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市场调查报告书
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1644313

美国智慧型电视：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

US Smart TV - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年美国智慧型电视市场规模为 3,241 万台，预计 2030 年将达到 3,526 万台，市场估计和预测期（2025-2030 年）的复合年增长率为 1.7%。

美国智慧电视市场-IMG1

推动美国智慧型电视成长的两个主要因素是 OTT 服务的日益普及使智慧型电视成为典型的串流娱乐产品，以及美国贸易争端，这促使依赖美国製造的智慧型电视供应商增加出货量以建立安全库存。

主要亮点

  • Apple TV、Amazon Fire TV 和 Google Chromecast 等串流媒体正在改变消费者的观看体验。一些製造商正在与Over-The-Top（OTT）内容和设备提供者合作，提供无需机上盒的内建功能。例如，TCL 公司与 Roku Inc. 合作推出 4K HDR Roku 电视。
  • 此外，随着高速宽频存取的增加，网路资料的受众群体近年来急剧扩大。此外，不断扩张的电子产业开始融合各种技术进步，包括语音命令和运算智能，从而推动对包括智慧型电视在内的智慧设备的需求。
  • 此外，领先的市场开发公司增加产品开发预计将在研究期间促进该领域的成长。例如，2022年3月，LG Display在10日（当地时间）于加州圣荷西举办的为期三天的资讯显示学会（SID）显示週2022上，发布了首款采用MLA技术的77吋8K OLED电视面板。 LG Display 的 77 吋 8K 有机发光二极体电视是全球首款采用 EX 技术和 MLA 的电视。
  • 此外，影片串流服务领域不断扩大，每个服务都提供独家的电视节目和电影来吸引观众。据消费科技协会称，2022 年影片串流服务支出将达到 470 亿美元，比 2021 年成长 7%。
  • 例如，8K 电视製造商在 2021 年真正开始行动。除了三款常见的 8K 解析度萤幕（三星 8K 电视 QN900A、QN800A 和 QN700A）外，LG 还宣布推出几款采用其自有 Mini LED 技术的支援 8K 的型号。 TCL 的 6 系列 8K QLED 是美国最便宜的 8K 电视。
  • 此外，超高速互联网和高效网路基础设施的广泛采用预计将对智慧型电视解析度产生积极影响。例如，美国联邦政府计划在2021年之前在全国范围内建成集中式5G无线网路。近日，白宫发布了美国5G安全国家战略，主要重点升级和保护国内外5G基础设施。
  • COVID-19 疫情极大地影响了所有消费者的生活方式和日常生活。居家避难令和在家工作规定导致家庭视讯消费达到了前所未有的水平。新兴经济体智慧型手机用户的增加是智慧型电视的关键驱动力。

美国智慧型电视市场趋势

55 吋及以上萤幕大小的需求不断增加

  • 在美国，我们看到了从中小型电视萤幕转向大尺寸电视萤幕的转变。这主要是由于人均收入的增加以及向高端和奢侈品的更换。根据美国商务部统计，去年美国的人均个人收入为63,444美元，比前年有所成长。
  • 此外，线上串流媒体应用的需求使消费者的注意力转向对音讯和视讯品质的沉浸式体验的趋势，这是大萤幕智慧型电视的主要驱动力。
  • 此外，电视机在疫情期间充当了人们的避难所，条形音箱、串流媒体播放器和支架的销量均实现了两位数的成长。在销售大显示器的洛杉矶影音中心门市，98吋三星8K电视的销售量超乎预期。当该公司 6 月在圣莫尼卡门市开始销售售价 6 万美元的 8K 显示器时，很快就销售了三台。自那时起，该连锁店已扩展到洛杉矶地区另外四家店。
  • 据三星电子美国公司称，大于 75 吋的萤幕是市场上成长最快的细分市场之一。随着消费者花更多的时间在家里、在家工作甚至教育孩子，他们越来越多地投资住宅装修，以使自己的家更加舒适和愉快。
  • 整个行业的公司也都在提供串流媒体服务以保持竞争力。例如，迪士尼为消费者提供将 Disney+ 与 Hulu 和 ESPN+ 捆绑在一起的选择，每月价格为 12.99 美元（每月节省 5 美元）。 CBS 提供 Showtime 和 CBS All Access 捆绑套餐，起价为每月 14.99 美元（每月节省 2 美元）。所有上述因素都在推动该地区对智慧型电视的需求和采用。
  • 虽然之前就有对55吋以上萤幕智慧型电视的需求，但新冠疫情的爆发改变了这一现状，人们开始需要更大萤幕的智慧型电视。今年春季，由于美国各州和地方采取限制措施鼓励消费者待在家中，消费者购买电视机的数量达到了假期季节的正常水平。

OLED 市场成长强劲

  • 电视行业最近扩大了 OLED 显示器的使用。由于OLED已成为显示器市场的未来前景，并且几乎在各个领域都得到广泛应用，电视製造商越来越多地在其电视中采用OLED显示器。电视行业不断增长的采用预计将进一步促进 OLED 面板在区域智慧电视市场的成长。
  • 根据消费科技协会预测，美国OLED电视工厂销售额将从2021年的29.8亿美元成长11%至2022年的33亿美元，进一步推动市场成长。
  • 预计超高清 (UHD) 智慧电视中量子点 LED (QLED) 等创新技术的采用将在预测期内刺激该领域的需求。这一系列电视的普及率高于其他电视。例如，2021年6月，LG电子在美国发表了全球首款83吋OLED电视。 83C1也是4K OLED电视产业最大的产品。
  • 此外，OLED 电视价格下降可能会创造盈利的扩张前景。据美国能源局称，到2025年，美国製造有机发光二极体（OLED）面板的人事费用预计将降至每平方公尺OLED面板5美元。
  • 随着未来一年OLED技术创新的提升和原物料成本的下降，OLED电视成本可望暂时下降并推动产业发展。此外，新的产业参与者的出现和OLED电视的量产将推动OLED电视价格下降，并刺激对OLED显示器的需求。此外，2021 年 12 月，三星押注采用量子点/OLED 技术的混合型电视，通常称为 QD-OLED。从 LG Display 购买面板的三星电子已透露其内部显示部门计划生产量子点/OLED（QD-OLED）电视面板。

美国智慧型电视产业概况

美国智慧型电视市场由多家参与者组成。由于消费者的兴趣很高，该行业被视为一个有利可图的投资机会。公司正在投资未来技术，获得真正的专业知识并实现永续的竞争优势。

  • 2022 年 1 月-美国Sharp Corporation家用电子公司与 Roku TV 合作，Roku TV 是一个仅限电视的串流媒体平台，提供优质的家庭娱乐体验，包括简单、可自订的主萤幕、数千个串流媒体频道和 200 多个直播电视频道。这次合作秉承了Sharp Corporation悠久的家庭娱乐创新历史。
  • 2021 年 8 月-日立宣布推出 Q 系列，这是一款搭载大萤幕量子点 (QLED) Android TVTM OS 的装置。这是一款无边框4K HDR电视，萤幕大小为65吋/55吋/50吋/43吋。 Dolby Vision HDR和内建扬声器等功能增强了视听性能，提供了更身临其境的家庭娱乐体验。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 新兴国家可支配所得增加
    • 随选视讯服务日益流行
  • 市场挑战
    • 新兴经济体缺乏高速互联网

第六章 市场细分

  • 按下萤幕尺寸（对角线）
    • 30 至 45 英寸
    • 45 至 55 英寸
    • 55 英吋或以上
  • 按解析度类型
    • 4K 超高清电视
    • 全高清电视
    • 高画质电视
  • 按面板类型
    • LCD
    • LED
    • 有机发光二极体
    • QLED
  • 价格分布范围
    • 少于 1,000 美元
    • 1,000-2,000美元
    • 2,000-3,000美元
    • 3,000 美元以上
  • 按经营分部划分
    • Android
    • Tizen
    • WebOS
    • Roku
    • 其他作业系统

第七章 竞争格局

  • 公司简介
    • LG Electronics Inc.
    • Samsung Electronics Co. Ltd
    • Sony Corporation
    • Panasonic Corporation
    • Sharp Corporation
    • VIZIO Inc.
    • Hisense Group Co. Ltd
    • Koninklijke Philips NV
    • Insignia Systems Inc.
    • Haier Group Corporation
    • Hitachi Ltd
    • Westinghouse Electric Corporation
    • TCL Technology

第 8 章供应商市场排名分析

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 70796

The US Smart TV Market size is estimated at 32.41 million units in 2025, and is expected to reach 35.26 million units by 2030, at a CAGR of 1.7% during the forecast period (2025-2030).

US Smart TV - Market - IMG1

The increasing adoption of OTT services leading to the preference of smart TVs as a typical streaming entertainment product and the Us-China trade dispute prompting smart TV vendors dependent on Chinese manufacturing to expand shipments for building safety stocks are the two major factors driving the growth of smart TV in the United States.

Key Highlights

  • Streaming media such as Apple TV, Amazon Fire TV, and Google Chromecast are changing the consumers' viewing experience. Several manufacturers are teaming up with OTT (over-the-top) content and device providers to provide built-in features with no further requirement of a set-top box. For instance, TCL Corporation has teamed up with Roku Inc. and introduced a 4K HDR Roku TV.
  • Furthermore, viewership of online material has expanded dramatically in recent years as high-speed broadband access has increased. Furthermore, the expanding electronics sector has started merging different technical advancements, including voice command and computational intelligence, with growing demand for intelligent gadgets, including smart TVs.
  • Additionally, the increasing product development by major market players is expected to contribute to segment growth over the study period. For instance, in March 2022 - LG Display first introduced a 77-inch 8K OLED TV panel with MLA technology at the Society for Information Display's (SID) Display Week 2022, which was held in San Jose, California, on the 10th (local time) for three days. LG Display's 77-inch 8K OLED TV was the first in the world to use EX technology and MLA.
  • Further, an ever-expanding universe of video streaming services, each with its exclusive TV shows and movies, is attracting a growing audience. According to the Consumer Technology Association, spending on video streaming services reached USD 47 billion in 2022, a 7% increase over 2021.
  • For instance, 2021 saw 8K TV makers get into gear. Alongside the usual trio of 8K resolution screens from Samsung 8K TV, such as QN900A, QN800A, and QN700A, LG also brought several 8K-capable models that feature their Mini LED technology. Other brands are also launching, such as TCL's 6-Series 8K QLED, proving the cheapest 8K TV in the United States.
  • Moreover, the increasing penetration of ultra-high-speed internet and highly efficient network infrastructure are expected to favorably impact the Smart TV Resolutions. For instance, the US federal government plans to build a centralized 5G wireless network nationwide by 2021. Recently, the White House released its National Strategy to Secure 5G in the US, mainly focusing on upgrading and securing 5G infrastructure at home and abroad.
  • The COVID-19 pandemic has drastically impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels. The growing number of smartphone users in emerging economies has acted as a significant catalyst for smart TV as users look to continue their streaming content consumption on more giant screens when at home.

US Smart TV Market Trends

Boosting Demand for 55 Inches and above Screen Size

  • The United States has seen a shift from small- and medium-sized TV screens to big screens. This is mainly driven by the increasing per capita income, followed by the growing change for premium and luxurious products. According to the US Department of Commerce, per capita, personal income in the United States was USD 63,444 last year, an increase from the previous year.
  • Moreover, the demand for online streaming apps has shifted the consumers' focus toward the trend of an immersive experience in audio and video quality, which has been a significant driver for smart TVs with larger screens.
  • Furthermore, TVs have served as a retreat for people during the pandemic, as the market witnessed a double-digit increase in soundbars, streaming players, and mounts. At Video & Audio Center stores in Los Angeles, a retail store carrying the sale of larger displays, a 98-inch Samsung 8K TV exceeded expectations. When the retailer began selling the USD 60,000 8K display at its Santa Monica store in June, it sold three quickly. Since then, the chain has expanded sales of the display to its other four LA-area stores.
  • According to Samsung Electronics America, screens larger than 75 inches have become one of the market's fastest-growing segments. As consumers started spending more time at home, working from home, and even teaching their kids, they increased their focus on investing more in home improvement projects to make their homes more comfortable and enjoyable.
  • The industry players are also offering streaming services to remain competitive. For instance, Disney gives consumers the option to bundle Disney+ with Hulu and ESPN+ for USD 12.99 per month (a USD 5 per month discount). CBS offers a bundle of Showtime and CBS All Access starting at USD 14.99 per month (a USD 2 per month discount). All the above factors are increasing the demand and adoption of Smart TVs in the region.
  • Though the demand for smart TVs with 55 inches above-sized screens was present before, the outbreak of the COVID-19 pandemic transformed the scenario into a need for smart TVs with much bigger screens. During the spring, as state and local regulations across the United States recommended people stay at home, consumers purchased televisions at levels usually seen during the holiday season.

OLED Segment to Witness Significant Growth

  • The television industry has ramped up its use of OLED displays recently. With OLED becoming the future of the display market and being used almost everywhere in the best possible ways, television manufacturers are increasingly using OLED displays for televisions. The increasing adoption in the television industry will further augment the OLED panel's growth in the regional smart tv market.
  • According to the Consumer Technology Association, US OLED TV factory revenue increased by 11% to USD 3.3 billion in 2022 from USD 2.98 billion in 2021, further driving the market growth.
  • The adoption of innovative technologies, such as Quantum dot LEDs (QLEDs) across Ultra-high-definition (UHD) Smart TVs, is expected to fuel the segment demand over the forecast period. Televisions in this range have high penetration rates compared to the others. For instance, in June 2021, LG Electronics introduced the first global 83-inch OLED television in the United States. The 83C1 is also the most giant 4K OLED TV industry.
  • Furthermore, price reductions in OLED TVs may create profitable expansion prospects. According to the US Department of Energy, labor costs for organic light-emitting diode (OLED) panel fabrication in the United States is expected to fall to USD 5 per square meter of OLED panel produced by 2025.
  • Improvements in OLED innovation in the following years, as well as lower raw material costs, are likely to lower the expense of OLED TVs, propelling the industry in the foreseeable future. Additionally, the emergence of new industry participants and the mass manufacturing of OLED TVs will help reduce OLED TV prices, driving the demand for OLED displays. In addition, in December 2021, Samsung placed its bets on hybrid TVs featuring quantum dot/OLED technology, commonly called QD-OLED. Although Samsung Electronics purchases panels from LG Display, the company revealed plans for its in-house display division to manufacture the quantum dot/OLED (QD-OLED) TV panels.

US Smart TV Industry Overview

The United States smart TV market consists of several players. This industry is viewed as a lucrative investment opportunity due to enormous consumer interest. The companies are investing in future technologies to gain substantial expertise and achieve sustainable competitive advantage.

  • January 2022 - Sharp Home Electronics Company of America collaborated with Roku TV, a TV-specific streaming platform that provides a premium home entertainment experience that includes a simple, customizable home screen, access to thousands of streaming channels, and over 200 live TV channels. This collaboration builds on Sharp's long history of home entertainment innovation.
  • August 2021 - Hitachi introduced the Q series of large-screen Quantum Dot (QLED) Android TVTM OS devices. The frameless 4K HDR TVs, available in 65"/55"/50"/43" screen sizes, bring the user closer to the on-screen action while delivering higher levels of color accuracy and detail thanks to QLED technology. They enhance the audio-visual performance with features such as Dolby Vision HDR and integrated speakers to provide a more immersive home entertainment experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Disposable Income across Emerging Economies
    • 5.1.2 Rising Trend of Video-on-demand Service
  • 5.2 Market Challenges
    • 5.2.1 Lack of High-speed Internet Penetration in Developing Economies

6 MARKET SEGMENTATION

  • 6.1 By Screen Size (Diagonal)
    • 6.1.1 30-45 Inches
    • 6.1.2 45-55 Inches
    • 6.1.3 55 Inches and above
  • 6.2 By Resolution Type
    • 6.2.1 4K UHD TV
    • 6.2.2 Full HD TV
    • 6.2.3 HDTV
  • 6.3 By Panel Type
    • 6.3.1 LCD
    • 6.3.2 LED
    • 6.3.3 OLED
    • 6.3.4 QLED
  • 6.4 By Pricing Range
    • 6.4.1 Under USD 1,000
    • 6.4.2 USD 1,000 to USD 2,000
    • 6.4.3 USD 2,000 to USD 3,000
    • 6.4.4 USD 3,000 and Above
  • 6.5 By Operating Segment
    • 6.5.1 Android
    • 6.5.2 Tizen
    • 6.5.3 WebOS
    • 6.5.4 Roku
    • 6.5.5 Other Operating Systems

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 LG Electronics Inc.
    • 7.1.2 Samsung Electronics Co. Ltd
    • 7.1.3 Sony Corporation
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Sharp Corporation
    • 7.1.6 VIZIO Inc.
    • 7.1.7 Hisense Group Co. Ltd
    • 7.1.8 Koninklijke Philips NV
    • 7.1.9 Insignia Systems Inc.
    • 7.1.10 Haier Group Corporation
    • 7.1.11 Hitachi Ltd
    • 7.1.12 Westinghouse Electric Corporation
    • 7.1.13 TCL Technology

8 VENDOR MARKET RANKING ANALYSIS

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET