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市场调查报告书
商品编码
1700023
2032 年啤酒桶市场预测:按类型、材料、容量、分销管道、最终用户和地区进行的全球分析Beer Kegs Market Forecasts to 2032 - Global Analysis By Type (Non-Returnable Kegs and Returnable Kegs), Material, Capacity, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球啤酒桶市场预计在 2025 年达到 8,529 万美元,到 2032 年将达到 1.5895 亿美元,预测期内的复合年增长率为 9.3%。
啤酒桶是一种圆柱形容器,用于大量储存和运输啤酒。它们主要由钢、铝或塑胶製成,具有多种尺寸以满足不同的需求,从小型自酿啤酒桶到大型商务用啤酒桶。啤酒桶是一种高效、可重复使用的储存解决方案,可以保持啤酒的品质和新鲜度,通常被啤酒厂、酒吧和餐厅用来分发生啤酒。
根据Barth-Haas集团的资料,到2023年,澳洲将成为澳洲/大洋洲地区最大的啤酒生产国,总产量约14.3亿百公升,与前一年同期比较增加约70.2亿百公升。
精酿啤酒日益流行
精酿啤酒商采用创意的方法和当地原料,提供消费者日益寻求的独特而多样的口味。高端产品和手工产品的日益增长趋势以及对永续性和本地生产的日益关注,进一步推动了需求。此外,精酿啤酒节的兴起和社交媒体日益增长的影响力也有助于传播人们的意识和欣赏。随着消费者逐渐远离大规模生产的啤酒,精酿啤酒商正在巩固其地位并增加其在桶装啤酒市场的份额。
桶装啤酒的有效期限
精酿啤酒特别容易因温度变化、阳光和氧气浓度等外部条件而劣化。随着时间的推移,桶装啤酒会失去风味、碳酸化和新鲜度,从而影响整体饮用体验。这种较短的保质期给经销商、酒馆和餐厅带来了困难,因为他们必须小心管理库存以防止浪费。此外,还必须处理未售出的桶,这会增加营运成本,并给维持有效的物流和存货周转带来额外的压力。考虑到这些因素,根据啤酒的类型,生啤酒并没有广泛使用。
生啤酒销量增加
生啤酒在酒吧、酒馆、餐厅和其他招待场所越来越受欢迎,因为它可以根据顾客的需求提供新鲜、优质的啤酒。由于消费者越来越喜欢生啤酒而不是瓶装或罐装啤酒,生啤酒的销售量正在上升。此外,精酿啤酒文化的兴起以及人们饮用各种当地酿造啤酒的愿望也推动了生啤酒的销售。对于现场操作而言,桶通常被认为更经济,因为其容量更大且包装浪费更少。因此,越来越多的公司开始采用桶装啤酒来满足啤酒消费者不断变化的需求。
储存和空间限制
由于体积较大,啤酒桶需要大量的储存空间,这增加了经销商和啤酒厂的费用。需求的季节性波动加剧了这种情况,导致昂贵的库存过剩和潜在的缺货。在人口稠密的都市区,高昂的房地产成本加剧了这些挑战。储存不当会导致啤酒品质下降和经济损失。该行业的永续性动力与可重复使用钢桶的空间需求相衝突,而一次性替代品则引发了环境问题。高效的物流和仓储解决方案对于减轻这些威胁以及影响盈利和市场竞争至关重要。
新冠疫情对桶装啤酒市场产生了重大影响,由于酒吧和餐厅等餐饮场所的关闭和限制,On-Trade啤酒销量急剧下降。人流量减少和社交距离措施导致桶装啤酒需求下降,对生产商和经销商都产生了影响。此外,供应链中断阻碍了生产和分销,而消费者行为的变化使偏好包装啤酒而不是生啤酒。
可回收桶市场预计将成为预测期内最大的市场
由于对永续和环保包装解决方案的需求不断增长,可回收桶部分预计将在预测期内占据最大的市场占有率。这些桶子大大减少了包装废弃物,符合环境目标和消费者对更环保替代品的偏好。它们的耐用性和再生性使它们对于啤酒厂来说具有成本效益,确保长期节省。此外,精酿啤酒和生啤酒的日益普及也增加了可回收啤酒桶的采用,进一步刺激了市场需求。
预计在预测期内,家庭酿造啤酒领域将以最高的复合年增长率成长。
受精酿啤酒日益普及以及人们对个人酿造体验的渴望的推动,预计家庭酿造领域将在预测期内实现最高成长率。消费者越来越被自酿啤酒所带来的创造力和控制所吸引。价格实惠、易于使用的家用酿酒套件的出现进一步推动了这一趋势。此外,人们对独特风味和永续实践的兴趣日益浓厚,与家庭酿造的吸引力一致,从而推动了市场需求。
在预测期内,亚太地区预计将占据最大的市场占有率,这得益于快速的都市化和消费者生活方式的改变,从而导致啤酒消费量增加。可支配收入的增加和人口的年轻化刺激了对高级啤酒啤酒和精酿啤酒的需求,这些啤酒通常使用桶来储存和分销。此外,酒吧和餐厅等餐旅服务业的扩张也推动了桶装啤酒的普及。
预计北美地区在预测期内将呈现最高的复合年增长率。这是因为精酿啤酒厂和啤酒屋的兴起正在大力推动啤酒桶在储存和分销方面的应用。推广可重复使用包装解决方案的永续性措施正在推动桶的进一步使用。此外,酒吧和餐厅中生啤酒的日益普及也支持了市场的成长。枪管设计技术的进步也提高了效率和耐用性。
According to Stratistics MRC, the Global Beer Kegs Market is accounted for $85.29 million in 2025 and is expected to reach $158.95 million by 2032 growing at a CAGR of 9.3% during the forecast period. Beer kegs are cylindrical containers used to store and transport beer in bulk. Made primarily from steel, aluminum, or plastic, they come in various sizes to cater to different needs, ranging from small home-brewing kegs to large commercial kegs. Kegs are commonly used by breweries, bars, and restaurants to dispense draft beer, providing an efficient and reusable storage solution that preserves the beer's quality and freshness.
