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市场调查报告书
商品编码
1643082

销售支援平台-市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Sales Enablement Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

销售队伍自动化平台市场规模预计在 2025 年为 42.1 亿美元，预计到 2030 年将达到 105.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 20.23%。

销售支援平台-市场-IMG1

各行各业的组织都采用销售支援平台来帮助其销售和行销团队提高各个环节的效率，包括销售沟通、内容管理、入职和培训。

关键亮点

  • 内部和外部的市场竞争推动了中型市场公司对销售支援的需求。销售支援将行销和销售业务、流程、内容、角色和职责与技术和系统结合。根据卖家的成熟度，这些平台设想提供从产品级资讯到高级分析的功能，以实现卓越的潜在客户转换率。
  • 销售支援工具结合了智慧内容管理、培训、情境指导、客户参与和可操作的分析，帮助负责人找到合适的内容，将其发送给潜在客户，并追踪潜在客户对内容的参与度。例如，MindTickle 提供了一个销售准备平台，使负责人能够无论身在何处都能开发、指导和提高他们的绩效，从而将销售下滑率降低 60%。
  • 近年来，数位销售室（DSR）越来越受欢迎。此外，人们对 DSR 的认识不断提高，预计会带来大规模的采用。数位销售室预计将由销售支援平台供应商透过持久的微型网站提供，用于内部和外部协作、嵌入式视讯会议、参与、情绪和情感分析。 Showpad 已朝着实现这一愿景迈进了一大步，其功能包括共享空间、用于买家和卖家协作的专用微型网站，以及业界首个对 3D 模型和扩增实境的支持，以实现更具沉浸感的产品演示。
  • 由于生产暂时停止，新冠肺炎疫情导致世界各地经济放缓。因此，包括销售支援市场在内的所有产业都会受到涓滴效应的影响。 COVID-19 危机比以往任何时候都更加暴露了销售支援的挑战和机会。为了在这些关键时期生存，销售支援需要与数位转型策略结合。从长远来看，将所有内部销售流程与相关的客户旅程结合对于建立有效的销售支援基础至关重要。
  • 为了在疫情期间维持业务运转，全球许多雇主在 2020 年开始转向远距工作。虽然在家工作最初是出于健康和安全方面的考虑，但许多员工都喜欢这种节奏的变化。例如，GoodHire 的「2021 年远距工作状况：美国劳动力调查」调查了 3,500 名工人，结果发现 68% 的受访者更喜欢远距工作而不是在办公室工作。

销售支援平台市场趋势

消费品和零售业将显着成长

  • 行动装置的兴起和可靠 WiFi 的普及彻底改变了买卖双方的关係。思科预测，到2030年，全球连网设备数量将达到5,000亿。连网型设备的快速成长催生了多样化和更深层的分销管道，为销售自动化平台市场创造了机会。
  • 由于这种全球转变，买家现在可以控制他们的购买旅程，并且在联繫负责人之前会花费大量时间在线研究产品或服务的每一个细微差别。因此，买家可能比卖家自己了解更多信息，负责人必须提供一些买家无法透过 Google搜寻轻易找到的东西。消费品和零售业面临的上述挑战使得市场迫切需要销售支援平台。
  • 由于负面的客户经验，线上零售商面临失去用户的风险。这就是为什么世界各地的零售商都在开发销售支援策略，以便他们能够透过个人化内容瞄准客户。销售支援平台帮助零售商透过数位管道吸引和吸引客户，并为他们提供全通路体验。
  • 在新兴市场中，越来越多提供产品及强化销售支援的新兴企业进入市场，市场开发不断进步。例如，2021年12月，跨领域的AR整合视讯购物平台ShopConnect宣布已资金筹措，为零售商提供线上线下一体化购物服务。
  • 然而，不同存取管道之间不一致的使用者体验可能会对预测期内销售自动化平台市场的成长产生负面影响。

北美占主要份额

  • 北美等市场正在接近成熟，在如此竞争激烈的环境中销售需要一个能够帮助公司实施、扩展和执行其销售支援策略的销售支援平台。销售流程自动化以提高交易成交率估计是美国销售支援平台市场的关键驱动力。同时，采用云端基础的销售支援平台从资讯中获取可操作的见解预计将推动加拿大市场的成长。
  • 此外，各组织也提高人们对这项技术的认识。例如，2022年3月，为住宅承包商提供销售支援软体的公司Leap宣布收购为住宅承包商提供工作流程和CRM产品的JobProgress。此次收购将为北美超过 2,400 家住宅承包商提供服务，满足大型和小型承包商的需求。
  • 此外，该地区还拥有积极投资新产品开发的知名市场参与企业。例如，2022年1月，销售支援平台Highspot在F轮融资中筹集了2.48亿美元。包括 B Capital Group 和 D1 Capital Partners 在内的新投资者主导了此轮融资，现有投资者也参与其中。参与者包括 ICONIQ Growth、Madrona Venture Group、Salesforce Ventures、Sapphire 和 Tiger Global Management。该公司声称，这项投资将促进国际扩张、产品开发和就业。
  • 美国销售支援平台市场主要受销售流程自动化推动，以提高转换率。在加拿大，市场成长是由采用云端基础的销售支援平台来从资讯中获取可操作的见解所推动的。

销售支援平台产业概览

近年来，销售支援平台市场竞争日益激烈。拥有压倒性市场份额的大公司正致力于扩大海外基本客群。这些公司正在利用战略合作计划来增加市场占有率和盈利。

  • 2022 年 6 月 - 独立投资资料管理和分发公司 APX Stream, Inc. 宣布与关键支援供应商 Seismic 建立合作伙伴关係，为资产管理者提供无缝的资料提交管道和自动生成行销资料。 Seismic Enablement Cloud 协助各种规模的企业吸引客户、增强团队能力并推动收益成长。
  • 2021 年 1 月 - 数位转型云端基础工具供应商 Upland Software, Inc. 宣布收购 Second Street Media, Inc.，后者提供受众参与云端软体平台，用于建立促销和电子邮件宣传活动，从而增加收益、客户资料库和消费者参与度。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • COVID-19 工业影响评估

第五章 市场动态

  • 市场驱动因素
    • 改善内部业务流程的需求日益增加
    • 利用尖端技术扩大销售力度
  • 市场限制
    • 不同访问管道的使用者体验不一致

第六章 市场细分

  • 成分
    • 平台
    • 服务
  • 组织规模
    • 大型企业
    • 中小型企业
  • 实施形式
    • 云端基础
    • 本地
  • 最终用户产业
    • BFSI
    • 消费品和零售
    • 资讯科技/通讯
    • 媒体娱乐
    • 医学生命科学
    • 製造业
    • 其他的
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • GetAccept Inc.
    • Bigtincan Holdings
    • Upland Software
    • Showpad
    • Seismic Software Inc.
    • Outreach
    • Accent Technologies
    • ClearSlide
    • Brainshark
    • Quark
    • Highspot, Inc
    • DocSend Inc.
    • Qorus Software Ltd
    • Pitcher
    • Mediafly
    • Rallyware Inc.
    • MindTickle
    • Qstream Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 69623

The Sales Enablement Platform Market size is estimated at USD 4.21 billion in 2025, and is expected to reach USD 10.57 billion by 2030, at a CAGR of 20.23% during the forecast period (2025-2030).

Sales Enablement Platform - Market - IMG1

Organizations across industries are adopting the sales enablement platform, enabling their sales and marketing teams to enhance their efficiencies in various areas, including sales communication, content management, onboarding, and training.

Key Highlights

  • Internal and external market/competitive forces are driving the need for Sales Enablement within Mid-sized Enterprises as it aligns marketing and sales operations, processes, content, roles, and responsibilities with technology and systems. Depending on the seller's maturity, these platforms envisage enablement right from product-level information to advanced analytics, enabling superior lead conversion ratios.
  • Sales enablement tools ensure that any sales representative can find the appropriate content, submit it to prospects, and track prospect engagement within that piece of content by combining intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. For instance, MindTickle provides a sales readiness platform to gain the ability to develop, coach, and improve the performance of sales representatives independent of their location and reduces sales ramp by 60%.
  • In recent years, digital sales rooms (DSRs) are gaining traction. Further, it is expected that an increase in awareness regarding the DSRs would result in their significant adoption. They are expected to be offered by sales enablement platform vendors through persistent microsites for internal or external collaboration, embedded video conferencing, and engagement, sentiment, and emotional analysis. Showpad has already made headway in delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more immersive product demonstrations.
  • Due to the outbreak of COVID-19, there is a slowdown across various world economies due to a temporary halt in production. Thus, every industry has a trickle-down effect, including the sales enablement market. Triggered by the COVID19 crisis, sales enablement challenges and opportunities have become more apparent than ever. To survive in such critical times, sales enablement has to be integrated with the digital transformation strategy. In the long run, aligning all internal selling processes to relevant customer journeys is essential to implement a foundation for effective sales enablement.
  • Many employers globally began transitioning to remote work in 2020 to keep operations running amid the pandemic. While working from home was initially a result of health and safety concerns, many employees enjoyed the change of pace. For instance, according to the State Of Remote Work In 2021: A Survey Of The American Workforce, by GoodHire, based on 3500 workers, 68% of respondents prefer to work remotely over in-office work.

Sales Enablement Platform Market Trends

Consumer Goods and Retail Industry to Exhibit Significant Growth

  • The rise of mobile devices and access to reliable WiFi has turned the buyer/seller relationship inside out. Cisco estimates that the number of connected devices worldwide will reach 500 billion by 2030. This exponential rise in connected devices has created varied and deeper sales channels, thus creating opportunities for the sales enablement platform market.
  • As a result of this massive global shift, buyers are now in control of the buyer's journey and spend a considerable amount of time researching every nuance of a product or service online before reaching out to a salesperson. Therefore, buyers may be more informed than the seller themselves, meaning salespeople must deliver something that buyers can't easily find through a quick Google search. Challenges in consumer goods and retail, such as those above, create a dire need for sales enablement platforms in the market.
  • Online retailers risk losing out on their users because of negative customer experience. Hence, retailers worldwide are formulating sales enablement strategies that will help them target customers with personalized content. The sales enablement platform helps retailers attract and engage customers on different digital channels to deliver an Omni-channel experience to their customers.
  • The studied market is witnessing developments as more and more start-ups are entering the market with enhanced offerings for sales enablement. For instance, In December 2021, ShopConnect, a sector-agnostic AR-integrated video shopping platform, announced that it had raised funds to offer Integrated Online And Offline Shopping Services For Retailers.
  • However, the inconsistent user experience across different access channels may negatively influence the sales enablement platform market's growth during the forecast period.

North America to Hold Major Share

  • Markets, such as North America, have been closer to maturing, and sales in such highly competitive environments need sales enablement platforms to help companies implement, scale, and execute their sales enablement strategies. Automating the sales process to improve the deal closure rate is estimated to be the primary driver for the US sales enablement platform market. In contrast, the deployment of a cloud-based sales enablement platform to get actionable insights from information is expected to fuel Canada's market growth.
  • Also, various organizations have gained awareness regarding technology. For instance, in March 2022, Leap, a home contractor sales enablement software provider, announced the acquisition of JobProgress, a workflow and CRM product for home contractors. The acquisition will serve over 2,400 home contractors in North America, meeting the need of both large and small contractors.
  • Further, the region consists of prominent market players who actively invest in developing their products with new launches. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding. New investors, like B Capital Group and D1 Capital Partners, led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, and Tiger Global Management. The investment would fuel international expansion, product development, and hiring, as claimed by the company.
  • Automating the sales process to improve the deal closure rate is the main driver for the United States sales enablement platform market. The deployment of a cloud-based sales enablement platform to get actionable insights from information is to fuel market growth in Canada.

Sales Enablement Platform Industry Overview

The sales enablement platform market has gained a competitive edge in recent years. With a prominent share in the market, major players are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

  • June 2022 - APX Stream, Inc., an independent investment data management and distribution company, has announced a partnership with Seismic, a significant enablement provider, to offer asset managers a seamless pipeline for data submission and automated marketing collateral generation. The Seismic Enablement Cloud helps companies of all sizes engage customers, allow teams, and ignite revenue growth.
  • January 2021 - Upland Software, Inc., a provider of cloud-based tools for digital transformation, announced the acquisition of Second Street Media, Inc., an audience engagement cloud software platform to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Need to Improve the Internal Business Process
    • 5.1.2 Scaling Sales Efforts With the Help of Advanced Technology
  • 5.2 Market Restraints
    • 5.2.1 Inconsistent User Experience Across Various Access Channels

6 MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Platform
    • 6.1.2 Services
  • 6.2 Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 Deployment Mode
    • 6.3.1 Cloud-based
    • 6.3.2 On-premises
  • 6.4 End-user Industry
    • 6.4.1 BFSI
    • 6.4.2 Consumer Goods and Retail
    • 6.4.3 IT and Telecom
    • 6.4.4 Media and Entertainment
    • 6.4.5 Healthcare and Life Sciences
    • 6.4.6 Manufacturing
    • 6.4.7 Other End-user Industries
  • 6.5 Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 GetAccept Inc.
    • 7.1.2 Bigtincan Holdings
    • 7.1.3 Upland Software
    • 7.1.4 Showpad
    • 7.1.5 Seismic Software Inc.
    • 7.1.6 Outreach
    • 7.1.7 Accent Technologies
    • 7.1.8 ClearSlide
    • 7.1.9 Brainshark
    • 7.1.10 Quark
    • 7.1.11 Highspot, Inc
    • 7.1.12 DocSend Inc.
    • 7.1.13 Qorus Software Ltd
    • 7.1.14 Pitcher
    • 7.1.15 Mediafly
    • 7.1.16 Rallyware Inc.
    • 7.1.17 MindTickle
    • 7.1.18 Qstream Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET