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市场调查报告书
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1644631

中国翻新智慧型手机市场：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

China Refurbished Smartphone - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内，中国翻新智慧型手机市场的复合年增长率预计将达到 9.51%

中国翻新智慧型手机市场-IMG1

关键亮点

  • 升级成本的上升是推动市场成长的主要因素之一。高阶智慧型手机价格上涨导致一些消费者保留现有行动电话的时间比预期的要长。但同时，这项因素也推高了二手设备的平均售价。
  • 根据转转集团2021年7月发布的报告，苹果是中国二手智慧型手机类别的主要市场参与企业之一，控制约36.53%的次市场。此外，小米等区域巨头紧随其后，市场占有率约为 13.88%，其次是 Vivo，市占率约 12.7%，三者并列第一。
  • 此外，出售的翻新设备中带有保固的比例更高。这些行动电话附有购买证明和保修，这在很大程度上克服了消费者对购买翻新设备的犹豫。例如，三星以大幅折扣提供经过认证的二手设备。直接从三星购买的一个主要好处是消费者可以获得新产品的一年全保固。
  • 未来几年可能影响市场的一个因素是5G网路的发展。大多数智慧型手机的最短许可期限为 24 个月，最长可达 5 年。然而，一旦 5G 网路进入市场，大多数可以使用 3G 和 4G 服务的设备将会变得过时。这可能会导致大量翻新的二手智慧型手机上市，但这在新兴市场不太可能发生，因为很大一部分人都希望跟上当前的技术趋势。例如，根据转转集团的报告，2021年第二季二手荣耀设备销售量成长了88.34%。总体而言，中国智慧型手机市场较 2021 年第一季成长了 10.76%，因为消费者特别热衷于购买与第五代网路相容的装置。
  • 由于几乎所有国家都实施了全国封锁，COVID-19 疫情严重阻碍了全球产业的发展。受疫情影响，智慧型手机产业也正在经历经济变化。由于中国是大多数此类设备和零件的全球製造地，且需求方面也呈现类似的趋势，智慧型手机製造业正受到出货延迟和下一代产品开发减弱的不利影响。该地区在供应商、工人和物流网络方面也面临困难。

中国翻新智慧型手机市场趋势

电子商务通路采用率提高

  • 专业的旧行动电话翻新方法涉及多项品质和性能检查，因此在大多数情况下，用户可以获得优质的设备，或至少可以获得承诺的优质设备。问题在于，目前翻新产业主要由线下商店经营，这些商店往往提供低价且不可靠的行动电话。因此，保养产品的形像很差。然而，随着时代的变化以及电子商务和专业翻新业务的兴起，翻新智慧型手机市场预计将进一步成长。亚马逊和 Cashify 等专注于翻新和製造优质产品的大型参与者的参与预计将进一步加强市场并为用户提供对翻新智慧型手机的必要信心。
  • 通讯业者在电子商务经济中占据最佳地位。这些公司具有独特的优势，可以创造二手智慧型手机的供应和需求。目前，人们的抽屉里摆着数百万部智慧型手机，而且作为 5G 技术转型的一部分，预计会有数百万部 3G 和 4G行动电话被交易，通讯业者可以利用这个不断扩大的供应池来推动新用户成长和消费者承受能力。为了抓住这个机会，这些业者需要一个明确的转售策略，该策略可以在推出后的任何时间增加和利用设备的剩余价值和二手智慧型手机的市场价值，为他们的业务带来巨大的利益。
  • 翻新产品在亚马逊、本地商店和网路商店都有自己的专区。客户可以在亚马逊上用旧智慧型手机以旧换新，并获得折扣。该公司将检查您的手机，进行必要的维修，并使其再次像新手机一样运作。这些设备随后被转售到翻新市场。它还附带零售商和製造商提供的有限保固。
  • 对供应链和晶片短缺的担忧正在推动维修业向前发展。为了满足这种需求，企业正在转向翻新电子产品供应商，这有望推动翻新电子产品市场，尤其是智慧型手机。
  • 还有一个名为「製造商翻新」的类别，这与当地维修公司进行的维修不同。这意味着製造商（如OEM一样）使用原厂零件进行维修、验证其功能并将其更新到「像新的一样」的状态。这是许多人想要的，而且顾客更喜欢翻新的智慧型手机。

5G 将如何影响翻新智慧型手机

  • 在目前的市场上，5G技术是全球几大公司投入最多的技术之一。 5G连接也扩展了应用范围，从而可提高许多领域的效率。随着行动电话技术变得越来越普及，消费者对数位参与和个人化体验的要求也越来越高。此外，政府机构采用和商业化 5G 技术的意愿日益增强，预计也将使所研究的行业受益。就市场上的众多价格层级和作业系统而言，5G 设备生态系统正在不断扩大。
  • 根据GSMA《中国移动经济2021》报告预测，到2025年，中国将新增约3.4亿个智慧型手机连接，其中中国当地为15亿个，香港为1230万个，澳门为190万个，台湾为2570万个，占每10个连接中的9个。在中国，消费者对5G的兴趣很高。从中国当地5G设备销售份额的不断增长就可以看出这一点。根据GSMA的《2021年行动经济》预测，2020年5G智慧型手机销量将达到1.63亿部，占智慧型手机总出货量的近53%。
  • 此外，对于预算有限的买家来说，全新的顶级旗舰智慧型手机并不总是一个选择。高昂的价格以及机型之间巨大的更新换代压力导致许多消费者放弃了传统的智慧型手机升级週期。
  • 虽然 5G 智慧型手机出现在翻新机市场还需要一段时间，但以旧换新已开始对市场格局产生影响。目前，翻新5G智慧型手机市场正式起步的时间有限。此外，5G等新技术的广泛应用预计将导致以旧换新数量的增加，从而导致二手市场上的产品数量增加。
  • 5G技术对二手产业的主要影响将是大量处理旧款3G和4G智慧型手机。随着越来越多的消费者为了获得更好的连接和网路速度而转向 5G 技术，他们将抛弃旧的 3G 和 4G 智慧型手机。这可能会给销售旧款行动电话的维修店带来问题，尤其是在通讯业关闭 2G 和 3G 频谱的情况下。

中国成熟智慧型手机产业概况

中国的翻新智慧型手机市场适度细分。为了满足保险业不断变化的需求，参与企业倾向于投资创新其产品。此外，参与企业也采取伙伴关係、合併和收购等策略活动来扩大其影响力。近期市场发展趋势如下：

  • 2022 年 3 月－iPhone 12 和 iPhone 12 Pro 机型在 Apple 官方认证翻新店推出。从 Apple 认证翻新店购买的产品包括新电池、新外观、需要时更换的 Apple 原厂零件以及一年保固。
  • 2021 年 11 月－华为中国官方网路商店已开始销售经过认证的翻新高阶行动电话。您可以以折扣价购买华为产品。行动电话是100%原厂的，配备新电池和HarmonyOS 2.0作业系统。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力波特五力分析
    • 买家的议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析（生态系统、通路、相关人员分析）
  • COVID-19 对市场的影响

第五章 市场动态

  • 市场驱动因素
    • 透过电子商务通路增加采用
    • 来自市场领先供应商的有竞争力的定价和附加价值服务
  • 市场问题
    • 与新冠疫情相关的供应链中断和智慧型手机需求整体下降所造成的短期影响；
    • 近期中美贸易战导致的进出口限制

第六章 竞争格局

  • 公司简介
    • Samsung Electronics Co. Ltd.
    • Apple Inc.
    • Huawei
    • Alibaba
    • Amazon.com Inc.
    • Verizon Communications Inc.
    • AT & T
    • Flipkart Internet Private Limited（Walmart Inc.）
    • AliExpress
    • Aukte Limited

第七章 市场展望市场展望

简介目录
Product Code: 90989

The China Refurbished Smartphone Market is expected to register a CAGR of 9.51% during the forecast period.

China Refurbished Smartphone - Market - IMG1

Key Highlights

  • An increase in the upgrade cost has been one of the prominent reasons for the market's growth. An increase in the prices of premium smartphones has led to multiple consumers holding on to their phones much longer than expected. However, at the same time, this factor has also raised the average selling price of a pre-owned device.
  • According to a report published in July 2021 by Zhuanzhuan Group, Apple is one of the prominent market players in the used smartphones category in China, which controls approximately 36.53% of the secondary market for smartphones. Further, the company was followed by regional giants such as Xiaomi with a market share of around 13.88% and closed the top three with Vivo, around 12.7%.
  • Moreover, a higher percentage of refurbished devices are being sold with warranties. These phones can be insured with proof of purchase, which is significantly helping in overcoming consumer hesitancy towards the purchase of refurbished devices. For instance, Samsung offers certified pre-owned devices at heavy discounts. The main advantage of directly buying from Samsung is that consumers get a full one-year warranty, which is offered on a new product.
  • The factor that may affect the market in the coming years is the evolution of the 5G network. Most smartphones have a minimum life of 24 months and can be used up to 5 years. However, with the emergence of the 5G network in the market, most of the 3G and 4G enables refurbished devices would be obsolete. It may, in turn, give rise to a huge pile of refurbished and used smartphones, which will be irrelevant in the developed nations as most of the population would be willing to follow the present technological trend of the market. For instance, according to a report by Zhuanzhuan Group, sales of used Honor devices increased by 88.34% in the Q2 of 2021. In general, the smartphone market grew by 10.76% in China compared to Q1 of 2021 since consumers are especially eager to buy devices with support for fifth-generation networks.
  • The Covid-19 pandemic has severely disrupted the growth of industries worldwide due to nationwide lockdowns imposed in almost all the countries. The smartphone industry has also experienced economic changes due to the pandemic. As China is the global manufacturing center for most of these devices and components, and with similar trends on the demand side, the smartphone manufacturing industry has been adversely hit by delayed shipments and weakened development of next-generation products. Also, the region has been choked off by suppliers, workers, and logistics networks.

China Refurbished Smartphone Market Trends

Increased Adoption Through E-Commerce Channels

  • The professional way of refurbishing where an old phone goes, several quality and performance check-ups means that the users, in most cases, are getting a quality device or at least what they are promised. The problem is that the refurbished industry is currently handled largely by offline stores, which tend to offer lower quality phones at higher prices and low reliability. This gives a bad name to refurbishing. However, with changing times and the rise of e-commerce and professional refurbishing, it is anticipated that the refurbished smartphone market will grow additionally with the involvement of major companies like Amazon, Cashify, and others that are dedicated to refurbishing and producing quality products will further strengthen the market and will bring the much-needed confidence in users for refurbished smartphones.
  • The telecom operators are best positioned to play in the e-commerce economy. These companies are uniquely capable of generating both the used-phone supply and demand. With millions of available smartphones sitting idle in people's drawers and millions of 3G and 4G phones that are expected to be traded in as part of the 5G technology migration, operators can capitalize on this expanding supply pool to drive new subscriber growth and consumer affordability. To seize this opportunity, these companies require a well-defined re-commerce strategy that boosts and leverages a device's residual value and market price for a used smartphone at any point after its launch to potentially drive significant benefits in the business.
  • Refurbished products have their area on Amazon, the regions, and the online store. Customers can trade their old smartphones for a discount on a new device at Amazon. The company inspects them and makes any necessary repairs to make them appear and work like new. After that, these devices are resold in the refurbished market. They're even covered by a limited guarantee from the merchant or manufacturer.
  • Concerns about supply chains and chip shortages prop propel the refurbishing industry forward. To address this demand, businesses are turning to refurbished electronics suppliers, expected to drive the refurbished electronics market, particularly Smartphones.
  • There's also a category called "manufacturer reconditioned," which distinguishes itself from fixes performed by local repair companies. This means that the manufacturer, like original equipment makers, repairs the phone with original components, confirms its functionality, and renews it in a "like new" state. This is what most people look for, and customers prefer refurbished smartphones.

Impact of 5G on Refurbished Smartphones

  • In the current market, 5G technology is one of the most heavily invested technologies by several major corporations worldwide. 5G connectivity is also expanding the range of applications to enhance numerous sectors' efficiency. Consumers increasingly demand digital involvement and personalized experiences as technology in cellphones becomes more prevalent. Furthermore, the increased willingness of government bodies to adopt and commercialize 5G technology is expected to benefit the industry under study. The 5G device ecosystem is expanding in terms of the many device pricing tiers and operating systems available on the market.
  • According to GSMA's Mobile Economy China 2021, China will be adding around 340 million smartphone connections by 2025, with adoption rising to 9 in 10 connections with 1.5 billion in Mainland China, 12.3 million in Hong Kong, 1.9 million in Macao, and 25.7 million in Taiwan. The consumer willingness for 5G adoption is high in China. This is evident in mainland China's growing share of 5G device sales. According to GSMA's Mobile Economy 2021, 163 million 5G smartphones were sold in 2020, accounting for nearly 53% of total smartphone shipments.
  • Additionally, the brand new, top-of-the-line flagship smartphones are not always an option for buyers on a budget. The hefty price tags and underwhelming advancements between the models have seen multiple consumers turning their back on the conventional smartphone upgrade cycle.
  • Although 5G smartphones will take a while to hit the refurbished segment, trade-ups are starting to impact the market landscape. For now, the time has been limited for the refurbished market for 5G phones itself to properly get going. Also, any large uptake of new technology such as 5G is anticipated to drive increased trade-in volumes and, consequently, more products entering the secondary market.
  • A major impact of 5G technology on the refurbished industry can be huge dumps of older technology 3G and 4G compatible smartphones. As more and more consumers move to 5G technology with respect to better connectivity and internet speed, they will discard their older 3G and 4G smartphones. This can be problematic for refurbishers to sell obsolete technology phones, especially when telecom industries shut down their 2G and 3G spectrums.

China Refurbished Smartphone Industry Overview

The China Refurbished Smartphone market is moderately fragmented. Players tend to invest in innovating their product offerings to cater to the insurance industry's changing demands. Moreover, players adopt strategic activities like partnerships, mergers, and acquisitions to expand their presence. Some of the recent developments in the market are:

  • March 2022 - The iPhone 12 and iPhone 12 Pro models have been introduced to Apple's official Certified Refurbished store. A new battery, a new outer shell, authentic Apple part replacements (if necessary), and a one-year warranty are included with products purchased from Apple's Certified Refurbished store.
  • November 2021 - Huawei's official online store in China has begun selling certified reconditioned premium cellphones. Huawei products are available at discounted pricing for purchasers. The phones are 100% original, with new batteries and the HarmonyOS 2.0 operating system.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis (ecosystem, distribution channel, and stakeholder analysis)
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased adoption through e-commerce channels
    • 5.1.2 Competitive pricing and value-added services from major vendors in the market
  • 5.2 Market Challenges
    • 5.2.1 Short terms of impact of the COVID related supply chain disruptions and general decline in demand for smart phones
    • 5.2.2 China-US Trade war leading to considerable import-export constraints in the recent years.

6 Competitive Landscape

  • 6.1 Company Profiles
    • 6.1.1 Samsung Electronics Co. Ltd.
    • 6.1.2 Apple Inc.
    • 6.1.3 Huawei
    • 6.1.4 Alibaba
    • 6.1.5 Amazon.com Inc.
    • 6.1.6 Verizon Communications Inc.
    • 6.1.7 AT & T
    • 6.1.8 Flipkart Internet Private Limited (Walmart Inc.)
    • 6.1.9 AliExpress
    • 6.1.10 Aukte Limited

7 MARKET OUTLOOK