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市场调查报告书
商品编码
1641962

客户分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Customer Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年客户分析市场规模为 148.2 亿美元，到 2030 年将达到 353.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 19.01%。

客户分析-市场-IMG1

由于市场上已经出现了各种云端基础的解决方案，预计将有更多的企业转向云端。公司还可以了解如何释放云端分析的潜力，大多数元件都託管在云端分析中：客户资料来源、资料模型、处理应用程式、运算能力、分析模型和资料储存。这可能使您能够将智慧嵌入到现有程式中，以改善业务决策。

主要亮点

  • 推动客户分析市场成长的其他因素包括人工智慧（AI）简化行销流程、了解客户购买行为以提供更个人化的客户体验的需求、机器学习（ML）和业务流程等技术进步自动化。
  • 由于对提高顾客满意度的需求不断增长，该行业正在迅速发展。在零售业中，客户分析用于制定客製化的沟通和行销策略。了解哪些消费者购买什么，并根据购物者资料为他们量身定制行销策略，可以提高客户体验和忠诚度。根据 ACSI 零售和消费者研究，消费者满意度在过去一年中保持相对稳定，这得益于重复购买、客户忠诚度、客户推荐、收益和参与度带来的良好购物体验，这让零售商感到宽慰。
  • 推动该行业发展的另一个因素是社交媒体意识的不断增强。社群媒体分析可以增加品牌曝光、提升品牌价值、将产品清单与电子商务网站联繫起来，并透过社群媒体平台扩大消费者覆盖范围，帮助监控人员并发展联繫。的优势。亚马逊和沃尔玛使用 Facebook、Instagram、YouTube 和 Twitter 等社群媒体网站来促销他们的产品。社群平台是连结客户和营业单位的现代店面。
  • 近年来，安全和隐私侵犯行为不断增加。因此，客户对隐私和安全变得更加关注。这对客户分析领域的扩展构成了重大障碍。由于资料遗失的威胁，保护消费者分析中的关键资料架构变得更加重要。

客户分析市场趋势

零售业成长推动市场成长

  • 在零售领域，消费者重视并要求个人化的全通路体验。因此，许多零售商开始采用顾客分析等技术来更了解消费者的需求。
  • 随着零售额的成长，客户分析越来越多地被用于进行个人化的沟通和行销宣传活动。了解消费者的购买模式并调整行销策略可以提高客户体验和忠诚度。
  • 随着网路应用的增加，网上购物变得越来越普遍。电子商务已成为零售和流通产业的重要平台。 2021年订单数量与前一年同期比较增加15%，拉动了跨境电商的发展。来自不同国家的线上购物者更有可能进行大笔购买。光是亚马逊一家就占了美国销售额的约40%和线上销售成长的80%。
  • 预测分析是商业情报解决方案的热门趋势，它使公司能够准确预测未来客户的购买趋势。许多预测分析模型的发展主要是为了更好地服务现有客户、减少客户流失和建立更紧密的联繫。
  • 如果商家能够分析消费者行为（流量、时间、停留等），就能获得重要的洞见。 Motionlogic 是 T-Systems 推出的工具，它可以捕捉和分析运动，帮助实体零售商了解顾客的动作和动机。这些交通模式可以与特定的触发器相联繫，以指示有吸引力的区域或目的地，从而有可能帮助零售商了解即时客户资料。

北美占主要份额

  • 由于北美市场影响力强大，预计将占据最大的市场占有率。为了改善客户体验，对巨量资料计划的需求不断增加，这也改变了该地区组织对资料消费、收集和分析的看法。
  • 美国公司可能会维持或增加其行销支出，导致该地区的成长率低于其他地区。
  • 为了提供客户的单一视图，美国银行建立了一个分析系统，整合了来自美国线上和实体管道的资料。该银行将其潜在客户转换率提高了 100% 以上，并透过客服中心提供更多相关潜在客户和提案，提供了更个人化的体验。

客户分析行业概览

消费者分析市场高度分散，现有企业和新兴市场之间的竞争非常激烈。这些公司投资研发和收购，试图透过新产品开发获得相对于竞争对手的优势。 Adobe Systems Inc.、IBM Corporation 和 Oracle Corporation 是该行业中的一些重要参与者。

  • 2022 年 3 月－Adobe 为 Adob​​e Experience Cloud 推出新的客户旅程分析。 Adobe 宣布推出一款用于体验分析的新实验工具。这使得企业能够测试真实场景并评估结果，以了解微小的变化如何影响不同产品的客户体验。 Adobe 客户资料平台 (CDP) 和客户旅程分析也已整合，提高了 Adob​​e 发现客户细分的能力。
  • 2022 年 6 月销售团队推出新的 Customer 360 技术，将行销、商业和服务资料整合到一个平台上。
  • 2022 年 12 月 - 开放数位体验供应商 Acquia 宣布对其客户资料平台 (CDP) 进行更改，以扩大对商业行销团队的支援。这项附加功能扩展了行销人员和资料科学家与 Acquia CDP 管理的资讯互动的方式，加强了该产品在可组合客户资料倡议中的关键地位。 Acquia CDP 是 Acquia 数位体验平台 (DXP) 的一个组成部分，该平台是业界第一个结合内容和资料来创造世界一流数位消费者体验的开放平台。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素与限制因素简介
  • 市场驱动因素
    • 提高客户满意度的需求不断增加
    • 更加关注社群媒体以跟上客户行为
  • 市场限制
    • 资料安全和隐私问题
  • 价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 技术蓝图

第六章 市场细分

  • 依部署类型
    • 本地
    • 云端基础
  • 按解决方案
    • 社群媒体分析工具
    • 网路分析工具
    • 仪表板和报告工具
    • 顾客之声 (VOC)
    • ETL（提取、转换、载入）
    • 分析模组/工具
  • 按组织规模
    • 中小企业
    • 大型企业
  • 按服务
    • 託管服务
    • 专业服务
  • 按最终用户产业
    • 资讯科技/通讯
    • 旅游与饭店
    • 零售
    • BFSI
    • 媒体与娱乐
    • 卫生保健
    • 运输和物流
    • 製造业
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Adobe
    • Alteryx
    • Angoss Software Corporation
    • Axtria
    • Bridgei2i Analytics Solution（Accenture）
    • IBM
    • Manthan Software Services Pvt. Ltd
    • Microsoft
    • NGDATA NV
    • Oracle
    • Pitney Bowes Inc.
    • Salesforce Inc.
    • SAS Institute Inc.
    • Teoco Corporation
    • Aruba Networks Inc.（Hewlett Packard Enterprise Development LP）

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 63668

The Customer Analytics Market size is estimated at USD 14.82 billion in 2025, and is expected to reach USD 35.37 billion by 2030, at a CAGR of 19.01% during the forecast period (2025-2030).

Customer Analytics - Market - IMG1

Due to the variety of cloud-based solutions already on the market, more businesses are expected to migrate to the cloud. Companies might also learn how to exploit the potential of cloud analytics, where the bulk of the components, such as customer data sources, data models, processing apps, computing capacity, analytic models, and data storage, are hosted. This might assist in incorporating intelligence into existing procedures and improve operational decision-making.

Key Highlights

  • Other factors driving the growth of the customer analytics market include the need to understand customer purchasing behavior to provide a more personalized customer experience, in addition to the advancement of technology such as artificial intelligence (AI), machine learning (ML), and business process automation to streamline marketing processes.
  • The industry under consideration is rapidly developing due to the rising need for greater customer pleasure. Customer analytics are used in retail to produce tailored communications and marketing strategies. They know which consumers buy what, and tailoring marketing to them based on shopper data may increase customer experience and loyalty. According to the ACSI Retail and Consumer Study, retailers may sigh relief as consumer satisfaction remains relatively stable in the previous year due to a great shopping experience via repeat purchases, customer loyalty, customer referrals, revenues, and participation.
  • Another element propelling the industry is the rise in social media awareness. Social media analytics enhances the benefits of social networking by increasing brand exposure, increasing brand value, and expanding consumer reach through social media platforms by linking their product list with e-commerce sites, which assists in monitoring people and connection development. Amazon and Walmart have utilized social media sites such as Facebook, Instagram, YouTube, and Twitter to promote their items. Social platforms are modern-day shops that act as a conduit between customers and entities.
  • In recent years, there has been a rise in security and privacy breaches. As a result, customers began to worry more about their privacy and security. This has been a critical impediment to the expansion of the customer analytics sector. Significant data architecture in consumer analytics may become increasingly crucial to safeguard, threatening data loss.

Customer Analytics Market Trends

Growing Retail Sector to Drive Market Growth

  • In the retail sector, consumers value and demand a personalized omnichannel experience. As a result, many retailers are turning to technology like customer analytics to understand better what their consumers want and need.
  • As retail sales grow, customer analytics is increasingly used to create personalized communications and marketing campaigns. Knowing consumers' purchase patterns and adaptable marketing strategies improve customer experience and loyalty.
  • Online purchasing has increasingly developed as Internet usage has increased. E-commerce has emerged as a critical platform in the retail and distribution industries. The number of orders climbed by 15% in 2021 compared to the previous year, fueling development in cross-border commerce. Online buyers from different nations are more likely to make significant purchases. Amazon alone accounts for around 40% of US sales and 80% of the increase in online sales.
  • Predictive analytics is a popular trend in business intelligence solutions, allowing organizations to accurately forecast future customer purchasing preferences. Many predictive analytic models are developed primarily to give better service to existing customers, reduce churn, and build stronger connections.
  • When merchants can analyze consumer activity, including flows, timing, and stops, they may draw significant insights. Motionlogic, a T-Systems tool, captures and analyzes motions to help brick-and-mortar retailers understand customers' journeys and motives. These traffic patterns may be linked to specific triggers to indicate attractive areas and destinations, which may aid retailers in comprehending real-time customer data.

North America Accounts for Major Share

  • North America is expected to have the largest market share due to its robust presence. As the demand for big data projects to improve customer experience grows in this area, organizations' perspectives on data consumption, collecting, and analysis are changing.
  • Corporations in the United States are likely to maintain or increase their marketing expenditures, resulting in a low growth rate for the region compared to other locations.
  • To provide a single customer view, United States Bank established an analytics system incorporating data from online and physical channels in the United States. The bank raised its lead conversion rate by more than 100% and created more personalized experiences by providing relevant leads and suggestions to the contact center.

Customer Analytics Industry Overview

The market for consumer analytics is highly fragmented, with fierce competition from established and developing businesses. By spending on R&D and player acquisitions, these players hope to acquire an advantage over their competitors through new product development. Adobe Systems Inc., IBM Corporation, and Oracle Corporation are critical participants in the industry under consideration.

  • March 2022 - Adobe introduced a new Customer Journey Analytics for Adobe's Experience Cloud. Adobe launched a new experimentation tool in experience analytics that allows organizations to test real-world scenarios and evaluate the results to understand how little changes can affect the overall customer experience across their various products. Adobe Customer Data Platform (CDP) and Customer Journey Analytics have also been combined to improve Adobe's capacity to uncover customer segments.
  • June 2022 - Salesforce introduced new Customer 360 technologies that combine marketing, commerce, and service data on a single platform, allowing businesses to connect, automate, and customize every encounter and develop trusted relationships at scale.
  • December 2022 - Acquia, the open digital experience provider, announced changes to its customer data platform (CDP) that expand support for business marketing teams. The additional features broaden how marketers and data scientists can engage with information managed by Acquia CDP and reinforce the product's important position in composable customer data initiatives. Acquia CDP is a component of Acquia Digital Experience Platform (DXP), the industry's first open platform for combining content and data to create world-class digital consumer experiences.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Rising Demand for Improved Customer Satisfaction
    • 4.3.2 Increase in Social Media Concern to Address Customer Behavior
  • 4.4 Market Restraints
    • 4.4.1 Data Security and Privacy Concerns
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY ROADMAP

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
  • 6.2 By Solution
    • 6.2.1 Social Media Analytical Tools
    • 6.2.2 Web Analytical Tools
    • 6.2.3 Dashboard and Reporting Tools
    • 6.2.4 Voice of Customer (VOC)
    • 6.2.5 ETL (Extract, Transform, and Load)
    • 6.2.6 Analytical Modules/Tools
  • 6.3 By Organization Size
    • 6.3.1 Small and Medium Enterprises
    • 6.3.2 Large Enterprises
  • 6.4 By Service
    • 6.4.1 Managed Service
    • 6.4.2 Professional Service
  • 6.5 By End-user Industry
    • 6.5.1 Telecommunications and IT
    • 6.5.2 Travel and Hospitality
    • 6.5.3 Retail
    • 6.5.4 BFSI
    • 6.5.5 Media and Entertainment
    • 6.5.6 Healthcare
    • 6.5.7 Transportation and Logistics
    • 6.5.8 Manufacturing
    • 6.5.9 Other End-user Industries
  • 6.6 By Geography
    • 6.6.1 North America
    • 6.6.2 Europe
    • 6.6.3 Asia
    • 6.6.4 Australia and New Zealand
    • 6.6.5 Latin America
    • 6.6.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe
    • 7.1.2 Alteryx
    • 7.1.3 Angoss Software Corporation
    • 7.1.4 Axtria
    • 7.1.5 Bridgei2i Analytics Solution (Accenture)
    • 7.1.6 IBM
    • 7.1.7 Manthan Software Services Pvt. Ltd
    • 7.1.8 Microsoft
    • 7.1.9 NGDATA NV
    • 7.1.10 Oracle
    • 7.1.11 Pitney Bowes Inc.
    • 7.1.12 Salesforce Inc.
    • 7.1.13 SAS Institute Inc.
    • 7.1.14 Teoco Corporation
    • 7.1.15 Aruba Networks Inc. (Hewlett Packard Enterprise Development LP)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS