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市场调查报告书
商品编码
1685922

端点安全：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Endpoint Security - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 138 Pages | 商品交期: 2-3个工作天内

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简介目录

端点安全市场规模预计在 2025 年为 211.9 亿美元，预计到 2030 年将达到 311 亿美元，预测期内（2025-2030 年）的复合年增长率为 7.98%。

端点安全-市场-IMG1

主要亮点

  • 数位化的兴起，加上商业生态系统中越来越多地采用资料密集型方法和透过连网型设备设备进行决策，导致全球网路攻击数量增加。全球资料外洩的增加迫使企业采用更加分散的基于边缘的安全技术，从而推动了市场对端点安全解决方案的需求。
  • 市场上端点设备的使用正在显着增长，这使得它们更容易受到持续增加和复杂的端点攻击和破坏，因此对高度安全的解决方案以抵御端点攻击的需求也相应增加。此外，物联网、人工智慧、机器学习和巨量资料等创新技术的出现等因素也支持了市场的成长。预计快速变化的法律体制和日益复杂的法规环境中的 IT 风险减轻将在预测期内支持市场成长。
  • 2023年3月，GSMA报告称，延续2020年的成长趋势，全球企业物联网（IoT）连线数正在大幅成长。预计到2030年连线数将达到440亿，物联网易受网路攻击的特性将增加企业资料外洩的风险。
  • 缺乏对网路攻击的认识阻碍了市场的成长。然而，几乎所有的网路攻击都可以透过正确的对策显着减少，这也是为什么许多公司计划增加整体支出的原因。预计今年在网路安全方面的支出将超过 1 兆美元，预计未来这一数字还会提高。

端点安全市场趋势

消费领域预计将大幅成长

  • 提高消费者端点安全性的主要驱动力是提高网路连线性和网路普及率。对一般家庭使用者来说，网路和电子邮件是恶意软体可以入侵的地方。因此，端点安全解决方案针对消费者群体的这些攻击点。此外，随着越来越多的消费者将智慧型手机、平板电脑和笔记型电脑等设备用于个人和业务用途，端点安全解决方案已成为保护资料的重要工具。
  • 智慧建筑和智慧家庭产品的出现导致住宅场所物联网数量的增加，增加了全球端点安全攻击的风险，从而增加了消费领域对端点安全解决方案的需求，并支持了市场的成长。
  • 爱立信预计，2022年至2028年间，全球物联网连线数将成长一倍，其中广域物联网连线数预计将在2022年达到29亿，到2028年将达到60亿。
  • 2023年7月，美国政府将实施提高智慧家庭设备安全意识的措施。该政府正在推出「美国网路信任标誌」计划，授权物联网设备保护用户免受网路攻击。
  • 智慧型手錶的广泛使用导致大量个人资料的存储和传输增加，从健康和位置信息到银行帐户详细信息，这使得智慧型手錶用户更容易受到网络攻击。
  • 因此，随着智慧家庭的发展，为了更好地管理能源并提高生产效率，消费者群体中智慧型装置、笔记型电脑和智慧型手机的使用日益增多，这也增加了消费者群体遭受网路攻击的风险。

亚太地区成长强劲

  • 由于智慧型手机普及率高、勒索软体和恶意软体攻击增多、终端用户产业数位化不断提高、连网装置数量不断增加以及网路攻击不断演变，亚太地区的端点安全市场正经历显着成长。这导致该地区消费者和企业对端点安全的需求增加。
  • 随着各个垂直行业的组织不断发展，该地区的端点数量正在显着增加。因此，组织的攻击面正在扩大，同时攻击者进入系统的入口点也更多，增加了对端点安全的需求。
  • 在亚太地区提供端点安全解决方案的端点安全解决方案提供者数量显着增加，显示该地区存在成长机会。例如，2024 年 1 月，端点安全领域的知名参与者 ESET 宣布在新加坡开设新的亚太地区 (APAC) 总部。透过此次扩张，该公司旨在为亚太地区的消费者和合作伙伴提供更有效的服务。
  • 2023 年 11 月，网路安全解决方案供应商、端点侦测和回应 Percept 云端安全平台开发商 Sequretek 从 Omidyar Network India 获得 800 万美元，以扩大其在印度的业务。
  • 端点网路攻击的增加、企业为简化业务格局而进行的数位化趋势的战略发展、新兴经济体数位经济的成长、不断变化的网路环境以及端点设备在各个垂直行业的普及，正在推动该地区对端点安全解决方案的需求。

