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市场调查报告书
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1636139

德国快递：市场占有率分析、产业趋势、成长预测（2025-2030）

Germany Express Delivery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

德国快递市场规模预估至2025年为66.8亿美元，预估至2030年将达82.4亿美元，预测期间（2025-2030年）复合年增长率为4.28%。

德国快递-市场-IMG1

主要亮点

  • 德国的快递市场主要受到国际贸易活动激增和当日送达需求不断增长的推动。
  • 推动快递产业成长的关键因素之一是跨境/国际商业航线的扩展，特别是在新兴国家，这正在提高国际贸易和B2C运输的接受度。此外，消费者对透过各种电子商务入口网站进行网路购物的偏好不断增加，也推动了市场的成长。为了跨境分销产品，电子商务商店与宅配合作。
  • 2019年，网路商店实现净出口销售额24亿美元，大幅超过市场出口GMV仅4.18亿美元。 2023年，出口市场GMV升至11亿美元。 157% 的成长率令人印象深刻，儘管仍低于网路商店的销售额。
  • 技术进步，例如透过众包分销模式使用数位技术，也有助于积极的市场前景。其他因素，如快速都市化、消费者支出能力的上升以及製造业的显着增长，预计也将在预测期内进一步提振市场。提供自动化包裹和货物运输解决方案，以提高零售商整体运输业务的效率。在不久的将来，零售商将能够将电子提交海关文件等管理任务委託给交付合作伙伴，并享受更快的清关速度，从而减少与相关文书工作相关的时间和成本。
  • 此外，随着政府和贸易集团就区域和贸易协定进行谈判，进入新市场对中小企业变得更具吸引力。城市年轻人口的成长得益于跨境电商的快速成长。
  • 随着当日送达成为线上购物客户更受欢迎的送货选择，对当日送达的需求不断增长。技术创新在当日达服务业正在取得进展。当日送达服务领域的主要竞争对手正在专注于为其服务开发创新技术，以满足不断增长的需求。

德国快递市场趋势

国际市场经历显着成长

  • 在德国的国际市场上，网路商店的出口表现优于市场。相反，对于进口商品，市场的 GMV 超过商店的净销售额。德国主要的电子商务出口伙伴全部是欧洲人。同时，我们的进口伙伴也多种多样，包括瑞士、美国、土耳其和印度。虽然时尚品迄今是德国电子商务的主要进口品类，但出口品类以爱好和休閒为主导，紧随其后的是电子产品。
  • 2019年，网路商店出口净销售额达24亿美元，超过市场出口GMV仅4.18亿美元。到2023年，出口市场GMV飙升至11亿美元。儘管仍低于网路商店的销售额，但 157% 的成长率还是引人注目的。
  • 目前，该市场在进口中占据主导地位，这表明国际市场（而不是外国网路商店）在德国创造了更高的 GMV。这与2019年海外网路商店表现优于市场的情况相比发生了重大变化。
  • 2019年，海外网路商店净进口销售额为4.14亿美元。儘管这仅占当年出口销售额的一小部分，但仍超过了市场上进口的GMV。然而，到2023年，国际市场不仅进口GMV将突破10亿美元大关，网路商店的进口销售额也将突破10亿美元大关。德国网路商店在出口方面表现出色，这得益于邻国强大的客户关係和品牌信任。
  • 然而，进口市场正在兴起。随着德国消费者越来越多地跨境购物，他们被市场上具有竞争力的价格和强大的物流支援所吸引。德国快速成长的市场趋势反映了向全球市场主导地位的转变，并凸显了该市场在国际电子商务中的关键作用。
  • 2023年，Otto以5.73亿美元的跨境出口GMV位居榜首。然而，儘管位居榜首，Otto 的出口 GMV 仅为 Amazon.de 出口销售额（16 亿美元）的三分之一。奥託的主要产品线是时装，其次是电子产品。跨境贸易仅限奥地利和荷兰，2023年分别贡献总GMV的4%和3.8%。
  • 进口方面，Galaxus 成为领跑者，在德国的进口 GMV 达到 3.27 亿美元。这一数字是主要网路商店Amazon.com 1.18 亿美元进口销售额的两倍多。 Galaxus主要是瑞士跨国市场，预计德国将在2023年成为其第二大市场，占总GMV的近20%。随着国际销售的激增，同一市场对快递的需求也将随之增加。

由于个人支出限制，2023年德国电子商务面临低迷

  • 2023年，德国电商大幅下滑，主因是消费者支出下降。商品总销售额下降 11.8%，至 797 亿欧元（834.8 亿美元），低于 2022 年的 904 亿欧元（946.9 亿美元）。电子商务占零售总额（不包括食品，但包括药品销售）的份额从 2022 年的 11.8% 下降至 10.2%。
  • 旅行预订、演唱会门票销售等数位服务出现復苏迹象，但动能减弱。这些服务成长了 12.7%，达到 127 亿欧元（133 亿美元），而前一年成长了 39.9%，达到 112.5 亿欧元（117.8 亿美元）。结果，电子商务领域（商品和服务）的总合销售额自 2020 年以来首次跌破 1,000 亿欧元（1,047.4 亿美元）大关。 2023年，网路交易总销售额达936亿欧元（980.4亿美元），其中包括透过电话、传真和其他方式进行的交易。
  • 零售商可能会记得 2023 年是重大转型的一年。直接面向消费者 (D2C) 零售商的收入在 2022 年下降了 11.1%，但已经建立了更稳定的长期成长轨迹，销售额比 2019 年大流行前高出 62%。市场和网路零售业分别下降 8.5% 和 14.7%，但均比新冠疫情前的水准高出 19.0% 和 7.0%。多通路交易收益下降幅度最大，达 18.1%，这与店内顾客的明显復苏一致。
  • 2023年，网路购物活动进一步下降。经常网路购物的顾客比例下降至 34.3%，较 2019 年 40% 的平均水准大幅下降，也低于四年平均值。随着电商持续下滑，快递服务的需求也悄悄下降。

德国快递行业概况

德国快递市场由许多本地、区域和全球参与企业细分。主要参与企业包括 DHL 团体、Hermes Europe GmbH、Dynamic Parcel Distribution (DPD)、General Logistics Systems BV (GLS) 和 United Parcel Services (UPS)。

为了更好地服务客户，该公司正在将尖端技术进步纳入其供应链。 2024年6月，全球领先的国际快递服务供应商DHL Express升级了人工智慧平台「我的全球贸易服务」（MyGTS），并推出了新的「贸易通道比较」功能。这项附加功能允许各种规模的企业存取和参考出口和进口国家或地区之间当前的贸易通道法规和要求。因此，希望扩大市场的公司可以使用此工具做出明智的决策、提高效率并确保竞争。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究成果
  • 研究场所
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态与洞察

  • 市场概况
  • 市场驱动因素
    • 当日送达需求快速成长推动市场
    • 可支配所得的增加推动市场
  • 市场限制因素
    • 与传统运输方式相比，高成本阻碍了市场发展
    • 影响市场的监管限制
  • 市场机会
    • 技术进步驱动市场
  • 价值链/供应链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 政府法规和倡议
  • 工业技术趋势
  • 电商产业洞察（国内电商、跨境电商）
  • 地缘政治与疫情如何影响市场

第五章市场区隔

  • 按业务
    • B2B
    • B2C
  • 按目的地
    • 国内的
    • 国外
  • 按最终用户
    • 服务（BFSI（银行、金融服务、保险））
    • 批发/零售（电子商务）
    • 製造业、建设业、公共产业
    • 一级产业（农业、其他天然资源）

第六章 竞争状况

  • 公司简介
    • DHL Group
    • Hermes Europe Gmbh
    • Dynamic Parcel Distribution（DPD）
    • General Logistics Systems BV（GLS）
    • United Parcel Services（UPS）
    • FedEx Express
    • DB Schenker
    • Go Express
    • Atlantic International Express
    • Nippon Express*
  • 其他公司

第七章 市场的未来

第8章附录

  • 宏观经济指标（GDP分布、活动、运输和仓储业对经济的贡献）
  • 对外贸易统计-出口与进口（分产品）
  • 深入了解主要出口目的地和进口原产国
简介目录
Product Code: 50001020

The Germany Express Delivery Market size is estimated at USD 6.68 billion in 2025, and is expected to reach USD 8.24 billion by 2030, at a CAGR of 4.28% during the forecast period (2025-2030).

Germany Express Delivery - Market - IMG1

Key Highlights

  • German express delivery market is primarily fueled by surging international trade activities and a growing demand for same-day delivery.
  • One of the primary drivers driving the growth of the express delivery industry is the expansion of cross-border/international commercial routes, particularly in developing countries, which has increased the acceptance of international trade and B2C shipping. Furthermore, the growing consumer preference for shopping online via various e-commerce portals is boosting market growth. To distribute their products across domestic and international borders, e-commerce stores collaborate with courier service providers.
  • In 2019, online stores achieved export net sales of USD 2.4 billion, far surpassing the marketplace export GMV, which was only USD 418 million. By 2023, the export marketplace GMV climbed to USD 1.1 billion. Although it still lags behind online store net sales, this 157% growth rate is impressive.
  • Technological improvements, such as the use of digital technology with crowd-sourced distribution models, are also contributing to the market's favourable outlook. Other factors, such as rapid urbanization, rising consumer expenditure capacities, and significant growth in the manufacturing sector, are expected to propel the market even higher during the forecast period. There are automated package and freight shipping solutions available to improve the efficiency of retail merchants' overall shipping operation. Retailers will soon be able to delegate paperwork to shipping partners, such as electronically transmitting customs documentation, and enjoy a fast customs clearing procedure, reducing the time and expense associated with the associated paperwork.
  • Furthermore, as more regional and trade agreements are negotiated between governments and trading blocs, it has become more appealing for SMEs to enter new markets. The increase of a young, urban population is attributed to the rapid growth of cross-border e-commerce.
  • The demand for same-day delivery is growing as it becomes a more popular shipping option for customers purchasing online. Technological innovations are gaining traction in the industry for same-day delivery services. The major competitors in the same-day delivery services sector are focusing on creating technology breakthroughs in their services to meet the growing demand.

Germany Express Delivery Market Trends

International segment experiencing substantial growth in the market

  • In Germany's international landscape, online stores outpace marketplaces in exports. Conversely, for imports, the GMV from marketplaces surpasses the net sales from stores. Germany's primary eCommerce export partners are exclusively European. In contrast, its import partners span a broader spectrum, including Switzerland, the U.S., Turkey, and India. Fashion dominates as the leading imported category in German eCommerce, while exports are spearheaded by hobby & leisure, trailed by electronics.
  • In 2019, online stores boasted export net sales of USD 2.4 billion, overshadowing the marketplace export GMV, which stood at a mere USD 418 million. Fast forward to 2023, and the export marketplace GMV surged to USD 1.1 billion. While still trailing behind online store net sales, this growth rate of 157% is noteworthy.
  • Marketplaces now dominate imports, indicating that international marketplaces, rather than foreign online stores, are generating a higher GMV in Germany. This marks a significant shift from 2019 when foreign online stores outperformed marketplaces.
  • In 2019, foreign online stores recorded import net sales of USD 414 million. While this was a mere fraction of that year's export sales, it still eclipsed the GMV from marketplace imports. By 2023, however, international marketplaces not only crossed the USD 1 billion mark in import GMV but also outpaced the import sales of online stores.German online stores excel in exports, bolstered by robust customer relationships and brand trust in neighboring nations.
  • In the realm of imports, however, marketplaces are gaining ground. As German consumers increasingly shop beyond their borders, they are drawn to marketplaces for their competitive pricing and robust logistical support. This burgeoning marketplace trend in Germany mirrors the global shift towards marketplace dominance, underscoring their pivotal role in international eCommerce.
  • In 2023, Otto led the pack with a cross-border export GMV of USD 573 million. Yet, despite its top position, Otto's export GMV is only about one-third of Amazon.de's leading export net sales, which stand at a hefty USD 1.6 billion. Otto's primary offerings are fashion, trailed by electronics, and its cross-border dealings are limited to Austria and the Netherlands, contributing 4% and 3.8% to its total GMV in 2023.
  • On the import front, Galaxus emerged as the frontrunner, amassing an import GMV of USD 327 million in Germany. This figure more than doubles the import net sales of the leading online store, Amazon.com, which stands at USD 118 million. Galaxus, primarily a Swiss multinational marketplace, sees Germany as its second-largest market, accounting for nearly 20% of its total GMV in 2023. As international sales surge, the demand for express delivery in the market rises in tandem.

German e-commerce grappled with a downturn in 2023, as consumer spending curtailed

  • In 2023, German e-commerce experienced a significant downturn, primarily driven by reduced consumer spending. Gross goods turnover plummeted by 11.8%, settling at EUR 79.7 billion (USD 83.48 billion), down from EUR 90.4 billion (USD 94.69 billion) in 2022 The e-commerce share of total retail (excluding food but including pharmacy revenues) dipped to 10.2%, a drop from 11.8% in 2022.
  • While digital services like vacation bookings and concert ticket sales saw a recovery, the momentum weakened. These services grew by 12.7% to EUR 12.7 billion (USD 13.30 billion), a stark contrast to the previous year's 39.9% surge to EUR 11.25 billion (USD 11.78 billion). Consequently, the combined turnover for the e-commerce sector (goods and services) fell below the EUR 100 billion (USD 104.74 billion) mark for the first time since 2020. Total revenues from online trade in 2023, including those generated via telephone, fax, or other means, reached EUR 93.6 billion (USD 98.04 billion).
  • Retailers will remember 2023 as a year of significant shifts. Direct-to-consumer (D2C) retailers, despite an 11.1% revenue drop in 2022, have established a more stable long-term growth trajectory, boasting figures 62% above their pre-pandemic 2019 values. Marketplaces and online retailers saw declines of 8.5% and 14.7% respectively, yet both stand 19.0% and 7.0% above their pre-COVID values. Multichannel trading faced the steepest revenue drop at 18.1%, coinciding with a noted resurgence of customers at physical points of sale.
  • Online shopping activity waned further in 2023. The proportion of regularly active online customers making purchases in the dipped to 34.3%, a notable decline from the 40% average in 2019 and below the four-year average. As the e-commerce landscape continues to wane, demand for express delivery services has seen a subtle dip.

Germany Express Delivery Industry Overview

The German express delivery market is fragmented with a lot of local, regional, and global players. Major players include DHL Group, Hermes Europe Gmbh, Dynamic Parcel Distribution (DPD), General Logistics Systems B.V. (GLS), United Parcel Services (UPS), etc.

To better serve their customers, companies are integrating cutting-edge technological advancements into their supply chains. In June 2024, DHL Express, the world's foremost international express service provider, upgraded its AI-driven platform, "My Global Trade Services" (MyGTS), introducing a new "trade lane comparison" feature. This addition allows businesses, regardless of size, to access and reference current trade lane regulations and requirements between exporting and importing nations or territories. Consequently, firms eyeing market expansion can utilize this tool for informed decision-making, enhancing efficiency and securing a competitive edge.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in demand for same day delivery driving the market
    • 4.2.2 Increased disposable income driving the market
  • 4.3 Market Restraints
    • 4.3.1 High cost compared to traditional delivery methods hindering the market
    • 4.3.2 Regulatory constraints affecting the market
  • 4.4 Market Opportunities
    • 4.4.1 Technological advancements driving the market
  • 4.5 Value Chain / Supply Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Government Regulations and Initiatives
  • 4.8 Technological Trends in Industry
  • 4.9 Insights on the E-commerce Industry (Domestic and Cross-border E-commerce)
  • 4.10 Impact of Geopolitics and Pandemic on the Market

5 MARKET SEGMENTATION

  • 5.1 By Business
    • 5.1.1 B2B (Business-to-Business)
    • 5.1.2 B2C (Business-to-Consumer)
  • 5.2 By Destination
    • 5.2.1 Domestic
    • 5.2.2 International
  • 5.3 By End User
    • 5.3.1 Services (BFSI (Banking, Financial Services and Insurance))
    • 5.3.2 Wholesale and Retail Trade (E-commerce)
    • 5.3.3 Manufacturing, Construction, and Utilities
    • 5.3.4 Primary Industries (Agriculture, and Other Natural Resources)

6 COMPETITIVE LANDSCAPE

  • 6.1 Overview (Market Concentration and Major Players)
  • 6.2 Company Profiles
    • 6.2.1 DHL Group
    • 6.2.2 Hermes Europe Gmbh
    • 6.2.3 Dynamic Parcel Distribution (DPD)
    • 6.2.4 General Logistics Systems B.V. (GLS)
    • 6.2.5 United Parcel Services (UPS)
    • 6.2.6 FedEx Express
    • 6.2.7 DB Schenker
    • 6.2.8 Go Express
    • 6.2.9 Atlantic International Express
    • 6.2.10 Nippon Express *
  • 6.3 Other Companies

7 FUTURE OF THE MARKET

8 APPENDIX

  • 8.1 Macroeconomic Indicators (GDP Distribution, by Activity, Contribution of Transport and Storage Sector to economy)
  • 8.2 External Trade Statistics - Exports and Imports, by Product
  • 8.3 Insights into Key Export Destinations and Import Origin Countries