According to data from Barth-Haas Group, in 2023, Australia emerged as the leading beer producer in the Australia/Oceania region, with a total output of approximately 14.3 million hectoliters, reflecting an increase of about 702 thousand hectoliters compared to the previous year.
Increasing craft beer popularity
Craft breweries use creative formulations and regional ingredients to provide the distinctive and varied flavors that consumers are increasingly seeking. The growing trend of premium and artisanal products, along with a rising interest in sustainability and local production, has further fueled demand. Additionally, the rise of craft beer festivals and the growing influence of social media have helped spread awareness and appreciation. As consumers shift away from mass-produced beers, craft breweries have gained a strong foothold, boosting their presence in the beer kegs market.
Limited shelf life for beer in kegs
Craft beers especially are susceptible to deterioration due to external conditions such as temperature changes, sun exposure, and oxygen concentrations. Beer in kegs gradually loses its flavor, carbonation, and general freshness, which detracts from the overall drinking experience. Distributors, taverns, and restaurants have difficulties as a result of this short shelf life since they need to carefully control inventories to prevent waste. Additionally, because unsold kegs might need to be thrown away, raising operating costs, it puts additional strain on maintaining effective logistics and stock turnover. These considerations prevent some varieties of beer from being widely used in kegs.
Increase in On-trade beer sales
Kegs are becoming more and more popular in bars, pubs, restaurants, and other hospitality venues because they allow them to provide clients fresh, premium beer on demand. Keg sales have increased as a result of consumers' increasing preference for tap beer over bottled or canned alternatives. On-trade sales have also been boosted by the emergence of craft beer culture and the desire for a variety of locally brewed beers. For on-premise operations, kegs are frequently thought to be more economical due to their bigger volumes and decreased packaging waste. As a result, more companies are using kegs to satisfy the changing needs of beer consumers.
Storage and space constraints
Kegs require a lot of storage space due to their physical size, which drives up expenses for distributors and breweries. Seasonal demand fluctuations exacerbate this, leading to either costly overstocking or potential shortages. In densely populated urban areas, real estate premiums amplify these challenges. Improper storage can compromise beer quality, resulting in financial losses. The industry's push for sustainability clashes with the space demands of reusable steel kegs, while disposable alternatives raise environmental concerns. Efficient logistics and warehousing solutions are crucial to mitigate these threats, impacting profitability and market competitiveness.
The COVID-19 pandemic significantly impacted the beer kegs market, as lockdowns and restrictions on hospitality venues like bars and restaurants led to a sharp decline in on-trade beer sales. With reduced foot traffic and social distancing measures, demand for kegs decreased, affecting both producers and distributors. Additionally, supply chain disruptions hindered production and distribution, while changing consumer behaviors shifted preferences toward packaged beer over draft options.
The returnable kegs segment is expected to be the largest during the forecast period
The returnable kegs segment is expected to account for the largest market share during the forecast period, due to the growing demand for sustainable and eco-friendly packaging solutions. These kegs significantly reduce packaging waste, aligning with environmental goals and consumer preferences for greener alternatives. Their durability and reusability make them cost-effective for breweries, ensuring long-term savings. Additionally, the rising popularity of craft breweries and draft beer has increased the adoption of returnable kegs, further boosting their market demand.
The home brewing segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the home brewing segment is predicted to witness the highest growth rate, driven by the rising popularity of craft beer and the desire for personalized brewing experiences. Consumers are increasingly drawn to the creativity and control offered by brewing their own beer. The availability of affordable and user-friendly home brewing kits has further fuelled this trend. Additionally, the growing interest in unique flavors and sustainable practices aligns with the appeal of home brewing, boosting its market demand.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid urbanization and changing consumer lifestyles, leading to increased beer consumption. Rising disposable incomes and a growing young population are fueling demand for premium and craft beers, which often utilize kegs for storage and distribution. Additionally, the expansion of the hospitality sector, including bars and restaurants, boosts keg adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the rise of microbreweries and brewpub has significantly boosted keg adoption for storage and distribution. Sustainability initiatives promoting reusable packaging solutions further enhance keg usage. Additionally, the growing popularity of draft beer in bars and restaurants supports market growth. Technological advancements in keg design also contribute to improved efficiency and durability.
Key players in the market
Some of the key players in Beer Kegs Market include Ardagh Group, KHS GmbH, Schafer Werke GmbH, Thielmann US, Dynamit Nobel GmbH (DNV), Amcor Limited, Rexam Beverage Can, Mehaffey Brewing Solutions, HUBER Group, Ziemann Holvrieka, Micro Matic, The Keg Man, FLSmidth, Trinity Kegs, Blow Moulding Systems, Weldtite, and T&R Kegging.
In January 2025, Ardagh Glass Packaging an operating business of Ardagh Group, recently expanded its 12oz Heritage glass beer bottle portfolio, adding a new bottle colour and a new closure option.
In April 2024, Thielmann and Nxtgn signed a Joint Development Agreement (JDA), laying the foundation for a strategic partnership in the field of intermediate bulk container (IBC) tracking. In the coming months, the industry partners will further develop technically and commercially the solution for level measurement and location analysis of IBCs, developed by BASF's Coatings division.