端点安全市场概览

全球端点安全市场高度分散，既有全球参与者，也有中小型企业。市场的主要参与者包括 Open Text Corporation、Bitdefender LLC、Avast Software SRO、Fortinet Inc. 和 ESET Spol.SRO。市场上的竞争对手正在采取联盟和收购等策略来加强其产品供应并获得永续的竞争优势。

  • 2023 年 12 月，商业软体和服务评论提供者 G2 在 2024 年冬季报告中将 Sophos 评为端点保护、EDR、XDR、防火墙和 MDR 领域的重要参与者。
  • 2023 年 11 月，SentinelOne 宣布与一流技术解决方案市场 Pax8 建立合作伙伴关係。该合作伙伴关係将提供下一代网路安全解决方案，为企业最关键的基础设施和资产提供端到端保护。此次合作将使两家公司能够提供更先进的端点、身分和云端安全。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场动态

  • 市场驱动因素
    • 智慧型设备的成长
    • 资料外洩事件增多
  • 市场挑战
    • 缺乏对网路攻击的认识

第六章 市场细分

  • 按最终用户
    • 消费者
    • 商业
      • BFSI
      • 政府
      • 製造业
      • 卫生保健
      • 能源和电力
      • 零售
      • 其他业务
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Open Text Corporation
    • Bitdefender LLC
    • Avast Software SRO
    • Fortinet Inc.
    • Eset Spol. S RO
    • Watchguard Technologies Inc.
    • Kaspersky Lab Inc.
    • Microsoft Corporation
    • Sophos Ltd
    • Cisco Systems Inc.
    • Sentinelone Inc.
    • Musarubra Us LLC（Trellix）
    • Deep Instinct Ltd
    • Palo Alto Networks Inc.
    • Broadcom Inc.
    • Trend Micro Inc.
    • Crowdstrike Holdings Inc.
    • Cybereason Inc.
    • Blackberry Limited

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 49357

The Endpoint Security Market size is estimated at USD 21.19 billion in 2025, and is expected to reach USD 31.10 billion by 2030, at a CAGR of 7.98% during the forecast period (2025-2030).

Endpoint Security - Market - IMG1

Key Highlights

  • The increased adoption of data-intensive approaches and decisions in the business ecosystems through connected devices has raised the number of cyber-attacks globally in line with the growing digitalization. Enterprises are increasingly adopting more decentralized and edge-based security techniques due to increasing data breaches worldwide, driving the demand for endpoint security solutions in the market.
  • The market has been registering significant growth in the usage of endpoint devices, which are becoming vulnerable to a continuously increasing and sophisticated nature of endpoint attacks and breaches and a proportionally increasing demand for high-security solutions to combat endpoint attacks. The growth of the market is also supported by factors such as the advent of innovative technologies like IoT, Al, ML, and big data, among others. IT risk mitigation in an increasingly complex regulatory environment with fast-changing legal frameworks is expected to support the market's growth during the forecast period.
  • In March 2023, GSMA reported that Worldwide Internet of Things (IoT) connections in Enterprises are increasing significantly, following a growing trend from 2020. It is expected to reach 44 billion connection numbers by 2030, which would raise the risk of data breaches in enterprises due to the vulnerability of IoT to cyber attacks.
  • The market's growth is restrained by the lack of awareness about cyberattacks. However, since almost all cyberattacks can be reduced significantly by taking appropriate actions, many companies are planning to raise their overall spending. With over a trillion dollars anticipated to be spent on cyber security this year, these figures are anticipated to improve in the future.

Endpoint Security Market Trends

Consumer Segment is Expected to Witness Significant Growth

  • The primary driving force for increased consumer endpoint security is improved internet connectivity and growing internet penetration. For household users, the web and e-mail are potential areas for malware penetration. Thus, endpoint security solutions are aimed at these attack points for the consumer segment. Moreover, consumers are increasingly adopting devices such as smartphones, tablets, and laptops for personal and professional purposes, making endpoint security solutions an essential tool for securing data.
  • The emergence of intelligent buildings and smart home products has raised the number of IoTs in residential premises, which is increasing the risk of endpoint security attacks worldwide, driving the demand for endpoint security solutions in the consumer segment and supporting the market's growth.
  • According to Ericsson, the number of global IoT connections is expected to double from 2022 to 2028. The number of wide-area IoT connections in 2022 was 2.9 billion, and it is expected to be 6 billion by 2028.
  • In July 2023, the US government planned to implement measures to enhance awareness of the safety of smart home devices. The administration introduced the "US Cyber Trust Mark" initiative, which seeks to authorize IoT devices to protect users from cyberattacks.
  • The growth of smartwatches has raised the storage and transmission of large amounts of personal data, from health and location information to banking details, making smartwatch users vulnerable to cyberattacks.
  • Therefore, the increasing usage of smart devices, laptops, and smartphones in the consumer segments, supported by the growth of smart homes for better energy management and productivity, has raised the risk of cyber attacks in the consumer segment, which is expected to fuel the growth of endpoint security solutions during the forecast period.

Asia-Pacific to Register Major Growth

  • The endpoint security market in Asia-Pacific is experiencing significant growth owing to the region's high smartphone penetration, rising ransomware and malware attacks, growing digitization in end-user industries, rising number of connected devices, and evolving cyberattacks. These have necessitated the demand for endpoint security for consumers as well as businesses across the region.
  • As organizations across verticals grow in the region, there is significant growth in endpoints. As a result, it expands the attack surface of an organization while offering attackers increasing entry points to a system, necessitating the demand for endpoint security.
  • Asia-Pacific has been witnessing significant expansion of endpoint security solution providers to offer their endpoint security solutions, pointing toward growth opportunities in the region. For instance, in January 2024, ESET, a prominent player in endpoint security, announced the inauguration of its new Asia-Pacific (APAC) Headquarters in Singapore. With this expansion, the company aims to more effectively serve its consumers and partners in the APAC region.
  • In November 2023, cybersecurity solutions provider and the developer of Percept Cloud Security Platform for Endpoint Detection & Response, Sequretek, secured USD 8 million from Omidyar Network India to expand its business in India, which shows the increasing demand for endpoint security solutions in the region.
  • The growth of endpoint cyberattacks, strategic development of digitalization trends in enterprises for business efficiencies, the growing digital economy, the evolving cyber landscape, and the proliferation of endpoint devices across verticals have raised the demand for endpoint security solutions in the region.

Endpoint Security Market Overview

The global endpoint security market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Some of the major players in the market are Open Text Corporation, Bitdefender LLC, Avast Software SRO, Fortinet Inc., and ESET Spol. S.R.O. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • In December 2023, G2, a business software and service review provider, named Sophos a significant player for Endpoint Protection, EDR, XDR, Firewall, and MDR in their Winter 2024 Reports, which would fuel the company's brand positioning to support its market growth in the future.
  • In November 2023, SentinelOne announced that the company is partnering with Pax8, which is a marketplace for best-in-class technology solutions. The partnership provides next-generation cybersecurity solutions that enable the protection of the company's most critical infrastructure and assets from end to end. This partnership will allow both companies to get more advanced endpoint, identity, and cloud security offerings.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth in Smart Devices
    • 5.1.2 Increasing Number of Data Breaches
  • 5.2 Market Challenges
    • 5.2.1 Lack of Awareness about Cyberattacks

6 MARKET SEGMENTATION

  • 6.1 By End User
    • 6.1.1 Consumer
    • 6.1.2 Business
      • 6.1.2.1 BFSI
      • 6.1.2.2 Government
      • 6.1.2.3 Manufacturing
      • 6.1.2.4 Healthcare
      • 6.1.2.5 Energy and Power
      • 6.1.2.6 Retail
      • 6.1.2.7 Other Businesses
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Open Text Corporation
    • 7.1.2 Bitdefender LLC
    • 7.1.3 Avast Software SRO
    • 7.1.4 Fortinet Inc.
    • 7.1.5 Eset Spol. S R. O.
    • 7.1.6 Watchguard Technologies Inc.
    • 7.1.7 Kaspersky Lab Inc.
    • 7.1.8 Microsoft Corporation
    • 7.1.9 Sophos Ltd
    • 7.1.10 Cisco Systems Inc.
    • 7.1.11 Sentinelone Inc.
    • 7.1.12 Musarubra Us LLC (Trellix)
    • 7.1.13 Deep Instinct Ltd
    • 7.1.14 Palo Alto Networks Inc.
    • 7.1.15 Broadcom Inc.
    • 7.1.16 Trend Micro Inc.
    • 7.1.17 Crowdstrike Holdings Inc.
    • 7.1.18 Cybereason Inc.
    • 7.1.19 Blackberry Limited

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS