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北美软性饮料包装:市场占有率分析、行业趋势和成长预测(2025-2030 年)North America Soft Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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预计预测期内北美软性饮料包装市场复合年增长率为 8.95%。
包装在软性饮料市场中发挥着至关重要的作用。高效率的包装解决方案易于使用、可丢弃且能改善使用者体验。这些优势导致该地区对软性饮料包装解决方案的需求增加。推动需求的另一个趋势是新颖和创新的产品,它们可以帮助製造商区分其产品并提高品牌知名度。
由于健康意识趋势威胁到碳酸软性饮料的成长,因此,对于包装製造商和品牌所有者来说,找到透过包装刺激来吸引消费者的新颖和创新方式至关重要。然而,成本仍然是实现新包装的关键因素。
软性饮料是继水之后消费量第二大的饮料,而软性饮料最常用的包装材料是塑胶。许多饮料製造商倾向于使用塑胶包装来包装宝特瓶饮料,因为它重量轻、耐用且具有成本效益。
近年来,许多塑胶製品正在被回收和再利用。此外,用于包装的塑胶种类繁多,如 PVC、PE、PP、PS、PET 和尼龙,也为该地区该领域的市场占有率做出了贡献。
受新冠疫情影响,历史上利润最高的软性饮料在外消费由于人们对卫生维护的担忧日益加剧以及大面积封城,已几乎陷入停滞。这预计将带来客户行为和购买模式的长期变化,迫使包装行业提供创新解决方案以满足不断变化的需求。
RTD 饮料包括茶、咖啡、能量饮料、运动营养饮料、营养和调味水、软性饮料和现成的酒精鸡尾酒。该地区此类饮料的消费量大幅增加。果菜汁、能量棒混合饮料和冰沙等其他饮料的需求也在增加。
最近,由于需求增加,即饮冰茶的销售量大幅成长。市场上的供应商提供专门用于即饮茶的再生包装。例如,Graham Packaging 提供可回收塑胶包装并延长单份包装的保质期。
能量饮料在该地区的千禧世代中非常受欢迎。受欢迎的主要原因与针对年轻消费者的积极行销宣传活动有很大关係。此外,广告声称能量饮料可以让你精神焕发、头脑清醒、提高你的耐力和表现。
随着美国市场对鸡尾酒的需求不断增长,供应商正在采用灵活的饮料包装。例如,美国饮料品牌 buzzox 和 Tetra Pak 采用可回收包装提供便携式鸡尾酒。鸡尾酒采用 200 毫升可回收利乐包装,不含防腐剂,确保安全且口感新鲜。
即饮(RTD)咖啡在研究区域内不再是小众市场领域。即饮咖啡的零售额正在成长,尤其是在美国。近年来,消费者的健康意识不断增强,越来越多地选择即饮咖啡,而不是高糖碳酸饮料。由于一些冷萃即饮饮料具有额外的健康益处,这些产品的市场正在崛起,并被视为高级产品。
北美软性饮料包装市场集中度适中,很快就会进入分散阶段。市场主要企业采用的主要策略是产品创新、併购和伙伴关係。市场的一些主要参与者包括 Pactive LLC、Amcor Ltd、Genpak LLC 和 Graham Packaging Company。市场的最新趋势包括:
The North America Soft Drinks Packaging Market is expected to register a CAGR of 8.95% during the forecast period.
Packaging plays an essential role in the soft drinks market. Efficient packaging solutions offer ease of use, disposability, and enhanced user experience. These benefits have led to the demand for packaging solutions for the soft drinks segment in the region. Another trend augmenting demand is new and innovative products that help manufacturers enhance their brand visibility while offering product differentiation.
With the trend toward healthier beverages threatening the growth of carbonated soft drinks, finding new and innovative ways to get consumers through packaging stimuli is crucial for packaging manufacturers and brand owners. However, the cost will still be the key ingredient to any new packaging feasibility.
Soft drinks are the second most-consumed drink after water, with plastic being the most used material for soft drinks packaging. Many beverage companies favor plastic packaging material for bottled beverages due to its lightweight, durability, and cost-efficiency.
Many plastic products are being recycled and reused in recent years. Also, the variety of plastics available for packaging, such as PVC, PE, PP, PS, PET, and nylon, is one of the reasons contributing to the market share of this segment in the region.
As a result of the COVID-19 pandemic, out-of-home consumption of soft drinks, which historically generates the highest margin, has come to nearly a standstill due to growing concerns about maintaining hygiene and widespread lockdown. This is expected to bring long-term changes in customers' behavior and purchasing patterns, pushing the packaging industry to bring innovative solutions to meet the changing requirements.
Ready-to-drink beverages include tea, coffee, energy drinks, sports nutrition drinks, highly nutrient and flavored water, alcopops, and ready-made alcohol cocktails. These beverages are witnessing a significant rise in consumption in the region. Also, other beverages, like vegetable juices, bar mixes, and smoothies, are experiencing increased demand.
Lately, ready-to-drink iced tea has grown considerably due to the increasing demand. Market vendors are offering specialized recycle packaging for ready-to-drink tea. For instance, Graham Packaging offers recyclable plastic packaging to provide longer shelf life for single-serve packaging.
Energy drinks are getting immense popularity among the region's millennial population. The principal reason for this popularity is significantly related to the aggressive marketing campaigns primarily directed toward young consumers. Moreover, advertisements promote that energy drinks refresh the body, ignite the mind, and enhance stamina and performance.
Owing to the increasing demand for cocktails in the US market, vendors adopt flexible beverage packages. For instance, buzzox, an American beverage brand, and Tetra Pak provide cocktails on the go using recyclable packages. The cocktails come in 200 ml recyclable Tetra Pak's packages, allowing the beverages to stay safe and taste fresh without using preservatives.
Ready-to-drink (RTD) coffee is no longer a niche market segment in the studied region. Retail sales of RTD coffee have been growing, especially in the United States. Consumers are also more health-conscious nowadays; therefore, they opt for RTD coffee instead of high-sugar and carbonated beverages more often. Due to the additional health benefits that some cold-brew RTD beverages offer, the market is on the rise for these products, and they are seen as premium products.
The North America soft drinks packaging market is moderately concentrated, shortly moving toward the fragmented stage. The key strategies adopted by the major players in the market are product innovations, mergers, acquisitions, and partnerships. Some of the major players in the market are Pactive LLC, Amcor Ltd, Genpak LLC, and Graham Packaging Company. Some of the recent developments in the market are: