查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1640558

体育分析 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Sports Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计 2025 年体育分析市场规模为 37.3 亿美元，到 2030 年将达到 138.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 30.04%。

体育分析-市场-IMG1

关键亮点

  • 分析已经改变了职业运动专利权评估和管理运动员日常业务的方式。公司正在寻求利用日益增多的资料，开发技术来帮助团队在与对手的竞争中取得优势。
  • 由于对监测和追踪运动员资料的需求不断增长，体育产业中运动穿戴装置的数量正在增加。这会产生大量有关球员及其球队的资料，这些数据可用于深入了解球员的表现和健身变量，如心率、速度和加速度。
  • 此外，人们对人工智慧及其自动行为分析能力的认识不断提高，这也扩大了体育分析市场。人工智慧越来越多地被用来提高球员的表现。
  • 在健身带和其他穿戴式装置的推动下，健康评估解决方案的成长大大增加了需要检查的资料量。此外，低成本和高端计算解决方案的可用性以及对复杂流分析的不断增长的需求预计将推动市场扩张。
  • 由于大量的研发工作以及透过嵌入式设备分析资料所带来的挑战，体育分析解决方案和设备的初始成本很高。维护和资料成本也很重要。此外，聘请技术专家和培训人员分析体育资料的成本过高也阻碍了市场的成长。由于预防工作和设备维护，体育分析解决方案的价格正在上涨。这限制了各种终端用户投资这些体育技术系统的能力，限制了它们的采用和体育分析市场的成长。
  • 全球运动领域受到了新冠肺炎疫情的影响。冠状病毒疫情导致 2020 年欧洲杯、奥运、国际板球理事会男子 T20 板球世界杯等大型体育赛事推迟，扰乱了体育分析市场。体育部门遭受重创，导致球员薪资和技术支出预算被削减。不过，随着体育赛事的恢復，2021年市场出现了復苏的迹象。

体育分析市场趋势

足球运动可望占据主要市场占有率

  • 体育分析市场涵盖广泛的体育项目，包括足球。足球是全球最受欢迎的运动之一，吸引了数十亿球迷并产生了大量资料。足球队使用分析方法来分析球员的个人和集体表现。收集和分析各种指标，包括完成的传球、覆盖的距离、有针对性的射门和防守动作，以评估球员的效率并找出需要改进的地方。
  • 该分析提供了对球队战术、阵型和策略的深入了解。透过分析比赛和训练季的资料，教练和分析师可以评估不同方法的有效性，制定资料驱动的比赛计划决策，并根据对手的优势和劣势调整策略。
  • 分析在球员招募和球探过程中也扮演关键角色。俱乐部透过分析球员的资料（例如进球、助攻、传球成功率和其他表现指标）来确定潜在的转会目标并评估他们是否适合球队的比赛风格。
  • 人工智慧融入体育分析市场中的足球运动领域，为资料分析、决策流程和球迷参与度带来了重大进步。处理大量资料并增加有意义的见解的能力彻底改变了球队、球员和球迷理解和参与足球比赛的方式。
  • 世界各地的足球俱乐部都在使用人工智慧演算法来分析球员表现、追踪见解并优化比赛策略。 IBM 预计，到 2022 年，中国将成为全球探索和应用人工智慧（AI）最先进的国家。印度和新加坡紧随其后。当仅考虑中国组织中人工智慧的部署时，这种领先优势也很明显，其次是印度。两国的采用率均在60%左右。但如果仅从探勘来看，加拿大和美国处于领先地位。

亚太地区可望成为成长最快的市场

  • 亚太地区的联赛数量以及公共和私人对体育的投资正在增加。由于每年都有如此多的球迷参加和举办各种大型体育赛事，大多数运动员都在投资电子设备和先进的分析解决方案，以获得超越竞争对手的优势。
  • 在该地区的大部分地区，采用体育分析服务也正在成为常态，可能需要更好的体育电子产品来增强功能。由于穿戴式装置和社群媒体等技术数位化驱动因素的兴起，预计受调查市场的成长将加速。
  • 目前，澳洲、印度、中国和日本等国家举办大量体育赛事和相关赛事的趋势预计将推动体育电子产品的采用率。
  • 该地区的各类参与企业正在与研究机构合作，为多项运动提供先进的分析工具。例如，今年 8 月，印度理工学院马德拉斯分校的研究人员与 Inspire 体育学院合作开发了先进的拳击分析软体，帮助印度在 2024 年奥运会上赢得更多奖牌。
  • 中国篮球协会 (CBA) 和中国超级联赛等国内联赛正在寻求提高参加 2022 年冬季奥运会等重大赛事的资格。同时，国际球队和联盟正竞相在中国建立基金会，这可能间接影响未来几年体育分析市场的成长。

体育分析产业概览

体育分析市场高度细分，主要参与者包括 IBM Corporation、SAP SE、SAS Institute Inc.、Opta Sports 和 Trumedia Networks。市场参与企业正在采取联盟和收购等策略来增强其产品供应并获得可持续的竞争优势。

  • 2023 年 10 月 Zelus Analytics 是一家着名的体育分析公司，致力于彻底改变球员评估和游戏内决策，今天该公司宣布已积极完成 A 轮融资的第一部分。这一阶段包括来自 Team-worthy Undertakings、Gametime Capital、Billy Beane、Kevin Durant、Rich Kleiman 的 35V 以及其他几家加入现有股东 RedBird Capital 的投资。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • COVID-19 市场影响
  • 技术简介

第五章 市场动态

  • 市场驱动因素
    • 巨量资料分析、人工智慧和机器学习技术的采用日益广泛
    • 增加对新技术的投资
  • 市场限制
    • 缺乏对体育分析解决方案优势的认识

第六章 市场细分

  • 运动的
    • 足球
    • 蟋蟀
    • 曲棍球
    • 篮球
    • 美式足球
    • 其他运动
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • IBM Corporation
    • SAP SE
    • SAS Institute Inc.
    • Opta Sports
    • Trumedia Networks
    • Oracle Corporation
    • Tableau Software Inc.
    • Stats LLC
    • Catapult Group International Ltd
    • Sportsradar AG
    • Emerging Companies

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 54800

The Sports Analytics Market size is estimated at USD 3.73 billion in 2025, and is expected to reach USD 13.88 billion by 2030, at a CAGR of 30.04% during the forecast period (2025-2030).

Sports Analytics - Market - IMG1

Key Highlights

  • Analytics have transformed the way professional sports franchises assess and manage the daily operations of their athletes. Companies are seeking to take advantage of the increasing use of data and are developing technology to help give teams a competitive advantage over their opponents.
  • Due to the growing demand for monitoring and tracking player data, the number of sport wearable devices in the sports industry is increasing. Consequently, a massive amount of data on the players and their teams is generated, which can be utilized to gain insights into a player's performance and fitness variables, such as heartbeat, speed, and acceleration.
  • Further, the growing awareness regarding AI and its capabilities to analyze actions automatically has increased the market for sports analytics. AI is increasingly being used to improve the performance of players.
  • The growth of health assessment solutions, driven by fitness bands and other wearable devices, has resulted in a massive rise in the volume of data to be examined. Furthermore, the availability of low-cost and high-end computing solutions and the rising demand for complex streaming analytics are expected to expand the market.
  • The initial expenditures for sports analytics solutions and device expenses are significant due to intensive R&D activity and challenges associated with data analysis via an embedded device. The cost of maintenance and data is also essential. Furthermore, the expensive cost of hiring a technical expert to analyze sports data and educate staff hampers market growth. The prices of sports analytics solutions are rising due to preventive efforts and equipment maintenance. This, in turn, limits the ability of various end users to invest in these sports technology systems, limiting their use and the growth of the sports analytics market.
  • The global sports sector was affected by the COVID-19 pandemic. The spread of the coronavirus led to the postponement of major sports events such as the UEFA Euro 2020, the Olympic Games, the ICC Men's T20 Cricket World Cup, and many more, which hampered the sports analytics market. The sports sector experienced significant losses, resulting in budget cuts for player remuneration and technological expenditures. However, the market showed indications of recovery in 2021 due to the restart of sporting events.

Sports Analytics Market Trends

Football Sport is Expected to Hold Significant Market Share

  • The sports analytics market encompasses a wide range of sports, including football. Football is one of the most popular sports globally, attracting billions of fans and generating massive amounts of data. Football teams use analytics to analyze players' performance individually and collectively. Various metrics, such as passes completed, distance covered, shots on target, and defensive actions, are attracted and analyzed to evaluate players' effectiveness and identify areas for improvement.
  • Analytics provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition.
  • Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style.
  • The integration of AI into the football sports segment of the sports analytics market has brought about significant advancements in data analysis, decision-making processes, and fan engagement. The ability to process a vast amount of data and extra meaningful insights has revolutionized how teams, players, and fans understand and interact with the game of football.
  • Football clubs in various countries utilize AI algorithms to analyze player performance, track insights, and optimize game strategies. According to IBM, China had the highest rate of exploring and deploying artificial intelligence (AI) globally in 2022. It was followed closely by India and Singapore. This lead was also marked when accounting only for deploying AI in organizations in China, with India following. Both nations had a nearly 60 percent deployment rate. However, when accounting only for exploration, Canada and the United States were the leading countries.

Asia-Pacific is Expected to be the Fastest Growing Market

  • Asia-Pacific witnessed a rise in the number of leagues and investments in sports by public and private entities. With a large number of fans and a wide range of big sporting events every year, most athletes are investing in electronic devices and advanced analytics solutions to get an edge over their competition.
  • The adoption of sports analytics services is also becoming standard in most parts of the region, and better sports electronic devices may be needed for enhanced functioning. The growth of the studied market is expected to be sped up by the widespread use of technology and the rise of digitalization factors like wearables and social media.
  • The current trend of a considerable number of sports being played and related events being organized in countries such as Australia, India, China, and Japan, is expected to increase the adoption rate of sports electronic devices.
  • Various players in the region are collaborating with research institutes to offer advanced analytics tools in many sports. For instance, in August this year, IIT Madras researchers collaborated with the Inspire Institute of Sports to create advanced boxing analytics software to assist India in winning more medals at the 2024 Olympics.
  • Domestic leagues like the Chinese Basketball Association (CBA) and the Chinese Super League are trying to raise the required qualifications for major events like the 2022 Winter Olympics. On the other hand, international teams and leagues are busy setting up foundations in China, which could affect the growth of the sports analytics market in a roundabout way over the next few years.

Sports Analytics Industry Overview

The sports analytics market is highly fragmented, with the presence of major players like IBM Corporation, SAP SE, SAS Institute Inc., Opta Sports, and Trumedia Networks. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

  • In October 2023, Zelus Analytics, one of the prominent sports analytics companies renovating player evaluation and in-game decision-making, proclaimed today that it has positively accomplished the first tranche of its Series A. The phase includes contributions from Team-worthy Undertakings, Gametime Capital, Billy Beane, Kevin Durant, Rich Kleiman's 35V, and a few others who join present stockholder RedBird Capital.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Impact of COVID-19 on the Market
  • 4.4 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Adoption of Big Data Analytics, AI and ML Technologies
    • 5.1.2 Increase in Investments in the Newer Technologies
  • 5.2 Market Restraints
    • 5.2.1 Lack of Awareness About the Benefits of Sports Analytics Solutions

6 MARKET SEGMENTATION

  • 6.1 Sport
    • 6.1.1 Football
    • 6.1.2 Cricket
    • 6.1.3 Hockey
    • 6.1.4 Basketball
    • 6.1.5 American Football
    • 6.1.6 Other Sports
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 SAP SE
    • 7.1.3 SAS Institute Inc.
    • 7.1.4 Opta Sports
    • 7.1.5 Trumedia Networks
    • 7.1.6 Oracle Corporation
    • 7.1.7 Tableau Software Inc.
    • 7.1.8 Stats LLC
    • 7.1.9 Catapult Group International Ltd
    • 7.1.10 Sportsradar AG
    • 7.1.11 Emerging Companies

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS