商业分析软体市场规模、份额和成长分析（按部署模式、组织规模、功能领域、解决方案类型、垂直和地区）- 产业预测 2025-2032

预计到 2023 年，商业分析软体市场规模将达到 616.8 亿美元，从 2024 年的 1,467.5 亿美元成长到 2032 年的 10956.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.11%。

随着企业转向资料分析来提高业务绩效和策略规划，商业分析软体市场正在经历显着成长。云端基础的解决方案对中小型企业特别有吸引力，因为它们价格实惠且易于采用，预计这将大大增加对云端储存的需求。新冠疫情加速了中小企业的数位转型，凸显了以分析为基础的适应性经营模式的必要性。儘管高昂的实施成本和熟练专业人员的短缺带来了挑战，但对社群媒体和文字分析的日益增长的需求为市场扩张带来了良好的机会。总体而言，人们对商业分析优势的认识不断提高以及对资料主导决策的推动预计将在未来几年推动市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术分析
• 客户和购买标准分析

按部署模式分類的商业分析软体市场规模

• 市场概况
• 本地
• 云端基础
• 杂交种

按组织规模分類的商业分析软体市场规模

• 市场概况
• 中小型企业
• 大型企业

按功能领域分類的商业分析软体市场规模

• 市场概况
• 财务规划与分析
• 销售与行销
• 客户关係管理
• 供应链管理
• 人才管理
• 风险与合规

按解决方案类型分類的商业分析软体市场规模

• 市场概况
• 说明分析
• 预测分析
• 指示性分析

按行业分類的商业分析软体市场规模

• 市场概况
• BFSI
• 零售和消费品
• 医疗保健和生命科学
• 製造业
• 通讯
• 资讯科技和商业服务

商业分析软体市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adobe（US）
• Fair Isaac Corporation（FICO）（US）
• Google LLC（US）
• IBM Corporation（US）
• Microsoft Corporation（US）
• Oracle Corporation（US）
• Salesforce.com, Inc.（US）
• SAP SE（Germany）
• SAS Institute Inc.（US）
• Tableau（US）
• Microsoft Power BI（US）
• Domo（US）
• Sisense（US）
• MicroStrategy（US）
• Zoho Analytics（India）

结论和建议

Business Analytics Software Market size was valued at USD 61.68 billion in 2023 and is poised to grow from USD 146.75 billion in 2024 to USD 1095.63 billion by 2032, growing at a CAGR of 10.11% during the forecast period (2025-2032).

The business analytics software market is experiencing significant growth as companies leverage data analysis to enhance performance and strategy formulation. The affordability and ease of implementation of cloud-based solutions make them particularly appealing to small and medium enterprises (SMEs), with aspirations for cloud storage usage projected to rise substantially. The COVID-19 pandemic has accelerated the digital transformation within SMEs, emphasizing the need for adaptable business models supported by analytics. Although high implementation costs and a lack of skilled professionals pose challenges, increasing demand for social media and text analytics presents promising opportunities for market expansion. Overall, the growing recognition of business analytics' benefits and the trend towards data-driven decision-making are likely to propel market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Analytics Software Market Segments Analysis

Global Business Analytics Software Market is segmented by Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical and region. Based on Deployment Model, the market is segmented into On-premises, Cloud-based and Hybrid. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Functional Area, the market is segmented into Financial Planning and Analysis, Sales and Marketing, Customer Relationship Management, Supply Chain Management, Human Capital Management and Risk and Compliance. Based on Solution Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on Industry Vertical, the market is segmented into BFSI, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Telecommunications and IT and Business Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Business Analytics Software Market

The business analytics software market is witnessing significant growth, particularly within the SME sector, fueled by the increasing availability of big data and affordable data center services from cloud providers, which lower initial investment barriers for SMEs. This shift has encouraged small and medium enterprises to adopt cloud-based analytics solutions, enabling deeper operational insights. These platforms facilitate a unified data ecosystem, enhancing data consistency across devices and minimizing the number of data sources per device, ultimately leading to cost reduction. Industries such as BFSI, healthcare, manufacturing, telecom & IT, and media & entertainment have swiftly embraced cloud business analytics, propelling market expansion.

Restraints in the Business Analytics Software Market

The Business Analytics Software market faces significant challenges related to data privacy and security, impacting both customers and regulatory compliance. Organizations must navigate the complexities of masking or de-identifying sensitive information to prevent unauthorized access while ensuring customer anonymity. Despite efforts to mitigate re-identification risks by removing personally identifiable information (PII) or replacing actual data with fictitious alternatives, vulnerabilities remain, as illustrated by the Netflix case. Such breaches can lead to severe repercussions, including hefty fines, legal repercussions, and damage to reputation. As data analytics increasingly informs decision-making, implementing effective data masking solutions has become critical in light of evolving data protection regulations worldwide. Addressing these issues proactively is essential to maintain trust in business analytics software and safeguard data integrity.

Market Trends of the Business Analytics Software Market

The Business Analytics Software market is witnessing a significant trend driven by the rise of advanced analytics and artificial intelligence (AI). As organizations increasingly adopt big data analytics, sophisticated tools like predictive modeling, machine learning, and data mining are becoming essential for extracting actionable insights from vast datasets. The integration of AI further enhances these capabilities by automating data processing, recognizing patterns, and conducting predictive analyses with minimal human intervention. This evolution not only boosts operational efficiency but also empowers businesses to anticipate market trends and optimize customer experiences. As these technologies mature, they are poised to transform industries, creating new opportunities and reshaping the competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer & Buying Criteria Analysis

Global Business Analytics Software Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud-based
• Hybrid

Global Business Analytics Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Business Analytics Software Market Size by Functional Area & CAGR (2025-2032)

• Market Overview
• Financial Planning and Analysis
• Sales and Marketing
• Customer Relationship Management
• Supply Chain Management
• Human Capital Management
• Risk and Compliance

Global Business Analytics Software Market Size by Solution Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Business Analytics Software Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Consumer Goods
• Healthcare and Life Sciences
• Manufacturing
• Telecommunications
• IT and Business Services

Global Business Analytics Software Market Size & CAGR (2025-2032)

• North America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • US
  • Canada
• Europe (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair Isaac Corporation (FICO) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Power BI (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Analytics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations