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市场调查报告书
商品编码
1644438

订阅计费管理：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Subscription Billing Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

订阅计费管理市场规模预计在 2025 年为 79.7 亿美元，预计到 2030 年将达到 170.2 亿美元，预测期内（2025-2030 年）的复合年增长率为 16.38%。

订阅计费管理-市场-IMG1

数位化的日益普及和对灵活性的需求正在推动各个行业订阅式业务的兴起。许多企业正在采用订阅模式，这提高了客户维繫。

主要亮点

  • 不断成长的庞大基本客群要求订阅计费流程实现自动化和统一化。此外，公司也致力于透过改善客户体验来最大限度地提高客户维繫。因此，预计预测期内将有更多产业采用订阅计费管理系统。
  • 基于软体的订阅计费解决方案在企业中越来越受欢迎，因为它们可以最大限度地降低营运费用、简化收益方法并减少计费错误。该解决方案透过融合人工智慧、机器学习和云端处理等多种技术，实现了计费和发货单流程的自动化。它还可以帮助您获得改善客户体验和提高客户维繫所需的关键客户洞察。
  • 从製造业到金融机构，各行业越来越多地采用订阅主导的经营模式，预计将推动市场采用。
  • 由于不同行业对订阅服务的采用率不同，预计 COVID-19 疫情对市场扩张的影响将微乎其微，但最终它对这些市场有利又有害。

订阅计费管理市场趋势

媒体和娱乐产业预计将广泛采用

  • 媒体和娱乐产业是经历快速数位化的产业的典型例子，因为它不断开发新技术和创造性方式来製作和提供基于订阅的数位学习材料。广告商、出版商、广播公司和其他机构正在采用订阅制的收入模式来满足快速成长的需求。
  • 许多媒体和娱乐市场正在转向基于订阅的服务，公司需要能够根据需要改变促销和折扣，以保持客户对添加附加元件和升级订阅的兴趣。
  • 这就是为什么广播平台、媒体运营商和广告公司正在迅速采用订阅计费管理解决方案，将收益流程整合为一个简化的、以客户为中心的体验，并获得对整个报价到现金流程的前所未有地洞察。
  • 由于人们继续留在家里，OTT 视讯串流、数位学习、数位新闻和媒体以及通讯软体等订阅服务正在推动该行业的扩张。
  • 媒体产业包括电子杂誌、电子报纸、日誌、电视、广播、播客、游戏、网站和观看影片内容的应用程式。此外，这些公司只有一种固定的计费计划。我们不仅提供多种计费结构供您选择，而且我们会不时更改我们的价格和结构。订阅计费管理允许测试计费模型并支援多种货币。

北美可望主导市场

  • 由于 SAP、Salesforce、Oracle、Amazon Web Services、Apttus 和 Recurly 等众多重要行业参与企业的存在，北美预计将引领订阅计费管理市场。
  • 政府法规以及提高客户维繫和减少用户流失的愿望是推动订阅计费管理市场成长的一些因素。
  • 由于 BYOD 和云端基础的服务，订阅流程的自动化正在迅速普及，而美国大大小小的企业越来越多地采用行动装置和云端基础的解决方案，正在推动该地区的市场成长。
  • 此外，组织正在开发灵活的业务并寻求利用有效的计费策略来节省资本成本。无纸化发票方法可以帮助公司节省纸张、列印和运输成本。随着全部区域财务管理的改善，客户可以更好地组织他们的付款计划和预算，并避免无意义的逾期罚款。

订阅计费管理产业概览

订阅计费市场的竞争格局较为分散，全球有多家市场参与者为订阅业务提供创新的计费和发货单解决方案。此外，新参与企业和现有企业都在活性化筹集资金筹措，以加强和改善他们的服务产品，从而最大限度地吸引市场。

  • 2023 年 1 月销售团队宣布商业创新，以帮助各行各业的组织简化业务、最大化收益并提高忠诚度。 销售团队平台上的新商业创新使製造业、医疗保健、高科技和消费品等行业的公司能够利用自动化和统一的客户资料来提供个人化的商业服务。
  • 2022 年 12 月，Amazon Web Services Inc. 和 Slalom LLC 宣布达成策略伙伴关係协议 (SCA)。两家公司计划为能源、金融服务、生命科学、公共部门以及媒体和娱乐领域的客户创建基于 AWS 的垂直解决方案和加速器。两家公司也有望提供端到端的专业云端迁移和现代化服务，以加速客户的云端迁移。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 订阅式业务的成长
    • 公司越来越注重透过减少用户解约率来提高客户维繫
    • 由于客户群不断增长，需要减少复杂的收益模型和计费错误
  • 市场限制
    • 资料和隐私问题

第六章 市场细分

  • 依部署方式
    • 本地
    • 在云端
  • 按组织规模
    • 中小型企业
    • 大型企业
  • 按最终用户产业
    • 零售与电子商务
    • BFSI
    • 资讯科技/通讯
    • 媒体与娱乐
    • 公共部门和公共产业
    • 其他终端用户产业（运输及物流、教育）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Salesforce.com Inc.
    • SAP SE
    • Oracle Corporation（Netsuite）
    • Apttus Corporation
    • Amazon Web Services Inc.
    • Recurly Inc.
    • Zoho Corporation Pvt. Ltd
    • Zuora Inc.
    • Chargebee Inc.
    • 2Checkout.com Inc.
    • Chargify LLC
    • Invoicera
    • Stripe Inc.
    • Muvi LLC
    • Billingplatform.com

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 71770

The Subscription Billing Management Market size is estimated at USD 7.97 billion in 2025, and is expected to reach USD 17.02 billion by 2030, at a CAGR of 16.38% during the forecast period (2025-2030).

Subscription Billing Management - Market - IMG1

The increasing adoption of digitization and demand for flexibility have given rise to subscription-based businesses across sectors. Numerous businesses' rising adoption of subscription-based models leads to improved customer retention rates.

Key Highlights

  • The expansion of the large customer base necessitates the automation and uniformity of the subscription billing procedure. In addition, businesses are putting more effort into maximizing client retention through an improved customer experience. Thus, more industries are anticipated to embrace subscription billing management systems during the projection period.
  • Software-based subscription billing solutions are becoming increasingly popular among businesses since they minimize operating expenses, simplify monetization methods, and lessen billing errors. The solutions automate the invoicing and billing process by incorporating numerous technologies, including artificial intelligence, machine learning, and cloud computing. They assist businesses in gaining crucial client insights that are necessary for enhancing the customer experience and boosting customer retention.
  • Market acceptance is anticipated to be boosted by the growing use of subscription-driven business models across various sectors, from manufacturing to financial institutions.
  • Although the COVID-19 pandemic was predicted to have a minimal impact on market expansion due to the varying rates at which different industries adopted subscription services, it ended up being both beneficial and disruptive to those markets.

Subscription Billing Management Market Trends

Media and Entertainment Industry Expected to Exhibit Significant Adoption

  • The media and entertainment sector, which constantly develops new technology and creative methods to produce and deliver subscription-based digital material, is a prime example of an industry undergoing a rapid digital transition. Advertisers, publishers, broadcasters, and others are implementing the subscription-based income model to keep up with the rapidly expanding demand.
  • The majority of the media and entertainment market is transitioning to subscription-based offers, and businesses need to be able to change their promotions and discounts as needed to keep customers interested in adding add-ons or subscription upgrades.
  • So, in order to integrate revenue processes into one simplified customer-focused experience and gain unprecedented insight into the entire quote-to-cash process, broadcast platforms, media businesses, and advertising firms are introducing subscription billing management solutions quickly.
  • The expansion of the industry is being accelerated by subscription services, including OTT video streaming, e-learning, digital news and media, and communications software, as the population is being compelled to stay at home.
  • The media industry encompasses e-magazines, e-papers, journals, TV, radio, podcasts, gaming, websites, and apps for watching video content. Furthermore, these companies employ only one fixed billing plan. In addition to choosing different billing structures, they also improvise prices and structural changes throughout time. Subscription Billing management enables the testing of billing models and supports numerous currencies.

North America Expected to Dominate the Market

  • Due to the presence of numerous significant industry participants, including SAP, Salesforce, Oracle, Amazon Web Services, Apttus, Recurly, and many more, North America is predicted to lead the subscription billing management market.
  • Government regulations, the desire to increase customer retention and decrease subscriber churn, and other factors are the main drivers of the growth of the subscription and billing management market.
  • The rapid adoption of automation of the subscription process has been made possible by BYOD and cloud-based services, and the US's growing use of mobile devices and cloud-based solutions by large organizations and SMEs is what is driving the growth of the regional market.
  • Furthermore, organizations are considering using effective billing strategies to develop flexible business procedures and save capital costs. Due to paperless billing methods, businesses are saving money on paper, printing, and shipping. Improving financial management across the region assists clients in better organizing their payment schedules and budgets and avoiding pointless late penalties.

Subscription Billing Management Industry Overview

The competitive landscape of the subscription billing market is fragmented due to the presence of several market players globally offering innovative billing and invoicing solutions for subscription-based businesses. Furthermore, new and emerging, and existing companies are increasingly raising funds to enhance and improve their offerings to gain maximum market traction.

  • January 2023 - Salesforce unveiled Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty. With these new commerce innovations on the Salesforce platform, companies across industries as diverse as manufacturing, healthcare, tech, and consumer goods can harness the power of automation and unified customer data to embed personalized commerce.
  • In December 2022, Amazon Web Services Inc. and Slalom LLC (Slalom) announced a Strategic Partnership Agreement (SCA). The two businesses were expected to create AWS-based vertical solutions and accelerators for clients in the energy, financial services, life sciences, public sector, and media and entertainment sectors. They were also expected to provide clients with specialized end-to-end cloud migration and modernization services to hasten their cloud migrations.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth of Subscription Based Businesses
    • 5.1.2 Increasing Focus of Businesses on Increasing Customer Retention by Reducing the Subscriber Churn Rate
    • 5.1.3 The Need for Reduction in Complex Monetization Models and Reducing Billing Errors Due to the Increase in Size of Customers
  • 5.2 Market Restraints
    • 5.2.1 Data and Privacy Concerns

6 MARKET SEGMENTATION

  • 6.1 Deployment Mode
    • 6.1.1 On-Premise
    • 6.1.2 On-Cloud
  • 6.2 Size of the Organization
    • 6.2.1 Small and Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 End-user Industry
    • 6.3.1 Retail and E-commerce
    • 6.3.2 BFSI
    • 6.3.3 IT and Telecom
    • 6.3.4 Media and Entertainment
    • 6.3.5 Public Sector and Utilities
    • 6.3.6 Other End-user Industries (Transportation and Logistics, Educational Institutions)
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Salesforce.com Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Oracle Corporation (Netsuite)
    • 7.1.4 Apttus Corporation
    • 7.1.5 Amazon Web Services Inc.
    • 7.1.6 Recurly Inc.
    • 7.1.7 Zoho Corporation Pvt. Ltd
    • 7.1.8 Zuora Inc.
    • 7.1.9 Chargebee Inc.
    • 7.1.10 2Checkout.com Inc.
    • 7.1.11 Chargify LLC
    • 7.1.12 Invoicera
    • 7.1.13 Stripe Inc.
    • 7.1.14 Muvi LLC
    • 7.1.15 Billingplatform.com

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS