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语音商务市场规模、份额、成长分析（按组件、部署模式、应用和地区）－2025 年至 2032 年产业预测

市场调查报告书

商品编码

1847158

语音商务市场规模、份额、成长分析（按组件、部署模式、应用和地区）－2025 年至 2032 年产业预测

Voice Commerce Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年10月13日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计 2023 年全球语音商务市场价值将达到 63 亿美元，从 2024 年的 72.1 亿美元成长到 2032 年的 211.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.4%。

全球语音商务市场正经历动态成长，这得益于技术创新、消费行为的演变以及智慧设备日益普及。免持、直觉的语音介面简化了产品搜寻和重新订购流程，推动了消费者的广泛采用。语音商务功能在行动应用程式、智慧电视、穿戴式装置和物联网生态系统中的整合拓宽了可存取性。食品配送、旅游预订和医疗保健等关键产业正在接受语音商务，因为它很方便。此外，多语言支援和在地化的进步有助于品牌接触不同的受众。随着人工智慧、机器学习、物联网和区块链技术的采用，语音商务平台正在增强用户体验并提高消费者期望，同时解决隐私和安全问题。

全球语音商务市场驱动因素

全球语音商务市场的扩张得益于智慧音箱的广泛应用。智慧音箱简化了购物流程，使用者无需透过网站或应用程式即可重新订购先前的订单、搜寻推荐商品并完成交易。这些设备价格实惠、网路普及率更高以及语音辨识技术的不断进步，推动了其普及。此外，这些设备提供的便利性和无缝的使用者体验，以及人们对主导语音介面日益增长的信任，进一步推动了语音商务平台在全球消费者中的普及。

全球语音商务市场的限制

随着语音援助技术在购物体验中日益普及，全球语音商务市场面临挑战。使用者担心他们的对话可能被录音、储存和滥用，这使得他们不愿使用语音指令，尤其是在处理付款详情或个人地址等敏感资讯时。此外，语音商务交易缺乏传统网路购物中常见的明确确认步骤，这加剧了用户对意外购买或欺诈性购买的担忧。这些担忧可能会阻碍语音商务在零售业的广泛应用。

全球语音商务市场趋势

全球语音商务市场正见证着与智慧家庭生态系统融合的显着趋势，亚马逊 Echo、Google Nest 和苹果 HomePod 等热门平台正逐渐成为无缝购物体验的中心枢纽。这种发展催生了无摩擦的购物循环，其中的便利性和自动化提升了用户参与度并推动了消费行为。随着智慧家庭设备在全球的普及，这一趋势正在重新定义个人化、免持商务，使用户能够透过语音命令轻鬆管理购物需求。随着该市场的成熟，它有望显着改善整体消费者体验和市场动态。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 按部门分類的公司份额分析
- 收益同比比较（2022-2024 年）

主要企业简介

Amazon（United States）
Google LLC（United States）
Apple Inc.（United States）
Alibaba Group Holding Ltd.（China）
Samsung Electronics Co.（South Korea）
Microsoft Corp.（United States）
Baidu Inc.（China）
Tencent（China）
Walmart（United States）
Nuance Communications（United States）
IBM（United States）
Salesforce Inc.（United States）
Adobe Inc.（United States）
Sony Corp.（Japan）
LG Electronics（South Korea）
Panasonic Corporation（Japan）
SoundHound AI（United States）
Twilio Inc.（United States）
Sonos Inc.（United States）
BigCommerce Pty. Ltd.（Australia）

结论和建议

简介目录

Product Code: SQMIG45A2687

Global Voice Commerce Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 7.21 billion in 2024 to USD 21.14 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The global voice commerce market is experiencing dynamic growth driven by technological innovations, evolving consumer behaviors, and the rising prevalence of smart devices. The allure of hands-free, intuitive voice interfaces simplifies product searches and reorder processes, promoting wider adoption among consumers. The integration of voice commerce features across mobile apps, smart TVs, wearables, and IoT ecosystems broadens accessibility. Key industries such as food delivery, travel booking, and healthcare are utilizing voice commerce for its convenience. Additionally, advancements in multilingual support and localization aid brands in reaching diverse populations. With the infusion of AI, machine learning, IoT, and blockchain technology, voice commerce platforms are enhancing user experiences while addressing concerns of privacy and security, subsequently elevating consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Commerce Market Segments Analysis

Global Voice Commerce Market is segmented by Component, Deployment Mode, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Automotive, Consumer Electronics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Commerce Market

The expansion of the Global Voice Commerce market is fueled by the increasing prevalence of smart speakers, which streamline the buying process by enabling users to reorder past purchases, seek product recommendations, and finalize transactions without the need to use websites or apps. The affordability of these devices, coupled with broader Internet accessibility and ongoing enhancements in voice recognition technology, supports their widespread adoption. Additionally, the convenience and seamless user experience they offer, along with the rising trust in AI-driven voice interfaces, further propel the popularity of voice commerce platforms among consumers around the world.

Restraints in the Global Voice Commerce Market

The Global Voice Commerce market faces certain challenges as voice assistance technology becomes more prevalent in the shopping experience. Users express concerns about their conversations being recorded, stored, and possibly misused, which deters them from utilizing voice commands, especially when handling sensitive information like payment details and personal addresses. Additionally, the absence of clear confirmation steps in voice commerce transactions, which are typically present in traditional online shopping, contributes to users' feelings of insecurity regarding unintentional or fraudulent purchases. These apprehensions can hinder the widespread adoption of voice commerce in the retail sector.

Market Trends of the Global Voice Commerce Market

The Global Voice Commerce market is witnessing a significant trend towards integration with smart home ecosystems, as popular platforms such as Amazon Echo, Google Nest, and Apple HomePod evolve into central hubs for seamless shopping experiences. This development facilitates a frictionless shopping loop, wherein convenience and automation enhance user engagement and drive consumer behavior. With the global surge in smart home device adoption, this trend is set to redefine personalized and hands-free commerce, allowing users to effortlessly manage their shopping needs through voice commands. As this market matures, it is likely to elevate the overall consumer experience and market dynamics considerably.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Voice Commerce Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services

Global Voice Commerce Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premises
Cloud

Global Voice Commerce Market Size by Application & CAGR (2025-2032)

Market Overview
Retail & E-commerce
BFSI
Healthcare
Automotive
Consumer Electronics
Others

Global Voice Commerce Market Size & CAGR (2025-2032)

North America (Component, Deployment Mode, Application)
- US
- Canada
Europe (Component, Deployment Mode, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Amazon (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corp. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nuance Communications (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoundHound AI (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonos Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BigCommerce Pty. Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments