销售赋能软体市场规模、份额和成长分析（按组件、部署类型、组织规模、最终用途和地区划分）－2026-2033年产业预测

全球销售赋能软体市场规模预计在 2024 年达到 62.1 亿美元，从 2025 年的 72.8 亿美元成长到 2033 年的 259.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 17.2%。

随着企业将提升买家互动、缩短销售週期以及利用人工智慧工具赋能团队列为优先事项，销售自动化软体市场正经历显着成长。客户关係管理系统、基于人工智慧的辅导和内容智慧等创新技术正在巩固销售自动化在数位销售环境中的地位。远距办公和混合办公模式的兴起进一步凸显了对扩充性、柔软性解决方案的需求，这些解决方案能够提升销售人员的工作效率和客户个性化水平，从而推动市场扩张。然而，中小企业面临着许多挑战，包括与现有技术的整合问题、陡峭的学习曲线以及内容管治的担忧，而不断变化的资料隐私法规更使这些挑战雪上加霜。儘管存在这些障碍，但市场仍蕴藏着巨大的机会，这主要得益于企业对提升销售效率和实现与行销策略相契合的投资回报率的日益增长的需求。

全球销售赋能软体市场驱动因素

推动全球销售赋能软体市场成长的关键因素之一是各行各业对扩充性销售流程的需求日益增长，这些流程能够满足远端和混合团队的需求。企业正在加速整合人工智慧驱动的辅导、内容智慧和销售管道分析的平台转型，这些平台能够为负责人提供即时支持，缩短培训时间，提高成交率，并最终增加收入。随着企业优先考虑可衡量的结果并寻求改善买家互动，预计这些平台的采用和使用将大幅增长，尤其是在那些寻求高级数位化销售能力的企业中。这一趋势凸显了有效销售赋能解决方案的重要性。

全球销售赋能软体市场面临的限制因素

销售赋能软体市场渗透的主要挑战源自于与现有传统CRM系统整合的复杂性以及销售技术的片段化。许多中型企业身处在碎片化的技术生态系统中，这使得有效赋能工作流程的执行变得复杂。这种混乱导致各种平台功能未能充分利用，并造成投资回报延迟。因此，企业往往不愿意采用这些解决方案，尤其是在那些更注重稳定性和熟悉度而非新技术进步的传统IT环境中。

全球销售赋能软体市场趋势

全球销售赋能软体市场正经历一场重大变革，人工智慧技术的融合，尤其是在辅导和培训领域，正推动着这项变革。生成式人工智慧工具正开始发挥关键作用，提供个人化的即时回馈和技能评估，帮助销售团队在销售流程的关键节点灵活调整策略。供应商正优先采用微学习模式，以提高知识留任率并大幅缩短新进员工入职时间，进而提升混合销售环境下的效率。这种创新方法不仅有助于制定更有效的销售策略，也反映了各行业利用技术优化销售业绩的更广泛趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

全球销售赋能软体市场规模（依组件划分）及复合年增长率（2026-2033 年）

• 平台
• 服务

全球销售赋能软体市场规模（依部署方式及复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球销售赋能软体市场规模（依企业规模及复合年增长率划分）（2026-2033 年）

• 大公司
• 中小企业

全球销售赋能软体市场规模（依最终用途及复合年增长率划分）（2026-2033 年）

• BFSI
• 消费品和零售
• 医疗保健和生命科学
• 消费品和零售
• 资讯科技/通讯
• 製造业
• 其他的

全球销售赋能软体市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Accent Technologies, Inc.
• Bloomfire
• Brainshark, Inc.
• Highspot
• Mediafly
• Mindtickle Inc.
• PITCHER AG
• QorusDocs Ltd.
• Qstream, Inc.
• Rallyware, Inc.
• SAP SE
• Seismic

结论与建议

Global Sales Enablement Software Market size was valued at USD 6.21 Billion in 2024 and is poised to grow from USD 7.28 Billion in 2025 to USD 25.92 Billion by 2033, growing at a CAGR of 17.2% during the forecast period (2026-2033).

The sales enablement software market is witnessing significant growth as businesses prioritize enhancing buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. Innovations like CRM systems, AI-based coaching, and content intelligence have solidified the role of sales enablement software in the digital selling landscape. The rise of remote and hybrid work models has further underscored the necessity for scalable, flexible solutions that boost seller productivity and foster customer personalization, driving market expansion. However, small to medium-sized enterprises face challenges such as integration issues with existing technologies, steep learning curves, and content governance concerns, compounded by compliance with evolving data privacy regulations. Despite these hurdles, the market presents substantial opportunities, propelled by increasing demands for sales effectiveness and ROI alignment with marketing strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Software Market Segments Analysis

Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sales Enablement Software Market

A significant factor driving the growth of the Global Sales Enablement Software market is the rising demand for scalable sales processes that cater to remote and hybrid teams across diverse industries. Organizations are increasingly transitioning to platforms that incorporate AI-driven coaching, content intelligence, and pipeline insights to facilitate on-the-spot seller support, expedite training periods, enhance win rates, and ultimately boost revenue. As businesses prioritize measurable results and seek to improve buyer engagement, the adoption and utilization of these platforms are expected to increase dramatically, particularly among those aiming for advanced digital selling capabilities. This trend underscores the importance of effective sales enablement solutions.

Restraints in the Global Sales Enablement Software Market

A significant challenge hindering the penetration of the Sales Enablement Software market is the complexity involved in integrating with existing legacy CRM systems and the fragmented nature of sales technology. Numerous mid-sized businesses operate within disjointed tech ecosystems, which complicates the execution of effective enablement workflows. This disarray often leads to the underutilization of various platform features and contributes to delayed returns on investment. As a result, there is often reluctance to adopt these solutions, particularly in more traditional IT environments that prioritize stability and familiarity over new technological advancements.

Market Trends of the Global Sales Enablement Software Market

The Global Sales Enablement Software market is witnessing a significant shift driven by the integration of AI technologies, particularly in the realm of coaching and training. Generative AI tools are emerging as key players, offering personalized, real-time feedback and skill assessments that empower sales teams to adapt during critical moments in the selling process. Vendors are prioritizing microlearning formats to enhance knowledge retention and reduce onboarding time significantly, promoting efficiency in hybrid sales environments. This innovative approach not only shapes better sales strategies but also reflects a broader trend of leveraging technology to optimize sales performance across industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sales Enablement Software Market Size by Component & CAGR (2026-2033)

• Market Overview
• Platform
• Service

Global Sales Enablement Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premise
• Cloud

Global Sales Enablement Software Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Organization
• Small and Medium Organization

Global Sales Enablement Software Market Size by End Use & CAGR (2026-2033)

• Market Overview
• BFSI
• Consumer Goods & Retail
• Healthcare & Lifesciences
• Consumer Goods & Retail
• IT & Telecom
• Manufacturing
• Others

Global Sales Enablement Software Market Size & CAGR (2026-2033)

• North America (Component, Deployment, Organization Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Accent Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomfire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brainshark, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mediafly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtickle Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PITCHER AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qstream, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rallyware, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations