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市场调查报告书
商品编码
1405795

Wi-Fi 分析市场规模、份额、趋势分析报告：2024-2030 年按组件、类型、部署、最终用途、地区和细分市场进行的预测

Wi-Fi Analytics Market Size, Share, & Trends Analysis Report By Component (Software, Services), By Type, By Deployment (On-premise, Cloud), By End-use (Retail, Smart Cities & Communities), By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 130 Pages | 商品交期: 2-10个工作天内

价格

Wi-Fi 分析市场成长与趋势：

根据 Grand View Research, Inc. 的最新研究，到 2030 年，全球 Wi-Fi 分析市场规模预计将达到 291.8 亿美元，2024 年至 2030 年复合年增长率为 23.9%。

无线相容性(Wi-Fi) 分析可让企业收集和分析来自 Wi-Fi网路基地台的客户资料，以发现关键绩效指标，例如停留时间、访客流量和取消可能性。企业越来越多地采用 Wi-Fi 分析来增强业务、触发行销和追踪宣传活动结果，这是市场成长的关键驱动力。此外，终端用户对Wi-Fi服务投资的增加以及全球智慧型手机用户的快速成长也进一步推动了市场的成长。

全球各市场参与者不断开发推出 Wi-Fi 分析解决方案，正在推动市场成长。例如，2023 年 1 月，光纤网路供应商 Segra 宣布推出 Smart Wi-Fi，这是将 Wi-Fi 网路转变为产生收入、行销和分析体验的解决方案。智慧 Wi-Fi 解决方案提供改进的资料管理、宾客体验、彙报和进阶安全性。 Segura 最新的智慧型 Wi-Fi 解决方案包括三个套餐选项，可优化您场所的 Wi-Fi 网路。分析智慧型 Wi-Fi、放大智慧 Wi-Fi 并启用智慧型 Wi-Fi。

此外，Wi-Fi 分析允许饭店和餐厅收集有价值的客户资料，例如行为模式、偏好和人口统计。透过收集和分析这些资料，饭店可以针对特定客户群和个人客人进行针对性的行销宣传活动。此外，Wi-Fi 分析还提供有关饭店内访客行为的即时资料。

此外，Wi-Fi 行销平台允许饭店透过有针对性的沟通与客人互动。例如，饭店可以发送自动推播通知和欢迎电子邮件，其中包含有关活动、现场设施和促销的相关资讯。因此，饭店和餐厅对 Wi-Fi 分析解决方案日益增长的需求预计将在预测期内推动市场成长。

Wi-Fi 分析市场报告亮点

  • 到2023年，软体领域将拥有最大的市场占有率。企业越来越多地采用 Wi-Fi 分析软体来分析客户行为资料并提高业务效率，这是支持该行业成长的关键因素。
  • Wi-Fi 行销分析领域预计将成为预测期内成长最快的领域。餐厅、咖啡店、体育场馆、市政/公共场所、购物中心、零售店、酒店、沙龙/水疗中心、健身中心等对 Wi-Fi 行销分析解决方案的需求不断增长，正在推动该行业的成长。
  • 预计云端部署领域在预测期内将以最高复合年增长率成长。由于成本降低和弹性提高等优势，对云端基础的服务的需求不断增加，推动了该领域的成长。
  • 预计零售领域在预测期内将以显着的复合年增长率成长。零售商越来越多地采用 Wi-Fi 分析来追踪客户兴趣、识别新兴趋势并改善决策流程，这有助于该细分市场的成长。
  • 由于智慧型手机用户数量不断增加以及各行业采用先进无线通讯技术的迅速增加，预计亚太地区将成为成长最快的地区。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章市场变数、趋势和范围

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素影响分析
    • 市场抑制因素影响分析
    • 市场机会影响分析
  • 产业分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 Wi-Fi 分析市场：组件估计与趋势分析

  • 2023年和2030年零件变化分析和市场占有率
  • 按成分
    • 软体
    • 服务

第五章 Wi-Fi 分析市场：类型估计与趋势分析

  • 2023年和2030年类型变化分析和市场占有率
  • 按类型
    • Wi-Fi 存在分析
    • Wi-Fi 行销分析
    • Wi-Fi 广告分析

第六章 Wi-Fi 分析市场：发展预测与趋势分析

  • 2023年和2030年发展变化分析和市场占有率
  • 按发展
    • 本地
    • 云

第 7 章 Wi-Fi 分析市场：最终用途估计与趋势分析

  • 2023 年和 2030 年最终用途变化分析和市场占有率
  • 按最终用途
    • 零售
    • 餐厅/饭店
    • 旅行和交​​流
    • 智慧城市与社区
    • 教育
    • 其他（节庆/活动、体育/娱乐）

第 8 章 Wi-Fi 分析市场：区域估计与趋势分析

  • Wi-Fi 分析市场：区域展望
  • 北美洲
    • 2017-2030 年北美 Wi-Fi 分析市场估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2017-2030 年欧洲 Wi-Fi 分析市场估计与预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2017-2030 年亚太地区 Wi-Fi 分析市场估计与预测
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 2017-2030 年拉丁美洲 Wi-Fi 分析市场估计与预测
    • 巴西
    • 墨西哥
  • 中东/非洲
    • MEA Wi-Fi 分析市场估计和预测，2017-2030 年
    • 沙乌地阿拉伯王国
    • 阿拉伯聯合大公国
    • 南非

第9章竞争形势

  • 公司分类
  • 参与企业概况
    • Cisco Systems, Inc.
    • Hewlett Packard Enterprise Development LP（Aruba Network）
    • Purple
    • GoZone WiFi, LLC
    • Cloud4Wi
    • Singtel
    • Fortinet, Inc.
    • Bloom Intelligence Restaurant Marketing &Guest Intelligence Platform
    • MetTel
    • Extreme Networks
  • 财务绩效
  • 产品基准评效
  • 公司市场定位
  • 2023 年公司市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 合作
    • 併购
    • 新产品发布
    • 合伙
    • 其他的
Product Code: GVR-4-68040-161-6

Wi-Fi Analytics Market Growth & Trends:

The global Wi-Fi analytics market size is expected to reach USD 29.18 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new study conducted by Grand View Research, Inc. wireless fidelity (Wi-Fi) analytics allow businesses to gather and analyze customer data from Wi-Fi access points to find key performance indicators such as dwell times, guest traffic, and churn likelihood. Increasing adoption of Wi-Fi analytics by businesses to enhance operations, trigger marketing, and track campaign results is a major factor behind the growth of the market. In addition, increasing investment by end-users in Wi-Fi services and rapid growth in smartphone users across the globe are further boosting the growth of the market.

The increasing development and launch of Wi-Fi analytics solutions by various market players across the globe are propelling the growth of the market. For instance, in January 2023, Segra, a provider of fiber internet announced the availability of Smart Wi-Fi, a solution that transforms Wi-Fi networks into revenue-generating, marketing and analytics experiences. The Smart Wi-Fi solution offers an improved data management, guest experience, reporting, and advanced security. Segra's updated Smart Wi-Fi solution includes three package options to optimize a venue's Wi-Fi network. It includes Analyze Smart Wi-Fi, Amplify Smart Wi-Fi, and Engage Smart Wi-Fi.

Furthermore, Wi-Fi analytics allows hotels and restaurants to gather valuable customer data, such as behavior patterns, preferences, and demographics. By collecting and analyzing this data, hotels create targeted marketing campaigns tailored to specific customer segments or individual guests. In addition, Wi-Fi analytics delivers real-time data on visitor behavior within the hotel premises.

Furthermore, Wi-Fi marketing platforms allow hotels to engage with guests over targeted communications. For instance, hotels can send automated push notifications or welcome emails with relevant information about events, on-site amenities, or promotions. Thus, increasing demand for Wi-Fi analytics solutions from hotels and restaurants is expected to propel the growth of the market during the forecast period.

Wi-Fi Analytics Market Report Highlights:

  • The software segment accounted for the largest market share in 2023. The growing adoption of Wi-Fi analytics software by businesses to improve their operation efficiency by analyzing their customers' behavior data is a major factor behind the segment's growth.
  • The Wi-Fi marketing analytics segment is anticipated to emerge as the fastest-growing segment over the forecast period. Increasing demand for Wi-Fi marketing analytics solutions from restaurants, coffee shops, stadiums, municipalities/public spaces, shopping centers, retail, hotels, salons/spas, and fitness centers is boosting the segment's growth.
  • The cloud deployment segment is expected to grow at the highest CAGR during the forecast period. Growing demand for cloud-based services owing to their benefits such as reduced costs, and improved flexibility is attributed to the segment's growth.
  • The retail segment is expected to grow at a significant CAGR during the forecast period. Increasing adoption of Wi-Fi analytics by retailers to track customers' interests, identify emerging trends, and improve their decision-making processes is attributed to the segment's growth.
  • Asia Pacific is anticipated to emerge as the fastest-growing region due to the growing number of smartphone users and rapidly increasing adoption of advanced wireless communication technologies in various sectors.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
  • 1.4. Information Analysis
    • 1.4.1. Market Formulation & Data Visualization
    • 1.4.2. Data Validation & Publishing
  • 1.5. Research Scope and Assumptions
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Impact Analysis
      • 3.3.1.1. Increasing deployment of public Wi-Fi hotspots
      • 3.3.1.2. Growing number of smart devices and internet users
    • 3.3.2. Market Restraint Impact Analysis
      • 3.3.2.1. Data security and privacy concerns
    • 3.3.3. Market Opportunity Impact Analysis
      • 3.3.3.1. Increasing adoption in retail sector
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. PESTEL Analysis

Chapter 4. Wi-Fi Analytics Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Wi-Fi Analytics Market Estimates & Forecast, By Component
    • 4.2.1. Software
    • 4.2.2. Services
      • 4.2.2.1. Managed Services
      • 4.2.2.2. Professional Services

Chapter 5. Wi-Fi Analytics Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Wi-Fi Analytics Market Estimates & Forecast, By Type
    • 5.2.1. Wi-Fi Presence Analytics
    • 5.2.2. Wi-Fi Marketing Analytics
    • 5.2.3. Wi-Fi Advertising Analytics

Chapter 6. Wi-Fi Analytics Market: Deployment Estimates & Trend Analysis

  • 6.1. Deployment Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Wi-Fi Analytics Market Estimates & Forecast, By Deployment
    • 6.2.1. On-premise
    • 6.2.2. Cloud

Chapter 7. Wi-Fi Analytics Market: End-use Estimates & Trend Analysis

  • 7.1. End-use Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Wi-Fi Analytics Market Estimates & Forecast, By End-use
    • 7.2.1. Retail
    • 7.2.2. Restaurants/Hospitality
    • 7.2.3. Travel & Transportation
    • 7.2.4. Smart Cities & Communities
    • 7.2.5. Education
    • 7.2.6. Others (Festivals & Events, Sports & Entertainments)

Chapter 8. Wi-Fi Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Wi-Fi Analytics Market: Regional Outlook
  • 8.2. North America
    • 8.2.1. North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.3. India
      • 8.4.3.1. India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.4. Japan
      • 8.4.4.1. Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • 8.6. MEA
    • 8.6.1. MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.2. Kingdom of Saudi Arabia
      • 8.6.2.1. Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Participant's Overview
    • 9.2.1 Cisco Systems, Inc.
    • 9.2.2 Hewlett Packard Enterprise Development LP (Aruba Network)
    • 9.2.3 Purple
    • 9.2.4 GoZone WiFi, LLC
    • 9.2.5 Cloud4Wi
    • 9.2.6 Singtel
    • 9.2.7 Fortinet, Inc.
    • 9.2.8 Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform
    • 9.2.9 MetTel
    • 9.2.10 Extreme Networks
  • 9.3. Financial Performance
  • 9.4. Product Benchmarking
  • 9.5. Company Market Positioning
  • 9.6. Company Market Share Analysis, 2023
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
    • 9.8.1. Expansion
    • 9.8.2. Collaborations
    • 9.8.3. Mergers & Acquisitions
    • 9.8.4. New Product Launches
    • 9.8.5. Partnerships
    • 9.8.6. Others

List of Tables

  • Table 1. Global Wi-Fi Analytics market, by component, 2017 - 2030 (USD Million)
  • Table 2. Global Wi-Fi Analytics market, by type, 2017 - 2030 (USD Million)
  • Table 3. Global Wi-Fi Analytics market, by deployment, 2017 - 2030 (USD Million)
  • Table 4. Global Wi-Fi Analytics market, by end-use, 2017 - 2030 (USD Million)
  • Table 5. Global Wi-Fi Analytics market, by region, 2017 - 2030 (USD Million)
  • Table 6. Company market share, 2023
  • Table 7. Company heat map analysis
  • Table 8. Key companies undergoing expansion
  • Table 9. Key companies undergoing collaborations
  • Table 10. Key companies undergoing new product launch
  • Table 11. Key companies undergoing mergers and acquisitions
  • Table 12. Key companies undergoing other strategies

List of Figures

  • Fig. 1 Wi-Fi Analytics Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Parent Market Value, 2023 (USD Billion)
  • Fig. 10 Wi-Fi Analytics Market - Industry Value Chain Analysis
  • Fig. 11 Wi-Fi Analytics Market Dynamics
  • Fig. 12 Wi-Fi Analytics Market: PORTER's Analysis
  • Fig. 13 Wi-Fi Analytics Market: PESTEL Analysis
  • Fig. 14 Wi-Fi Analytics Market, by Component: Key Takeaways
  • Fig. 15 Wi-Fi Analytics Market, by Component: Market Share, 2023 & 2030
  • Fig. 16 Wi-Fi Analytics market estimates & forecasts, by software, 2017 - 2030 (USD Million)
  • Fig. 17 Wi-Fi Analytics market estimates & forecasts, by services, 2017 - 2030 (USD Million)
  • Fig. 18 Wi-Fi Analytics market estimates & forecasts, by managed services, 2017 - 2030 (USD Million)
  • Fig. 19 Wi-Fi Analytics market estimates & forecasts, by professional services, 2017 - 2030 (USD Million)
  • Fig. 20 Wi-Fi Analytics Market, by Type: Key Takeaways
  • Fig. 21 Wi-Fi Analytics Market, by Type: Market Share, 2023 & 2030
  • Fig. 22 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi presence analytics, 2017 - 2030 (USD Million)
  • Fig. 23 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi marketing analytics, 2017 - 2030 (USD Million)
  • Fig. 24 Wi-Fi Analytics market estimates & forecasts, by Wi-Fi advertising analytics, 2017 - 2030 (USD Million)
  • Fig. 25 Wi-Fi Analytics Market, by Deployment: Key Takeaways
  • Fig. 26 Wi-Fi Analytics Market, by Deployment: Market Share, 2023 & 2030
  • Fig. 27 Wi-Fi Analytics market estimates & forecasts, by on-premise, 2017 - 2030 (USD Million)
  • Fig. 28 Wi-Fi Analytics market estimates & forecasts, by cloud, 2017 - 2030 (USD Million)
  • Fig. 29 Wi-Fi Analytics Market, by End-use: Key Takeaways
  • Fig. 30 Wi-Fi Analytics Market, by End-use: Market Share, 2023 & 2030
  • Fig. 31 Wi-Fi Analytics market estimates & forecasts, by retail, 2017 - 2030 (USD Million)
  • Fig. 32 Wi-Fi Analytics market estimates & forecasts, by restaurants/hospitality, 2017 - 2030 (USD Million)
  • Fig. 33 Wi-Fi Analytics market estimates & forecasts, by travel & transportation, 2017 - 2030 (USD Million)
  • Fig. 34 Wi-Fi Analytics market estimates & forecasts, by smart cities & communities, 2017 - 2030 (USD Million)
  • Fig. 35 Wi-Fi Analytics market estimates & forecasts, by education, 2017 - 2030 (USD Million)
  • Fig. 36 Wi-Fi Analytics market estimates & forecasts, by others (festivals & events, sports & entertainments), 2017 - 2030 (USD Million)
  • Fig. 37 Wi-Fi Analytics market revenue, by region, 2023 & 2030 (USD Million)
  • Fig. 38 Regional marketplace: Key Takeways
  • Fig. 39 North America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 U.S. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Canada Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 42 Europe Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 U.K. Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Germany Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 France Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Asia Pacific Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 China Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 India Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Japan Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 Australia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 South Korea Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Latin America Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 Brazil Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Mexico Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 MEA Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Kingdom of Saudi Arabia Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 UAE Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 South Africa Wi-Fi Analytics market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Key Company Categorization
  • Fig. 60 Company Market Positioning
  • Fig. 61 Company Market Share Analysis, 2023
  • Fig. 62 Strategic framework