全球线上约会服务市场：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

全球线上约会服务市场预计在预测期内复合年增长率为 6.9%

主要亮点

• 市场需求正在从基于照片和个人简介的休閒滑动的传统模式演变为需要更具吸引力的功能，使人们能够透过应用程式建立人际关係。线上约会服务正朝着在其应用程式中包含音讯和影片的方向发展，以实现更高的真实性和联繫。
• 世界各地的人们都在寻找伴侣的某些特质。这些特征包括相似的嗜好、相似的思考方式等。线上约会可以帮助您找到共用这些特征的人，这就是为什么线上约会越来越受欢迎的原因。这个市场将展示新应用程式的采用，以及根据年龄、性取向、种族和其他指标针对人群的多样化分组演算法，从而使所有用户都能得到代表，预计将更加全面。
• 网路交友简单易用、方便、快速、省力。此外，您可以利用各种可用功能来限制可以与您联繫的人数。因此，它被广泛使用并推动市场成长。
• 儘管线上约会服务市场主要在美国等已开发国家盛行，但它在各个地区的相关性正变得越来越重要。随着智慧型手机和网路的普及，新兴国家的市场正在快速渗透。
• COVID-19 大流行增加了世界各地使用线上约会平台的人数。多个国家的政府实施了旅行限制，商店、购物中心和咖啡馆的关闭也刺激了线上约会平台在全球范围内的激增。

线上约会服务市场趋势

智慧型手机的普及促进了线上约会应用程式的下载

• 线上约会应用程式增加的主要原因之一是智慧型手机和其他计算设备的日益普及。智慧型手机的使用在已开发国家和新兴国家都在增加，推动了对线上约会服务的需求，因为大多数应用程式都是即时运行和定位的。
• 亚太地区智慧型手机普及率成长最快，尤其是印度和中国等国家。
• 因此，智慧型手机为用户提供了更多机会扩大其地理范围并与来自不同地点的人互动。根据世界银行集团的数据，欧洲的行动电话普及率最高，其次是北美和亚太地区。
• 此外，世界主要地区互联网普及率的上升导致智慧型手机上线上约会应用程式的使用增加。这一因素为约会服务参与企业提供了巨大的机会来开发方便在智慧型手机上使用的应用程式。

北美占最大份额

• 预计北美在预测期内将占据最大的市场占有率，其中美国对市场收益的成长做出了重大贡献。 Tinder、Bumble 和 Badoo 等成熟的线上约会平台的存在是市场驱动因素之一。
• 该地区在线约会服务市场的参与企业显示出显着增长，这表明该地区对约会应用程式的市场需求巨大。例如，在北美，Match Group线上约会服务供应商的平均用户数量从2018年的410万增加到2021年的490万。
• 此外，该地区还开发了线上约会网站，以匹配具有特定兴趣的情侣。例如，eHarmony 是线上约会网站之一，拥有约 1500 万个匹配项。此外，网站广告工具和消费者兴趣追踪工具的重大进步预计将进​​一步促进市场成长。
• 该地区的市场对高级功能整合的需求不断增加，包括透过虚拟约会应用程式发起相亲，特别是在新冠肺炎 (COVID-19) 大流行期间。然而，该市场在确保多个用户的安全方面遇到了挑战，因为该地区的多个女性用户对骚扰表示担忧。预计被调查的市场将看到演算法的集成，这些演算法将采取严格措施纠正任何滥用平台或骚扰用户的案例。

线上约会服务产业概述

全球线上约会服务市场由各种规模不同的公司组成，相互竞争。随着组织继续进行策略性投资以抵消当前的经济放缓，预计该市场将出现多次伙伴关係、合併和收购。该市场由主要解决方案服务商主导，例如 Match Group, Inc. (Tinder)、Bumble Inc.、The Meet Group (Cupid Media Pty Ltd.)、The Meet Group (eHarmony Inc.) 和 Match Group, Inc. ( OkCupid）由服务供应商组成。

• 2022 年 2 月 - Bumble 收购了法国约会应用程式 Fruititz，以扩大其在加拿大和西欧的足迹。此次收购旨在实现跨国策略扩张。
• 2022 年 3 月 - Match Group 宣布推出约会应用程式 Stir，加入其现有的 Tinder、Match、OkCupid 和 Hinge 产品组合。此应用程式仅适用于单亲父母。据该公司称，新版本旨在解决美国2000 万单亲父母的问题，他们目前的约会应用程式服务不足。

其他好处

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买家/消费者的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间敌对关係的强度
• COVID-19 对全球线上约会服务市场的影响

第五章市场动态

• 市场驱动因素
  • 智慧型手机普及率提高
  • 婚介网站上的结婚人数不断增加，对婚友服务的需求也不断增加。
• 市场问题
  • 虚假帐户的增加给线上约会服务市场带来了障碍
• 市场机会
  • 线上约会服务的高渗透率和人们对外表的关注度不断提高

第六章 市场细分

• 按类型（使用者数量及渗透率趋势分析）
  • 非付费线上约会
  • 付费网上约会
• 地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 其他亚太地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
  • 中东/非洲
    • 沙乌地阿拉伯
    • 南非

第七章 竞争格局

• 公司简介
  • Match Group, Inc.（Tinder）
  • Bumble Inc
  • The Meet Group（Cupid Media Pty Ltd.）
  • HAPPN
  • TrulyMadly
  • Badoo Trading Limited
  • Kunlun Tech Co Ltd（Grindr LLC）
  • Spark Networks SE
  • Momo（Tantan）
  • Zhenai
  • Coffee Meets Bagel Inc
  • Love Group Global Ltd

第八章投资分析

第9章市场的未来

The Global Online Dating Services Market is expected to register a CAGR of 6.9% during the forecast period.

Key Highlights

• The market demand has been evolving from its historical model of casually swiping based on photographs and biography to the need for more engaging features which allow establishing human connections through apps. Online dating services are moving towards including audio and video in the app to enable greater credibility and connectivity.
• People worldwide are looking for specific characteristics in their partners. Such characteristics include similar interests, like-mindedness, and others. Online dating helps them find people who share these characteristics, which is why online dating is becoming more popular. The market is expected to witness the introduction of new apps with the diversification of the grouping algorithm to target people based on their age, sexual orientation, ethnicity, and other metrics and become more inclusive by allowing representation of all its users.
• Online dating is simple to use, convenient, quick, and requires less effort. Furthermore, it allows one to limit the number of people who can contact them by utilizing the various available features. As a result, it is widely used and propelling the market growth.
• The online dating services market was predominantly popular amongst developed nations, like the United States but is increasingly becoming relevant across geographies. The market has witnessed fast adoption in developing countries with easy access to smartphones and the internet.
• The COVID-19 pandemic has increased the number of people using online dating platforms worldwide. Governments have imposed travel restrictions in several countries, as well as the closure of shops, malls, and cafes, has fueled the global adoption of online dating platforms.

Online Dating Services Market Trends

Increased Smartphone Penetration has Boosted the Download of Online Dating Apps

• One of the major reasons for the increase in online dating apps is the rising penetration of smartphones and other computer devices. The usage of smartphones has increased in both developed and developing countries giving rise to boosting the demand for online dating services as most of the applications work in real-time based locations.
• The penetration of smartphones is growing the fastest in the Asia Pacific region, especially in countries like India and China, because more people across the region are getting cheap and easy internet connectivity with every passing day.
• Hence the usage of smartphones enables the users to have more chances to expand their geographic reach and will be able to interact with people across different locations. As per World Bank Group, the penetration of mobile phones is highest in Europe, followed by North America and Asia Pacific region.
• Furthermore, the rise in internet penetration in the major parts of the globe has led to an increased usage of the online dating apps in their smartphones. This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones.

North America to hold largest Market share

• North America is expected to have the largest market share over the forecasted period, with the United States being a primary contributor to the increase in market revenue. The presence of well-established online dating platforms such as Tinder, Bumble, Badoo, and others is one of the market's driving factors.
• The players in the online dating services market have witnessed significant growth in the region, which is indicative of the large market demand for dating apps in the area. For instance, in North America, the average number of subscribers of Match Group online dating service providers was 4.1 million in 2018, which increased to 4.9 million in 2021.
• Furthermore, online dating websites in the region are developed to match couples with specific interests. For instance, eHarmony is one of the online dating websites that has around 15 million matches. Additionally, the significant advancements in website advertising tools and consumer interest tracing tools are further projected to contribute to market growth.
• The region's market has witnessed a rise in demand for the integration of advanced features, especially during the COVID-19 pandemic, which includes the launch of Blind Date through virtual dating apps. However, the market has witnessed challenges in ensuring safety for several users as several female users from the region have raised concerns in the context of harassment. The studied market is expected to witness the integration of algorithms that put stringent measures to remedy any instance of abuse of the platform and harassment of its users.

Online Dating Services Industry Overview

Global Online Dating Services Market is competitive with diverse firms of different sizes. This market is anticipated to encounter several partnerships, mergers, and acquisitions as organizations continue to invest strategically in offsetting the present slowdowns they are experiencing. The market comprises key solutions and service providers, such as Match Group, Inc.(Tinder), Bumble Inc, The Meet Group(Cupid Media Pty Ltd.), The Meet Group(eHarmony Inc.), and Match Group, Inc.(OkCupid).

• February 2022 - Bumble acquired Fruitz, a French dating app, to expand its footprint into Canada and Western Europe. The acquisition is aimed at the company's strategic expansion across borders.
• March 2022 - Match Group announced the launch of a dating app, Stir, in addition to its existing portfolio of Tinder, Match, OkCupid, Hinge, and others. The app is designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps, the company says.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness-Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Impact of COVID-19 on the global online dating services market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increased Smartphone Penetration
  • 5.1.2 As marriage agreements on matrimonial websites increase, the demand for matchmaking services.
• 5.2 Market Challenges
  • 5.2.1 Rising fake accounts is set to create hurdles for the Online Dating Services Market.
• 5.3 Market Opportunities
  • 5.3.1 Growing to high adoption of online dating services and increasing consciousness regarding appearance among population.

6 MARKET SEGMENTATION

• 6.1 By Type (Trend Analysis with coverage on number of users and penetration rate)
  • 6.1.1 Non- Paying Online Dating
  • 6.1.2 Paying Online Dating
• 6.2 Geography
  • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
  • 6.2.2 Europe
    • 6.2.2.1 Germany
    • 6.2.2.2 United Kingdom
    • 6.2.2.3 France
    • 6.2.2.4 Spain
    • 6.2.2.5 Rest of Europe
  • 6.2.3 Asia Pacific
    • 6.2.3.1 India
    • 6.2.3.2 China
    • 6.2.3.3 Japan
    • 6.2.3.4 Rest of Asia Pacific
  • 6.2.4 Latin America
    • 6.2.4.1 Brazil
    • 6.2.4.2 Argentina
  • 6.2.5 Middle East and Africa
    • 6.2.5.1 Saudi Arabia
    • 6.2.5.2 South Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Match Group, Inc.(Tinder)
  • 7.1.2 Bumble Inc
  • 7.1.3 The Meet Group (Cupid Media Pty Ltd.)
  • 7.1.4 HAPPN
  • 7.1.5 TrulyMadly
  • 7.1.6 Badoo Trading Limited
  • 7.1.7 Kunlun Tech Co Ltd(Grindr LLC)

• 7.1.8 Spark Networks SE
• 7.1.9 Momo(Tantan)

• 7.1.10 Zhenai
• 7.1.11 Coffee Meets Bagel Inc
• 7.1.12 Love Group Global Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET