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市场调查报告书
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二手和翻新智慧型手机市场：市场份额分析、行业趋势和统计数据、成长预测（2025-2030 年）

Used And Refurbished Smartphone - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 116 Pages | 商品交期: 2-3个工作天内

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简介目录

根据出货量计算，二手和翻新智慧型手机市场规模预计将从 2025 年的 3.7599 亿部扩大到 2030 年的 5.4255 亿部，预测期内（2025-2030 年）的复合年增长率为 7.61%。

二手和翻新智慧型手机市场-IMG1

全球二手和翻新智慧型手机市场蓬勃发展，为注重预算的消费者提供了经济实惠的选择。在成本效益和环境考量的驱动下，市场提供更新或二手的设备，延长产品生命週期并促进可持续的技术生态系统。

关键亮点

  • 高阶智慧型手机领域的多款产品推出、更多的品牌选择、新的价格分布以及升级智慧型手机的整体期望价值正在迅速推动二手智慧型手机产业的发展，并扩大全球多个地区的市场。
  • 可支配收入的大幅增加和网路游戏的兴起是消费者采用高阶智慧型手机的主要原因。随着科技的进步，升级规格的需求逐年增加。然而，这样的规格成本很高，为了获得更好的回购价格，消费者往往倾向于用现有的智慧型手机换取升级版、二手或翻新版的高阶机型。
  • 随着倾倒在垃圾掩埋场的电子废弃物数量不断增加，网路营运商正在采取新的有效策略，透过提供网路连接和廉价智慧型手机来增加用户，特别是在农村地区。以印度为首的新兴国家是推动全球次市场的主要市场之一，过去几年中市场取得了显着发展。
  • 由于已开发经济体和新兴经济体通膨上升，消费者可支配收入和现金储备减少，市场出现低迷。这导致以旧换新量下降，影响了二手智慧型手机市场。此外，印度等翻新和二手智慧型手机的主要市场在过去几季中智慧型手机销量大幅下滑，进一步阻碍了市场成长。
  • COVID-19 的爆发引发了在家学习和工作的运动。过去十年来，在家工作的趋势稳定成长。然而，新冠疫情的影响在很短的时间内急剧加速了这一趋势，迫使各种规模的企业迅速适应世界各国政府建议的自我隔离措施。

二手和翻新智慧型手机市场趋势

二手和翻新智慧型手机电子商务平台的日益普及正在推动市场

  • 二手和翻新智慧型手机电子商务平台的日益普及可以归因于几个因素。消费者越来越多地寻求全新产品的经济实惠的替代品，而这些平台提供了更多实惠的选择。越来越多具有环保意识的消费者对透过购买二手设备来延长电子产品的使用寿命越来越感兴趣。网路交易的便利性以及比较价格和条款的容易性使得二手智慧型手机电子商务更具吸引力。
  • 据 Monetate 称，全球消费者透过行动装置进行线上​​购物的支出正在增加。从 2022 年 7 月到 2023 年 9 月，行动购物的平均订单价值在 2023 年 4 月达到高峰。当月消费者平均在线上订单上花费 105.45 美元。
  • 电子废弃物是全球成长最快的固态废弃物流，在澳洲等地，其成长速度是城市废弃物的三倍，市场情绪已转向购买翻新智慧型手机，这款手机在 Boost Mobile、Cole's 和 Phoenix Cellular 等多家参与企业中越来越受欢迎。
  • 全球线上零售商亚马逊设有专门销售翻新设备的专区。用户可以将旧智慧型手机卖给亚马逊，然后以折扣价购买新手机。此外，亚马逊还会检查您的旧手机并进行维修，使其看起来像新的一样。这些设备在翻新部门出售，并享有供应商或製造商的有限保固。
  • 还有一类称为製造商修復，这与当地修理厂进行的修理不同。与OEM类似，製造商使用原厂组件维修行动电话，验证其功能，并将其更新到「像新的一样」的状态。大多数人都在寻找这样的行动电话，而顾客更喜欢翻新的智慧型手机。
  • 供应链问题和晶片短缺也推动了翻新产业的发展。各组织正在转向翻新电子产品供应商来满足这些要求，翻新电子产品产业预计将会成长，尤其是在智慧型手机领域。

北美市场可望大幅成长

  • 智慧型手机功能的不断提升和 5G 智慧型手机的广泛应用正在推动北美二手和翻新智慧型手机市场的成长。美国是全球智慧型手机供应商的主要市场之一。在全部区域，以苹果为主的供应商一直致力于开发创新智慧型手机，从而改变智慧型手机市场的动态。
  • 北美二手和翻新智慧型手机市场的成长可归因于多种因素。消费者越来越注重成本，正在寻找新设备的经济实惠的替代方案。经过认证的翻新行动电话提供了可靠且实惠的选择。
  • 据沃尔玛称，截至2023年9月，美国沃尔玛正在销售大量翻新智慧型手机。 iPhone 11（64GB）是最畅销的翻新智慧型手机，售价约 264 美元。三星 Galaxy G998U S21 Ultra（128GB）排名第二，售价为 365 美元。
  • 根据GSMA预测，北美预计在2022年实现超过10亿个5G连接，到2025年达到20亿个。到2025年，北美将成为第一个5G占总连结数50%以上的地区。
  • 为了减少电子废弃物，美国环保署（EPA）发起了「永续材料管理电子产品挑战」活动，鼓励品牌所有者、电子产品製造商和零售商努力将从企业、消费者和组织收集的100%旧电子产品送交第三方认证的电子产品翻新商和回收商。
  • 环境问题也发挥了一定作用，因为越来越多的人选择翻新产品并帮助减少电子废弃物。翻新改进确保这些设备符合高品质标准并解决先前对可靠性的担忧。
  • 总体而言，製造商和零售商对优势的认识不断提高，再加上有效的行销策略，推动了二手和翻新智慧型手机在北美越来越受欢迎。由于消费者在购买决策中优先考虑永续性和可负担性，这种趋势将会持续下去。

二手和翻新智慧型手机产业概况

由于全球存在各种智慧型手机品牌，二手和翻新智慧型手机供应商之间的竞争非常激烈。市场的主要企业包括三星电子、苹果、亚马逊公司、威瑞森通讯公司和美国电话电报公司。近年来，由于新兴国家智慧型手机的大规模普及，翻新智慧型手机的需求激增。市场参与企业正在采取联盟和投资等策略来加强其产品供应并获得可持续的竞争优势。

  • 2023 年 11 月－Reboxed 宣布已获得由 ACF Investors主导的160 万英镑（203 万美元）种子资金筹措。 Reboxed 提供了一个商业平台，连接消费者和企业以购买和销售更好的永续技术。该公司提供优质的翻新和二手产品，包括行动电话、平板电脑、笔记型电脑和智慧型手錶，透过注重品质、一致性和真正循环方式的「全新」体验交付。资金筹措将使该公司加速成长并进一步发展其零售合作伙伴计画和商业服务 Reboxed。
  • 2023 年 9 月 - Back Market 发起了一项名为「让他们购买新产品」的挑衅性的国际宣传活动。该宣传活动模仿了大型科技公司的行销策略，挑战了每次购买新产品的假设，挑战了消费者对新产品的痴迷，并表明翻新产品是一种更高品质、更实惠、更环保的选择。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • COVID-19 工业影响评估

第五章市场动态

  • 市场驱动因素
    • 行动电话高阶化趋势（升级成本上升）
    • 二手和翻新智慧型手机电子商务平台日益普及
    • 专注于二手行动电话并提供优惠套餐的通讯业者
  • 市场问题
    • 智慧型手机销售下滑的短期影响
    • 电子商务对智慧型手机销售的影响

第六章 分析师对新、二手和翻新智慧型手机市场趋势和前景的评论

7. 分销通路格局OEM与第三方供应商/平台

第八章 5G 对二手和翻新智慧型手机的影响

第九章市场区隔

  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他的

第十章 竞争格局

  • 公司简介
    • Samsung Electronics Co. Ltd
    • Apple Inc.
    • Amazon.com Inc.
    • Verizon Communications Inc.
    • AT& T Inc.
    • Reboxed Limited
    • Nippon Telephone Inc.
    • Best Buy Co. Inc.
    • Alibaba Group Holding Limited
    • Paytm（One97 Communications Limited）
    • Back Market
    • FoneGiant
    • Flipkart Internet Private Limited（Walmart Inc.）

第十一章投资分析

第十二章：市场的未来

简介目录
Product Code: 71296

The Used And Refurbished Smartphone Market size in terms of shipment volume is expected to grow from 375.99 million units in 2025 to 542.55 million units by 2030, at a CAGR of 7.61% during the forecast period (2025-2030).

Used And Refurbished Smartphone - Market - IMG1

The used and refurbished smartphone market has surged globally, providing affordable alternatives for budget-conscious consumers. Driven by cost-effectiveness and environmental worries, this market offers renewed or pre-owned devices, extending product life cycles and contributing to a sustainable tech ecosystem.

Key Highlights

  • Multiple product launches in the premium smartphone segment, more brand options, new price points, and the overall aspirational value of an upgraded smartphone are some significant factors rapidly driving the second-hand smartphone industry to increase its market in multiple geographies globally.
  • The significant increase in disposable incomes and the rise in online gaming have been major reasons consumers adopt premium smartphones. Technological advancement has increased the demand for upgraded specifications over the years. However, such specifications come with higher costs, and consumers often tend to exchange their existing smartphones with upgraded used or refurbished premium models against lucrative buyback value.
  • With the increasing amount of e-waste being dumped in landfills, the network operators are venturing into new effective strategies to increase their subscribers, especially in rural areas, by offering connectivity and low-budgeted smartphones. Countries such as India have been one of the major markets driving the secondary smartphone market around the globe, witnessing several major developments in the past few years.
  • The market witnessed a stagnant market due to decreased disposable income and cash in hand among the customers due to rising inflation in developed and developing economies. As a result, the trade-in volume decreased, affecting the secondary market of smartphones. In addition, major markets for refurbished and used smartphones, such as India, have witnessed a substantial decrease in smartphone sales in the past few quarters, thus further hindering the growth of the market.
  • The outbreak of COVID-19 led to a movement toward studying and working from home. The trend shifting toward work from work steadily rose over the past decade. However, the effect of COVID-19 dramatically accelerated this trend in an extremely short period, forcing enterprises, irrespective of their size, to quickly adapt to the self-isolation measures governments worldwide were recommending.

Used and Refurbished Smartphone Market Trends

Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market

  • The growing popularity of e-commerce platforms for used and refurbished smartphones may be attributed to several factors. Consumers are increasingly seeking cost-effective alternatives to new devices, and these platforms offer more affordable options. The rise of environmentally conscious consumers has fueled interest in extending the lifespan of electronics by purchasing pre-owned devices. The convenience of online transactions and the ease of comparing prices and conditions further contribute to the appeal of e-commerce for used smartphones.
  • According to Monetate, global consumers spend the most money on online purchases made through mobiles. Between July 2022 and September 2023, the average order value from mobile purchases peaked in April 2023. Shoppers spent an average of USD 105.45 on online orders that month.
  • As e-waste is the global fastest-growing solid-waste stream, rising at a rate three times faster than general waste in the country such as Australia, the market sentiments have transferred over to buying refurbished smartphones, which have grown traction among several players like Boost Mobile, Cole's, and Phoenix Cellular.
  • The global online retailer Amazon has a dedicated section for refurbished devices. Users can easily sell their old smartphones to Amazon in exchange for a discount on a new gadget. In addition, the business inspects them and makes the mandatory repairs to make them seem and function like new ones. These devices are then sold in the refurbished sector and backed by a vendor or manufacturer's limited warranty.
  • There is also a category called manufacturer reconditioning, which distinguishes itself from fixes performed by local repair companies. Like original equipment makers, the manufacturer repairs the phone with original components, confirms its functionality, and renews it in a "like new" state. Most people look for such phones, and customers prefer refurbished smartphones.
  • The supply chain issues and chip shortages are also helping propel the refurbishing sector forward. Organizations are turning to refurbished electronics suppliers to meet this requirement, which is anticipated to augment the refurbished electronics industry, particularly smartphones.

North America Expected to Witness Significant Growth in the Market

  • The rising advancements in smartphone features and the increasing scope of the 5G smartphones are some of the major factors augmenting the growth of the North American used and refurbished smartphone market. The United States is among the advanced markets for smartphone vendors globally. The entire region has a history of developing innovative smartphones, mainly with vendors like Apple, that have transformed the smartphone market dynamics.
  • The growth in North America's used and refurbished smartphone market may be attributed to several factors. Consumers are becoming more cost-conscious, seeking affordable alternatives to new devices. The availability of certified refurbished phones provides a reliable and budget-friendly option.
  • As per Walmart, in the United States, as of September 2023, many refurbished smartphones were available at Walmart. The iPhone 11 (64GB) was the best-selling reconditioned smartphone, costing around USD 264. The Samsung Galaxy G998U S21 Ultra (128GB) ranked second and sold for USD 365.
  • As per GSMA, North America surpass 1 billion 5G connections by 2022 and 2 billion by 2025, mainly driven by continued network investments from operators and the expanding range of 5G smartphones at varying price points. North America will have become the first region where 5G accounts for more than 50% of total connections by 2025.
  • To reduce electronic waste, the US Environmental Protection Agency (EPA) has been conducting the Sustainable Materials Management Electronics Challenge, which encourages brand owners, electronics manufacturers, and retailers to strive to send 100% of the used electronics they collect from businesses, the public, and within their organizations to third-party certified electronics refurbishers and recyclers.
  • Environmental concerns also play a role, as more individuals opt for refurbished devices, contributing to reduced electronic waste. Improvements in refurbishment ensure that these devices meet high-quality standards, addressing previous concerns about reliability.
  • Overall, the increased awareness of manufacturers' and retailers' benefits and effective marketing strategies have contributed to the rising popularity of used and refurbished smartphones in North America. This trend is likely to continue as consumers prioritize sustainability and affordability in their purchasing decisions.

Used and Refurbished Smartphone Industry Overview

The competitive rivalry amongst the used and refurbished smartphone providers is very high, owing to the presence of various smartphone brands across the globe. Some major players in the market are Samsung Electronics Co. Ltd, Apple Inc., Amazon.com Inc., Verizon Communications Inc., and AT&T Inc. The demand for refurbished smartphones has spiked in recent years due to the massive smartphone penetration across developing countries. Players in the market are adopting strategies such as partnerships and investments to enhance their product offerings and gain sustainable competitive advantage.

  • November 2023 - Reboxed announced that it secured GBP 1.6 million (USD 2.03 million) in seed funding led by ACF Investors. Reboxed offers a commerce platform connecting customers and businesses with a better and more sustainable way to buy and sell technology. It provides premium refurbished and pre-owned devices, including phones, tablets, laptops, and smartwatches, through a "like new" experience that focuses on quality, consistency, and a genuinely circular approach. The company will use the funds to drive growth and further develop its retail partner programs and Reboxed for business service.
  • September 2023 - Back Market launched 'Let Them Buy New' - a provocative new international campaign that calls 'BS' on Big Tech's obsession with creating a need for new products. The campaign parodies Big Tech's marketing ploys to challenge the accepted norm of buying new tech every time, to question a consumer bias for new, and to show that refurbished devices are a high quality, more affordable, and more eco-friendly choice.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitutes
  • 4.4 Assessment of COVID-19 Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Trend Toward Premium Phones (Rise in Upgrade Costs)
    • 5.1.2 Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones
    • 5.1.3 Telecom Operators Focusing on Used Phones with Attractive Plans
  • 5.2 Market Challenges
    • 5.2.1 Short-term Impact of Decreasing Smartphone Sales
    • 5.2.2 Impact of E-commerce on Smartphone Sales

6 ANALYST COMMENTARY ON MARKET TRENDS AND OUTLOOK FOR NEW VS USED AND REFURBISHED SMARTPHONES

7 LANDSCAPE OF DISTRIBUTION CHANNEL - OEMs VS THIRD-PARTY VENDORS/PLATFORMS

8 IMPACT OF 5G ON USED AND REFURBISHED SMARTPHONES

9 MARKET SEGMENTATION

  • 9.1 By Geography
    • 9.1.1 North America
    • 9.1.2 Europe
    • 9.1.3 Asia-Pacific
    • 9.1.4 Rest of the World

10 COMPETITIVE LANDSCAPE

  • 10.1 Company Profiles
    • 10.1.1 Samsung Electronics Co. Ltd
    • 10.1.2 Apple Inc.
    • 10.1.3 Amazon.com Inc.
    • 10.1.4 Verizon Communications Inc.
    • 10.1.5 AT&T Inc.
    • 10.1.6 Reboxed Limited
    • 10.1.7 Nippon Telephone Inc.
    • 10.1.8 Best Buy Co. Inc.
    • 10.1.9 Alibaba Group Holding Limited
    • 10.1.10 Paytm (One97 Communications Limited)
    • 10.1.11 Back Market
    • 10.1.12 FoneGiant
    • 10.1.13 Flipkart Internet Private Limited (Walmart Inc.)

11 INVESTMENT ANALYSIS

12 FUTURE OF THE MARKET