印度智慧电视市场按显示类型、萤幕类型、萤幕尺寸、解析度、最终用户、价格区间、分销管道、地区、机会和预测，2019 年至 2033 年

印度智慧电视市场规模预计将从 2025 年的 63.3 亿美元成长到 2033 年的 108.2 亿美元，预测期内（2026-2033 年）的复合年增长率为 6.93%。这一增长得益于印度互联网普及率的快速增长以及支持流畅高清串流媒体的 5G 网路的推出。这种数位转型创造了对内容消费的巨大需求，而 Disney+Hotstar、Netflix、Amazon Prime Video 等 OTT 平台以及 YouTube 和 JioCinema 上大量的免费内容进一步推动了这一需求。

市场上，各大品牌纷纷推出价格亲民的智慧电视，大幅提升了市场民主化程度，让更多人成为智慧电视消费者。印度政府的本土内容计划（如 PLI 计划）提供的财政支持进一步支持了这一进程，该计划降低了製造成本并减少了对进口的依赖。消费者偏好的变化也发挥着重要作用，观众越来越多地从传统的有线电视/DTH 转向点播串流媒体，并选择内建应用程式的智慧电视，而不是单独的设备。此外，技术的发展使得配备 4K、QLED 和语音 AI 助理的高阶产品能够以实惠的价格推出。同时，印度中产阶级可支配收入的增加也引发了购买狂潮，尤其是在节日促销期间。便捷的融资计划、零成本 EMI 以及互联网连接更强大的农村市场的成长也进一步推动了电子商务的采用。在这些强大的驱动力下，印度智慧电视市场将在未来几年继续保持强劲成长。

例如，2024年6月，Infinix Mobility Limited推出了Infinix 32Y1 Plus智慧电视。新款机型拥有 32 吋 LED 显示屏，可提供高达 250 尼特的亮度，并透过杜比音讯立体声扬声器提供 16W 的音讯输出。

本报告研究了印度智慧电视市场，并概述了市场以及显示器类型、萤幕类型、萤幕尺寸、解析度、最终用户、价格区间、分销管道、区域趋势和参与市场的公司概况等关键细分市场。

目录

第1章 专案范围与定义

第2章：美国关税的影响

第3章 研究方法

第4章 执行摘要

第5章 客户回馈

第6章 2019-2033年印度智慧电视市场展望

• 市场规模分析与预测
• 市占率分析及预测
  • 按显示类型
    • 引领
    • 量子发光二极体
    • 有机EL
    • 其他
  • 依萤幕类型
    • 曲面
    • 平坦的
  • 按萤幕尺寸
    • 小于 32 英吋
    • 32英吋至45英吋
    • 46英吋至55英吋
    • 55英吋至65英吋
    • 65 英吋或以上
  • 按分辨率
    • 高画质
    • 全高清
    • 4K 超高清
    • 8K
  • 按最终用户
    • 住房
    • 商业的
  • 按价格区间
    • 低价范围
    • 中檔
    • 高价位
  • 按分销渠道
    • 多品牌专卖店
    • 超市/大卖场
    • 专卖店
    • 线上
    • 其他
  • 按地区
    • 北部
    • 南部
    • 西部和中部
    • 东部
  • 公司市占率分析（前 5 名及其他 - 基于价值，2025 年）
• 2025年市场地图分析

第7章供需分析

第8章 进出口分析

第9章价值链分析

第10章 波特五力分析

第11章 PESTLE 分析

第12章价格分析

第13章 市场动态

• 市场驱动力
• 市场课题

第14章 市场趋势与发展

第15章 政策与监理格局

第16章案例研究

第17章 竞争格局

• 前5名市场领导者的竞争矩阵
• 前5名参与企业SWOT分析
• 十大市场参与者的现状
  • Samsung India Electronics Pvt. Ltd.
  • LG Electronics India Limited
  • Xiaomi Technology India Private Limited
  • OnePlus India Technology Pvt. Ltd.
  • Sony India Private Limited
  • Hisense India Private Limited
  • TCL India Holdings Private Limited
  • Panasonic Life Solutions India Pvt. Ltd.
  • Haier Appliances India Pvt Ltd
  • VU Technologies Private Limited

第18章 战略建议

第19章 研究公司及免责声明

India smart TV market is projected to witness a CAGR of 6.93% during the forecast period FY2026-FY2033, growing from USD 6.33 billion in FY2025 to USD 10.82 billion in FY2033F owing to rising incomes, affordable brands, better technology, and digital content demand fueling sales. Underpinning this growth is India's fast-growing internet penetration, combined with the deployment of 5G networks that support smooth high-quality streaming. This digital transformation has generated a massive demand for content consumption, further driven by the runaway growth of OTT platforms such as Disney+ Hotstar, Netflix, and Amazon Prime Video, as well as free content on YouTube and JioCinema.

The market has been significantly democratized due to the affordable smart TV presence from brands in the market, and thus more people are becoming smart TV consumers. The financial support of Indian government initiatives favoring local production, such as the PLI scheme, that has brought the cost of manufacture down and lesser dependence on import has further supplemented this. Evolving consumer tastes are also contributing significantly, with audiences increasingly moving away from traditional cable/DTH to on-demand streaming, opting for smart TVs with in-built apps rather than separate devices. Developments in technology have also brought premium offerings such as 4K, QLED, and voice-enabled AI assistants within affordable price points, while the Indian middle class growing with greater disposable incomes is fueling aspirational buying, particularly during festive season sales. The e-commerce growth, with easy financing schemes and zero-cost EMIs, and the growth into rural markets with enhanced internet connectivity, has further driven adoption. With these strong drivers acting in concert, the Indian smart TV market is well set for continued strong growth in the years to come.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.

Growing Internet Penetration Driving the India Smart TV Market

India's ever-growing base of internet users has proven to be a key driver for the explosive growth of the smart TV space. With the launch of 5G networks nationwide, faster and more stable connectivity is revolutionizing viewing habits when it comes to entertainment, with viewers increasingly opting out of conventional cable television in favor of streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video. This rush for digital content demand has turned smart TVs into a must-have household appliance, especially as they provide convenient access to OTT platforms, YouTube, and gaming without any extra hardware. Smart TVs' affordability, with the price of entry-level ones going down, has driven adoption further, especially among first-time customers in tier 2 and tier 3 cities. In addition, growth in regional language content and bundled data plans by telecommunication companies such as Jio and Airtel has brought the market out of urban cities. With deepening internet penetration anticipated, India's smart TV market is likely to experience growth on a continued basis, as digital consumption picks up, the cost comes down, and entertainment and connectivity come together.

For instance, in April 2025, Circuit House Technologies unvieled two exciting Smart TV lineups under its fresh consumer brand, Lumio. Their top-tier models, the Lumio Vision 9 with cutting-edge QD-Mini LED technology, and the Lumio Vision 7, which boasts QLED power, are set to offer the fastest performance available on the market.

Affordable Smart TVs Driving the India Smart TV Market

The Indian smart TV industry is witnessing a revolutionary shift, driven by the growing availability of affordable, high-quality smart TVs at prices as low as USD 69.73 - 174.33. Companies have disrupted the market by providing feature-rich smart TVs with 4K resolution, Android TV, and voice assistants at mindboggling prices, bringing cutting-edge technology within reach of millions of first-time consumers. This affordability trend has been spurred by domestic production under the government's PLI scheme, lowering costs of production and import reliance. Increased demand from price-conscious consumers in rural cities, who earlier used non-smart TVs or streaming sticks. Online platforms such as Flipkart and Amazon have also driven adoption through festive sales, no-cost EMIs, and online-only models, making high-end features affordable for price-sensitive buyers. With competition heating up and prices falling further, budget smart TVs are no longer a luxury but a mass phenomenon, transforming the way India watches, streams, and connects.

For instance, in February 2025, Reliance Jio Infocomm. Ltd. rolled out JioTele OS, designed specifically for budget-friendly smart TVs in India. The main aim is to cater to the distinct preferences of Indian viewers, with more than 35 million households connected to TVs that aspire for digital entertainment, without paying a premium for it.

QLED is Dominating the Growth of the Market

The Indian market for smart TVs is experiencing a revolution with QLED screens gaining rapid prominence driven by the desire among consumers for enhanced picture quality within affordable price segments. As more brands are increasingly broadening their QLED range, premium technology will increase further. QLED is growing in popularity because of its brighter colors, improved brightness (1000+ nits), and improved energy efficiency over traditional LEDs all now on offer at more affordable prices. Technology has also emerged as an upper-end shoppers' sweet spot for cinematic offerings without the heavy price tag of OLED, especially with OTT platforms such as Netflix and Prime Video increasingly hosting 4K HDR content. With Indian customers increasingly valuing display quality in their movie watching, gaming, and sports streaming, QLED is set to become the new mainstream norm, transforming the upper-end segment of India's rapidly growing smart TV market.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Future Market Scenario (FY2026 - FY2033F)

Growing popularity of streaming services such as Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

The outlook for the Indian smart TV market is promising, with expectations of significant growth over the next few years. This growth will be driven by factors such as increasing disposable income, the proliferation of OTT services, and technological advancements such as AI and voice control. Key trends include the increasing adoption of 4K UHD TVs, integration with smart home devices, and the rise in AI and voice control features. However, the market faces challenges such as muted consumer demand, particularly for smaller screens, which has led to a decline in shipments. Additionally, rising raw material costs may reduce promotional offers and increase prices, affecting short-term growth. Despite these challenges, the long-term outlook remains positive, driven by technological advancements and consumer preferences for premium viewing experiences.

For instance, in April 2025, Xiaomi Technology India Private Limited rolled out its latest Xiaomi X Pro QLED (2025) series. This new lineup of smart TVs boasts stunning QLED displays with a crisp 4K resolution. It is offered in 43-inch, 55-inch, and 65-inch display sizes, these smart TVs come packed with MagiQ technology, which is designed to enhance color vibrancy. They also feature Xiaomi's Vivid Picture Engine and support HDR10+ and Dolby Vision, ensuring a better experience.

Table of Contents

1. Project Scope and Definitions

2. Impact of U.S. Tariffs

3. Research Methodology

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Smart TV Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Display Type
    • 6.2.1.1. LED
    • 6.2.1.2. QLED
    • 6.2.1.3. OLED
    • 6.2.1.4. Others
  • 6.2.2. By Screen Type
    • 6.2.2.1. Curved
    • 6.2.2.2. Flat
  • 6.2.3. By Screen Size
    • 6.2.3.1. Less Than 32"
    • 6.2.3.2. 32" - 45"
    • 6.2.3.3. 46" - 55"
    • 6.2.3.4. 55" - 65"
    • 6.2.3.5. Above 65"
  • 6.2.4. By Resolution
    • 6.2.4.1. HD TV
    • 6.2.4.2. Full HD
    • 6.2.4.3. 4K UHD TV
    • 6.2.4.4. 8K TV
  • 6.2.5. By End-user
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Price Range
    • 6.2.6.1. Economy
    • 6.2.6.2. Mid-Range
    • 6.2.6.3. Premium
  • 6.2.7. By Distribution Channel
    • 6.2.7.1. Multi-Branded Outlets
    • 6.2.7.2. Supermarkets/Hypermarkets
    • 6.2.7.3. Specialty Stores
    • 6.2.7.4. Online
    • 6.2.7.5. Others
  • 6.2.8. By Region
    • 6.2.8.1. North
    • 6.2.8.2. South
    • 6.2.8.3. West and Central
    • 6.2.8.4. East
  • 6.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Display Type
  • 6.3.2. By Screen Type
  • 6.3.3. By Screen Size
  • 6.3.4. By Resolution
  • 6.3.5. By End-user
  • 6.3.6. By Price Range
  • 6.3.7. By Distribution Channel
  • 6.3.8. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy & Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Samsung India Electronics Pvt. Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. LG Electronics India Limited
  • 17.3.3. Xiaomi Technology India Private Limited
  • 17.3.4. OnePlus India Technology Pvt. Ltd.
  • 17.3.5. Sony India Private Limited
  • 17.3.6. Hisense India Private Limited
  • 17.3.7. TCL India Holdings Private Limited
  • 17.3.8. Panasonic Life Solutions India Pvt. Ltd.
  • 17.3.9. Haier Appliances India Pvt Ltd
  • 17.3.10. VU Technologies Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Smart TV Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Smart TV Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Smart TV Market Share (%), By Display Type, FY2019-FY2033F
• Figure 4. India Smart TV Market Share (%), By Screen Type, FY2019-FY2033F
• Figure 5. India Smart TV Market Share (%), By Screen Size, FY2019-FY2033F
• Figure 6. India Smart TV Market Share (%), By Resolution, FY2019-FY2033F
• Figure 7. India Smart TV Market Share (%), By End-user, FY2019-FY2033F
• Figure 8. India Smart TV Market Share (%), By Price Range, FY2019-FY2033F
• Figure 9. India Smart TV Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 10. India Smart TV Market Share (%), By Region, FY2019-FY2033F
• Figure 11. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Screen Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Resolution Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 17. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 18. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025