机器人流程自动化：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

机器人流程自动化市场规模预计在 2025 年为 52.1 亿美元，预计到 2030 年将达到 191.4 亿美元，预测期内（2025-2030 年）的复合年增长率为 29.7%。

各种规模的组织都在越来越多地采用 RPA 来提高投资收益(ROI) 和生产力。主要市场参与企业正在宣布由人工智慧、机器学习和云端模型提供支援的新型机器人流程自动化 (RPA) 解决方案，以满足日益增长的需求。

关键亮点

• 机器人流程自动化 (RPA)，也称为智慧自动化或智慧自动化，可执行传统上需要人工干预的各种任务，例如操纵资料、设定反应以及与其他流程和系统建立必要的通讯。的可透过程式设计来执行任务的最尖端科技术语。市场上的供应商也透过新的资料API 和新功能（例如自动化生命週期管理、工作负载管理、基于 SLA 的自动化、凭证管理、Citrix 自动化等）来改善其产品。这些改进涵盖了需要更多操作和安全功能的新的行业领域。
• 预计人工智慧、机器学习和云端运算等最尖端科技的日益使用将主要推动机器人流程自动化市场的成长。越来越多的企业采用 RPA 来自动化业务流程并处理日益复杂的资料。企业正在开发和部署基于云端和人工智慧的 RPA 解决方案，以自动优化业务流程和工作流程。中小企业越来越多地采用人工智慧和云端基础的解决方案来提高内部效率，从而推动市场成长。据 Vistage 称，在使用人工智慧的 13.6% 的中小企业中，很大一部分企业正在使用它来改善业务，其次是客户参与。
• SaaS、IaaS 和 PaaS 服务在客户关係管理、云端运算、企业资源管理、开放原始码资源、协作机器人学习、网路连接和其他金融用途的日益广泛的应用也在塑造 RPA 解决方案市场。 RPA 在 IT 和通讯、BFSI、医疗保健、零售等各个终端用户行业的功能优势正在推动市场扩张。基于云端基础方案的成长趋势以及各个终端用户产业中基于机器人的解决方案的成长预计将为在全球范围内建立机器人流程自动化开闢新的可能性。
• 虽然RPA有望提高产量和收益，但也存在着花费数十万美元的风险。与机器人流程自动化相关的两大安全威胁是资料遗失和窃盗。如果没有适当的安全措施，RPA 机器人密码和 RPA 处理的消费者资料等敏感资料可能会暴露给攻击者，导致市场停滞。
• COVID-19 对机器人流程自动化市场产生了负面影响，由于自动化流程自动化解决方案的使用增加和社交距离规范的加强，该市场出现了显着增长，预计这种增长将很快持续下去。的。此外，业内公司观察到的人力资源紧缩预计将在未来两年内进一步影响 RPA 的采用，从而推动对此类解决方案供应商的需求。随着软体机器人被用于管理通常由临时工或季节性工人执行的任务，以及因监管激增、新业务产品发布或新创公司而导致的人员配备高峰，该行业继续扩大。

机器人流程自动化市场趋势

零售业将占据 RPA 市场的大部分份额

• 退货处理、工作流程管理、客户支援管理、核算和财务、ERP 管理、行销、消费行为分析等是 RPA 在零售领域发挥重要作用的一些应用。据估计，将近一半的人工任务自动化可以为全球劳动力节省超过 2 兆美元，尤其是在零售业等新兴产业。
• 疫情引发的在家工作趋势带来的业务调整增加是零售业机器人自动化市场扩张的主要驱动力之一。该行业也受益于使用认知技术来修改整个组织的内部业务。
• 电子商务产业的快速成长是RPA市场成长的关键因素。根据美国商务部和美国人口普查局的数据，美国网路销售额预计将达到总零售额的15%至16%左右。
• 为了吸引和留住更多顾客，零售业参与企业纷纷采用创新方法，利用新技术实现零售自动​​化，简化流程，应对各种挑战，成长动能强劲。随着仓库的兴起，零售业正在转向机器人流程自动化，以提高营运效率和效果。 Zebra Technologies 对零售业趋势的一项研究表明，到 2023 年，大约 75% 的零售商将在所有关键职能中实现自动化。

预计美国将占较大市场占有率

• 在机器人技术应用领域的领先创新者和先驱者中，美国是最大的市场之一。该地区机器人的使用范围不断扩大，帮助美国企业更好地竞争并创造新的就业机会。此外，根据机器人工业协会 (RIA) 的数据，今年迄今工业机器人成长的最大驱动力是汽车OEM为製程自动化购买的机器人数量增加了 83%。
• 据先进自动化协会称，自 2010 年以来，已有超过 18 万台机器人被部署到美国公司，在此期间创造了超过 120 万个新的製造业职位。根据麻省理工学院（MIT）的数据，汽车製造业占美国工业机器人需求的大部分，其次是电子製造业、塑胶製造业和化学製造业。这有望推动机器人流程自动化 (RPA) 的发展。
• 政府和监管机构将倡议推动各行业采用 RPA，预计将在预测期内推动市场成长。据 UiPath 称，该地区有 30 多家机构正在使用 RPA 来消除合规问题、提高容量并减少积压。
• 一些政府机构和私人公司正在投资创建用于流程自动化的对话式 RPA 聊天机器人。例如，美国国家科学基金会 (NSF) 创建了一个 RPA 机器人来帮助自动发送讯息并提醒人们即将举行的公开会议。 NSF 组织每年举行数千次会议，RPA 机器人帮助行政人员节省了超过 25,000 小时的时间。

机器人流程自动化产业概况

机器人流程自动化市场整合程度较低，只有 Automation Anywhere Inc.、Jafada 和 Kofax 等少数参与企业。

• 2024 年 1 月，Datamatics Global Services Ltd 宣布英国国家医疗服务体系 (NHS) 共享业务服务 (SBS) 根据为期两年的框架合约选择了该公司的 Datamatics TruBot RPA 解决方案。 TruBot 是一种人工智慧驱动的 RPA 解决方案，已被正式选定用于合作，以帮助公共部门自动执行各种业务，从员工招聘到患者登记和计费。
• 2024 年 6 月，Automation Anywhere 透过新的生成式 AI 平台增强了其业务自动化服务套件。该平台旨在简化组织工作流程，并包含帮助发现、创建和实施人工智慧自动化流程的功能。 Automation Anywhere 的 AI Agent Studio 现在支援企业创建自订 AI 机器人。这些人工智慧代理可以使用组织的资料进行训练，并能够在企业的数位环境中导航和做出决策。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

• 市场概况
• 产业吸引力-波特五力模型
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• COVID-19 对产业的影响
• 市场驱动因素
  • 零售业将占据 RPA 市场的大部分份额
  • 采用人工智慧和云端基础的解决方案来提高中小企业的内部效率
• 市场限制
  • 资料安全问题

第五章 市场区隔

• 实施形式
  • 本地
  • 云
• 解决方案
  • 软体
  • 服务
• 公司规模
  • 中小企业
  • 大型企业
• 最终用户产业
  • 资讯科技和电信
  • BFSI
  • 医疗
  • 零售
  • 製造业
  • 其他的
• 地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第六章 竞争格局

• 公司简介
  • Automation Anywhere Inc.
  • Blue Prism Group PLC
  • Jacada Inc.
  • Pegasystems Inc.
  • UIPath Inc.
  • Kofax Inc.（Thoma Bravo LLC）
  • Be Informed BV（Hoogenberg Beheer BV）
  • Datamatics Global Services Limited
  • AutomationEdge Technologies Inc.
  • Jidoka
  • HelpSystems LLC（HGGC）
  • Nice Robotic Automation Ltd
  • CGI Inc.

第七章投资分析

第八章 市场机会与未来趋势

The Robotic Process Automation Market size is estimated at USD 5.21 billion in 2025, and is expected to reach USD 19.14 billion by 2030, at a CAGR of 29.7% during the forecast period (2025-2030).

RPA adoption is increasing across organizations of all sizes to generate greater Return on Investment (ROI) and boost productivity. Major market players are launching new Robotic Process Automation (RPA) solutions based on AI, machine learning, and cloud models to help meet the increasing demand.

Key Highlights

• Robotic process automation (RPA), also known as intelligent automation or smart automation, is a general term for cutting-edge technologies that can be programmed to carry out a variety of tasks that previously required human intervention, such as data manipulation, setting off reactions, and establishing necessary communication with other processes and systems. Vendors in the market are also improving their products by including new capabilities like automation lifecycle management, workload management, SLA-based automation, credential management, and Citrix automation, in addition to new data APIs. These improvements are drawing in new sectors of industry that require more operational and security capabilities.
• The rising use of cutting-edge technologies like AI, machine learning, and the cloud will primarily fuel the robotic process automation market growth. More and more businesses are adopting RPA to automate business processes and handle increasingly complex data. Companies are developing and deploying cloud and AI-based RPA solutions to automatically optimize business processes and workflow. The increase in the adoption of Artificial Intelligence and cloud-based solutions for internal efficiency among SMEs is thriving the market growth. According to Vistage, among the 13.6% of SMBs leveraging AI, a significant share is using it to improve business operations, followed by customer engagement.
• The expanding use of SaaS, IaaS, and PaaS services for customer relationship management, cloud computing, enterprise resource management, open source resources, cooperative robot learning, network connectivity, and other financial applications is also creating a market for RPA solutions. RPA's functional advantages in various end-user industries, including IT and telecom, BFSI, healthcare, and retail, fuel the market's expansion. It is anticipated that the growing trend toward cloud-based solutions and the growth of robot-based solutions across a range of end-user industries will open up new potential for the construction of robotic process automation worldwide.
• RPA boosts output and revenue but also confronts risks that could cost millions. Two significant security threats associated with robotic process automation are data loss and theft. If the proper security measures are not in place, sensitive data, such as RPA bot passwords or consumer data handled by RPA, may be exposed to attackers, which could stifle the market.
• COVID-19 has negatively impacted the robotic process automation market and witnessed significant growth, owing to an increased usage of automated process automation solutions and increased social distancing norms, which will continue soon. Also, the human resource crunch observed by enterprises in industries is expected to further influence the adoption of RPA during the next two years, thus, driving the demand for such solution vendors. The industry continues to expand as software robots are used to manage regular tasks performed by temporary or seasonal workers and for staff peaks caused by regulatory spikes, new product launches, or new operations.

Robotic Process Automation Market Trends

Retail Sector to hold major share in RPA Market

• Returns processing, workflow management, customer support management, accounting and finance, ERP management and marketing, and consumer behavior analysis are some of the applications in the retail sector, with RPA playing an important role. It has been estimated that more than USD 2 trillion can be saved in a global workforce by automating almost half of human tasks, especially in an emerging industry like retail.
• The rise in business operational adjustments brought on by the pandemic-induced work-from-home trend is one of the major drivers of the robotic automation market expansion in the retail industry. The industry also benefits from using cognitive technologies and modifying internal business procedures across organizations.
• Rapid growth in the e-commerce industry is an essential factor adding to the growth of the RPA market. Online sales in the United States are expected to reach approximately 15% to 16% of the overall retail sector, according to the US Department of Commerce and the US Census Bureau.
• Along with adopting innovative practices to attract and engage more customers, the players in the retail industry have been using newer technologies for retail automation to smoothen their processes and gaining a growth momentum to counter various challenges. The growing number of warehouses is making the retail sector use robotic process automation to do tasks more efficiently and effectively. A study by Zebra Technologies on the trends in the retail industry revealed that around 75% of retailers are expected to adopt automation across all critical functions by 2023.

United States Expected to Hold Significant Market Share

• Among the leading innovators and pioneers in adopting robotics, The United States is one of the largest markets. Robot use in the region continues to grow, helping make US companies more competitive and leading to new job growth. Further, according to the Robotic Industries Association (RIA), the most significant driver of the year-to-date growth of industrial robots was an 83% increase in units purchased by automotive OEMs for process automation.
• According to the Association for Advancing Automation, over 180,000 robots have been dispatched to various American companies since 2010, and more than 1.2 million new manufacturing jobs have been created during this time. According to MIT, automotive manufacturing accounted for a significant portion of the demand for industrial robots in the United States, followed by electronic, plastics, and chemical manufacturing. It is anticipated to augment robotic process automation (RPA) growth.
• The increasing initiatives by the government and regulated authorities to boost the adoption of RPA across various industries are expected to fuel market growth over the forecast period. According to UiPath, more than 30 agencies in the region are using its RPA to eliminate compliance issues, improve throughput, and reduce their backlogs.
• Several government organizations and private companies are investing in creating conversational RPA chatbots for automating their processes. For instance, the National Science Foundation (NSF) Organization has created an RPA bot that automates messages and helps to remind people about upcoming public meetings. Since the NSF organization holds several thousand meetings annually, and the RPA bot helps save over 25,000 hours for the administrative staff.

Robotic Process Automation Industry Overview

The robotic process automation market is low consolidated with a few players such as Automation Anywhere Inc., Jafada, Kofax, etc., as various acquisitions and collaborations of large companies are expected to occur shortly. Some of the Key developments in this market are:

• In January 2024, Datamatics Global Services Ltd announced that the National Health Service (NHS) Shared Business Services (SBS) in the UK had selected their Datamatics TruBot RPA solution for a two-year framework contract. The TruBot, an AI-powered RPA solution, was officially onboarded for this collaboration, empowering public sector entities to automate a range of tasks, from staff onboarding to patient registration and billing.
• In June 2024, Automation Anywhere bolstered its suite of business automation services with a new generative AI platform. This platform is tailored to streamline organizational workflows, offering features that aid in discovering, creating, and implementing AI automation processes. With Automation Anywhere's AI Agent Studio, companies can now craft bespoke AI bots. These AI agents are trainable using the organization's data, enabling them to navigate and make decisions within the company's digital landscape.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter Five Forces
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Impact of COVID-19 on the industry
• 4.4 Market Drivers
  • 4.4.1 Retail Sector to hold major share in RPA Market
  • 4.4.2 Adoption of AI- and Cloud-based Solutions for Internal Efficiency among SMEs
• 4.5 Market Restraints
  • 4.5.1 Data Security Concerns

5 MARKET SEGMENTATION

• 5.1 Deployment
  • 5.1.1 On-premise
  • 5.1.2 Cloud
• 5.2 Solution
  • 5.2.1 Software
  • 5.2.2 Service
• 5.3 Size of Enterprise
  • 5.3.1 Small and Medium Enterprises
  • 5.3.2 Large Enterprises
• 5.4 End User Industry
  • 5.4.1 IT and Telecom
  • 5.4.2 BFSI
  • 5.4.3 Healthcare
  • 5.4.4 Retail
  • 5.4.5 Manufacturing
  • 5.4.6 Other End User Industries
• 5.5 Geography
  • 5.5.1 North America
  • 5.5.2 Europe
  • 5.5.3 Asia Pacific
  • 5.5.4 Latin America
  • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Automation Anywhere Inc.
  • 6.1.2 Blue Prism Group PLC
  • 6.1.3 Jacada Inc.
  • 6.1.4 Pegasystems Inc.
  • 6.1.5 UIPath Inc.
  • 6.1.6 Kofax Inc. (Thoma Bravo LLC)
  • 6.1.7 Be Informed BV (Hoogenberg Beheer BV)
  • 6.1.8 Datamatics Global Services Limited
  • 6.1.9 AutomationEdge Technologies Inc.
  • 6.1.10 Jidoka
  • 6.1.11 HelpSystems LLC (HGGC)
  • 6.1.12 Nice Robotic Automation Ltd
  • 6.1.13 CGI Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS