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市场调查报告书
商品编码
1636596

语音助理应用 -市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Voice Assistant Application - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

语音助理应用市场预计在预测期内复合年增长率为27.30%

语音助理应用-市场-IMG1

主要亮点

  • 根据思科年度网路报告，到今年，连接到网路的设备数量将是全球人口数量的三倍多。报告称，人均连网设备数量将从2018年的2.4台增加到今年的约3.6台。它还预测，到今年，连网设备数量将达到 293 亿台，高于 2018 年的 184 亿台。每年，市场都会开发和采用各种外形规格、功能性和智慧化程度更高的新设备。随着连接设备数量的增加，语音助理应用解决方案可能会被采用。
  • 各个领域都认可的语音助理应用程式包括苹果的 Siri、微软的 Cortana 和Google的 Assistant。此外，中小企业也参与智慧语音助理技术的推广，成为语音助理应用市场的重要参与企业。
  • 允许用户说出查询的基于语音的系统在企业中越来越受欢迎。然而，众所周知，基于语音的技术会占用频宽，并且可能会严重影响网路效能，尤其是在使用云端基础的基础架构时。因此，对于陷入此类问题的公司来说，基于语音的技术的采用预计会受到负面影响。边缘运算是一项有前途的技术，可以支援语音辅助设备。边缘运算技术将高效能储存和网路资源放置在尽可能靠近最终用户和装置的位置。
  • 只有透过预先编程的查询提供准确的资料，客户才能获得语音助理的帮助。因此，如果客户提出语音助理无法理解的问题，语音助理将无法理解并回答该问题。在拥有多种区域语言的国家，例如印尼和印度，日常交流中区域语言比英语更受青睐。在印度，语音辨识的进步让人们更能理解印度的地方语言。
  • 在 COVID-19 大流行期间，流行的语音助理应用程式提供了来自世界卫生组织 (WHO)、疾病控制与预防中心 (CDC) 和美国国立卫生研究院 (NIH) 的安全说明，并且相当简单- 提供对不断上升的病例趋势的见解。

语音助理应用市场趋势

预计医疗领域在预测期内将大幅成长

  • 医疗保健提供者正在分析语音助理应用程式在提高效率和改善患者体验方面的优势。这就是为什么多个医疗保健品牌正在巧妙地利用语音助理技术，这让他们有充分的理由相信其功能。
  • 医疗保健中的语音助理应用可以帮助患者管理慢性病。例如，Sugarpod（一种 2 型糖尿病管理解决方案）根据糖尿病患者的偏好列出了自订任务。 Sugarpod 与语音助理集成，使患者能够有效管理治疗程序并监控进展。
  • 例如，亚马逊的 Echo 装置可让您随时存取亚马逊的 Alexa 和远端医疗服务 Teladoc Health。请求透过 Alexa 与医生对话的客户将收到 Teladoc 医生的回电。在某些情况下，您的医生可能会为您配製药物。
  • 技术提供者也专注于为医疗行业开发语音助理应用程式。例如，软体公司 Nuance Communications 开发了一款专注于医疗领域的语音助手，名为 Dragon Medical Virtual Assistant。该解决方案提供复杂的对话对话和医疗技能，以自动执行从图表搜寻到 CPOE 的高价值临床业务。
  • 只有在进行预先编程的查询时，客户才能透过准确的资料输入获得语音助理的帮助。因此，如果顾客问语音助理不认识的问题，语音助理将无法理解其意义，也无法回答问题。在拥有多种区域语言的国家，例如印尼和印度，日常交流中区域语言比英语更受青睐。在印度，语音辨识的进步使得人们更能理解印度的地方语言。
  • 俄罗斯媒体公司 Group4Media 去年进行的一项调查显示，十分之九的俄罗斯人知道 Yandex 的语音助理 Alisa。第二个最受认可的产品是 VK 的 Marusya，约有一半的受访者提到。 12% 的俄罗斯人表示去年前三个月曾使用家庭语音助手，四分之一的人表示他们准备使用家庭语音助理。

预计北美在预测期内将占据最大份额

  • 技术提供者的大量存在以及医疗保健和零售等最终用途行业对语音助理应用程式的使用不断增加正在推动北美地区的成长。该地区的供应商专注于建立伙伴关係、併购以及提供创新解决方案，以在地区和全球竞争格局中取得进展。
  • 据惠普开发公司称，三分之一的美国家庭拥有智慧扬声器，其中 81% 的家庭在智慧型手机上配备了 Google 语音助理等语音助理。美国连网型设备的日益普及进一步推动了北美市场的成长。
  • 由于不断创新和采用新技术，美国市场已成为北美最大的市场贡献者。语音助理应用程式广泛应用于 BFSI、媒体和娱乐、医疗保健和零售领域。语音助理应用程式解决方案和服务预计将由北美的虚拟助理解决方案提供者整合并提供给企业。
  • 去年，高达 95% 的语音助理用户在行动装置上使用它。根据全国消费者调查显示，超过 45% 的用户希望能够在行动应用程式中进行对话。由于行动装置有萤幕，因此它们是语音优先体验的理想平台。 Apple Siri 和 Google Now 是行动优先的两个例子。精心设计的语音优先软体整合了视觉、语音和触控介面，因为语音优先互动可以从语音开始，逐渐发展到图形。
  • 苹果、Google、微软、IBM、亚马逊等在语音助理应用市场占有最大市场占有率的产业领导者的总部均位于美国。有利的技术环境、研发以及对新兴市场的投资预计将推动该地区的市场。

语音助理应用行业概况

语音助理应用市场竞争适中，由大量全球和地区参与企业组成。这些参与企业占据了很大的市场份额，并致力于扩大其全球基本客群。这些参与企业也专注于研发活动、策略联盟以及其他有机和无机成长策略，以引入创新解决方案，从而在预测期内获得竞争优势。

2023年1月，亚马逊和迪士尼将发表全球首款语音助理「Hey Disney」。根据亚马逊的一篇部落格文章，「世界上第一个」语音助理将允许消费者透过家中的 Echo 设备和精选迪士尼度假酒店的免费服务获得「广泛的迪士尼乐趣」。迪士尼使用 Alexa Unique Assistant 创造了这种体验，Alexa Unique Assistant 是一种人工语音智慧 (AI) 框架，可让您快速建立与 Alexa 共存的自己的语音助理。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 工业吸引力－波特五力
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场动态

  • 市场驱动因素
    • 得益于最尖端科技，连网型设备的使用增加
  • 市场问题
    • 语音助理的准确性问题

第六章 市场细分

  • 元件类型
    • 解决方案
    • 服务
  • 技术类型
    • 自然语言处理
    • 语音辨识
    • 其他技术（文字转语音转换、边缘运算）
  • 部署
    • 本地
    • 云
  • 公司规模
    • 小型企业
    • 大公司
  • 按最终用户产业
    • 资讯科技/通讯
    • BFSI
    • 医疗保健
    • 零售
    • 车
    • 其他行业（媒体/娱乐、教育机构）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Google LLC（Alphabet Inc.）
    • IBM Corporation
    • Nuance Communications Inc.
    • Microsoft Corporation
    • Amazon Web Services, Inc.
    • Apple Inc.
    • Salesforce.com, inc.
    • Samsung Group
    • Oracle Corporation
    • Let's Nurture Infotech Pvt Ltd.

第八章投资分析

第9章 市场的未来

简介目录
Product Code: 70705

The Voice Assistant Application Market is expected to register a CAGR of 27.30% during the forecast period.

Voice Assistant Application - Market - IMG1

Key Highlights

  • According to the "Cisco Annual Internet Report," the number of devices connected to internet networks will be more than three times the worldwide population by this year. As per the report, there will be approximately 3.6 networked devices per capita by this year, up from 2.4 devices per capita in 2018. Also, it further projects that there will be 29.3 billion networked devices by this year, up from 18.4 billion in 2018. Various new devices in different form factors with improved capabilities and intelligence are developed and adopted in the market every year. As the connected devices count increases, voice assistant application solutions will be adopted.
  • Some voice assistant applications which have gained recognition across all sectors are Apple's Siri, Microsoft's Cortana, and Google's Assistant. Moreover, small and medium enterprises are also involved in driving intelligent voice assistant technology, thereby emerging as crucial participants in the voice assistant application market.
  • Voice-based systems, which allow users to speak a query, have become increasingly common among businesses. However, voice-based technologies are known as bandwidth hogs and can efficiently overburden network performance, specifically if they use a cloud-based infrastructure. This is expected to harm voice-based technology adoption for businesses struggling with such issues. Edge computing is one of the promising technologies that can support voice-assisted devices. Edge computing technology places high-performance storage and network resources as close as possible to the end users and devices.
  • Customers can only receive assistance from voice assistants fed with precise data when they ask inquiries that are preprogrammed to be answered. As a result, if a client asks a question about which the voice assistant is in the dark, it won't be able to understand what they mean and won't be able to respond to their question. People favor their regional languages above English for daily communications in nations with several regional languages, such as Indonesia and India. In India, improvements in speech recognition have made it possible to comprehend Indian regional languages better.
  • At the time of the COVID-19 pandemic, popular voice assistant applications offered fairly straightforward insights on rising case trends, safety instructions from the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), and National Institutes of Health (NIH).

Voice Assistant Application Market Trends

Healthcare Vertical is Expected to Grow Significantly Over the Forecast Period

  • Healthcare providers are analyzing the benefits of voice assistant applications for increasing efficiency and improving patient experience. For this reason, several healthcare brands are smartly utilizing voice-assisted technology, giving some concrete reasons to believe in its competency.
  • Voice assistant applications in healthcare can help in the chronic disease management of patients. For example, Sugarpod, a type 2 diabetes management solution with custom tasks for diabetes patients, is based on their preferences. Sugarpod, integrated with voice assistants, allows patients to manage their treatment procedures and monitor progress effectively.
  • For instance, on Amazon's Echo devices, Alexa from Amazon and the telemedicine service Teladoc Health will always be accessible. Customers who have requested to speak with a doctor through Alexa will receive a call back from a Teladoc doctor. Doctors may be able to prescribe drugs in particular circumstances.
  • Technology providers are also focusing on developing voice assistant applications for the healthcare industry. For example, Nuance Communications, which is a software company, developed a voice assistant specifically for the healthcare space called the Dragon Medical Virtual Assistant. The solution delivers sophisticated conversational dialogues and healthcare skills that automate highvalue clinical tasks from chart search to CPOE.
  • Customers can only receive assistance from voice assistants fed with precise data when they ask inquiries that are preprogrammed to be answered. As a result, if a client asks a question about which the voice assistant is in the dark, it won't be able to understand what they mean and won't be able to respond to their question. People favor their regional languages above English for daily communications in nations with several regional languages, such as Indonesia and India. In India, improvements in speech recognition have made it possible to comprehend Indian regional languages better.
  • According to a survey from last year by Group4Media, a Russian media company, nine out of ten Russians were familiar with Alisa, a voice assistant by Yandex. The second-highest level of awareness was found for Marusya, a product of VK, which was mentioned by around half of the respondents. Twelve percent of Russians reported using home voice assistants in the first three months of the last year, while one-fourth were prepared to do so.

North America is Expected to Hold Largest Share over the Forecast Period

  • The significant presence of technology providers and increasing usage of voice assistant applications by end-use industries like healthcare and retail drive the growth of the North American geographic segment. The vendors in this region are focusing on entering into partnerships, merger acquisitions, and providing innovative solutions to stay in the regional and globally competitive landscape.
  • According to HP Development Company, one in three United States homes has a smart speaker, and 81% of them have voice assistants like the Google voice assistant in their smartphones. The rising adoption of connected devices in the United States further drives the growth of the North American region segment of the market.
  • As a result of ongoing innovation and the adoption of new technology, the US market has been the largest contributor to North America as a whole. The voice assistant application is heavily used in the BFSI, media & entertainment, healthcare, and retail sectors. It is anticipated that voice assistant application solutions and services will be integrated and made available to businesses by virtual assistant solution providers across North America.
  • Up to 95% of voice assistant users in the last year will do it on mobile devices. More than 45% of users, according to the National Consumer Survey Reveals, would like to be able to speak with mobile applications. Since mobile devices include a screen, they are the ideal platform for voice-first experiences. Apple Siri and Google Now are two instances of mobile-first talents. A well-designed voice-first software integrates visual, speech, and touch interfaces because voice-first engagements begin with voice and may progress to graphics.
  • The industry leaders with the most significant market shares in the voice assistant application market, like Apple, Google, Microsoft, IBM, and Amazon, have their headquarters in the United States; the favorable tech environment, Research and Development, and Investments in the studied market will drive the market in the region.

Voice Assistant Application Industry Overview

The voice assistant application market is moderately competitive and comprises a significant number of global and regional players. These players account for a considerable share of the market and focus on expanding their customer base globally. These players are also focusing on research and development activities to introduce innovative solutions, strategic alliances, and other organic & inorganic growth strategies to earn a competitive edge throughout the forecast period.

In January 2023, Amazon and Disney will release the first-of-its-kind voice assistant, "Hey Disney." According to an Amazon blog post, the "first-of-its-kind" voice assistant would give consumers access to "a wide spectrum of Disney enjoyment" through Echo devices at home and as a free service at some Disney Resort hotels. Disney created this experience using the Alexa Unique Assistant, an artificial speech intelligence (AI) framework that allowed the company to create its unique voice assistant that coexists with Alexa swiftly.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter Five Forces
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Usage of Cutting-edge Technology-based Connected Devices
  • 5.2 Market Challenges
    • 5.2.1 Accuracy Problems Related to Voice Assistants

6 MARKET SEGMENTATION

  • 6.1 Component Type
    • 6.1.1 Solutions
    • 6.1.2 Services
  • 6.2 Type of Technology
    • 6.2.1 Natural Language Processing
    • 6.2.2 Speech Recognition
    • 6.2.3 Other Technologies (Text to Speech Conversion, Edge Computing)
  • 6.3 Deployment
    • 6.3.1 On-Premise
    • 6.3.2 Cloud
  • 6.4 Enterprise Size
    • 6.4.1 Small & Medium Enterprises
    • 6.4.2 Large Enterprises
  • 6.5 End-user Verticals
    • 6.5.1 IT & Telecommunication
    • 6.5.2 BFSI
    • 6.5.3 Healthcare
    • 6.5.4 Retail
    • 6.5.5 Automotive
    • 6.5.6 Other End-use Verticals (Media and Entertainment, Educational Institutions)
  • 6.6 By Geography
    • 6.6.1 North America
    • 6.6.2 Europe
    • 6.6.3 Asia
    • 6.6.4 Australia and New Zealand
    • 6.6.5 Latin America
    • 6.6.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC (Alphabet Inc.)
    • 7.1.2 IBM Corporation
    • 7.1.3 Nuance Communications Inc.
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Amazon Web Services, Inc.
    • 7.1.6 Apple Inc.
    • 7.1.7 Salesforce.com, inc.
    • 7.1.8 Samsung Group
    • 7.1.9 Oracle Corporation
    • 7.1.10 Let's Nurture Infotech Pvt Ltd.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET