domestic beers accounted for 90% of the Chinese beer industry, with Snow Beer and Tsingtao being the most prominent brands. China has the fastest-growing beer industry in the world, and revenue projections indicate that it will reach USD 124.2 billion by 2024. These developments are anticipated to significantly boost the market.
  • A significant trend observed in the Indian beer market is the emergence of craft breweries and the growing appeal of craft beers. This transition toward craft beer has exposed Indian consumers to a wide array of styles, such as IPAs, stouts, wheat beers, and fruit-infused varieties. As reported by Budweiser, India is the fourth-largest beer market worldwide for the brand. By the end of the first half of 2023 (January to June), compared to the overall performance in 2022, the company experienced a 20% increase in business. Such elements are anticipated to contribute to the expansion of the market in the region.
  • With the increase in investments, beer start-ups in India are broadening their operations and introducing new products to meet the demands of a market characterized by rising disposable incomes and diminishing societal stigma associated with alcohol consumption. According to the financing platform GetVantage, the Indian beer market is anticipated to reach INR 41,470 crore (USD 4.9 billion) in 2023, with projections indicating an increase to INR 78,120 crore (USD 9 billion) by 2032. This trend presents a significant opportunity for entrepreneurs as well as both domestic and international beer brands, enhancing market growth prospects in the region.
  • The growth of the craft beer industry in Japan is steadily encroaching on market share, indicating that premium beer is increasingly integral to the country's drinking culture. As reported by the EU-Japan Center, Japan ranks as the seventh-largest beer consumer globally. Although it entered the market later than other countries, two of Japan's major breweries have emerged as significant competitors on the international stage. Additionally, regulatory bodies are relaxing the rules and licensing processes for craft breweries while offering financial support and tax benefits. These developments are anticipated to enhance market prospects for companies involved in beer packaging.

Beer Packaging Industry Overview

The beer packaging market is competitive, owing to the presence of various international and domestic manufacturers. The market is fragmented, with vendors competing in terms of price, capacity, volume, product quality, and technological innovation. Some of the major players in the market include Amcor Limited, Ardagh Group SA, and Ball Corporation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Changing Consumer Preferences
    • 4.3.2 Innovative Packaging and Attractive Marketing
  • 4.4 Market Restraints
    • 4.4.1 Consumer Preference of Wine and Liquor Over Beer in a Few Regions
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Packaging Material
    • 5.1.1 Glass
    • 5.1.2 Metal
    • 5.1.3 PET
  • 5.2 By Packaging Type
    • 5.2.1 Bottle
    • 5.2.2 Keg
    • 5.2.3 Can
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Latin America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Mexico
      • 5.3.4.3 Rest of Latin America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 South Africa
      • 5.3.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Limited
    • 6.1.2 Ardagh Group SA
    • 6.1.3 Crown Holdings Incorporated
    • 6.1.4 Ball Corporation
    • 6.1.5 Westrock Company
    • 6.1.6 Tetra Laval International SA
    • 6.1.7 Carlsberg Group
    • 6.1.8 Allied Glass Containers Limited
    • 6.1.9 Plastipak Holdings Inc.
    • 6.1.10 Nampack Ltd
    • 6.1.11 Smurfit Kappa Group PLC

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS