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市场调查报告书
商品编码
1640519

商业分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Business Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内商业分析市场复合年增长率为 8.07%。

商业分析-市场-IMG1

主要亮点

  • 商业分析市场的主要驱动力是终端用户行业数位化程度的提高，以及更好地了解客户以改善业务的需求。此外，供应商将先进技术融入商业分析解决方案预计将在未来几年推动市场发展。
  • 商业分析市场正在快速发展。人们越来越重视即时商业智慧(BI) 以实现更快的决策，以及资料视觉化，以便更好地了解资料中的模式。此外，预计未来几年各类终端用户的采用率将持续提高，进而推动对更有效率的商业分析解决方案的需求。
  • 传统上，许多组织的策略决策都是由依赖大型集中式资料伺服器和仓库的业务分析所驱动的。但最近情况发生了变化，业务分析师从数十个不同的资料来源提取资料。
  • 此外，针对商业用户的视觉化和探索性资料分析正在发展成为商业分析市场最重要的趋势之一。各个终端用户产业也在利用商业分析的力量来制定策略性商业决策。商业分析解决方案有助于製造业的供应链管理、库存控制、目标绩效衡量和风险缓解规划，同时也扩展到诈欺侦测和预防。
  • 此外，供应商正在透过整合更好的资料储存设施和先进的视觉化技术来推出创新的商业分析解决方案。例如，支援现代机器学习（ML）的商业分析平台正在提高资料的可见度和理解力。此外，资料的爆炸性增长使新兴企业能够建立更好的客製化分析产品，以超越现有企业。
  • COVID-19 疫情引发了各行各业数位转型的热潮，包括采用云端解决方案、人工智慧 (AI) 和 ML。这一趋势促使许多公司加快使用先进的商业分析和人工智慧。这些策略帮助他们透过数位管道吸引客户，管理脆弱而复杂的供应链，并在工作和生计受到干扰的情况下为工人提供支援。对商业分析解决方案的需求高于 COVID-19 之前，预计未来几年还会成长。

商业分析市场趋势

BFSI 预计将占据主要份额

  • 科技正在改变银行业和金融业。随着网路使用率的提高以及行动装置和应用程式的激增，当今的金融机构在高度动态的市场中面临着更激烈的竞争、不断变化的客户需求以及严格的治理和风险管理。此外，数位化的提高和数位付款的广泛采用正在推动 BFSI 行业对业务分析的需求。
  • 同时，科技正在创造强大的商业分析工具。透过商业分析工具，银行和金融业可以利用客户资料来获得洞察力，从而实现更具创新性和高效的商业实践和更好的商业决策。银行和金融机构使用商业分析解决方案来提高盈利、降低风险并获得竞争优势。
  • 此外，商业分析的出现和应用帮助银行和金融业透过优化流程和简化业务来提高效率和增强竞争力。全球许多银行和金融机构都在致力于提高业务分析能力，主要是为了在竞争中获得优势或预测可能影响业务的新趋势。
  • 此外，银行、金融服务和保险 (BFSI) 公司正在利用商业分析解决方案来吸引更多客户。例如，随着对零售客户的关注度增加，Yes Bank 正在使用资料来了解客户行为。因此，我们可能能够根据某些预测模型为您提供理想的产品组合。该银行已将业务多元化至零售领域，目前正在利用资料分析开发有助于了解客户行为的模型。该银行已为其 2022-23 年的资料策略预留了约 1.2-150 亿卢比的资金，并将聘请资料科学家和专家加入 TechTONic 集团，该集团拥有 100 名内部专家。
  • 此外，随着全球各地的 BFSI 开始采用新的先进技术，这为 BFSI 行业采用商业分析解决方案开闢了更多新的机会。例如，根据 Celent 和华尔街日誌的资料，新兴技术今年将占北美银行 IT 支出的 48%，高于 2017 年的 30%。

预计北美将占据主要份额

  • 该地区是一些市场最知名供应商的所在地，包括微软、Oracle和销售团队。这些供应商的持续产品创新和增强的产品业务分析正在该地区的各个终端用户产业中广泛应用。
  • 此外，新参与企业和新兴企业也在与商业分析巨头竞争，透过提供创新解决方案和吸引商业分析市场的大量投资来推动市场发展。例如，2022年10月，领先的人工智慧主导决策智慧平台Tellius宣布由Baird Capital主导的1,600万美元B轮资金筹措。资金筹措预计将用于加强 Tellius 的决策智慧平台，扩大公司的市场进入能力，并支援销售、行销和产品工程职能领域的人才招募。
  • 此外，该地区是先进技术的早期采用者，帮助供应商向消费者提供客製化的、技术支援的商业分析解决方案。此外，该地区各组织对云端运算的采用正在增加，从而推动了商业分析的成功采用。
  • 此外，加速数位化、早期采用进阶分析和云端运算已成为获得竞争优势的最重要和关键技术之一。因此，该地区的技术领导者越来越希望藉助尖端的云端服务和工具来扩展他们的企业资料和业务分析策略。预计此类案例将推动该地区对商业分析解决方案的需求。

商业分析行业概览

商业分析市场高度分散，许多大、中、小型公司都在竞争。市场上的技术进步也为公司提供了永续的竞争优势，从而导致了市场上出现了多个联盟和合併。市场的主要企业包括 IBM、微软和Oracle。

  • 2023 年 9 月Oracle将推出下一代资料、分析和分析解决方案，透过将资料主导的洞察与智慧决策和行动相结合，帮助Oracle Fusion Cloud Applications 客户实现更好的业务成果。 AI 平台。 Fusion Data Intelligence Platform 是 Oracle Fusion Analytics Warehouse 产品的演进版本，可提供自动化资料管道、关键业务实体的 360 度资料模型、丰富的互动式分析、AI/ML 模型和智慧分析。强大应用程式的资料即服务。
  • 2023 年 8 月全球零售专家 Smollan 与新一代决策和商业智慧(BI) 软体供应商 Pyramid Analytics 签署了国际经销商和实施伙伴关係协议。该协议将使 Smolan 能够销售 Pyramid Analytics 许可证，并透过其资料技术业务 DataOrbis 部署 Pyramid Analytics 软体，从而扩展其当前的服务产品。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • COVID-19 产业影响评估

第五章 市场动态

  • 市场驱动因素
    • 资料成长和云端部署
    • 商业分析和情报提供者与多元化公司合作，利用分析能力
  • 市场挑战
    • 投资成本高且严重依赖传统工艺

第六章 市场细分

  • 按部署
    • 本地
    • 云端基础
    • 杂交种
  • 按最终用户产业
    • 银行、金融服务和保险
    • 卫生保健
    • 製造业
    • 零售
    • 通讯和 IT
    • 其他最终用户产业
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Oracle Corporation
    • IBM Corporation
    • SAP SE
    • Microsoft Corporation
    • Tibco Software, Inc.
    • SAS Institute, Inc.
    • Infor, Inc.
    • Microstrategy Incorporated
    • QLIK Technologies, Inc.
    • Salesforce.com Inc.（Tableau Software Inc.）

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 54139

The Business Analytics Market is expected to register a CAGR of 8.07% during the forecast period.

Business Analytics - Market - IMG1

Key Highlights

  • The business analytics market is primarily driven by the increasing digitalization across end-user industries and the need to improve their businesses with a better understanding of the customers. In addition, market vendors' integration of advanced technologies in business analytics solutions is expected to drive the market in the coming years.
  • The business analytics market is evolving quickly. Increasingly, the emphasis is on real-time Business Intelligence (BI) to enable faster decision-making and on Data Visualization, which enables data patterns to be seen more clearly. Additionally, demand for more efficient business analytics solutions is anticipated to be driven by increasing usage among various end users in the upcoming years.
  • Traditionally, strategic decisions in many organizations were powered by business analytics that relied on big, centralized-managed data servers or warehouses. However, things have changed recently, and business analysts are pulling data from dozens of heterogeneous data sources.
  • In addition, visualization and explorative data analysis for the business user have been evolving into one of the most critical trends in the business analytics market. Various end-user industries also leverage business analytics' power to make strategic business decisions. While business analytics solution helps in supply chain management, inventory management, measuring the performance of targets, and risk mitigation plans in manufacturing, it is extended to include fraud detection and defense.
  • Further, the vendors are introducing innovative business analytics solutions by integrating advanced technologies for better data storage facilities and visualization. For instance, modern Machine Language (ML) - powered business analytics platforms offer improved data visibility and comprehension. Furthermore, the proliferation of data has enabled startups to compete successfully with established blue-chip firms by building customized and superior analytics offerings.
  • The COVID-19 pandemic led to a boom in digital transformation, such as adopting cloud solutions, Artificial Intelligence (AI), and ML across various industries. The outbreak accelerated many companies' use of advanced business analytics and AI. These strategies helped engage customers through digital channels, manage fragile and complex supply chains, and support workers by disrupting their work and lives. The demand for business analytics solutions exceeded pre-COVID-19 and is expected to grow in the coming years.

Business Analytics Market Trends

BFSI is Expected to Hold Major Share

  • Technology is transforming the banking and finance industry. With the rising usage of the internet and the proliferation of mobile devices and apps, today's financial institutions face mounting competition, changing client demands, and strict control and risk management in a highly dynamic market. In addition, the growing digitalization and proliferation of digital payments are driving the need for business analytics in the BFSI industry.
  • Further, at the same time, technology has given rise to powerful business analytics tools. The banking and finance industry can use business analytics tools to leverage customer data for insights that can lead to more innovative and efficient management practices and better business decisions. Banking and finance institutions use business analytics solutions to drive profitability, reduce risk, and create a competitive advantage.
  • Furthermore, the advent and application of business analytics have helped the banking and finance industry optimize processes and streamline operations, thus improving efficiency and competitiveness. Many banks and financial institutions worldwide are working on improving their business analytics, mainly to give them an edge against the competition or to predict emerging trends that can affect their businesses.
  • Moreover, Banking, Financial Services, and Insurance (BFSI) companies are leveraging business analytics solutions to acquire more customers. For instance, with the increasing focus on retail customers, Yes Bank is leveraging data to understand customer behavior. Hence, based on a certain forecasting model, it might provide the ideal mix of products. The bank has already diversified into the retail segment and is now harnessing data analytics to develop models that help understand customer behavior. The bank has built a war chest of about INR 120-150 crore for its data strategy up to 2022-23 and plans to hire data scientists and experts who will be part of the company's TechTONic group, which has 100 in-house experts.
  • Moreover, the BFSIs across the world have started adopting new and advanced technologies, thus further opening new opportunities for adopting business analytics solutions in the BFSI industry. For instance, according to the data from Celent and Wall Street Journal, the share of banks' IT spending on new technology in North America is expected to increase from 30% in 2017 to 48% in the current year.

North America is Expected to Hold the Major Share

  • The region is home to some of the most prominent market vendors, such as Microsoft, Oracle, and Salesforce.com. These players' continuous product innovations and enhanced product business analytics are finding significant applications in various end-user industries across the region.
  • Further, new and emerging players are also competing with giant business analytics players by offering innovative solutions and attracting significant investments in the business analytics market, thus driving the market. For instance, in October 2022, Tellius, a leading AI-driven decision intelligence platform, announced a USD 16 million Series B funding round led by Baird Capital. The latest funding will likely be used to enhance Tellius' decision intelligence platform, expand the company's go-to-market capabilities, and support talent acquisition across sales, marketing, and product engineering functions.
  • Moreover, the region is an early adopter of advanced technologies, helping market vendors offer customized and advanced technology-enabled business analytics solutions for consumers. In addition, the region is witnessing high adoption of the cloud across organizations, thus enabling the proper implementation of business analytics.
  • Further, accelerated digitalization and early adoption of advanced analytics and cloud computing have emerged as one of the most essential and crucial technologies to gain competitive advantage. As a result, technology leaders across the region are increasingly scaling their enterprises' data and business analytics strategies with the help of cutting-edge cloud services and tools. Such instances are expected to drive the region's demand for business analytics solutions.

Business Analytics Industry Overview

The business analytics market is highly fragmented due to the presence of many small and medium-sized companies competing with each other and large enterprises. Technological advancements in the market are also bringing sustainable competitive advantage to companies, and the market is witnessing multiple partnerships and mergers. Some key players in the market include IBM, Microsoft, and Oracle, among others.

  • September 2023: Oracle has announced a next-generation data, analytics, and AI platform to help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. The Fusion Data Intelligence Platform is an evolution of the Oracle Fusion Analytics Warehouse product, which will deliver business data-as-a-service with automated data pipelines, 360-degree data models for critical business entities, rich interactive analytics, AI/ML models, and intelligent applications.
  • August 2023: Global retail specialists Smollan formalized an international reseller and implementation partnership agreement with next-generation decision and business intelligence (BI) software provider Pyramid Analytics. The deal will see Smollan, via its data and technology business, DataOrbis, expanding its current service offering to include the ability to both sell Pyramid Analytics licenses and implement Pyramid Analytics software.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact Of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Volumes of Data and Cloud Deployment
    • 5.1.2 Business Analytics/Intelligence Providers' Partnerships with Companies from Diversified Businesses to Leverage Analytics Capabilities
  • 5.2 Market Challenges
    • 5.2.1 High Investment Costs and Significant Reliance on Traditional Processes

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
    • 6.1.3 Hybrid
  • 6.2 By End-user Industry
    • 6.2.1 Banking, Financial Services, and Insurance
    • 6.2.2 Healthcare
    • 6.2.3 Manufacturing
    • 6.2.4 Retail
    • 6.2.5 Telecom and IT
    • 6.2.6 Other End-user Industries
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Oracle Corporation
    • 7.1.2 IBM Corporation
    • 7.1.3 SAP SE
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Tibco Software, Inc.
    • 7.1.6 SAS Institute, Inc.
    • 7.1.7 Infor, Inc.
    • 7.1.8 Microstrategy Incorporated
    • 7.1.9 QLIK Technologies, Inc.
    • 7.1.10 Salesforce.com Inc. (Tableau Software Inc.)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET