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市场调查报告书
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1639442

欧洲移动云：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Europe Mobile Cloud - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年欧洲行动云市场规模为 694.2 亿美元，到 2030 年将达到 1,709.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 19.75%。

欧洲行动云端市场-IMG1

新冠疫情大大增加了该地区消费者的资料消费模式。随着很大一部分人口在家工作，企业和消费者层面对基于互联网的内容消费需求呈指数级增长。

主要亮点

  • 由于智慧型手机用户的增加、BYOD（自带设备）的普及、网路速度的加快以及对云端基础的服务的认识的不断提高，欧洲行动云市场预计将实现成长。
  • 行动云端也受惠于企业大规模向云端的转变以及快速成长的 BYOD 趋势。可扩展性、易于整合、可靠性和资料同步等其他特性进一步增强了使用行动云端的优势。随着时间的推移，行动云只会变得越来越好，为其他智慧移动技术（如未来将受益于云端技术的可穿戴设备）铺平了道路。
  • 在现代教室中，iPod、智慧型手机、平板电脑、Chromebook、Kindle 和其他类似装置等行动装置的使用越来越多。行动云端处理对于学习提供者的另一个好处是灵活性和创造力。您可以更快、更频繁地探索。这将使创新为学生提供更好的学习体验。这是可能的，因为可以建置、测试和引入新工具和功能来改进现有程式。
  • 对于客户和公司而言，这些发展增加了行动性的价值并提高了可操作性。云端基础的应用程式正变得越来越流行，因为它们透过将运算工作转移到云端来提高记忆体较少的行动装置的效能。随着智慧型手机变得越来越智能，网路变得越来越快，客户越来越面临使用云端基础的应用程式的压力。
  • 几乎每个产业都受到了疫情的影响，许多产业被彻底摧毁。出乎意料的是，游戏即即服务（也称为云端游戏）的受欢迎程度飙升，预计将继续增长。云端趋势继续在许多其他行业中出现，游戏也不例外。

欧洲移动云市场趋势

游戏产业大幅成长

  • 近年来，欧洲的电子游戏产业经历了显着的成长。该行业的成长归因于多种因素，包括手机游戏日益普及、电子竞技行业的发展以及高速互联网和先进游戏硬体的普及。
  • 此外，新冠疫情也推动了欧洲电子游戏产业的发展，许多人待在家中时将游戏作为一种娱乐和社交方式。
  • 该地区的高智慧型手机普及率也带动了手机游戏产业的兴起。例如，该地区的智慧型手机和行动订阅普及率很高，这影响了对游戏解决方案的需求。爱立信预计，当2025年5G到来时，这数字将达到5亿。
  • 苹果的 iOS 14 更新可能会有效削弱应用程式发布商透过广告进行行销和收益的能力。该公司报告称，IDFA 的弃用将使定向广告变得更加困难。 IDFA 的弃用可能会影响所有行动游戏类型，包括休閒游戏和核心游戏。
  • 根据 Esport1 报导，匈牙利最受欢迎的云端游戏服务是 GeForce，约有 20% 的受访电竞玩家使用该服务。只有 5% 的受访者同时使用过 PlayStation 和 Google Stadia。

不断发展的网路连线可望推动市场发展

  • 欧盟正在采取措施增强多个领域的连结性。欧盟已经取消了漫游费，允许消费者在欧盟范围内免费使用行动电话合约。 WiFi4EU计画协助当地社区建立免费的Wi-Fi热点。欧盟还提供资金、制定技术指南并召集专家，帮助政府和企业改善网路覆盖并在欧洲范围内推出 5G 网路。
  • 为了改善连结性，欧盟在多个不同领域采取了行动。因此，现在在欧盟境内旅行时使用行动电话是免费的。由于 WiFi4EU倡议的资助，附近社区已经安装了免费的 Wi-Fi 热点。此外，欧盟还提供资金支持、制定技术指南并召集专家来支持企业和政府扩大网路覆盖范围并在欧洲推出 5G 网路。
  • 阿姆斯特丹互联网交换中心（AMS-IX）对荷兰作为数位枢纽的地位做出了特别贡献。 AMS-IX 是世界上最大的网路交换中心之一。 25 年来，我们一直帮助 ISP、电信业者和云端供应商快速、安全、可靠地传输全球流量。
  • 欧盟有一个2030计划，到2025年让每个欧洲家庭都连接到高速互联网，到2030年实现Gigabit连接。该计划还包括一项无线电频谱政策计划，以支援5G等无线网路。
  • 根据欧盟统计局的一项民意调查，2022 年欧盟家庭拥有网路存取的比例与 2021 年大致相同，约为 92.52%。然而到2022年，欧盟92.52%的家庭将接取互联网，创历史新高。

欧洲行动云端产业概况

欧洲行动云市场集中度适中，众多市场参与者占比重都很小。由于区域市场的成长和本地参与者在外国直接投资中的份额不断增加，市场变得越来越分散。

2022 年 10 月，思科千眼将推出新的欧盟云端区域，扩大其全球影响力。该公司在欧盟 (EU) 和欧洲、中东和非洲 (EMEA) 地区不断增长的基本客群将由位于德国法兰克福的 AWS资料中心的新欧盟云端区域提供服务。它利用了 ThousandEyes 的云端和网路智慧技术。随着企业在过去两年中加快数位转型步伐，云端的采用以及向 SaaS、SD-WAN 和混合式工作方式的转变仍然是关键驱动因素。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 产业政策
  • COVID-19 工业影响评估

第五章 市场动态

  • 市场驱动因素
    • 区域IT基础设施的发展
    • 网路连线的演变
  • 市场挑战
    • 资料安全问题

第六章 市场细分

  • 按用户
    • 企业
    • 消费者
  • 按应用
    • 游戏
    • 金融与商业
    • 娱乐
    • 教育
    • 卫生保健
    • 旅行
    • 其他用途
  • 按国家
    • 德国
    • 英国
    • 法国
    • 俄罗斯
    • 西班牙
    • 其他欧洲国家

第七章 竞争格局

  • 公司简介
    • IBM Corporation
    • Amazon Web Services Inc.
    • Google LLC
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • Akamai Technologies Inc.
    • Salesforce.com Inc.
    • Cloudways Ltd.
    • Kony Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 49826

The Europe Mobile Cloud Market size is estimated at USD 69.42 billion in 2025, and is expected to reach USD 170.95 billion by 2030, at a CAGR of 19.75% during the forecast period (2025-2030).

Europe Mobile Cloud - Market - IMG1

The COVID-19 pandemic drastically increased the data consumption patterns of consumers in the region. Due to a large chunk of the population working from home, the demand for internet-based content consumption, both at the corporate and user levels, has increased by leaps and bounds.

Key Highlights

  • The European mobile cloud market is expected to grow because more people are using smartphones, more people are using the "bring your own device" (BYOD) idea, networks are getting faster, and more people are aware of cloud-based services.
  • The mobile cloud has also profited from the huge move to the cloud and the BYOD trend, which is rapidly rising among enterprises. Additional capabilities like scalability, ease of integration, dependability, and data synchronization increase the benefits of using a mobile cloud. Mobile cloud has been getting better and better over time, paving the way for other smart mobile technologies, like wearables, that will benefit from cloud technology in the future.
  • There is an increasing use of mobile devices such as iPods, smartphones, tablets, Chromebooks, Kindles, and other similar devices in modern classrooms. Another advantage of mobile cloud computing for learning providers is agility and creativity. It allows them to explore more quickly and frequently. As a result, they will be able to innovate to provide better learning experiences for students. This is possible because new tools and features may be built, tested, and deployed in existing programs to improve them.
  • For both customers and enterprises, these developments will boost the value of mobility and increase workability. Cloud-based apps are increasingly popular because they improve the performance of mobile devices with less memory by offloading computational work to the cloud. Customers are being pushed to use cloud-based apps more and more as smartphones get smarter and the internet gets faster.
  • Nearly every industry was affected by the pandemic, and many were completely destroyed. Unexpectedly, the popularity of gaming-as-a-service, often known as cloud gaming, has skyrocketed and is expected to keep growing. Gaming is not an exception to the continued emergence of cloud trends in many other businesses.

Europe Mobile Cloud Market Trends

Gaming Segment is Observing a Significant Increase

  • The video gaming industry has seen significant growth in Europe in recent years. The growth of the industry can be attributed to several factors, including the increasing popularity of mobile gaming, the growth of the esports industry, and the availability of high-speed internet and advanced gaming hardware.
  • Moreover, the COVID-19 pandemic also played a role in the growth of the video gaming industry in Europe, as many people have turned to games as a form of entertainment and social connection while stuck at home.
  • The mobile gaming industry is also increasing with the high penetration of smartphones in the region. For instance, the region commands a significant penetration rate of smartphones and mobile subscriptions, which is influencing the demand for gaming solutions. Ericsson says that when 5G comes out in 2025, that number should reach 500 million.
  • Apple's iOS 14 updates can potentially disrupt app publishers' ability to market themselves and monetize through advertising effectively. The company reported that the abolition of the IDFA will make targeted advertising more difficult. The absence of IDFA will influence all mobile genres, both casual and core.
  • GeForce, which was used by almost 20% of the eSports players questioned, was the most well-liked cloud gaming service in Hungary, according to Esport 1. Only 5% of respondents have also used PlayStation and Google Stadia at the same time.

Advancing Internet Connectivity is Expected to Drive the Market

  • The EU has taken steps to boost connectivity in several areas. It eliminated roaming fees, allowing consumers to use mobile subscriptions throughout the EU at no additional cost. The WiFi4EU initiative helped local communities set up free Wi-Fi hotspots. The EU also offers finance, develops technical guidelines, and brings together specialists to assist governments and enterprises in improving network coverage and implementing 5G networks across Europe.
  • To increase connectivity, the EU has taken action in several different sectors. As a result, customers were no longer charged for using their cell subscriptions while traveling within the EU. Free Wi-Fi hotspots were set up in neighborhood communities thanks to the WiFi4EU initiative's funding. Additionally, the EU offers financial aid, creates technical guidelines, and gathers specialists to assist enterprises and governmental agencies working on expanding network coverage and rolling out 5G networks across Europe.
  • The Amsterdam Internet Exchange (AMS-IX), in particular, contributed to the Netherlands' status as a digital hub. AMS-IX is one of the largest internet exchanges in the world. For more than 25 years, it has helped ISPs, telecom companies, and cloud providers route their global traffic quickly, safely, and reliably.
  • The EU has a 2030 plan to connect every European household with high-speed internet coverage by 2025 and gigabit connectivity by 2030. It also includes using the radio spectrum policy program to support wireless networks like 5G.
  • According to a Eurostat poll, the proportion of homes in the European Union with internet access stayed almost the same in 2022 compared to 2021, at around 92.52%. But in 2022, 92.52% of homes in the European Union were connected to the internet, which was the most ever.

Europe Mobile Cloud Industry Overview

The European mobile cloud market is moderately concentrated, with many market players cornering a very small share of the market. The market is getting more and more fragmented because of the growth of regional markets and the growing share of local players in foreign direct investments.

In October 2022, with the opening of a new EU cloud region, Cisco ThousandEyes will have increased its worldwide reach. The company's expanding customer base in the European Union (EU) and Europe, the Middle East, and Africa (EMEA) area will be served by the new EU Cloud Region, situated on an AWS-based data center in Frankfurt, Germany. It will use ThousandEyes' cloud and Internet intelligence technology. Because businesses have accelerated their digital transformation initiatives over the last two years, the adoption of the cloud and the switch to SaaS, SD-WAN, and hybrid work remain key growth drivers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Policies
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Development in IT Infrastructure in the Region
    • 5.1.2 Advancing Internet Connectivity
  • 5.2 Market Challenges
    • 5.2.1 Concerns Associated with Data Security

6 MARKET SEGMENTATION

  • 6.1 By User
    • 6.1.1 Enterprise
    • 6.1.2 Consumer
  • 6.2 By Application
    • 6.2.1 Gaming
    • 6.2.2 Finance and Business
    • 6.2.3 Entertainment
    • 6.2.4 Education
    • 6.2.5 Healthcare
    • 6.2.6 Travel
    • 6.2.7 Other Applications
  • 6.3 By Country
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Russia
    • 6.3.5 Spain
    • 6.3.6 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Amazon Web Services Inc.
    • 7.1.3 Google LLC
    • 7.1.4 Oracle Corporation
    • 7.1.5 Microsoft Corporation
    • 7.1.6 SAP SE
    • 7.1.7 Akamai Technologies Inc.
    • 7.1.8 Salesforce.com Inc.
    • 7.1.9 Cloudways Ltd.
    • 7.1.10 Kony Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET