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市场调查报告书
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1644289

身份分析 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Identity Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

身分分析市场规模预计在 2025 年为 18 亿美元，预计到 2030 年将达到 63.1 亿美元，预测期内（2025-2030 年）的复合年增长率为 28.51%。

身份分析-市场-IMG1

关键亮点

  • 身分分析解决方案是就使用者存取和权限做出明智决策的关键。这些解决方案使用高级分析和机器学习来降低身分存取风险。为了确保持续合规，企业正在采用进阶分析和机器学习解决方案等新技术。
  • 全球各地的企业都在加大对数位化（包括付款流程）的投入，数位化进程渗透到了各类组织中。 TechRepublic Premium 最近的一项调查发现，47% 的受访者计划在 2021 年在数位转型上投入比 2020 年更多的资金。此外，58% 的受访者表示将在 2020 年实现纸张数位化，45% 的受访者表示将采用线上培训模组。
  • 身分分析市场主要受以下因素驱动：由于严格的法规、合规性要求以及企业采用 BYOD 趋势而采用的解决方案。例如，INFORM（线上零售市场诚信、通知和公平性）消费者立法于 2021 年 3 月出台。该法要求零售商核实市场上畅销商品的合法性。由于政府的严格监管，身份验证解决方案正在部署到各种终端用户行业。
  • 随着企业 IT 部门越来越多地采用云端系统同时仍维护内部部署解决方案，控制谁可以存取哪些应用程式变得越来越重要。在身分验证分析方面，这给企业及其团队带来了新的挑战。挑战包括身分验证管理、合规性可见性等等。
  • 在 COVID-19 大流行期间，身分分析解决方案预计将对市场产生积极影响，并在预测期内为其成长做出重大贡献。由于疫情，在市场上经营的供应商的收益也激增。 2021 年 2 月，Ekata 宣布已获得 300 名新客户，收益激增。疫情加速了电子商务的普及，并增加了对身份验证等防止网路诈骗的服务的需求。

身份验证分析市场趋势

预测期内，BFSI 产业预计将大幅成长

  • 各种用途的线上付款趋势日益增长，迫使银行建立第三方计费的安全管道，从而增加了对身分分析服务的需求。进一步观察发现，银行鼓励线上查询，因为这种媒介在提供金融服务方面具有成本效益和效率。
  • 根据 CRN 2022 年 2 月的一项调查，金融机构正在使用机器学习和预测分析来预测非法贸易和身分盗窃事件、改善 KYC 自动化并发现个人用户中不熟悉的模式。在这方面，身分分析可以帮助组织主动减轻犯罪和担忧。
  • 多家公司为各行各业的各个机构提供创新的身份和存取管理解决方案。例如，Wipro 为澳洲四大银行之一提供识别及存取管理服务，并实现了零重大事故。因此，行业内多个市场参与企业的这些倡议加上银行业对云端技术的日益采用，预计将进一步推动身分分析解决方案的采用。
  • 此外，2022 年 1 月，印度 RBL 银行宣布已与Google合作，以增强其客户体验策略并扩展其价值提案，透过其 Abacus 2.0 数位平台为其快速成长的客户群提供服务。这项合作将使 RBL 能够更好地管理客户资料和分析，实现有效的交叉销售并大幅降低客户获取成本。
  • 在金融领域，安全至关重要，这就是为什么我们的银行伙伴在这方面投入大量资金的原因。例如，在英国，付款和金融服务占网路攻击的约75％（根据英国政府的数据）。这些新兴市场的发展正在对市场产生正面影响。还有一些努力，例如世界银行集团的身份识别促进发展（ID4D），旨在帮助开发中国家实施新系统，并在新技术的支持下，增加拥有官方身份证的公民数量。

预计北美将占很大份额

  • 北美地区领先的动力在于强大的技术和供应商的存在，以及主要行业中日益增多的身份相关违规行为。该地区的这些公司专注于开发创新解决方案，以在区域和全球竞争中保持领先地位。
  • 加拿大市场的各个领域也越来越多地采用资料主导的决策。云端业务管理解决方案供应商 Sage 于 2021 年 3 月在美国和加拿大市场推出了针对 Sage 300 和 Sage 100 的云端优先 Sage 资料和分析服务整合。借助人工智慧和机器学习演算法，该公司的商业智慧套件可以为用户提供即时销售仪表板和详细的损益报告。
  • 此外，2021 年 6 月，Stripe 宣布推出 Stripe Identity，这是网路企业安全验证 30 多个国家用户身份的简单方法。 Stripe Identity 让企业验证身分就像接受付款一样简单。 Stripe Identity 是同类产品中第一个自助服务工具，可让任何线上企业在几分钟内开始验证其用户的身份，无需任何代码。预计这些趋势将进一步推动北美调查市场的成长。
  • 此外，该软体的使用在加拿大银行中正成为一种趋势，加拿大皇家银行于 2020 年 3 月成为第一家推出数位身分证的银行。加拿大皇家银行为加拿大、美国和其他 34 个国家的 1700 万客户提供服务。该银行已引入开户数位身分验证，可在银行分店、透过手机或网站远端完成。
  • 此外，在美国，《格雷姆-里奇-比利雷法案》（GLB）等严格的政府法规在身分识别解决方案的采用过程中发挥关键作用。该法案要求证券公司和金融机构实施严格的法规，透过建立评估资料风险和防范威胁的计画来保护消费者资料的隐私。

身份行业概览

身分分析市场竞争适中，由许多全球和地区参与企业组成。这些参与企业已经占领了相当大的市场占有率，并致力于在全球扩大基本客群。这些供应商专注于研发投资、策略伙伴关係以及其他有机和无机成长策略，以在整个预测期内获得竞争优势。

  • 2022 年 8 月-下一代 SIEM、XDR、UEBA、身份验证和访问分析提供商 Gurucul 宣布扩大对多云架构的支援、改进多重云端部署以及跨包括亚马逊在内的所有主要云端堆迭的跨云支援。除了支援部署之外，这些新的跨云功能还为跨云环境的存取和活动提供了关联、进阶连结和行为基准。
  • 2022 年 2 月-LogRhythm 宣布新的品牌识别确认。此次品牌重塑体现了该公司致力于帮助其安全营运中心弥补人员差距、加深对新攻击和新技术的了解，并自信地应对不断变化的威胁情况。此次品牌重塑是 LogRhythm 在 2022 年进行的众多变革中的第一次，包括新面貌、未来的云端原生平台以及反映公司愿景和发展的新观点。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 主要行业身分诈骗案例增加
  • 市场问题
    • 身份验证分析解决方案实施成本高

第 6 章 COVID-19 对身分分析市场的影响

第七章 市场区隔

  • 组件类型
    • 解决方案
    • 服务
  • 扩张
    • 本地
    • 云
  • 公司规模
    • 中小型企业
    • 大型企业
  • 最终用户
    • 资讯科技/通讯
    • BFSI
    • 政府
    • 零售和消费品
    • 医疗
    • 其他最终用户（製造业、能源、电力）
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第八章 竞争格局

  • 公司简介
    • Oracle Corporation
    • Verint Systems Inc.
    • Hitachi ID Systems, Inc.
    • Brainwave GRC
    • LogRhythm, Inc.
    • Securonix, Inc.
    • Gurucul Solutions Pvt Ltd.
    • Nexis GmbH
    • Sailpoint Technologies Holdings Inc
    • Centrify Corporation
    • Okta Inc.
    • MicroStrategy Incorporated

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 70617

The Identity Analytics Market size is estimated at USD 1.80 billion in 2025, and is expected to reach USD 6.31 billion by 2030, at a CAGR of 28.51% during the forecast period (2025-2030).

Identity Analytics - Market - IMG1

Key Highlights

  • Identity analytics solutions are key in making informed decisions about user access and permissions. These solutions use advanced analytics and machine learning to mitigate the risk of identity access. Organizations are adopting new technologies, such as advanced analytics and machine learning solutions, to ensure continuous compliance.
  • Enterprises worldwide are increasing spending on digitization, including the payment processes, and the push towards digitization can be witnessed in all types of organizations. According to a recent TechRepublic Premium survey, 47% of the respondents planned on spending more on digital transformation in 2021 than in 2020. In addition, in 2020, 58% of the respondents reported digitizing paper, and 45% reported adopting online training modules.
  • The market for identity analytics is primarily driven by elements like the adoption of solutions through strict regulations, the requirement for compliance, and the adoption of BYOD trends in businesses. The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers act, for instance, was introduced in March 2021. Retailers are required by the law to confirm the legitimacy of the top market sellers. Identity verification solutions are deployed in various end-user industries as a result of the government's strict regulations.
  • As enterprise IT adopts more cloud systems while maintaining on-premises solutions, controlling who can access which applications become more important. This poses a new challenge for enterprises and their teams regarding identity analytics. Some of the challenges include identity management, compliance visibility, and more.
  • During the COVID-19 pandemic, identity analytics solutions will positively impact the market and contribute to its growth significantly during the forecast period. Vendors operating in the market have also witnessed a surge in revenue owing to the pandemic. In February 2021, Ekata announced that its revenue surged with the addition of 300 new customers. The pandemic accelerated the adoption of e-commerce, boosting demand for services, such as identity verification, to safeguard against cyber fraud.

Identity Analytics Market Trends

BFSI Industry is Expected to Grow at a Significant Rate Over the Forecast Period

  • The growing trend of online payments for various purposes has driven banks to establish secure channels for third-party charges, thus, driving the demand for identity analytics services. Furthermore, it has been observed that banks encourage online access because the medium is cost-effective and efficient in delivering financial services.
  • According to a survey conducted by CRN in February 2022, financial institutions have leveraged machine learning and predictive analytics to predict fraudulent transactions and personal information theft cases, enhance KYC automation, and discover unfamiliar patterns of individual users. In this aspect, identity analytics helps organizations mitigate crime and concerns before they occur.
  • Several companies are providing innovative identity and access management solutions to various institutions in the industry. For instance, Wipro provides identity and access management services, which result in zero critical incidents for one of Australia's biggest four banks. Hence, these initiatives by several market players in the industry, coupled with the increasing adoption of cloud technology in the banking industry, are expected to further the adoption of identity analytics solutions.
  • Further, in January 2022, RBL Bank, India announced that it has partnered with Google to strengthen its customer experience strategy and expand its value proposition to serve its rapidly growing customer base through the Abacus 2.0 digital platform. Through this collaboration, RBL will ably manage customer data and analytics, enable effective cross-selling, and significantly reduce customer acquisition costs.
  • In the financial sector, as security is vital, allied banking firms have been spending a significant share on security. For instance, payment and financial services account for about 75% of cyber-attacks in the United Kingdom According to UK government. Such developments are positively influencing the market. Some initiatives, like the World Bank Group's Identification for Development (ID4D), help developing countries put into effect new systems that increase the number of citizens with official identification with the support of new technologies.

North America is Expected to Hold a Significant Share

  • The prior driver for the growth of the North America geographic segment is the significant presence of technology providers and the increasing number of identity-related breaches across major industries. These players present in the region are focusing on the development of innovative solutions to stay in the regional and globally competitive landscape.
  • The implementation of data-driven decision-making is also rising in Canadian markets across various sectors. Cloud business management solutions vendor Sage launched its cloud-first Sage Data and Analytics service integration for Sage 300 and Sage 100 in the United States and Canadian markets in March 2021. With its business intelligence toolkit, it can provide users with live sales dashboards and detailed P&L reports with the help of AI and machine learning algorithms.
  • Further, in June 2021, Stripe introduced the Stripe Identity, a simple way for internet businesses to securely verify users' identities from over 30 countries. Stripe Identity makes identity verification as effortless for a business as payment acceptance. Stripe Identity is the first self-serve tool of its kind, allowing any online business to begin verifying the identities of their users in just a few minutes, with no code required. Such trends are further expected to boost the growth of the studied market in the North American region.
  • Moreover, the software usage among banks in Canada is becoming a trend, with the Royal Bank of Canada being the first to implement digital identity in March 2020. The Royal Bank of Canada serves 17 million customers in Canada, the United States, and 34 other countries. It rolled out a digital identity for account opening, which is available at the bank branches and remotely via mobile and its website.
  • Additionally, stringent government regulations, such as the Gramm-Leach-Bliley (GLB) Act, play a crucial role in adopting identity solutions in the United States. The act needs securities firms and financial institutions to implement strict regulations for protecting consumer data privacy by establishing a program that assesses risks to the data and guards against threats.

Identity Analytics Industry Overview

The Identity Analytics market is moderately competitive and consists of many global and regional players. These players account for a considerable market share and focus on expanding their client base globally. These vendors focus more on research and development investment, strategic partnerships, and other organic & inorganic growth strategies to earn a competitive edge throughout the forecast period.

  • August 2022 - Gurucul, a provider of next-generation SIEM, XDR, UEBA, identity, and access analytics, announced expanded poly cloud architecture support, improved multi-cloud deployments, and cross-cloud across all major cloud stacks, including Amazon. In addition to deployment support, these new cross-cloud capabilities provide correlation, advanced linking, and behavior baselines on access and activity across cloud environments.
  • February 2022 - LogRhythm introduces its new brand identity. This rebranding represents the company's efforts to help security operations centers close staff gaps, increase knowledge of new attacks and technologies, and confidently navigate the ever-changing threat landscape. The rebranding is the first of many changes to LogRhythm in 2022, including a new visual look, a future cloud-native platform, and new perspectives that reflect the company's vision and evolution.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Cases of Identity-Related Frauds Across Major Industries
  • 5.2 Market Challenges
    • 5.2.1 Significantly High Cost of Deploying Identity Analytics Solutions

6 IMPACT OF COVID-19 ON THE IDENTITY ANALYTICS MARKET

7 MARKET SEGMENTATION

  • 7.1 Component Type
    • 7.1.1 Solutions
    • 7.1.2 Services
  • 7.2 Deployment
    • 7.2.1 On-Premise
    • 7.2.2 Cloud
  • 7.3 Enterprise Size
    • 7.3.1 Small & Medium Enterprises
    • 7.3.2 Large Enterprises
  • 7.4 End-users
    • 7.4.1 IT and Telecommunication
    • 7.4.2 BFSI
    • 7.4.3 Government
    • 7.4.4 Retail and Consumer
    • 7.4.5 Healthcare
    • 7.4.6 Other End-users (Manufacturing, Energy and Power)
  • 7.5 Geography
    • 7.5.1 North America
    • 7.5.2 Europe
    • 7.5.3 Asia Pacific
    • 7.5.4 Latin America
    • 7.5.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Oracle Corporation
    • 8.1.2 Verint Systems Inc.
    • 8.1.3 Hitachi ID Systems, Inc.
    • 8.1.4 Brainwave GRC
    • 8.1.5 LogRhythm, Inc.
    • 8.1.6 Securonix, Inc.
    • 8.1.7 Gurucul Solutions Pvt Ltd.
    • 8.1.8 Nexis GmbH
    • 8.1.9 Sailpoint Technologies Holdings Inc
    • 8.1.10 Centrify Corporation
    • 8.1.11 Okta Inc.
    • 8.1.12 MicroStrategy Incorporated

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET