电视墙：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

预计预测期内电视墙市场复合年增长率将达到 11%。

主要亮点

• 人工智慧、机器学习和巨量资料等新技术的出现催生了新的内容传送方式，从而推动了电视墙市场的成长要素。例如，如果电视墙配备了人工智慧功能并能立即显示个人化通信，则有望对观众产生更深远的影响。
• 此外，每个企业工作区、控制室和公共空间都包含大量资料和讯息，必须传达这些数据和讯息才能吸引员工、观众或客户的注意力或激发他们的反应。电视墙让您能够即时、直观地共用讯息，从而产生巨大影响。
• 此外，旅游业的成长也是推动全球电视墙需求快速成长的主要因素之一。这些地方的交通电视墙在让人群了解情况方面发挥着重要作用，因此电视墙的采用率很高。
• 然而，电视墙的初始安装成本相当高，并且很可能在不久的将来成为市场面临的挑战。
• 由于新冠肺炎疫情，各种会议均在线上进行，因此虚拟世界呈现繁荣景象。当国际同事必须参加会议但无法出差时，会议室安装的电视墙就非常有用。由于疫情的影响，许多跨境培训计画、音乐会和颁奖典礼也透过虚拟方式进行，进一步推动了市场成长。

电视墙市场趋势

运输业具有成长潜力

• 电视墙是机场、火车站和客运站等主要交通地点最常使用的数位技术。由于对与旅客相关的数位内容和资讯的需求不断增长，透过电视墙进行的互动广告占据了交通媒体收益成长的很大一部分。
• 这一背景也导致了所有交通途径的客户参与方面的消费行为发生了变化，从而在客户心态中策略性地打造品牌。预计这将在预测期内推动电视墙市场的发展。
• 疫情过后，全球航空运输量强劲復苏，航空旅行持续成长。例如，根据国际民航组织的数据，2022年1月至4月的航空旅客数量与去年同期相比增加了65％，而飞机起飞次数增加了30％。
• 因此，航班资讯量也不断增加，手动操作的显示器已无法跟上不断增加的更新速度。相较之下，电视墙系统可以快速满足即时显示最新航班资讯的需求。
• 此外，电视墙将为乘客在前往航站楼的整个旅途中提供娱乐，并为机场创造额外的收入。大多数电视墙支援任何形式的内容，包括视讯、图像和 3D 图形。

亚太地区发展迅速

• 亚太地区是成长最快的市场之一，也是最具创新性的市场之一。主要原因是由于市场技术创新不断增加导致消费者偏好改变。
• 此外，亚洲的数位广告支出持续快速成长。例如，据电通预计，2022年亚太地区的广告支出将达到2,500亿美元，其中数位广告占很大一部分。预计 2022 年广告支出将成长 16%，2023 年将成长 15.2%，2024 年将成长 15.7%，其中印度的市场增幅最高。
• 由于该地区提供了巨大的商机，许多跨国公司也在透过产品发布和策略合作来扩大其影响力。
• 例如，2021 年 10 月，巴可印度推出了全新 IEX 系列，扩展了其创新的 LED电视墙产品组合。每个磁砖的长宽比为 16：9，新系列可用于创建原生全高清或超高清萤幕，让客户能够完美显示最流行格式的视频，而不会失真或出现未使用的画布。
• 此外，该地区酒店和酒店业市场的投资持续稳定成长，为市场带来了新的成长机会。例如，根据世邦魏理仕统计，截至2022年8月，亚太地区饭店投资累计达101亿美元，与前一年同期比较成长17%。

电视墙产业概况

电视墙市场竞争适中，参与者包括：索尼公司、三星电子、LG 电子等。

• 2022 年 9 月-三星宣布推出 Wall All-In-One，有 110 吋和 146 吋两种尺寸，并针对企业办公空间进行了最佳化。该产品最具创新性的特点之一是其便捷的安装方法，具有预先对准的接头和「组装框架套件」。
• 2022 年 2 月-LG 电子和 VA 公司开设了一个联合研究中心，致力于开发针对相机内视觉效果优化的LED幕墙。这项革命性的技术使电影製作者能够在最具成本效益的环境中在同一工作室製作多个场景和地点。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 价值链/供应链分析
• 产业吸引力－波特五力分析
  • 新进入者的威胁
  • 买家的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争强度
• 新冠肺炎疫情对产业的影响

第五章 市场动态

• 市场驱动因素
  • 采用创新技术在机场显示相关讯息
  • 日益转向数位广告
• 市场限制
  • 增加初始投资

第六章 市场细分

• 依技术分类
  • LED
  • LCD
• 按最终用户
  • 零售
  • 运输
  • 政府
  • 企业
  • 饭店业
  • 其他的
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • Sony Corporation
  • Samsung Electronics
  • Toshiba Corporation
  • Panasonic Corporation
  • LG Electronics
  • Barco NV
  • ViewSonic Corporation
  • Planar Systems, Inc.
  • Koninklijke Philips NV,
  • Acer Inc

第八章投资分析

第九章 市场机会与未来趋势

The Video Wall Market is expected to register a CAGR of 11% during the forecast period.

Key Highlights

• The emergence of new technologies, such as AI, ML, and big data, has created new methods of content delivery which are a contributing factor towards the growth of the Video Walls market. For instance, when a video wall has AI functionality, allowing it to display instant personalized communication, it is expected to have a more profound impact on the audience.
• Moreover, all corporate workspaces, control rooms, and public spaces have vast amounts of data and information that must be conveyed to employees, audiences, or customers to attract their attention or trigger a reaction. Video walls can help share information visually in real time with high impact.
• Also, rising tourism is one of the significant factors surging the demand for video walls globally. To keep the crowd informed, video walls for transport serve a great purpose at such places, and thus, the adoption of video walls is higher.
• However, the initial setup cost of the video wall is much higher, which is likely to pose a challenge for the market soon.
• Due to the Covid-19 pandemic, there was a boom in the virtual world where meetings and conferences started happening online. Video walls placed in conference rooms have proved effective in cases where international colleagues have to be part of a meeting or conference and cannot travel. Due to the pandemic, many cross-border training programs, concerts, and awards have also started taking place via virtual products, which has further boosted the market growth.

Video Wall Market Trends

Transportation Industry Offers Potential Growth

• The video wall is the most common digital technology utilized across the transportation sector by critical hubs of the transportation industry, such as airports, railways, bus stations, etc. The increasing demand for digital content and information, which are relevant to travelers, has led to interactive ads through a video wall that has accounted for a significant share of growth in transportation media revenues.
• Also, due to this, there is a shift in consumer behavior in terms of customer engagement across all the modes of transportation, thereby strategically building their brands in the customer mindset. This is expected to drive the video wall market in the forecasted period.
• Global air traffic has witnessed a strong recovery post the pandemic, and air travel continues to increase. For instance, according to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
• As such, the amount of flight information has also been increasing simultaneously, and manually operated display boards are no longer effective in coping with the increasing updates. In contrast, a video wall system can quickly meet the requirement of displaying updated fight information in real time.
• Moreover, video walls can help keep the passengers entertained throughout their way to the terminal and can also serve as a source to generate additional revenue for the airports. Most video walls support content in all formats, including video, image, or 3D graphics.

Asia-Pacific to Witness Fastest Growth

• The Asia-Pacific is one of the fastest-growing markets and also one of the most innovative markets, mainly due to changing consumer preferences with increasing innovation in the market.
• Further, digital advertising spending continues to grow at a fast pace in Asia. For instance, as per Dentsu, spending in the Asia Pacific was expected to reach USD 250 billion in 2022, with digital accounting for a large share of this amount. With a growth rate of 16% in 2022 and predicted increases in advertising spending of 15.2% in 2023 and 15.7% in 2024, India is witnessing the highest growth in the market.
• Owing to the significant opportunities in the region, many global companies are also expanding their footprint through product launches or by doing strategic partnerships.
• For instance, in October 2021, Barco India expanded its innovative LED video wall portfolio by launching the new IEX series. With each tile having a 16:9 aspect ratio, the new series can be used to create native Full HD or UHD screens, which would allow customers to display videos in the most common formats in full, without distortion or unused canvas.
• Moreover, investments in the region's hotels & hospitality market continue to grow steadily, creating new opportunities for growth for the market. For instance, as per CBRE, investment in Asia Pacific hotels reached USD 10.1 billion year-to-date as of August 2022, an increase of 17% year-over-year.

Video Wall Industry Overview

The video wall market is moderately competitive because of players such as Sony Corporation, Samsung Electronics, LG Electronics, and many more. Product launches, high expenses on research and development, partnerships and acquisitions, etc., are the prime growth strategies these companies adopt to sustain the intense competition in the video wall market.

• September 2022 - Samsung announced the launch of the Wall All-In-One, which comes in 110-inch and 146-inch sizes and is optimized for corporate office spaces. One of the most innovative characteristics of the product is the convenient installation that features a pre-adjusted seam and a 'Pre-Assembled Frame Kit.'
• February 2022 - LG Electronics and VA Corporation opened a joint research center to develop a LED wall optimized for in-camera visual effects. This innovative technique allows filmmakers to create multiple scenes and locations in the same studio in the most cost-effective environment.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Value Chain / Supply Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact of COVID-19 Outbreak on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Adoption of Innovative Technologies at Airports For Displaying Relevant Information
  • 5.1.2 Increase Shift Towards Digital Advertisement
• 5.2 Market Restraints
  • 5.2.1 Higher Initial Investments

6 MARKET SEGMENTATION

• 6.1 By Technology
  • 6.1.1 LED
  • 6.1.2 LCD
• 6.2 By End-User
  • 6.2.1 Retail
  • 6.2.2 Transportation
  • 6.2.3 Governments
  • 6.2.4 Corporate
  • 6.2.5 Hospitality
  • 6.2.6 Others
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Sony Corporation
  • 7.1.2 Samsung Electronics
  • 7.1.3 Toshiba Corporation
  • 7.1.4 Panasonic Corporation
  • 7.1.5 LG Electronics
  • 7.1.6 Barco NV
  • 7.1.7 ViewSonic Corporation
  • 7.1.8 Planar Systems, Inc.
  • 7.1.9 Koninklijke Philips N.V.,
  • 7.1.10 Acer Inc

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS