语音商务市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球语音商务市场价值 437 亿美元，预计到 2034 年将以 19.9% 的复合年增长率增长至 2525 亿美元。

语音购物体验的蓬勃发展与智慧型装置在日常生活中的广泛普及密切相关。智慧音箱、智慧型手机、智慧家居设备和穿戴式装置的日益普及，使得语音互动成为不同地区用户的日常习惯。随着这些设备价格更加亲民、使用更加便捷，消费者接触语音介面的机会也越来越多，提升了他们对语音辅助服务的熟悉度和信任度。这种参与度的提升为语音商务的蓬勃发展奠定了基础。人工智慧和自然语言处理技术的进步也大大提高了语音助理的准确性、速度和上下文理解能力，使其能够解读用户意图、学习用户行为并提供个人化推荐。现代语音系统能够理解多层次的查询，并在整个购物过程中为使用者提供协助。因此，语音技术已发展成为一种实用、便利的工具，简化了购买流程，并带来更流畅的购物体验。

2024年智慧音箱市场规模达165亿美元，预计2025年至2034年将以19.7%的复合年增长率成长。这些设备透过简单的语音指令即可实现免持购物、订单追踪和产品管理，因此对追求便利的消费者越来越具有吸引力。它们与更广泛的智慧家庭网路集成，使用户能够透过语音互动管理多种家居功能，从而进一步提升了其应用价值。此外，高性价比产品的推出和广泛的语言相容性也促进了智慧音箱在众多消费群体中的普及。

中价位产品在2024年以47.4%的市占率领先，预计到2034年将以18.9%的复合年增长率持续成长。该细分市场的成长势头得益于其功能性、易用性和可靠性能的完美结合。消费者通常更青睐中端语音商务产品，因为它们具有强大的语音辨识功能、与主流电商平台的兼容性以及与智慧生态系统的无缝整合。这些解决方案既能满足经验丰富的使用者的需求，也能满足追求性价比的一般消费者的需求。

预计2024年，美国语音商务市场规模将达到120亿美元。美国早期采用人工智慧设备、广泛应用互联技术以及积极拥抱新型数位化购物方式，为语音商务的发展创造了强劲的市场环境。领先的技术开发人员不断推动语音辨识准确率和使用者互动技术的提升，而全美各地的零售商也在积极整合语音辅助购物功能，以增强个人化体验并简化交易流程。

全球语音商务市场的主要参与者包括Adobe、亚马逊、Alphabet、Algolia、Google、三星电子、Salesforce、阿里巴巴集团、BigCommerce、苹果、索尼、Sonos、Twilio、百度和Vizio。这些公司正致力于透过多项策略措施来增强自身的竞争优势。许多公司都在大力投资人工智慧、自然语言理解和机器学习技术，以提高跨装置的准确性和反应速度。此外，各公司还透过将语音功能整合到更广泛的互联技术中来增强产品生态系统，从而使用户能够更流畅地进行语音互动。与零售商、电商平台和支付服务提供者建立策略合作伙伴关係，也有助于扩大语音在购物和交易管理中的作用。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
    • 智慧型设备的普及率激增
    • 人工智慧和自然语言处理（NLP）领域的进展
    • 消费者偏好便利与免持购物方式
    • 个人化推荐与客户互动
  • 产业陷阱与挑战
    • 准确度和语境理解
    • 隐私和安全问题
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 依设备类型
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 贸易统计
  • 主要进口国
  • 主要出口国
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依组件划分，2021-2034年

• 主要趋势
• 解决方案
  • 支援语音功能的购物平台
  • 语音辨识软体
  • 人工智慧和自然语言处理引擎
• 服务
  • 整合与部署
  • 咨询与支持
  • 託管服务

第六章：市场估算与预测：依设备类型划分，2021-2034年

• 主要趋势
• 智慧音箱
• 智慧型手机
• 语音助理
• 汽车资讯娱乐系统
• 穿戴式装置和物联网设备

第七章：市场估算与预测：依部署模式划分，2021-2034年

• 主要趋势
• 基于云端的
• 现场

第八章：市场估算与预测：依技术划分，2021-2034年

• 主要趋势
• 自动语音辨识（ASR）
• 自然语言处理（NLP）
• 语音生物辨识技术

第九章：市场估计与预测：依价格划分，2021-2034年

• 主要趋势
• 低的
• 中等的
• 高的

第十章：市场估计与预测：依应用领域划分，2021-2034年

• 主要趋势
• 零售与电子商务
• 银行、金融服务和保险 (BFSI)
• 卫生保健
• 汽车
• 消费性电子产品
• 客户支援与服务
• 语音购物

第十一章：市场估价与预测：依配销通路划分，2021-2034年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市/大型超市
  • 专卖店/大型零售店
  • 便利商店（百货公司等）

第十二章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十三章：公司简介

• Adobe
• Algolia
• Alibaba Group
• Alphabet
• Amazon
• Apple
• Baidu
• BigCommerce
• Google
• Salesforce
• Samsung Electronics
• Sonos
• Sony
• Twilio
• Vizio

The Global Voice Commerce Market was valued at USD 43.7 billion in 2024 and is estimated to grow at a CAGR of 19.9% to reach USD 252.5 billion by 2034.

The surge in adoption of voice-driven shopping experiences is strongly tied to the widespread availability of smart devices used in everyday life. Growing ownership of smart speakers, smartphones, connected home appliances, and wearables has made voice-enabled interactions routine for users across multiple regions. As these devices have become more cost-effective and accessible, consumers have gained greater exposure to voice interfaces, driving familiarity and trust in voice-assisted tasks. This increased engagement has laid the foundation for voice commerce to flourish. Advances in AI and natural language processing have also been instrumental in enhancing the accuracy, speed, and contextual understanding of voice assistants, enabling them to interpret intent, learn from user behavior, and support personalized recommendations. Modern voice systems can interpret layered queries and assist users throughout the entire shopping journey. As a result, voice technology has transitioned into a practical, streamlined tool that simplifies purchasing and supports a more seamless shopping experience.

The smart speakers generated USD 16.5 billion in 2024 and are projected to grow at a CAGR of 19.7% from 2025 to 2034. These devices offer hands-free purchasing, order tracking, and product management using simple verbal commands, making them increasingly attractive for consumers seeking convenience. Their integration within broader smart home networks strengthens their relevance by allowing users to manage multiple household functions through voice interaction. The availability of cost-effective options and broad language compatibility has increased adoption across numerous consumer segments.

The medium-priced category led the market with a 47.4% share in 2024 and is expected to expand at an 18.9% CAGR through 2034. This segment's momentum is tied to its combination of functionality, accessibility, and dependable performance. Consumers often prefer mid-range voice commerce products due to their strong voice recognition features, compatibility with major e-commerce platforms, and smooth integration with smart ecosystems. These solutions appeal to both experienced users and general consumers seeking quality at a reasonable price.

United States Voice Commerce Market generated USD 12 billion in 2024. The country's early adoption of AI-powered devices, widespread use of connected technologies, and readiness to embrace new digital shopping methods have created a strong landscape for voice commerce. The presence of leading technology developers continues to drive improvements in speech accuracy and user interaction, while retailers across the country are integrating voice-assisted shopping to enhance personalization and simplify transaction processes.

Key companies participating in the Global Voice Commerce Market include Adobe, Amazon, Alphabet, Algolia, Google, Samsung Electronics, Salesforce, Alibaba Group, BigCommerce, Apple, Sony, Sonos, Twilio, Baidu, and Vizio. Companies in the Global Voice Commerce Market are focusing on several strategic initiatives to strengthen their competitive position. Many are investing heavily in AI, natural language understanding, and machine-learning capabilities to improve accuracy and responsiveness across devices. Firms are also enhancing product ecosystems by integrating voice functionality into a broader range of connected technologies, making voice interactions more seamless for users. Strategic partnerships with retailers, e-commerce platforms, and payment service providers are helping expand the role of voice in shopping and transaction management.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Component
  • 2.2.3 Device type
  • 2.2.4 Deployment mode
  • 2.2.5 Technology
  • 2.2.6 Price
  • 2.2.7 Application
  • 2.2.8 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Surging penetration of smart devices
    • 3.2.1.2 Advancements in ai & natural language processing (NLP)
    • 3.2.1.3 Consumer preference for convenience & hands-free shopping
    • 3.2.1.4 Personalized recommendations & customer engagement
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Accuracy and contextual understanding
    • 3.2.2.2 Privacy and security concerns
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By device type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behavior analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behavior
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Solutions
  • 5.2.1 Voice-enabled shopping platforms
  • 5.2.2 Voice recognition software
  • 5.2.3 AI and NLP engines
• 5.3 Services
  • 5.3.1 Integration & deployment
  • 5.3.2 Consulting & support
  • 5.3.3 Managed services

Chapter 6 Market Estimates & Forecast, By Device Type, 2021 - 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Smart speakers
• 6.3 Smartphones
• 6.4 Voice assistants
• 6.5 Automotive infotainment systems
• 6.6 Wearables & IoT devices

Chapter 7 Market Estimates & Forecast, By Deployment Mode, 2021 - 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Cloud-based
• 7.3 On-premises

Chapter 8 Market Estimates & Forecast, By Technology, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Automatic speech recognition (ASR)
• 8.3 Natural language processing (NLP)
• 8.4 Voice biometrics

Chapter 9 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Application, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Retail & E-commerce
• 10.3 Banking, financial services & insurance (BFSI)
• 10.4 Healthcare
• 10.5 Automotive
• 10.6 Consumer electronics
• 10.7 Customer support & services
• 10.8 Voice-activated shopping

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Supermarkets/hypermarkets
  • 11.3.2 Specialty stores/ mega retail stores
  • 11.3.3 Convenience stores (departmental, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Indonesia
  • 12.4.7 Malaysia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Adobe
• 13.2 Algolia
• 13.3 Alibaba Group
• 13.4 Alphabet
• 13.5 Amazon
• 13.6 Apple
• 13.7 Baidu
• 13.8 BigCommerce
• 13.9 Google
• 13.10 Salesforce
• 13.11 Samsung Electronics
• 13.12 Sonos
• 13.13 Sony
• 13.14 Twilio
• 13.15 Vizio