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市场调查报告书
商品编码
1776786

2032 年语音商务市场预测：按设备类型、部署模式、应用程式、最终用户和地区进行的全球分析

Voice Commerce Market Forecasts to 2032 - Global Analysis By Device Type (Smart Speakers, Voice Assistant, Virtual Digital Assistant, Smartphones, Wearables, In-Car Systems and Other Device Types), Deployment Mode, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球语音商务市场预计在 2025 年达到 673 亿美元，到 2032 年将达到 3,321 亿美元，预测期内的复合年增长率为 25.6%。

语音商务（V-commerce）是指利用语音助理和语音辨识技术进行购物和商业交易。这包括透过智慧音箱（例如 Amazon Echo、Google Home）、智慧型手机和其他支援语音的装置订购商品、查看订单状态和管理购物清单。它透过提供免提便利的购物体验，并依靠自然语言处理来理解用户指令并促成交易，彻底改变了消费者与线上零售平台互动的方式。

Expert Computer Solutions/ECS 执行长兼联合创始人罗伯特表示：「语音搜寻优化仍处于早期阶段，许多企业都在努力跟上这项变化。

智慧音箱和人工智慧助理的兴起

亚马逊 Echo 和 Google Home 等智慧音箱的激增，正在推动语音商务市场的成长。 Alexa 和 Siri 等人工智慧助理透过无缝的语音交易提升使用者体验。自然语言处理的进步正在提高语音互动的准确性，并增强消费者的信任度。语音助理与行动装置和物联网设备的融合正在扩大市场覆盖范围。消费者对免提便利购物体验的需求日益增长，这推动了市场的成长。

有限的语言支援和语音辨识准确性

语音辨识系统的准确性仍然是一个挑战，尤其是对于英语以外的语言和地区口音。有限的语言支援限制了其在多语言国家的市场渗透。语音互动中处理对话细微差别的复杂性阻碍了使用者的采用。多语言语音系统的高昂开发成本也为小型供应商带来了挑战。这些限制正在减缓语音商务在新兴市场的扩张。

在新兴市场中，行动优先用户越来越多，采用率也越来越高

印度和巴西等智慧型手机普及率较高的新兴市场为语音商务的发展提供了巨大的机会。这些地区的行动优先用户越来越多地使用语音助理进行购物和服务。电商平台与语音技术供应商之间的伙伴关係提升了可近性。政府推动数位经济的措施正在推动语音解决方案的普及。这些地区不断壮大的中阶正在推动对便利购物技术的需求。

加强语音资料处理法规

语音商务中资料隐私和安全问题日益严重，带来了监管挑战。像欧洲《一般资料保护规范》（GDPR）这样的严格法规给语音技术提供者带来了合规负担。消费者对语音资料收集和潜在滥用的担忧阻碍了语音技术的采用。各地区缺乏标准化的隐私通讯协定，使全球市场扩张更加复杂。涉及语音助理的备受瞩目的资料外洩事件损害了消费者的信任。这些监管和隐私挑战威胁语音商务市场的成长。

COVID-19的影响：

新冠疫情推动了语音商务的普及，消费者在封锁期间转向非接触式购物解决方案。电子商务的激增推动了透过智慧音箱进行语音购买的需求。然而，经济不确定性最初限制了语音技术开发的投资。疫情增加了消费者对家庭智慧设备的依赖，加速了市场成长。疫情过后，对便利性和免持购物的关注将持续推动语音商务的普及。

智慧音箱市场预计将成为预测期内最大的市场

受亚马逊 Echo 和 Google Home 等设备广泛普及的推动，智慧音箱预计将在预测期内占据最大的市场占有率。这些设备是家庭语音交易的主要平台。与电商平台的整合提升了无缝购物体验的实用性。人工智慧和自然语言处理的持续改进提升了用户参与度。零售商与语音技术提供者之间的伙伴关係进一步巩固了该领域的主导地位。

预计娱乐业在预测期内将见证最高的复合年增长率。

预计娱乐业将在预测期内实现最高成长率，这得益于语音助理与线上零售平台日益融合的推动。语音购物提升了用户便利性，并推动了科技爱好者的普及。电商巨头与语音技术提供商之间的合作将推动该行业的成长。基于语音指令的安全支付处理创新将提升消费者的信任度。对个人化购物体验日益增长的需求将进一步推动该行业的扩张。

比最大的地区

预计亚太地区将在预测期内占据最大市场占有率，这得益于中国和印度等国家智慧型手机的高普及率和智慧音箱的快速普及。该地区庞大的消费群正在推动基于语音的电子商务解决方案的需求。中国政府为推动数位经济发展而推出的倡议，例如中国的创新政策，正在支撑市场成长。该地区的电子商务巨头正在整合语音助理以提升客户体验。高水准的网路连线和价格实惠的设备正在进一步推动市场扩张。

复合年增长率最高的地区：

预计北美在预测期内将呈现最高的复合年增长率。这得归功于其先进的技术基础设施和早期采用语音商务解决方案的优势。亚马逊和谷歌等主要参与者的加入正在推动语音技术的创新。该地区强大的电子商务产业支援语音助理与零售平台的整合。对人工智慧和自然语言处理的投资将提高语音系统的准确性。对个人化和安全购物体验的关注将推动市场扩张。

提供免费客製化：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章。按设备类型分類的全球语音商务市场

  • 智慧音箱
    • Amazon Echo
    • Google Home
    • Apple HomePod
  • 语音助理
    • Google Assistant
    • Amazon Alexa
    • Apple Siri
    • Microsoft Cortana
  • 虚拟数位助理
  • 智慧型手机
  • 穿戴式装置
  • 车载系统
  • 其他设备类型

6. 全球语音商务市场（依部署模式）

  • 云端基础
  • 本地

7. 全球语音商务市场（按应用）

  • 个人护理
  • 电子产品
  • 家电
  • 杂货
  • 艺术与工艺
  • 其他用途

第八章 全球语音商务市场（依最终使用者）

  • 观光业
  • 饭店业
  • 娱乐业
  • 其他最终用户

9. 全球语音商务市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要发展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Adobe Inc.
  • Algolia Inc.
  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Baidu Inc.
  • BigCommerce Pty. Ltd.
  • Salesforce Inc.
  • Samsung Electronics Co.
  • Sonos Inc.
  • Sony Corp.
  • Twilio Inc.
  • Vizio Inc.
  • Nuance Communications
  • Pandora（SiriusXM）
Product Code: SMRC30117

According to Stratistics MRC, the Global Voice Commerce Market is accounted for $67.3 billion in 2025 and is expected to reach $332.1 billion by 2032 growing at a CAGR of 25.6% during the forecast period. Voice Commerce, or V-commerce, refers to the use of voice assistants and voice recognition technology to make purchases or perform commercial transactions. This includes ordering products, checking order status, or managing shopping lists through smart speakers (e.g., Amazon Echo, Google Home), smartphones, or other voice-enabled devices. It offers a hands-free and convenient shopping experience, relying on natural language processing to understand user commands and facilitate transactions, transforming how consumers interact with online retail platforms.

According to Robert, CEO & Co-Founder of Expert Computer Solutions / ECS, "Voice search optimization is still in its early stages and many businesses are struggling to keep up with the changes.

Market Dynamics:

Driver:

Surge in smart speaker adoption and AI-driven assistants

The rapid increase in smart speaker usage, such as Amazon Echo and Google Home, drives the growth of the voice commerce market. AI-driven assistants like Alexa and Siri enhance user experiences with seamless voice-based transactions. Advancements in natural language processing improve the accuracy of voice interactions, boosting consumer confidence. The integration of voice assistants with mobile and IoT devices expands market reach. Rising consumer demand for hands-free, convenient shopping experiences accelerates market growth.

Restraint:

Limited language support and voice recognition accuracy

The accuracy of voice recognition systems remains a challenge, particularly for non-English languages and regional accents. Limited language support restricts market penetration in diverse linguistic regions. The complexity of handling conversational nuances in voice interactions hinders user adoption. High development costs for multilingual voice systems pose challenges for smaller providers. These limitations slow the expansion of voice commerce in emerging markets.

Opportunity:

Growing adoption in emerging markets with mobile-first users

Emerging markets with high smartphone penetration, like India and Brazil, present significant opportunities for voice commerce growth. Mobile-first users in these regions are increasingly adopting voice assistants for shopping and services. Partnerships between e-commerce platforms and voice tech providers enhance accessibility. Government initiatives promoting digital economies support the adoption of voice-based solutions. The growing middle class in these regions fuels demand for convenient shopping technologies.

Threat:

Increasing regulatory scrutiny over voice data handling

Growing concerns over data privacy and security in voice commerce raise regulatory challenges. Strict regulations, such as GDPR in Europe, impose compliance burdens on voice tech providers. Consumer fears about voice data collection and potential misuse deter adoption. The lack of standardized privacy protocols across regions complicates global market expansion. High-profile data breaches involving voice assistants erode consumer trust. These regulatory and privacy challenges threaten the growth of the voice commerce market.

Covid-19 Impact:

The COVID-19 pandemic boosted voice commerce adoption as consumers turned to contactless shopping solutions during lockdowns. The surge in e-commerce drove demand for voice-activated purchasing through smart speakers. However, economic uncertainties initially limited investments in voice technology development. The pandemic increased consumer reliance on home-based smart devices, accelerating market growth. Post-pandemic, the focus on convenience and hands-free shopping continues to drive adoption.

The smart speakers segment is expected to be the largest during the forecast period

The smart speakers segment is expected to account for the largest market share during the forecast period propelled by the widespread adoption of devices like Amazon Echo and Google Home. These devices serve as primary platforms for voice-based transactions in households. Integration with e-commerce platforms enhances their utility for seamless shopping experiences. Continuous improvements in AI and natural language processing boost user engagement. The segment's dominance is further supported by partnerships between retailers and voice tech providers.

The entertainment industry segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the entertainment industry segment is predicted to witness the highest growth rate influenced by the increasing integration of voice assistants with online retail platforms. Voice-activated shopping enhances user convenience, driving adoption among tech-savvy consumers. Partnerships between e-commerce giants and voice tech providers accelerate segment growth. Innovations in secure payment processing via voice commands boost consumer confidence. The growing demand for personalized shopping experiences further fuels the segment's expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by high smartphone penetration and rapid adoption of smart speakers in countries like China and India. The region's large consumer base drives demand for voice-based e-commerce solutions. Government initiatives promoting digital economies, such as China's tech innovation policies, support market growth. E-commerce giants in the region are integrating voice assistants to enhance customer experiences. High internet connectivity and affordable devices further accelerate market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by its advanced technological infrastructure and early adoption of voice commerce solutions. The presence of major players like Amazon and Google fosters innovation in voice technology. The region's strong e-commerce sector supports the integration of voice assistants with retail platforms. Investments in AI and natural language processing enhance the accuracy of voice systems. The focus on personalized and secure shopping experiences accelerates market expansion.

Key players in the market

Some of the key players in Voice Commerce Market include Adobe Inc., Algolia Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., BigCommerce Pty. Ltd., Salesforce Inc., Samsung Electronics Co., Sonos Inc., Sony Corp., Twilio Inc., Vizio Inc., Nuance Communications, and Pandora (SiriusXM).

Key Developments:

In May 2025, Amazon.com Inc. updated its Alexa Shopping voice assistant to support multiple regional languages in India and Latin America, enhancing accessibility for diverse user groups.

In April 2025, Apple Inc. upgraded Siri's voice commerce capabilities through tighter integration with Apple Pay and iMessage, enabling conversational purchases from select retail partners.

In March 2025, Google LLC rolled out enhanced voice search-based shopping features via Google Assistant for Android, including personalized recommendations and real-time inventory availability.

In February 2025, Samsung Electronics Co. embedded Bixby voice commerce into its SmartThings ecosystem, allowing hands-free appliance-related purchases like filters and parts.

Device Types Covered:

  • Smart Speakers
  • Voice Assistant
  • Virtual Digital Assistant
  • Smartphones
  • Wearables
  • In-Car Systems
  • Other Device Types

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Applications Covered:

  • Personal Care
  • Electronics
  • Household Appliances
  • Groceries
  • Arts & Crafts
  • Other Applications

End Users Covered:

  • Travel Industry
  • Hospitality Industry
  • Entertainment Industry
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Voice Commerce Market, By Device Type

  • 5.1 Introduction
  • 5.2 Smart Speakers
    • 5.2.1 Amazon Echo
    • 5.2.2 Google Home
    • 5.2.3 Apple HomePod
  • 5.3 Voice Assistant
    • 5.3.1 Google Assistant
    • 5.3.2 Amazon Alexa
    • 5.3.3 Apple Siri
    • 5.3.4 Microsoft Cortana
  • 5.4 Virtual Digital Assistant
  • 5.5 Smartphones
  • 5.6 Wearables
  • 5.7 In-Car Systems
  • 5.8 Other Device Types

6 Global Voice Commerce Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premises

7 Global Voice Commerce Market, By Application

  • 7.1 Introduction
  • 7.2 Personal Care
  • 7.3 Electronics
  • 7.4 Household Appliances
  • 7.5 Groceries
  • 7.6 Arts & Crafts
  • 7.7 Other Applications

8 Global Voice Commerce Market, By End User

  • 8.1 Introduction
  • 8.2 Travel Industry
  • 8.3 Hospitality Industry
  • 8.4 Entertainment Industry
  • 8.5 Other End Users

9 Global Voice Commerce Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Adobe Inc.
  • 11.2 Algolia Inc.
  • 11.3 Alibaba Group Holding Ltd.
  • 11.4 Alphabet Inc.
  • 11.5 Amazon.com Inc.
  • 11.6 Apple Inc.
  • 11.7 Baidu Inc.
  • 11.8 BigCommerce Pty. Ltd.
  • 11.9 Salesforce Inc.
  • 11.10 Samsung Electronics Co.
  • 11.11 Sonos Inc.
  • 11.12 Sony Corp.
  • 11.13 Twilio Inc.
  • 11.14 Vizio Inc.
  • 11.15 Nuance Communications
  • 11.16 Pandora (SiriusXM)

List of Tables

  • Table 1 Global Voice Commerce Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Voice Commerce Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 3 Global Voice Commerce Market Outlook, By Smart Speakers (2024-2032) ($MN)
  • Table 4 Global Voice Commerce Market Outlook, By Amazon Echo (2024-2032) ($MN)
  • Table 5 Global Voice Commerce Market Outlook, By Google Home (2024-2032) ($MN)
  • Table 6 Global Voice Commerce Market Outlook, By Apple HomePod (2024-2032) ($MN)
  • Table 7 Global Voice Commerce Market Outlook, By Voice Assistant (2024-2032) ($MN)
  • Table 8 Global Voice Commerce Market Outlook, By Google Assistant (2024-2032) ($MN)
  • Table 9 Global Voice Commerce Market Outlook, By Amazon Alexa (2024-2032) ($MN)
  • Table 10 Global Voice Commerce Market Outlook, By Apple Siri (2024-2032) ($MN)
  • Table 11 Global Voice Commerce Market Outlook, By Microsoft Cortana (2024-2032) ($MN)
  • Table 12 Global Voice Commerce Market Outlook, By Virtual Digital Assistant (2024-2032) ($MN)
  • Table 13 Global Voice Commerce Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 14 Global Voice Commerce Market Outlook, By Wearables (2024-2032) ($MN)
  • Table 15 Global Voice Commerce Market Outlook, By In-Car Systems (2024-2032) ($MN)
  • Table 16 Global Voice Commerce Market Outlook, By Other Device Types (2024-2032) ($MN)
  • Table 17 Global Voice Commerce Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 18 Global Voice Commerce Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 19 Global Voice Commerce Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 20 Global Voice Commerce Market Outlook, By Application (2024-2032) ($MN)
  • Table 21 Global Voice Commerce Market Outlook, By Personal Care (2024-2032) ($MN)
  • Table 22 Global Voice Commerce Market Outlook, By Electronics (2024-2032) ($MN)
  • Table 23 Global Voice Commerce Market Outlook, By Household Appliances (2024-2032) ($MN)
  • Table 24 Global Voice Commerce Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 25 Global Voice Commerce Market Outlook, By Arts & Crafts (2024-2032) ($MN)
  • Table 26 Global Voice Commerce Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 27 Global Voice Commerce Market Outlook, By End User (2024-2032) ($MN)
  • Table 28 Global Voice Commerce Market Outlook, By Travel Industry (2024-2032) ($MN)
  • Table 29 Global Voice Commerce Market Outlook, By Hospitality Industry (2024-2032) ($MN)
  • Table 30 Global Voice Commerce Market Outlook, By Entertainment Industry (2024-2032) ($MN)
  • Table 31 Global Voice Commerce Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.