身分分析市场规模、份额和成长分析（按组件、组织规模、部署类型、应用、最终用途和地区划分）－2026-2033年产业预测

预计到 2024 年，身分分析市场规模将达到 18.4 亿美元，到 2025 年将达到 21.2 亿美元，到 2033 年将达到 66.3 亿美元，在预测期（2026-2033 年）内，复合年增长率将达到 15.3%。

随着网路威胁和资料外洩事件的增加，企业在身分和存取管理方面面临日益严峻的挑战，身分分析市场预计将持续成长。企业对能够准确验证使用者身分、确保合规性并防止未授权存取的有效解决方案的需求变得愈发迫切。推动市场扩张的因素包括云端运算的日益普及和持续的数位转型。此外，对即时监控、威胁侦测和身分管治日益增长的需求也为市场带来了有利条件。银行、医疗保健和政府等行业尤其意识到强大的身份和存取管理的重要性，这为创新供应商创造了机会。儘管整合和合规性方面的挑战依然存在，但能够增强安全态势并简化营运的先进解决方案市场已趋于成熟。

身份分析市场驱动因素

零信任安全框架的采用正在各个组织中迅速发展，强调在存取资源之前持续检验所有使用者和装置身分的必要性。在此背景下，高阶身分分析解决方案在监控使用者行为、分析存取模式和即时侦测异常方面发挥着至关重要的作用。随着网路威胁日益复杂，对更强大的身份验证和存取控制的需求不断增长，推动了零信任模型的普及。这也促使人们对能够提供用户活动详细资讯和洞察的身份分析解决方案的需求不断增长，从而使组织能够实施有效且强大的安全措施。

身份分析市场限制因素

由于对资料隐私和安全的担忧，身分分析市场面临严峻的挑战，阻碍了企业全面采用这些解决方案。收集和分析敏感身分资讯的过程常常引发人们对潜在资料外洩和未授权存取的担忧。为了保护个人隐私并遵守监管义务，企业必须实施严格的安全通讯协定。这包括投资先进的加密方法、确保资料储存安全以及遵循既定的行业标准。因此，这些必要的预防措施使得身分分析技术的广泛应用变得复杂，并成为市场格局中的重要阻碍因素。

身份分析市场趋势

随着人工智慧 (AI) 和机器学习 (ML) 技术的融合，身分分析市场正经历着重大变革。这些技术的进步使企业能够有效率地分析海量身分数据，侦测模式，并即时识别异常和可疑活动。机器学习演算法的适应性透过学习使用者行为和不断演变的威胁，提高了身分分析解决方案的准确性。这种能力使企业能够主动应对基于身分的风险，例如内部威胁和未授权存取。随着 AI 和 ML 不断塑造产业格局，预计它们将提升身分风险管理策略的有效性。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术分析

全球身分分析市场规模（按组件划分）及复合年增长率（2026-2033 年）

• 解决方案
• 服务
  • 专业服务
  • 託管服务

全球身分分析市场规模（按组织规模和复合年增长率划分）（2026-2033 年）

• 大公司
• 小型企业

全球身分分析市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球身分分析市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 客户管理
• 诈欺侦测
• 管治、风险和合规管理
• 身分和存取管理
• 帐户管理
• 其他的

全球身分分析市场规模（按最终用途和复合年增长率划分）（2026-2033 年）

• BFSI
• 政府/国防
• 资讯科技/通讯
• 能源与公共产业
• 製造业
• 零售
• 卫生保健
• 其他的

全球认同分析市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Oracle Corporation（USA）
• Verint Systems Inc.（USA）
• LogRhythm, Inc.（USA）
• Okta Inc.（USA）
• Novetta（USA）
• Prolifics（USA）
• NetOwl（USA）
• Anomalix（USA）
• Quantum Secure（USA）
• SailPoint Technologies Holdings Inc.（USA）
• NetIQ（USA）
• Gurucul Solutions Pvt Ltd.（USA）
• Centrify Corporation（USA）
• One Identity（USA）
• Confluxsys（USA）
• ID Analytics（USA）
• Symantec（USA）
• ThreatMetrix（USA）
• Venafi（USA）
• Happiest Minds（India）

结论与建议

Identity Analytics Market size was valued at USD 1.84 Billion in 2024 and is poised to grow from USD 2.12 Billion in 2025 to USD 6.63 Billion by 2033, growing at a CAGR of 15.3% during the forecast period (2026-2033).

The Identity Analytics market is poised for growth as organizations confront escalating challenges in identity and access management amid rising cyber threats and data breaches. The demand for effective solutions that accurately authenticate user identities, ensure compliance, and prevent unauthorized access is increasingly critical. Factors driving market expansion include greater cloud computing adoption and ongoing digital transformation initiatives. Additionally, there is a heightened need for real-time monitoring, threat detection, and identity governance, creating a favorable market landscape. Industries like banking, healthcare, and government are particularly aware of the importance of robust identity and access management, presenting opportunities for innovative vendors. While integration and compliance challenges persist, the market remains ripe for advanced solutions that enhance security postures and streamline operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Identity Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Identity Analytics Market Segments Analysis

Global Identity Analytics Market is segmented by Components, Organization Size, Deployment Mode, Application, End Use and region. Based on Components, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Customer Management, Fraud Detection, Governance, Risk And Compliance Management, Identity And Access Management, Account Management and Others. Based on End Use, the market is segmented into BFSI, Government And Defense, IT And Telecom, Energy And Utilities, Manufacturing, Retail, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Identity Analytics Market

The adoption of the Zero Trust security framework is gaining momentum across organizations, emphasizing the need for continuous verification and validation of all users and devices prior to resource access. In this context, advanced identity analytics solutions play a crucial role in monitoring user behavior, analyzing access patterns, and detecting anomalies in real-time. As cyber threats become more sophisticated, the demand for stronger authentication and access controls is driving the implementation of the Zero Trust model. This creates a heightened need for identity analytics solutions that provide detailed visibility and insights into user activities, enabling organizations to implement effective and robust security measures.

Restraints in the Identity Analytics Market

The identity analytics market faces notable challenges stemming from data privacy and security concerns, which hinder organizations from fully embracing these solutions. The process of gathering and analyzing sensitive identity information often raises alarms about potential data breaches and unauthorized access. To maintain individuals' privacy and meet regulatory obligations, organizations are required to implement strong security protocols. This commitment involves investing in sophisticated encryption methods, ensuring secure data storage, and following established industry standards. Consequently, these necessary precautions can complicate the widespread adoption of identity analytics technologies, presenting significant constraints within the market landscape.

Market Trends of the Identity Analytics Market

The Identity Analytics market is experiencing a significant transformation driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advancements enable organizations to efficiently analyze large volumes of identity data, detect patterns, and identify anomalies or suspicious activities in real-time. The adaptive nature of machine learning algorithms enhances the accuracy of identity analytics solutions by learning from user behaviors and evolving threats. This capability allows organizations to proactively address identity-based risks such as insider threats and unauthorized access. As AI and ML continue to shape the landscape, they are poised to elevate the effectiveness of identity risk management strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Identity Analytics Market Size by Components & CAGR (2026-2033)

• Market Overview
• Solutions
• Services
  • Professional Services
  • Managed Services

Global Identity Analytics Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs

Global Identity Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud

Global Identity Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Management
• Fraud Detection
• Governance, Risk And Compliance Management
• Identity And Access Management
• Account Management
• Others

Global Identity Analytics Market Size by End Use & CAGR (2026-2033)

• Market Overview
• BFSI
• Government And Defense
• IT And Telecom
• Energy And Utilities
• Manufacturing
• Retail
• Healthcare
• Others

Global Identity Analytics Market Size & CAGR (2026-2033)

• North America (Components, Organization Size, Deployment Mode, Application, End Use)
  • US
  • Canada
• Europe (Components, Organization Size, Deployment Mode, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Components, Organization Size, Deployment Mode, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Components, Organization Size, Deployment Mode, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Components, Organization Size, Deployment Mode, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogRhythm, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novetta (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prolifics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetOwl (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anomalix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quantum Secure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SailPoint Technologies Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetIQ (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gurucul Solutions Pvt Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centrify Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Identity (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Confluxsys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ID Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symantec (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThreatMetrix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Venafi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations