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市场调查报告书
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1630229

Wi-Fi 分析 -市场占有率分析、产业趋势/统计、成长预测 (2025-2030)

Wi-Fi Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

Wi-Fi 分析市场规模预计到 2025 年为 61.2 亿美元，预计到 2030 年将达到 154 亿美元，预测期内（2025-2030 年）复合年增长率为 20.26%。

Wi-Fi 分析-市场-IMG1

Wifi 的优越性最重要的因素是它不需要在客户的智慧型手机上安装应用程式、收集行为资料、收集客户檔案，并且基于客户的店内行销讯息进行邻近性分析。支援 Wifi 的频宽的增加进一步推动了该技术的采用。

主要亮点

  • Wifi 分析可让您利用无线网路提供的信息，对实体空间做出更好的决策。 Wifi 已发展成为最广泛、最通用和现代的店内零售分析技术之一。电子商务企业使用线上行销分析工具来监控客户透过公司网站的导航资料。收集的资料提供见解并推动决策以增加业务收益。
  • 公共无线区域网路部署的增加、行动电话的普及、无线区域网路分析投资的增加以及巨量资料分析的使用的增加预计将影响无线区域网路分析市场的成长。
  • 如今，购物中心、公共场所、交通枢纽、甚至汽车和火车都配备了车载 Wi-Fi，预计将在市场上变得司空见惯。增强的服务选项可确保客户满意度并推动市场成长。
  • 然而，资料安全问题、严格的政府法规和措施以及缺乏标准化的监管合规性预计将阻碍市场扩张。物联网 (IoT) 和行动连接智慧产品的使用不断增加，预计将为市场渗透提供利润丰厚的机会。
  • COVID-19 正在促使公司开发创新的解决方案，让员工在工作时无需担心感染病毒。因此，许多公司采用了在家工作的概念，让个人避免不必要的旅行。全球大流行已导致数千家企业暂时破产或关闭。由于各种最终用户部门的重新开放以及智慧型手机的普及导致互联网可用性的增加，市场在大流行后的情况下正在快速增长。

Wi-Fi市场趋势分析

分析市场分析领域将显着成长

  • 市场分析部分的分析显示未来几年将显着成长。随着越来越多的公司专注于了解受众并将资料转化为可行的见解，Wi-Fi 分析在市场分析中的应用正在显着成长。透过 Wi-Fi 分析，您可以确定哪些装置和应用程式消耗的频宽最多，并决定如何为学生和专案分配频宽，同时确保其他地方的适当服务等级。
  • 此外，智慧型手机和智慧型装置的日益普及以及网路普及率的不断提高也支持无线区域网路分析在市场分析中的应用。行动装置使用的增加也导致 Wi-Fi 使用者数量的增加。
  • 例如，根据Cisco的数据，全球行动用户总数预计每年增长 2%，从 2018 年的 51 亿增加到 2023 年的 57 亿。从人口来看，2018年占全球人口的66%，今年占全球人口渗透率的71%。
  • 到 2023 年，行动 Wi-Fi 速度也将增加两倍。在全球范围内，平均 Wi-Fi 速度预计将从 2018 年的 30.3 Mbps 增加到 2023 年的 92 Mbps。过去三年中，Wi-Fi 热点数量增加了一倍以上。到 2023 年，全球整体将有约 6.28 亿个公共 Wi-Fi 热点，高于 2018 年的 1.69 亿个。 Wi-Fi6 热点在过去三年中增加了两倍多，到今年年底将占所有公共 Wi-Fi 热点的 11%。

北美有望成为最大市场

  • 该地区强大的财务状况使企业能够投资物联网和巨量资料分析等先进解决方案和技术。由于思科系统公司（美国）、Zebra Technologies（美国）、Fortinet（美国）和 Ruckus Wireless（美国）等几家主要 Wi-Fi 分析供应商的存在，该地区获得了巨大的市场份额。
  • 许多零售商、餐厅和饭店利用这项功能，提供公共热点来吸引顾客。 Wi-Fi 热点可以收集有关使用者行为、花费的时间等可用于支援您的业务的资讯。
  • 随着越来越多的智慧型手机连接，零售商可以根据客户兴趣提供更多产品和服务。因此，智慧型手机用户的普及对零售市场产生正面影响，进而促进市场成长。
  • 过去几年，各地区消费者支出的增加推动了智慧型手机的需求。然而，鑑于渗透率较高，市场成长正趋于稳定。据思科系统公司称，今年北美地区双模行动装置的 Wi-Fi 连线速度增加了一倍。 2018年平均Wi-Fi网路连线速度为46.9 Mbps，超过109.5 Mbps，其中北美地区的Wi-Fi速度最高，2018年至2023年的复合年增长率为18%。
  • 根据 GSMA 的数据，到 2025 年，北美智慧型手机用户数量预计将达到 3.28 亿。此外，到 2025 年，该地区的行动用户(86%) 和网路普及率 (80%) 可能会增加。由于网路使用量的增加，公共 Wi-Fi 安装量也不断增加。大多数用户喜欢 Wi-Fi 热点，因为 Wi-Fi 的网路速度比行动资料更快。

Wi-Fi 分析产业概述

Wi-Fi 分析市场高度分散。整体而言，现有竞争对手之间的竞争非常激烈。此外，我们预计大公司和新兴企业之间将出现专注于创新的收购和合作。市场主要企业包括 Cisco Systems, Inc.、Cloud4Wi, Inc.、Purple Wi-Fi Ltd.、RetailNext, Inc.、Yelp Wi-Fi Inc. 等。市场参与企业正在采取联盟、创新和收购等策略来增强其产品供应并获得可持续的竞争优势。

2023 年 1 月，Purple 宣布与弹翻床设施 Altitude Trampoline Park 建立策略合作伙伴关係，以加强 CRM 记录收集、获取场馆级回馈并增加特许支出。 Altitude 选择在其位于美国的公司站点中整合 Purple 的访客 WiFi 解决方案。自开业以来，陆续增加了专利权，每个园区的室内空间超过30,000平方英尺。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 智慧型手机和智慧型装置的使用增加
    • 物理场馆更采用公共 Wi-Fi
  • 市场问题
    • 资料安全问题和严格的政府法规和措施

第六章 市场细分

  • 按成分
    • 解决方案
    • 按服务
  • 按发展
    • 本地
    • 云
  • 按用途
    • 存在分析（例如客流量分析）
    • 行销分析（客户参与、顾客体验管理、顾客行为分析等）
  • 按行业分类
    • 零售
    • 款待
    • 运动/休閒
    • 运输
    • 医疗保健
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 供应商市场占有率

第八章 竞争格局

  • 公司简介
    • Cisco Systems, Inc.
    • Cloud4Wi, Inc.
    • Purple Wi-Fi Ltd
    • RetailNext, Inc.
    • Yelp Wi-Fi Inc.
    • Ruckus Wireless Inc.（Arris International Limited）
    • Fortinet Inc.
    • Blix
    • Skyfii Limited
    • Singtel
    • MetTel, Inc.

第九章投资分析

第十章投资分析市场的未来

简介目录
Product Code: 64286

The Wi-Fi Analytics Market size is estimated at USD 6.12 billion in 2025, and is expected to reach USD 15.40 billion by 2030, at a CAGR of 20.26% during the forecast period (2025-2030).

Wi-Fi Analytics - Market - IMG1

The most important factor contributing to wifi's superiority is that it doesn't require an application installed on customers' smartphones to gather behavioral data or collect customer profiles and trigger proximity-based marketing messages based on customers' in-store location. An increase in wifi supporting bandwidth further supports the adoption of the technology.

Key Highlights

  • Wifi analytics enables the organization to use the information available through the wireless network to make better decisions about physical space. Wifi has evolved as one of the most widespread and versatile modern in-store retail analytics technologies. E-commerce businesses use online marketing analytics tools to monitor customer navigation data through company websites. The collected data yields insights and makes decisions to increase business revenue.
  • Increased public wifi deployment, mobile phone proliferation, increased investment in wifi analytics, and increased usage of big data analytics are projected to influence the growth of the wifi analytics market.
  • Shopping complexes, public places, transport hubs, and nowadays, even cars and trains boast of having onboard wifi, which is expected to become regular in the market. It is an enhanced service option to ensure customer satisfaction and propel market growth.
  • However, data security issues, stringent government regulations and policies, and the lack of standardized regulatory compliance are expected to hinder market expansion. An increase in the usage of the Internet of Things (IoT) and mobile-connected smart items are predicted to provide profitable opportunities for market advancement.
  • COVID-19 has prompted businesses to develop innovative solutions allowing workers to work without worrying about getting the virus. As a result, many firms have embraced the work-from-home concept, allowing individuals to avoid unnecessary travel. Temporary collapse and closure of thousands of businesses globally hamper the market during the pandemic. With the reopening of various end-user sectors and increased internet availability with smartphone penetration, the market is growing rapidly in the post-pandemic scenario.

Wi-Fi Analytics Market Trends

Market Analytics Segment is Analyzed to Witness Significant Growth

  • The market analytics segment is analyzed to witness significant growth in the coming years. The application of Wi-Fi analytics in market analytics is growing largely due to growing emphasis of businesses to understand their audience, and turn data into actionable insights. With wifi analytics, a user can identify which devices or applications are consuming the most bandwidth and make decisions on how to allocate bandwidth to students and programs, and at the same time, ensure appropriate service levels elsewhere.
  • Moreover, the increasing use of smartphones and smart devices, coupled with the growing internet penetration, is driving the application of wifi analytics in the market analytic. This increase in the use of mobile devices is also increasing the number of Wi-Fi users.
  • For instance, according to Cisco Systems, Globally, the total number of mobile subscribers is expected to increase by 2% every year, from 5.1 billion in 2018 to 5.7 billion in 2023. In terms of population, it accounted for 66% of the global population in 2018 and 71% of the global population penetration in the current year.
  • And also, In 2023, mobile Wi-Fi speeds tripled. Globally, average Wi-Fi speeds are expected to increase from 30.3 Mbps in 2018 to 92 Mbps in 2023. Wi-Fi hotspots are more than doubled in the past three years. By 2023, there are approximately 628 million public Wi-Fi hotspots globally, up from 169 million in 2018. Wi-Fi6 hotspots will increase more than triple from the past three years, accounting for 11% of all public Wi-Fi hotspots by the end of the current year.

North America is Expected to Register the Largest Market

  • The strong financial position of the region enabled organizations to invest in advanced solutions and technologies, such as IoT and big data analytics. The presence of multiple major Wi-Fi analytics vendors, such as Cisco Systems (US), Zebra Technologies (US), Fortinet (US), and Ruckus Wireless (US), have enabled the region to draw a significant share.
  • Using this feature to their advantage, many retailers, restaurants, and hotels offer public hotspot point to attract customers, through which the Wi-Fi hotspot gather information about the user behavior, time spent, etc., and can use for supporting the business.
  • As more smartphones connect, retailers can provide more products and services based on customers' interests. Henceforth, the increasing penetration of smartphone users is positively impacting the retail market, which is, in turn, increasing the market's growth.
  • Over the past few years, increased consumer spending across regions has driven the demand for smartphones. However, the market's growth is plateauing, considering the intense penetration levels. According to Cisco Systems, the North American Wi-Fi connection speeds originating from dual-mode mobile devices is doubled in the current year. The average Wi-Fi network connection speed was 46.9 Mbps in 2018 and exceeded 109.5 Mbps and North America is experiencing the largest Wi-Fi speeds with 18% of CAGR from 2018 to 2023.
  • According to GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025. Moreover, by 2025, the region may witness an increase in the penetration rates of mobile subscribers (86%) and the Internet (80%). The increasing usage of the Internet has enabled the growth of public Wi-Fi installments. As the Internet speed through Wi-Fi is faster than that of mobile data, most users prefer Wi-Fi hotspots.

Wi-Fi Analytics Industry Overview

The Wi-Fi analytics market is highly fragmented. Overall, the competitive rivalry among existing competitors is high. Moreover, acquisitions and collaboration of large companies with startups are expected, which are focused on innovation. The major players in the market are Cisco Systems, Inc., Cloud4Wi, Inc., Purple Wi-Fi Ltd, RetailNext, Inc., and Yelp Wi-Fi Inc. among others. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In January 2023, Purple announced a strategic partnership with Altitude Trampoline Park, a trampoline facility, to enhance CRM record collecting, obtain venue-level feedback, and increase expenditure at concessions. Altitude has opted to integrate Purple's Guest WiFi solution throughout its corporate sites in the United States. Additional franchise locations have followed after the launch, with each park having more than 30,000 square feet of indoor area.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Use of Smartphones and Smart Devices
    • 5.1.2 Increasing Deployment of Public Wi-Fi across Physical Venues
  • 5.2 Market Challenges
    • 5.2.1 Data Security Issues and Stringent Government Regulations and Policies

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Solution
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 On-premise
    • 6.2.2 Cloud
  • 6.3 By Application
    • 6.3.1 Presence Analytics (Footfall Analytics, etc.)
    • 6.3.2 Marketing Analytics (Customer Engagement, Customer Experience Management, Customer Behavior Analytics, etc.)
  • 6.4 By End-user Vertical
    • 6.4.1 Retail
    • 6.4.2 Hospitality
    • 6.4.3 Sports and Leisure
    • 6.4.4 Transportation
    • 6.4.5 Healthcare
    • 6.4.6 Other End-user Verticals
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 VENDOR MARKET SHARE

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Cisco Systems, Inc.
    • 8.1.2 Cloud4Wi, Inc.
    • 8.1.3 Purple Wi-Fi Ltd
    • 8.1.4 RetailNext, Inc.
    • 8.1.5 Yelp Wi-Fi Inc.
    • 8.1.6 Ruckus Wireless Inc. (Arris International Limited)
    • 8.1.7 Fortinet Inc.
    • 8.1.8 Blix
    • 8.1.9 Skyfii Limited
    • 8.1.10 Singtel
    • 8.1.11 MetTel, Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET