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市场调查报告书
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1640344

亚太地区行动云：市场占有率分析、产业趋势与成长预测（2025-2030 年）

Asia-Pacific Mobile Cloud - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内亚太地区行动云市场将以 30% 的复合年增长率成长。

亚太地区行动云端市场-IMG1

主要亮点

  • 网路普及率的大幅成长和业务流程的数位化正在推动亚洲地区企业行动流量的大幅成长。例如，根据 Internet World Stats 的数据，亚洲的网路普及率从 2021 年的 64.10% 增加到 2022 年的 67.40%。
  • 未来几年，行动云市场可能会继续成长。原因包括高度依赖云端服务、IT应用和服务的整合、行动和连网装置的激增以及内容和广告的线上流动。
  • 市场上各个终端用户行业的公司，为了领先竞争对手一步，力求了解客户的需求，并确保他们提供的产品符合客户的需求。在当今竞争激烈的市场中，云端基础的技术、进阶分析和自动化已被证明是向客户提供高度个人化体验和建立品牌忠诚度的关键方法。
  • 2022年9月，中国移动与中兴通讯在江苏常州完成云端化SPN运算网路融合解决方案计划。这种革命性的方法最适合工业生产中传统品质检测升级为AI品质检测的场景。它支援用户在云端协作，采用全新AI智慧侦测演算法模型，帮助用户自动判断产线上喷码品质。
  • 对资料安全的担忧日益加剧可能会阻碍市场成长。例如，根据诺顿的调查，超过 70% 的印度和澳洲受访者由于担心网路犯罪而在网路上采取了更多预防措施。此次事件发生的背景是网路窃盗案件激增。根据查核点 Technologies的研究报告，全球网路攻击呈上升趋势，预计2022年每週针对企业网路的网路攻击将比2021年增加38%。
  • 作为企业投资的外部衝击，新冠疫情对经济产生了影响。 COVID-19 凸显了云端服务的优势，它使员工能够在家工作，并使业务流程更具弹性和灵活性。
  • 预计未来三年 COVID-19 将对企业的数位基础设施计划计划产生重大影响。根据全球互连指数，到 2023 年，通讯、云端、IT 服务、内容、数位媒体和技术供应商等行业的服务供应商预计将其个人连线频宽增加五倍。 COVID-19 的转变导致对数位服务的需求大幅增加，对连结性的需求也随之增加。

亚太地区移动云市场趋势

旅游领域预计将大幅推动市场发展

  • 云端处理允许企业仅支付储存、应用程式和伺服器等按需电脑服务的费用，而无需管理自己的 IT 服务。云端技术使业务业务变得更简单、更有效率。网路一直以来都能改变旅游业，但云端基础的方法可以让事情变得更好。
  • 可靠且强大的网路基础设施对铁路和航空等行业发挥着至关重要的作用，因为它们的大部分活动都依赖网路。网路安全在交通运输领域也至关重要。因为任何不良的安全问题都会给运输部门带来重大问题并造成大量损失。
  • 在该领域营运的组织越来越多地采用 SD-WAN 基础设施。例如，Fortinet 宣布印度靛蓝航空已在其分店部署了 Fortinet 的 Fortinet Secure SD-WAN 解决方案，以保护 WAN 边缘的安全。 Fortinet Secure SD-WAN 解决方案结合了网路和安全功能，包括路由、WAN 最佳化、应用程式控制和新一代防火墙。
  • 随着云端的运算能力和容量的不断增强，储存资料从未如此简单。有关用户偏好的资料越来越多地被用于根据旅行者的行为和兴趣创建个人化的旅行套餐和客户服务。 Twitter、Instagram、Pinterest 和 Facebook 都是依靠云端处理储存大量资料的社群媒体平台。个人旅行和在社交媒体上共用经历的方式极大地改变了这个行业。
  • 云端运算大大促进了跨通路的资料同步，使得横断面资料分析、横断面回归分析、集群分析等成为可能。虽然 Instagram 等社群媒体平台正在影响千禧世代的旅游目的地，但旅游公司已经知道他们需要获取社群媒体资料来加强目的地行销。

IT基础设施发展推动市场

  • 公共云端具有一系列功能，允许用户储存和处理资料并共用资源，以实现第三方资料中心的规模经济。透过使用公有云平台，使用者可以享受相同的服务，而不必担心资料储存和管理。它们帮助组织降低购买、管理和维护内部部署软体的潜在昂贵成本。
  • IBM 的公有云建立在开放原始码软体、安全领导力和企业级基础架构之上，拥有超过 190 个用于 AI、IoT、区块链、无伺服器和 DevOps 的云端原生 API。这使组织能够更灵活地存取服务，而无需锁定供应商，并使公共部门能够跨混合、多重云端环境管理资料、安全性、服务和工作流程以及其他关键问题。更高价值的技术。市政当局可以使用一系列解决方案，包括 IBM Multi Cloud Manager、Red Hat OpenShift、IBM Cloud Paks、Cloud Garages、Power Virtual Servers on Cloud、VMware 和 Cloud Migration Services。
  • 鑑于地方政府拥有遗留应用程式和静态工作负载，私有云端服务可以帮助满足其 IT 创新需求，而无需承诺采用超大规模云端解决方案并承担随之而来的成本。对于需要预算可预测性的公共部门组织来说，这是一个巨大的好处，因为超大规模解决方案中的多层次定价和可变成本很难实现预算可预测性。
  • IaaS 被认为是所有其他云层中最灵活的层，因为它可以在任何平台和应用程式上灵活运作。 IaaS 的成长归功于 IaaS 服务模式在内部部署系统需求达到高峰时将工作转移到云端的能力。
  • 平台即服务现在提供应用开发和配置平台即服务。开发人员使用这个云端託管平台，在资料库、中间件、开发工具、语言、API 等的帮助下建置、部署和管理他们的应用程式。 PaaS 结合了 SaaS 和 IaaS 的优点。 PaaS 为客户提供可扩展的基础架构、一组可重复使用的元件、框架、一个平台以及在该平台上建立不同类型应用程式的工具。与 IaaS 模型不同，供应商支援通常不仅限于管理基础设施。

亚太地区行动云端产业概况

亚太地区行动云端市场适度整合，多家参与者各占小份额。区域市场的发展和本土企业在外国直接投资中的份额不断增加是推动市场分化的主要因素。

2022年12月，腾讯与罗技共同开发的掌上游戏机「G-Cloud」将在台湾上市。台湾大哥大参与了本次发布。台湾大哥大提供一项优惠，即凡购买该运营商 36 个月的 5G 服务包即可免费获得主机。此控制台采用高通骁龙 720G中阶CPU、4GB LPDDR4 RAM 和 64GB 储存空间。您也可以使用外部 microSD 卡新增额外的储存空间。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 产业政策
  • 评估新冠肺炎疫情对产业的影响

第五章 市场动态

  • 市场驱动因素
    • 新兴国家IT基础设施发展状况
    • 网路连线的演变
  • 市场挑战
    • 资料安全问题

第六章 市场细分

  • 按用户
    • 企业
    • 消费者
  • 按应用
    • 游戏
    • 金融与商业
    • 娱乐
    • 教育
    • 卫生保健
    • 旅行
    • 其他用途
  • 按地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 其他亚太地区

第七章 竞争格局

  • 公司简介
    • IBM Corporation
    • Amazon Web Services Inc.
    • Google LLC
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • Akamai Technologies Inc.
    • Salesforce.com Inc.
    • Cloudways Ltd.
    • Kony Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 51729

The Asia-Pacific Mobile Cloud Market is expected to register a CAGR of 30% during the forecast period.

Asia-Pacific Mobile Cloud - Market - IMG1

Key Highlights

  • The massive growth in internet penetration and the digitalization of business processes have substantially increased mobile traffic across enterprises in the region. For instance, according to Internet World Stats, internet penetration in Asia increased from 64.10% in 2021 to 67.40% in 2022.
  • Over the next few years, the mobile cloud market is likely to grow because of how much people rely on cloud services, how IT applications and services are becoming more integrated, how many mobile and connected devices there are, and how content and advertising are moving online.
  • Enterprises operating in various end-user industries of the market are increasingly deploying these tools to understand their customers' requirements and ensure that their product offerings are in line with the customer's needs, with the intent to stay a step ahead of their competitors. In today's competitive market, cloud-based technology, advanced analytics, and automation have proven to be important ways to give customers a highly personalized experience and build brand loyalty.
  • In September 2022, China Mobile and ZTE completed a project for the Cloud SPN computing-network convergence solution in Changzhou, Jiangsu. This revolutionary method is most suitable for the scenario in which traditional quality inspection in industrial production is upgraded to AI-enabled quality inspection. It lets users work together in the cloud and uses a new AI intelligent inspection algorithm model to help users automatically judge the quality of spray codes on the production line.
  • Growing concerns about data security may stymie market growth. For instance, according to Norton, over 70% of respondents from India and Australia have taken more precautions online due to cybercrime concerns. This was due to the exponential increase in online thefts. According to a Checkpoint Technologies research report, cyberattacks are expanding globally, with 38% more cyberattacks per week on corporate networks in 2022 than in 2021.
  • As an external shock to business investment, the COVID-19 pandemic impacted the economy. Unlike many other markets, the public cloud market benefits from the crisis both immediately and long-term.COVID-19 highlighted the advantages of cloud services in allowing employees to work from home and increasing business process resilience and flexibility.
  • COVID-19 was expected to have a big effect on how organizations plan their digital infrastructure projects over the next three years. Digital service providers in industries such as telecoms, cloud and IT services, content and digital media, and technology providers are predicted to raise the bandwidth of individual connectivity five times by 2023, according to the Global Interconnection Index. As a result of the switch to COVID-19, there was a big increase in demand for digital services, which led to a higher need for connectivity.

APAC Mobile Cloud Market Trends

The Travel Segment is Expected to Significantly Drive the Market

  • Cloud computing allows businesses to pay as they go for on-demand computer services such as storage, applications, and servers, rather than managing their own IT services. Companies' operations are simplified, increasing efficiency, because of cloud technology. The internet has always been a game-changer for the travel business, and a cloud-based approach can make things much better.
  • Reliable and robust network infrastructure plays a crucial role in this sector, as railways and airlines, among others, are heavily dependent on it to carry out the majority of their activities. The security of the network is also very important in the transportation sector, because any unwanted security problem would make a bigger problem for the sector and cause a lot of losses.
  • The organizations operating in this sector are increasingly implementing SD-WAN infrastructure. For instance, Fortinet announced that Indigo Airlines in India had deployed its Fortinet Secure SD WAN solution across its branch offices to secure its WAN edge. The Fortinet Secure SD WAN solution combines networking and security features like routing, WAN optimization, application control, and a next-generation firewall.
  • Data storage has never been easier because of the cloud's growing computer power and capacity. Data on user preferences is increasingly being used to create personalized travel packages and customer service based on the behavior and interests of travelers. Twitter, Instagram, Pinterest, and Facebook are the social media platforms that rely on cloud computing to store massive amounts of data. The way individuals travel and share their experiences on social media has drastically altered the industry.
  • Data synchronization between channels is substantially facilitated by cloud computing, allowing for cross-sectional data analysis, cross-sectional regression analysis, and cluster analysis. While social media like Instagram influences millennials' trip destinations, travel agencies already know they need to get a hold of social media data to boost destination marketing.

Development of IT Infrastructure is Expected to Drive the Market

  • The public cloud allows users to store and process their data and has various capabilities that consist of sharing resources to achieve economies of scale in third-party data centers. Using public cloud platforms signifies that users can use the same services without worrying about data storage and management. These are useful for organizations in reducing the potentially expensive costs of purchasing, managing, and maintaining on-premises software.
  • The IBM public cloud has been built on a foundation of open-source software, security leadership, and enterprise-grade infrastructure, with more than 190 cloud-native APIs like AI, IoT, blockchain, serverless, and DevOps. This would give organizations greater flexibility to access services without vendor lock-in, which would help the public sector manage higher-value technology alongside key issues such as data, security, services, and workflows across a hybrid, multi-cloud environment. They would have access to a suite of solutions, including IBM Multi Cloud Manager, Red Hat OpenShift, IBM Cloud Paks, Cloud Garages, Power Virtual Servers on Cloud, VMware, and Cloud Migration Services.
  • Given that local governments are working with legacy applications and static workloads, private cloud service appears to be a viable option for meeting the need for IT innovation without committing to a hyperscale cloud solution and the associated costs.Private solutions also offer a strong degree of stability, with fixed hosting fees from month to month. This is a major benefit for public agencies that need predictability in their budgets, which can be difficult to achieve with the multi-tiered pricing levels and various changes found with hyperscale solutions.
  • IaaS is considered the most flexible layer of all the other cloud layers because of its flexibility to run on any platform or application. The growth of IaaS can be attributed to the IaaS service model's ability to transfer work to the cloud at the time of peak demand for on-premise systems.
  • Platform-as-a- ServiceNow delivers application development and deployment platforms as a service. Developers use this platform, hosted in the cloud, to build, deploy, and manage the developed applications with the help of the database, middleware, development tools, languages, APIs, etc. PaaS combines the best of SaaS and IaaS. PaaS gives customers a scalable infrastructure, a set of reusable components, a framework, a platform, and tools to build different types of apps on that platform. Unlike the IaaS model, vendor support usually goes beyond just managing the infrastructure.

APAC Mobile Cloud Industry Overview

The Asia-Pacific mobile cloud market is moderately consolidated, with many players cornering a small share. The development of regional markets and the increasing shares of local players in foreign direct investments are the major factors promoting the fragmented nature of the market.

In December 2022, the Tencent and Logitech-developed G Cloud portable console will launch in Taiwan. Taiwan Mobile collaborated on the launch. They provided the option of purchasing a carrier's 5G service pack for 36 months in order to receive the console for free. The console features a Qualcomm Snapdragon 720G mid-range CPU, 4 GB of LPDDR4 RAM, and 64 GB of storage. The device also accepts an external microSD card for additional storage capacity.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Policies
  • 4.4 Assessment of the Impact of the COVID-19 Pandemic on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Development in IT Infrastructure in the Emerging Countries
    • 5.1.2 Advancing Internet Connectivity
  • 5.2 Market Challenges
    • 5.2.1 Concerns Associated with Data Security

6 MARKET SEGMENTATION

  • 6.1 User
    • 6.1.1 Enterprise
    • 6.1.2 Consumer
  • 6.2 Application
    • 6.2.1 Gaming
    • 6.2.2 Finance and Business
    • 6.2.3 Entertainment
    • 6.2.4 Education
    • 6.2.5 Healthcare
    • 6.2.6 Travel
    • 6.2.7 Other Applications
  • 6.3 Geography
    • 6.3.1 China
    • 6.3.2 Japan
    • 6.3.3 India
    • 6.3.4 Australia
    • 6.3.5 Rest of Asia-Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Amazon Web Services Inc.
    • 7.1.3 Google LLC
    • 7.1.4 Oracle Corporation
    • 7.1.5 Microsoft Corporation
    • 7.1.6 SAP SE
    • 7.1.7 Akamai Technologies Inc.
    • 7.1.8 Salesforce.com Inc.
    • 7.1.9 Cloudways Ltd.
    • 7.1.10 Kony Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET