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市场调查报告书
商品编码
1820287

2025 年至 2033 年 Wi-Fi 分析市场规模、份额、趋势及预测（按组件、部署、应用、行业垂直和地区划分）

Wi-Fi Analytics Market Size, Share, Trends and Forecast by Component, Deployment, Application, Industry Vertical, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球 Wi-Fi 分析市场规模为 166.8 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 900.3 亿美元，2025-2033 年期间的复合年增长率为 19.57%。北美目前占据市场主导地位，2024 年市占率将超过 37.6%。对客户行为洞察的需求不断增长、智慧型装置普及率不断提高、公共 Wi-Fi 网路不断扩展、对个人化行销的日益重视、人工智慧和基于云端的分析技术的进步，以及各行各业对增强安全性、营运效率和数据驱动决策的需求，都是对 Wi-Fi 分析市场份额产生积极影响的一些因素。

市场显着受到云端分析解决方案日益普及的影响，这些解决方案增强了即时资料处理能力，并满足了对高阶 Wi-Fi 分析的需求。零售、饭店和智慧城市领域对顾客行为洞察的日益重视，推动了 Wi-Fi 分析市场的成长。此外，人工智慧 (AI) 和机器学习 (ML) 不断融入商业 Wi-Fi 分析平台，为预测能力和自动化决策创造了绝佳机会。除此之外，技术供应商和企业之间的策略联盟也加快了跨产业市场渗透的速度。例如，2024 年 2 月 15 日，智慧空间和 Wi-Fi 分析领域的领导者 Purple 与非洲大陆 IT 和电信解决方案供应商 Technology Bureau Group (TBG) 建立了策略合作伙伴关係。此次合作旨在将 Purple 的高级分析平台整合到 TBG 的综合技术服务中，使企业能够做出基于资料的决策，从而改善客户体验。

由于智慧基础设施项目（包括智慧建筑和交通系统）的快速扩张，美国市场正在经历显着增长，这推动了美国对 Wi-Fi 分析的需求。根据美国交通部的一份报告，美国政府在加强移动性和革命性交通（SMART）拨款计划下批准了 34 个基础设施项目拨款，促进了 2024 年交通基础设施中先进连接解决方案的整合。此外，对 5G 和高速网路连线的投资不断增加，支持了进阶分析工具的采用。而且，透过客流量分析和个人化行销越来越重视提升零售店内体验，这也增加了 Wi-Fi 分析市场的需求。同时，日益增长的网路安全问题促使企业部署复杂的 Wi-Fi 分析解决方案，用于威胁侦测和网路监控。

Wi-Fi分析市场趋势：

基于云端的Wi-Fi分析解决方案

向基于云端的 Wi-Fi 分析解决方案的转变正在改变公司处理其网路的方式，这对 Wi-Fi 分析市场前景产生了积极影响。根据美国劳工统计局的数据，预计 2021 年至 2031 年间，云端运算和资讯科技产业的 Wi-Fi 分析和其他工作将成长 15%，远高于其他职业的平均成长速度。云端平台允许组织快取其 Wi-Fi 基础设施产生的大量资料，这些数据具有可扩展性，无需维护昂贵的硬体。这些解决方案提供对多个 Wi-Fi 存取点的集中控制和管理，使企业能够轻鬆追踪网路效能、流量和使用者互动。云端运算解决方案还促进了与其他云端技术的轻鬆集成，从而加速了数据驱动的业务决策过程。借助云端运算，企业可以用最少的资本投入来扩展网路并满足不断变化的需求。此外，基于云端的平台提供及时更新和自动通知，确保公司快速回应新出现的问题并管理最佳网路参数，从而带来更好的用户体验和企业效率。

即时数据的需求增加

随着企业寻求提升网路效能和相关使用者体验，Wi-Fi 分析中即时资料的重要性日益凸显。人们越来越依赖 Wi-Fi 来促进沟通、工作和娱乐，这需要对速度、可靠性和流量拥堵等方面的表现进行持续监控。有效地收集和分析即时资料，使企业能够立即识别网路问题，例如网速下降或出现瓶颈，并在影响用户之前采取纠正措施。即时分析也能帮助企业分析使用者行为，了解其网路的使用频率、使用地点和使用者。顺应这一发展趋势，人工智慧商业分析公司 Pyramid Analytics 最近从全球最大的资产管理公司贝莱德获得了 5000 万美元的新一轮融资，突显了企业对人工智慧驱动的即时分析解决方案的投资日益增加。这些洞察使企业能够客製化其产品、优化资源配置，并从客户或员工的角度提升整体 Wi-Fi 体验。

人工智慧和机器学习集成

将人工智慧 (AI) 和机器学习 (ML) 技术整合到 Wi-Fi 分析平台是 Wi-Fi 分析市场的一个持续趋势。这类技术催生了预测性网路管理 (Predictive Network Management) 的兴起，使企业利害关係人能够在受到不利影响之前预测新出现的影响。人工智慧和机器学习使演算法能够智慧地消化和识别从众多升级的 Wi-Fi 网路馈送到企业的数 TB 级资料模式，而这些数据原本无法透过传统方式追踪。这使得企业能够了解如何优化流量、创建更有效率的资源配置，并避免拥塞或停机。例如，思科于 2024 年 11 月推出了基于人工智慧的 Wi-Fi 7 存取点，该存取点具有自配置功能并与 Cisco Spaces 集成，旨在透过启用智慧工作空间来增强连接性并提升用户体验。此外，人工智慧技术促进了自动化故障排除流程，节省了网路维护方面的时间和宝贵知识。这些技术提供有关使用者行为的输入，企业可以利用这些资讯为客户提供更独特的服务。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球 Wi-Fi 分析市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：按组成部分

  • 解决方案
  • 服务

第七章：市场区隔：依部署

  • 基于云端
  • 本地

第 8 章：市场区隔：按应用

  • Wi-Fi 存在分析
  • Wi-Fi行销分析

第九章：市场区隔：依垂直产业

  • 零售
  • 饭店与旅游
  • 体育和娱乐
  • 运输
  • 卫生保健
  • 其他的

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 11 章：SWOT 分析

第 12 章：价值链分析

第 13 章：波特五力分析

第 14 章：价格分析

第 15 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Blix
    • Cisco Systems Inc.
    • Cloud4Wi
    • Fortinet Inc.
    • GoZone WiFi LLC
    • Hewlett Packard Enterprise Company
    • Hughes Network Systems LLC (Echostar Corporation)
    • Purple
    • Ruckus Networks (CommScope Inc)
    • Skyfii Limited
    • Yelp Inc.
Product Code: SR112025A4114

The global Wi-Fi analytics market size was valued at USD 16.68 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 90.03 Billion by 2033, exhibiting a CAGR of 19.57% during 2025-2033. North America currently dominates the market, holding a significant market share of over 37.6% in 2024. The increasing demand for customer behavior insights, rising adoption of smart devices, expanding public Wi-Fi networks, growing emphasis on personalized marketing, advancements in AI and cloud-based analytics, and the need for enhanced security, operational efficiency, and data-driven decision-making across various industries are some of the factors positively impacting the Wi-Fi analytics market share.

The market is significantly influenced by the increasing adoption of cloud-based analytics solutions, which are enhancing real-time data processing capabilities and supporting the demand for advanced Wi-Fi analytics. The growing emphasis on customer behavior insights in retail, hospitality, and smart cities is driving Wi-Fi analytics market growth. Additionally, the constantly growing incorporation of artificial intelligence (AI) and machine learning (ML) into commercial Wi-Fi analytics platforms is creating an excellent chance for predicting capabilities and automated decision-making. Apart from that, strategic alliances between technology providers and enterprises increase speed in market penetration across sectors. For instance, on 15th February 2024, Purple, the intelligent spaces and Wi-Fi analytics front-runner, forged strategic partnerships with continent-wide IT and telecommunications solutions provider, Technology Bureau Group (TBG). The collaboration aims to integrate the advanced analytics platform of Purple within the comprehensive technology service of TBG, allowing enterprises to make decisions driven by data and thereby improve customer experiences.

The market in the United States is experiencing significant growth due to the rapid expansion of smart infrastructure projects, including smart buildings and transportation systems, which is driving the demand for Wi-Fi analytics in the United States. According to a U.S Department of Transportation report, the U.S. government awarded 34 infrastructure project grants under the Strengthening Mobility and Revolutionizing Transportation (SMART) Grants Program, fostering the integration of advanced connectivity solutions in transportation infrastructure in 2024. Furthermore, increasing investments in 5G and high-speed internet connectivity are supporting the adoption of advanced analytics tools. Also, the growing focus on enhancing in-store experiences in retail through footfall analysis and personalized marketing is increasing the Wi-Fi analytics market demands. In line with this, the rising cybersecurity concerns are prompting enterprises to deploy sophisticated Wi-Fi analytics solutions for threat detection and network monitoring.

Wi-Fi Analytics Market Trends:

Cloud-Based Wi-Fi Analytics Solutions

The move towards cloud-based Wi-Fi analytics solutions is transforming the way companies deal with their networks, which is positively influencing the Wi-Fi analytics market outlook. According to the U.S. Bureau of Labor Statistics, Wi-Fi analytics and other jobs in the cloud computing and information technology industries are expected to rise by 15% between 2021 and 2031, which is significantly faster than the average for other vocations. Cloud platforms allow organizations to cache enormous amounts of data produced by their Wi-Fi infrastructure, which is scalable without the need for maintaining costly hardware. The solutions offer centralized control and management of several Wi-Fi access points, allowing businesses to easily track network performance, traffic, and user interactions remotely. Cloud computing solutions also promote easy integration with other cloud technologies, thereby accelerating data-driven business decision-making processes. With cloud computing, enterprises have the leeway to add networks and meet evolving demands with minimal capital investments. In addition, cloud-based platforms provide timely updates and self-acting notices, making sure that companies quickly respond to emerging issues and manage optimal network parameters, hence leading to better users' experiences as well as enterprise efficiency.

Increased Demand for Real-Time Data

The necessity for real-time data in Wi-Fi analytics has great value as businesses seek to improve the performance of networks and related user experiences. The increased dependence on Wi-Fi to facilitate communication, work, and entertainment requires constant performance monitoring on aspects such as speed, reliability, and traffic congestion. Effectively collecting and analyzing real-time data lets companies identify the network issue immediately, such as a slowdown in speeds or a bottleneck, and take corrective measures before it has a chance to affect users. Real-time analytics also allow companies to examine user behaviors and understand how much, where, and by whom the usage of their own networks occurs. As part of this growing trend, Pyramid Analytics, an AI business analytics company, recently secured a new funding round of USD 50 Million from BlackRock, the largest asset management globally, highlighting the increasing investments in AI-driven real-time analytics solutions. Such insights give organizations the ability to customize their offerings, optimize resource allocation, and improve the overall Wi-Fi experience from the point of view of either customers or employees.

AI and Machine Learning Integration

The integration of AI and ML-based technologies into the Wi-Fi analytics platforms is an ongoing Wi-Fi analytics market trend. Such kinds of technology lead to the rise of predictive network management, which allows business stakeholders to anticipate emerging effects before becoming adversely affected. AI and ML allow algorithms to intelligently digest and recognize patterns in terabytes of data fed to an enterprise from a multitude of upgraded Wi-Fi networks, which would otherwise remain untraceable through traditional means. The result is that businesses understand how to optimize traffic flow, create more efficient resource allocations, and avoid either congestion or downtime. For instance, on November 2024, Cisco unveiled AI-powered Wi-Fi 7 access points featuring self-configuration and integration with Cisco Spaces, aiming to enhance connectivity and transform user experiences by enabling smart workspaces. Moreover, artificial intelligence technology facilitates automated troubleshooting processes, saving the effort of time and precious knowledge in terms of maintenance of networks. These technologies provide inputs on how a user behaves, which businesses can use to serve their customers more uniquely.

Wi-Fi Analytics Industry Segmentation:

Analysis by Component:

  • Solution
  • Services

Solution leads the market with around 70.0% of market share in 2024. The solution component within the Wi-Fi analytics market signifies the software and platforms for collecting, processing, and analyzing data from Wi-Fi networks. Such solutions are key to extracting actionable insights about customer behavior, network performance, and security. They allow the enterprise to better its operations, optimize marketing strategies, and enhance customer experience through location-based analytics, footfall monitoring, and engagement tracking. The growing use of AI/ML in such solutions brings forth deep predictive analytics, automation, and personalized recommendations. Cloud-based solutions are gaining popularity from the scalability perspective; these solutions are accessible remotely and provide cost efficiency, aided by edge computing for real-time data processing. With industries like retail, healthcare, and smart cities adopting Wi-Fi analytics, the solutions will evolve to return deeper insights alongside seamless integration with existing digital infrastructure.

Analysis by Deployment:

  • Cloud-based
  • On-premises

Cloud-based leads the market with around 68.6% of market share in 2024 due to its scalability, cost-effectiveness, and accessibility. This model allows businesses to process and analyze vast amounts of data gathered from Wi-Fi networks without the need for establishing huge on-site infrastructures. Cloud solutions provide real-time analytics, remote monitoring, and integration capabilities with other digital platforms, making them useful for retail, healthcare, hospitality, and smart city initiatives. Cloud also provides a central management tool to function across multiple locations, improving operational efficiency and fast-tracking scaling as the business expands. While security and data privacy concerns continue to be critical, progress is being made in encryption and anonymization. AI and ML features in cloud-based Wi-Fi analytics strengthen predictive insights, customer engagement strategy, and network optimization. Increasing adoption of edge computing enables hybrid models integrating cloud and local processing, allowing for quickening decision-making and improving data accuracy.

Analysis by Application:

  • Wi-Fi Presence Analytics
  • Wi-Fi Marketing Analytics

Wi-Fi presence analytics leads the market with around 68.9% of market share in 2024. The Wi-Fi presence analytics allows businesses to account for and analyze customer movement patterns, dwell times, and foot traffic through Wi-Fi-enabled devices. It harnesses consumer behavior insights that benefit industries such as retail, hospitality, transportation, and smart cities in optimizing how people use space, marketing strategies, and better delivery of services. Identifying peak hours or flow patterns, as well as repeat visits, improves how businesses engage customers and enhances the effective running of operations. Further refinement of the interpretation of data is attained through advanced analytics powered by artificial intelligence (AI), which can also provide predictive modeling and personalized marketing campaigns. Real-time monitoring and analysis from different locations, scalable solutions for enterprises, have been made more effective due to cloud-based integration. Data privacy and related regulations are important for driving innovations in anonymization and encryption techniques. As businesses increasingly adopt digital transformation strategies, Wi-Fi presence analytics continues to evolve in the market.

Analysis by Industry Vertical:

  • Retail
  • Hospitality and Tourism
  • Sports and Entertainment
  • Transportation
  • Healthcare
  • Others

Retail leads the market with around 25.2% of market share in 2024. The adoption of Wi-Fi analytics helps retailers in better customer engagement, devising better store layouts, and improving sales strategies. In addition, current statistics help in identifying peak hour shopping to plan better efficiency in staffing and inventory. Provide patronization from targeted audiences with location-based services such as targeted promotions or personalized offers. Cloud-based analytics depends on centralized data management for multiple stores and strategic decision-making. It relies on artificial intelligence (AI) for predictive analytics and influences demand anticipation and retention of customers. Security and privacy are important, requiring anonymized data collection and adherence to regulations. With the increase in e-commerce competition, brick-and-mortar retailers increasingly rely on Wi-Fi analytics to bridge the gap between digital and physical shopping experiences.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.6% due to the digital infrastructure, heavy uptake of smart technologies, and increasing retail, hospitality, and smart city projects in the region. With Wi-Fi analytics, Companies want to improve customer experiences, streamline processes, and make informed decisions based on data. The public Wi-Fi networks deployed throughout malls, airports, and entertainment locations increase the demand for analytics solutions which help to check dwell times, and customer behavior. The widespread adoption of cloud-based solutions provides scalability and real-time insights across different locations. Furthermore, artificial intelligence (AI) and machine learning (ML) boost predictive capabilities in personalized marketing as well as operational efficiency. With the continuous developments in the fields of internet of things (IoT), 5G, and edge computing, North America also continues to be a largest market for Wi-Fi analytics, influencing its spatial growth in the world at large.

Key Regional Takeaways:

United States Wi-Fi Analytics Market Analysis

The United States holds a substantial share of the North America Wi-Fi analytics market with 88.50% in 2024. The demand for user experience, an increase in connected devices, and rising analytics needs across several industries are driving the U.S. Wi-Fi analytics market growth. According to an industrial report, in 2023, there were nearly 1.07 million retail establishments in the U.S., many of which have utilized Wi-Fi analytics and location-based data to improve customer experience, optimize foot traffic analysis, and personalize their services. Retailers, especially in fashion, electronics, and hospitality use Wi-Fi analytics to store layouts, targeted promotions, and real-time understanding of consumer behavior. Healthcare sectors are widely utilizing Wi-Fi analytics, as it helps healthcare providers with optimizing patient flow, facility management, and service delivery. Moreover, the subsequent rise in the adoption of IoT devices, smart homes, and connected environments will create a further need for high-end analytics solutions. Companies, including Cisco Systems, Aruba Networks, and Ruckus Networks, are the frontrunners in the U.S. market for advanced solutions, which enables better operational efficiency and customer engagement. The rollout of 5G technology is going to enhance the market trend further.

Europe Wi-Fi Analytics Market Analysis

The European Wi-Fi analytics market is growing. The widespread adoption of Wi-Fi technology by raising businesses, including retail, hospitality, and healthcare to enhance their business as well as customer experience is facilitating market growth. As reported by Eurostat, in 2023, more than 93% of all European households have access to broadband and therefore propel demand for Wi-Fi analytics solutions. Retail firms are more and more utilizing Wi-Fi analytics so that they can monitor customer activity and tailor store layouts to optimize the in-store experience. Hospitals are spending money on Wi-Fi analytics features to assist in the process of streamlining the patient flow process, tracking real-time movement as well as enhancing operational efficiency. Moreover, since the General Data Protection Regulation (GDPR) is one of the EU data privacy regulations, the right conclusion of location-based data has propelled Wi-Fi analytics adoption into the region. Major players such as Netgear, HPE, and Aruba Networks are at the forefront of developing these solutions to enable businesses across industries to harness the power of data-driven insights for innovation and growth.

Asia Pacific Wi-Fi Analytics Market Analysis

The Asia Pacific region's Wi-Fi analytics market is growing very fast, driven by digital transformation in many sectors. As per an industrial report, Asia Pacific's internet penetration was 60% as of January 2024, laying a solid basis for the adoption of Wi-Fi analytics. Countries like China, India, Japan, and South Korea are leading this growth, driven by government investments in digital infrastructure and smart transportation. The retail and hospitality industries in Japan and South Korea are using Wi-Fi analytics more and more to enhance customer experiences, monitor foot traffic, and improve marketing strategies. The region's high population density creates a vast consumer base, making real-time analytics crucial for businesses. In India, the country's Smart Cities Mission program, established in 2015, has as an objective the creation of 100 smart cities by 2023, which is also the driving demand for Wi-Fi analytics. The growing e-commerce business in China is also driving the adoption of Wi-Fi analytics to monitor customer behavior. As e-commerce and cashless transactions grow, Wi-Fi analytics solutions continue to gain traction in the region, particularly in urban centers and large commercial spaces.

Latin America Wi-Fi Analytics Market Analysis

Latin America's Wi-Fi analytics market is growing due to increasing internet penetration and the retail industry's adoption of new technologies. Brazil's internet penetration was 84.3% in 2023, giving the adoption of Wi-Fi analytics a solid basis, the industrial report said. Brazil's retail industry is also increasingly adopting this technology to improve customer experiences, with such examples as Bemol, a retailer with more than 80 stores spread across the Amazon region. Bemol has used sophisticated networking solutions to enhance connectivity and provide enhanced customer service. Other Latin American nations are also using Wi-Fi analytics for improved retail management and customer understanding. Increasing demand for digital solutions and increased internet penetration aid the adoption of Wi-Fi analytics in the region, with retailers concentrating on location-based data to enhance store design and customer interaction. The requirement for Wi-Fi analytics solutions is increasing due to the implementation of government initiatives to improve access to the broadband network and smart city development. With the gradual rollout of 5G and cloud-based solutions, market opportunities are continuing to grow and diversify in the future.

Middle East and Africa Wi-Fi Analytics Market Analysis

The Middle East and Africa Wi-Fi analytics market is expanding with an increase in internet penetration and growth in digital transformation. As of 2021, the middle east had a 70.3% penetration rate for the internet, based on information by the World Bank, thus a solid basis on which Wi-Fi analytics solutions may be adopted. The UAE, Saudi Arabia, and South Africa are leading the region's adoption of analytics solutions, particularly in retail, hospitality, and public spaces. Retail stores, hotels, and healthcare facilities are using Wi-Fi analytics to create better customer experiences and streamline operations. Governments are investing in smart infrastructure, leveraging Wi-Fi analytics for traffic management, security, and public services. The growing demand for smarter, data-driven information, with the greater number of devices being connected all over the region, is propelling this demand. As companies embrace Wi-Fi analytics to enhance their services, the Middle East and Africa are emerging as prominent players in the international Wi-Fi analytics market, with growth likely to persist as more industries come on board these technologies.

Competitive Landscape:

The Wi-Fi analytics market is highly competitive, driven by increasing demand for data-driven insights in retail, hospitality, smart cities, and enterprise environments. Competitors use advanced AI-driven analytics, location-based services, and tracking of customer behavior to differentiate themselves. Innovations in real-time data processing and predictive analytics with integrated IoT and cloud solutions are critical competitive factors. Pricing strategies, patterning with intense rivalry, feature-rich solutions, and scalable offerings are the other competitive arenas. Security, privacy compliance, and deployment are crucial facets of the market positioning. All these synergies intensify the competition with growing adoption across industries trying to improve user experience, network optimization, and business intelligence. Current trends like 5G integration and AI-enhanced analytics are also influencing the competitive environment. Strategic partnerships and increasing technology further augment the market dynamics and force companies to keep innovating and change their method of working per the changes in consumer demand.

The report provides a comprehensive analysis of the competitive landscape in the Wi-Fi analytics market with detailed profiles of all major companies, including:

  • Blix
  • Cisco Systems Inc.
  • Cloud4Wi
  • Fortinet Inc.
  • GoZone WiFi LLC
  • Hewlett Packard Enterprise Company
  • Hughes Network Systems LLC (Echostar Corporation)
  • Purple
  • Ruckus Networks (CommScope Inc)
  • Skyfii Limited
  • Yelp Inc.

Key Questions Answered in This Report

  • 1.How big is the Wi-Fi analytics market?
  • 2.What is the future outlook of the Wi-Fi analytics market?
  • 3.What are the key factors driving the Wi-Fi analytics market?
  • 4.Which region accounts for the largest Wi-Fi analytics market share?
  • 5.Which are the leading companies in the global Wi-Fi analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Wi-Fi Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Wi-Fi Presence Analytics
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Wi-Fi Marketing Analytics
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Retail
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Hospitality and Tourism
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Sports and Entertainment
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Transportation
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Healthcare
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Blix
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Cisco Systems Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Cloud4Wi
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Fortinet Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 GoZone WiFi LLC
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Hewlett Packard Enterprise Company
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Hughes Network Systems LLC (Echostar Corporation)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Purple
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Ruckus Networks (CommScope Inc)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Skyfii Limited
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
    • 15.3.11 Yelp Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials

List of Figures

  • Figure 1: Global: Wi-Fi Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Wi-Fi Analytics Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Wi-Fi Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Wi-Fi Analytics Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Wi-Fi Analytics Market: Breakup by Deployment (in %), 2024
  • Figure 6: Global: Wi-Fi Analytics Market: Breakup by Application (in %), 2024
  • Figure 7: Global: Wi-Fi Analytics Market: Breakup by Industry Vertical (in %), 2024
  • Figure 8: Global: Wi-Fi Analytics Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Wi-Fi Analytics (Solution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Wi-Fi Analytics (Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Wi-Fi Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Wi-Fi Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Wi-Fi Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Wi-Fi Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Wi-Fi Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Wi-Fi Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Wi-Fi Analytics (Wi-Fi Presence Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Wi-Fi Analytics (Wi-Fi Presence Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Wi-Fi Analytics (Wi-Fi Marketing Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Wi-Fi Analytics (Wi-Fi Marketing Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Wi-Fi Analytics (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Wi-Fi Analytics (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Wi-Fi Analytics (Hospitality and Tourism) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Wi-Fi Analytics (Hospitality and Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Wi-Fi Analytics (Sports and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Wi-Fi Analytics (Sports and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Wi-Fi Analytics (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Wi-Fi Analytics (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Wi-Fi Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Wi-Fi Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Wi-Fi Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Wi-Fi Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: North America: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: North America: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: United States: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: United States: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Canada: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Canada: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia-Pacific: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia-Pacific: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: China: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: China: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Japan: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Japan: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: India: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: India: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: South Korea: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: South Korea: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Australia: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Australia: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Indonesia: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Indonesia: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Others: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Others: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Europe: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Europe: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Germany: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Germany: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: France: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: France: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: United Kingdom: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: United Kingdom: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Italy: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Italy: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Spain: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Spain: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Russia: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Russia: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Others: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Others: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Latin America: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Latin America: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Brazil: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Brazil: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Mexico: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Mexico: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Middle East and Africa: Wi-Fi Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Middle East and Africa: Wi-Fi Analytics Market: Breakup by Country (in %), 2024
  • Figure 81: Middle East and Africa: Wi-Fi Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Global: Wi-Fi Analytics Industry: SWOT Analysis
  • Figure 83: Global: Wi-Fi Analytics Industry: Value Chain Analysis
  • Figure 84: Global: Wi-Fi Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Wi-Fi Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Wi-Fi Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Wi-Fi Analytics Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 4: Global: Wi-Fi Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 5: Global: Wi-Fi Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
  • Table 6: Global: Wi-Fi Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Wi-Fi Analytics Market: Competitive Structure
  • Table 8: Global: Wi-Fi Analytics Market: Key Players