物联网分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

物联网分析市场规模预计在 2025 年为 475.9 亿美元，预计到 2030 年将达到 1,436.2 亿美元，预测期内（2025-2030 年）的复合年增长率为 24.72%。

由于连网设备和物联网资料的丰富，以及企业需要分析和自动化来保持竞争力，物联网分析市场正在不断成长。

主要亮点

• 物联网 (IoT) 分析是一种资料分析工具，可评估从 IoT 装置收集的资料。物联网分析在各个终端用户产业中获得了显着的关注，以充分利用资料资产并增强业务决策。
• 物联网分析可以收集和分析客户资料以了解他们的需求和偏好。这有助于组织设计出更好的产品和服务来满足客户需求。例如，零售商可以使用物联网分析来追踪商店内的顾客活动，并根据顾客兴趣提供个人化的产品推荐。
• 此外，各终端用户垂直领域的连网设备的增加是推动物联网分析市场成长的主要因素之一。例如，根据爱立信行动报告，今年将有 15 亿台物联网设备具有蜂巢式连线功能。
• 此外，工业部门开始采用物联网分析来简化日益自动化的工厂。这些机器人通常联网，使得製造商能够利用资料做出更好的决策。此外，透过分析各种感测器的资料，工业公司可以识别潜在的安全隐患并采取预防措施来避免它们。
• COVID-19 疫情对物联网分析市场产生了负面影响，迫使客户和最终用户冻结预算并推迟 IT 和物联网支出。然而，在疫情过后，物联网分析市场将见证显着成长，这得益于医疗保健和製造业的应用增加、数位转型和连网型设备的增加。

物联网分析市场趋势

医疗保健可望大幅成长

• 基于物联网的医疗保健解决方案可以提高护理品质和效率。由物联网和分析技术提供支援的互联医疗保健解决方案正在为主动、数位化、以患者为中心的模式铺平道路，推动预测期内的市场成长。
• 此外，医疗保健中使用的物联网 (IoT) 应用会产生大量资料，必须对这些数据进行分析才能获得必要的见解。医疗保健行业的资料以及来自各种感测器和连接设备的流资料需要高级分析才能将资料转化为可用于患者照护和监测的可行见解，从而使医疗保健组织更具成本效益。正在增长。
• 此外，物联网分析设备可以即时收集、分析和通讯资料，从而减少了储存原始资料的需要。此外，医疗保健组织可以获得关键的医疗保健分析和资料主导的洞察力，从而可以更快地做出决策并减少错误。预计这些优势将在预测期内推动医疗保健领域对物联网分析的需求。

能够追踪心率、血压等的穿戴式装置的成长和普及率不断提高，再加上需要结构化和分析的大量资料的产生，正在推动预测期内对物联网分析的需求。例如，根据Cisco的资料，今年连网穿戴装置的数量预计将达到11.05亿。

预计北美将占最大份额

• 北美拥有最大的市场占有率，因为该地区有多家知名供应商，而且物联网在零售、製造、IT、电信、生命科学和医疗保健等各个行业中的应用日益广泛。人。
• 此外，该地区大量的连网设备也推动了物联网分析的发展。例如，根据 GSMA Intelligence 的资料，到 2025 年，北美消费者和工业物联网 (IoT) 连接总数预计将成长到 54 亿。
• 此外，该地区是资讯科技市场一些最知名参与者的所在地。进入市场的供应商正在大力投资，透过持续的研究和开发来建立物联网生态系统。预计这将在预测期内推动物联网分析的成长。
• 例如，Airwire Technologies 等公司正在与 IBM 合作实施联网汽车和物联网服务平台，以收集车辆感测器资料和周围环境的见解并采取行动，以便更好地服务车辆和驾驶员。预计这些因素将进一步推动该地区对物联网分析的采用。

物联网分析产业概览

由于以下主要参与者的存在，物联网分析市场参与者之间的竞争相当激烈：微软、AWS、思科等等。

2022 年 8 月，亚马逊网路服务 (AWS) 宣布 CEAT LTD (CEAT) 将利用 AWS 推进智慧製造，开发配备感测器的智慧轮胎，可以预测负载和磨损等各种资料点。 CEAT 将利用 AWS 云端功能的广度和深度，包括物联网 (IoT)、分析、商业智慧和机器学习，将其工厂数位化，以提高製造效率，并透过 AWS 上的 SAP主导资料驱动的决策。是做出决策并推出创新的数位服务。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 新进入者的威胁
  • 购买者/消费者的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争强度
• COVID-19 市场影响评估

第五章 市场动态

• 市场驱动因素
  • 物联网资料量不断增加
  • 联网汽车和智慧城市的出现
• 市场限制
  • 资料隐私和安全问题

第六章 市场细分

• 按类型
  • 解决方案
  • 按服务
• 按部署
  • 本地
  • 云
• 按行业
  • 能源与公共事业
  • BFSI
  • 零售
  • 製造业
  • 卫生保健
  • 其他终端用户产业（IT、通讯、运输）
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 世界其他地区

第七章 竞争格局

• 公司简介
  • Microsoft Corporation
  • Oracle Corporation
  • Amazon Web Services, Inc.
  • Cisco Systems, Inc
  • IBM Corporation
  • SAP SE
  • Accenture PLC
  • Dell Technologies Inc.
  • Google LLC
  • The Hewlett Packard Enterprise Company
  • Teradata Corporation
  • Salesforce.com Inc

第八章投资分析

第九章 市场机会与未来趋势

The IoT Analytics Market size is estimated at USD 47.59 billion in 2025, and is expected to reach USD 143.62 billion by 2030, at a CAGR of 24.72% during the forecast period (2025-2030).

The IoT analytics market is growing because of the large number of connected devices and IoT data, as well as the fact that businesses need analytics and automation to stay competitive.

Key Highlights

• Internet of Things (IoT) analytics is a data analysis tool that assesses the broad range of data collected from IoT devices. IoT analytics are gaining significant traction in various end-user industries to make the most of their data assets and empower their business decisions.
• IoT analytics can collect and analyze customer data to understand their needs and preferences. This can help organizations design better products and services that meet the needs of their customers. For instance, a retailer can use IoT analytics to track customers' movements in its store and offer personalized recommendations based on their interests.
• In addition, the increasing number of connected devices across various end-user verticals is one of the prominent factors driving the growth of the IoT analytics market. For instance, according to Ericcson's mobility report, there will be 1.5 billion IoT devices with cellular connections this year.
• Further, the industrial sector has started adopting IoT analytics to streamline their factories, which are increasingly automated by robots. These robots, which are often networked together, enable manufacturers to use the data to make better decisions. In addition, by analyzing data from various sensors, businesses in the industrial sector can identify potential safety hazards and take preventive measures to avoid them.
• The COVID-19 pandemic negatively impacted the IoT analytics market, forcing their customers or end-users to freeze budgets or delay IT and IoT spending. However, post-pandemic, the IoT analytics market is experiencing significant growth due to increased adoption among healthcare and manufacturing organizations in line with increasing digital transformation and connected device growth.

IoT Analytics Market Trends

Healthcare is Expected to Witness Significant Growth

• IoT-based healthcare solutions can improve the quality and efficiency of treatments. With connected healthcare solutions leveraging IoT and analytics, it would pave the way for a proactive, digitally enabled, and patient-centric model, boosting market growth over the forecast period.
• Moreover, Internet of Things (IoT) applications used in healthcare generate a vast amount of data that needs to be analyzed to produce the required insights. Healthcare industry data or streaming data generated by various sensors and connected devices requires advanced analytics to transform data into actionable insights for patient care and monitoring, thus driving the demand for IoT analytics in healthcare organizations.
• Further, IoT analytics devices can gather, analyze, and communicate data in real time, reducing the need to store raw data. Moreover, it enables healthcare organizations to get vital healthcare analytics and data-driven insights, which speed up decision-making and are less prone to errors. Such benefits are expected to drive the demand for IoT analytics in the healthcare sector over the forecast period.

The growth in wearable devices that allow the user to track heart rates, blood pressure, and many more, coupled with their increased adoption, has resulted in the generation of voluminous data that has to be structured and analyzed, thus driving the demand for IoT analytics over the forecast period. For instance, according to the data from Cisco Systems, the number of connected wearable devices is expected to reach 1,105 million this year.

North America is Expected to Hold the Largest Share

• North America held the largest market share due to the presence of several established vendors in the region and also due to the earliest adoption of IoT technology in various industries, including retail, manufacturing, IT, telecom, life sciences, and healthcare. most of the companies in this region are increasingly adopting IoT to keep track of the performance of their offerings.
• Further, the high number of connected devices in the region propels the growth of IoT analytics. For instance, according to the GSMA Intelligence data, North America's total number of consumer and industrial Internet of Things (IoT) connections is expected to grow to 5.4 billion in 2025.
• Moreover, the region is home to some of the most prominent players in the information technology market. Market vendors are investing heavily to create an IoT ecosystem by enabling continued research and development. This is expected to fuel the growth of IoT Analytics over the forecast period.
• For instance, companies, such as Airwire Technologies are working with IBM to implement its connected car and IoT services platform, to collect insights and act upon vehicle sensor data and the environment around it to establish a relationship with the driver, not just the vehicle. These factors are further expected to drive the adoption of IoT Analytics in the region.

IoT Analytics Industry Overview

The competitive rivalry amongst the players in the IoT analytics market is moderately high owing to the presence of some key players such as Microsoft, AWS, CISCO, and many more. Their ability to continually innovate their offerings by conducting extensive research and development activities has enabled them to gain a competitive advantage over the other players.

In August 2022, Amazon Web Services (AWS) announced that CEAT LTD (CEAT) is using AWS to drive smart manufacturing and invent intelligent tires with sensors that can predict various data points, such as load and wear. Using the breadth and depth of AWS cloud capabilities, including the Internet of Things (IoT), analytics and business intelligence, and machine learning, CEAT is digitizing factories to unlock manufacturing efficiencies, make data-driven decisions with SAP on AWS, and launch innovative digital services.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Volume of IoT Data
  • 5.1.2 Emergence of Connected Cars and Smart Cities
• 5.2 Market Restraints
  • 5.2.1 Concerns Associated with Data Privacy and Security

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Solution
  • 6.1.2 Services
• 6.2 By Deployment
  • 6.2.1 On-premise
  • 6.2.2 Cloud
• 6.3 By End-User Vertical
  • 6.3.1 Energy & Utility
  • 6.3.2 BFSI
  • 6.3.3 Retail
  • 6.3.4 Manufacturing
  • 6.3.5 Healthcare
  • 6.3.6 Other End-user Industries (IT & Telecom, Transportation)
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Microsoft Corporation
  • 7.1.2 Oracle Corporation
  • 7.1.3 Amazon Web Services, Inc.
  • 7.1.4 Cisco Systems, Inc
  • 7.1.5 IBM Corporation
  • 7.1.6 SAP SE
  • 7.1.7 Accenture PLC
  • 7.1.8 Dell Technologies Inc.
  • 7.1.9 Google LLC
  • 7.1.10 The Hewlett Packard Enterprise Company
  • 7.1.11 Teradata Corporation
  • 7.1.12 Salesforce.com Inc

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS