查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1686285

奢侈品包装：市场占有率分析、行业趋势和统计数据、成长预测（2025-2030 年）

Luxury Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 102 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

奢侈品包装市场规模预计在 2025 年为 185.2 亿美元，预计到 2030 年将达到 227.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 4.2%。

奢侈品包装-市场-IMG1

主要亮点

  • 由于销售奢侈品的公司越来越多地使用独特且有吸引力的包装，预计预测期内奢侈品包装市场将会成长。由于人们对环保和永续奢侈品和产品的追求日益增长，奢侈品包装市场可能会快速成长。
  • 奢侈品越来越多地与永续性和再利用联繫在一起，年轻的消费者也纷纷加入这一行列。尤其是在时尚领域，随着特定族群采取更永续的消费方式，更广大的消费者转向奢侈品的转变正在加速。
  • 奢侈品包装市场因其在包装和装饰奢侈品中的应用而正在经历强劲增长。领先的供应商利用各种优质材料和先进的设计来增强购物体验。消费者偏好的变化、消费习惯的增加以及公司对优化生产方法和产品开发的关注推动了对此类优质包装的需求不断增长。
  • 生物分解性和永续包装的使用是市场的主要驱动力。随着消费者的环保意识增强并寻求更永续的生活方式，一些公司逐渐将永续放在首位。乔治阿玛尼 (Giorgio Armani) 的环保化妆品盒旨在提高消费者对环境永续性的认识。
  • 国际市场对优质包装的需求日益增长。但存在着阻碍这一成长的挑战。其中包括建立包装製造设施所需的大量初始资本投资以及重型和笨重包装的盛行，限制了全球奢侈品包装市场的扩张。
  • 与更广泛的包装市场一样，奢侈品包装市场也因 COVID-19 疫情而遭遇重大挫折。疫情使全球工商业格局陷入动盪，奢侈品包装市场大幅放缓。时尚、消费品和个人护理等行业是推动奢侈品包装需求的主要因素。疫情期间，製造业中断、原材料短缺和供应链中断导致许多终端使用产业的产量暴跌，抑制了对高端包装的需求。

奢侈品包装市场的趋势

化妆品和香水预计将推动需求

  • 可支配收入的增加，尤其是在新兴市场，正在推动奢侈品支出的增加。随着对品牌形象和产品差异化需求的日益重视，这一趋势得到了进一步放大，优质包装成为创造理想品牌认知的关键要素。此外，社交媒体的影响以及消费者希望透过购买来展示自己的生活方式的愿望，极大地促进了对具有视觉吸引力的高檔包装的需求。
  • 在中国，网路购物取代实体店成为消费者购买化妆品的方式。到2023年，中国化妆品零售额的45%以上将来自线上通路。根据中国国家统计局的数据，2023年中国化妆品零售额将达4,141.7亿元人民币（574.8亿美元），较2022年成长5.23%。化妆品销售的成长推动了对奢华包装的需求。
  • 生活方式和化妆品领域的销售额持续成长。随着中国二、三线城市化妆品需求持续成长，化妆品零售市场预计将保持上升动能。此外，男性护肤观念的转变正推动中国男性化妆品市场大幅成长，预计将进一步促进市场成长。
  • 随着全球销售额的成长，对化妆品和香水永续包装的需求也在成长。作为回应，供应商正在形成策略联盟。例如，2023 年 1 月，陶氏化学与奢侈品集团 LVMH 旗下的 LVMH Beauty 合作，加速 LVMH 香水和化妆品系列采用永续包装。此次合作将加速将生物基和循环塑胶融入 LVMH 美容产品的各种应用中，同时保持其包装的品质和功能。

亚太地区可望推动经济成长

  • 由于可支配收入的增加和消费者对奢侈品的支出增加，预计亚太地区在预测期内将实现高成长。庞大的人口和大规模的都市化正在改变消费者的消费模式，增加对奢侈品的需求，导致人们越来越接受城市生活方式。
  • 此外，永续包装措施正在推动该地区的市场成长。奢侈品製造商越来越多地采用生物分解性材料作为包装解决方案。知名的国际品牌正在优先考虑环保奢华包装，以符合其永续性目标并增强其企业社会责任。
  • 推动市场成长的关键因素是时尚和化妆品领域产品发布的增加。知名品牌正将注意力转向中国和印度等新兴经济体，并在那里开设商店，理由是这些国家具有多种成长前景。例如，2023年10月，陶氏个人护理产品在2023年亚洲化妆品原料展览会上推出了三款新产品，扩大了其永续产品组合。新产品的推出，包括 Beauty Rebalanced 2.0 概念系列和可​​持续护髮系列，凸显了该公司致力于在个人护理领域提供全面的永续、高性能解决方案。
  • 该地区化妆品製造商的扩张倡议预计将产生对各种由塑胶和纸张製成的优质包装解决方案的需求。 2024 年 3 月，包装消费品製造商印度斯坦联合利华 (HUL) 打算大幅扩展其高端美容业务。该公司计划透过加速现有个人护理品牌（如 Tresemme 和 Lakme）的成长来加强其优质化策略。这项倡议是在推出一系列数位优先品牌三年后推出的，凸显了 HUL 致力于抢占高端美容市场更大份额的决心。

奢侈品包装产业概况

奢侈品包装市场较为分散，新参与企业正向新兴地区扩张。企业间的国际和区域竞争企业间敌对情绪高涨，竞争日益激烈。主要公司包括 Amcor PLC、HH Deluxe Packaging、DS Smith PLC 等。

  • 2023 年 12 月，创新美容集团 Fasten Packaging 推出了 Goodloop，这是一款可再填充、可回收的乳霜产品罐，旨在将奢侈品牌与永续发展相结合。由回收的 PP 和 PET 製成，完全可回收。包装由一个透明的外瓶和一个弯曲的内瓶组成，设计给人一种「智慧」的外观。
  • 2023 年 10 月，总部位于伦敦、专注于设计的奢侈品包装公司 Wrapology 被德国纸盒和盒子专家 Carton Group 收购，该公司与一系列知名的国际和新兴品牌合作。透过此次收购，Carton Group 计画提供不仅超越客户功能要求和期望，还能引起最终消费者强烈情绪和促销反应的包装解决方案。
  • 2023 年 8 月，费列罗巧克力时刻 (Ferrero Rocher Moments) 修改了在印度的包装策略。该品牌推出了工厂包装的悬挂式电池​​和货架就绪的分配袋，可在现代和传统零售店以及电子商务平台上销售。此次推出的产品满足了消费者自用、共用和赠送的需求。新包装保留了经典费列罗巧克力的优质精髓和设计元素，但采用金色包装和现代设计图案。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • 评估宏观经济因素对市场的影响

第五章市场动态

  • 市场驱动因素
    • 增加使用永续和可生物降解的材料，例如纸板
    • 游客增加带来旅游和零售连锁店的需求
  • 市场限制
    • 不愿意包装重型或大宗产品
    • 机器的初始成本和营运成本高

第六章市场区隔

  • 按材质
    • 纸板
    • 玻璃
    • 金属
    • 其他材料
  • 按最终用户
    • 化妆品和香水
    • 糖果零食
    • 手錶和珠宝饰品
    • 优质饮料
    • 其他最终用户
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 俄罗斯
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 其他亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章竞争格局

  • 公司简介
    • DS Smith PLC
    • Crown Holdings Inc.
    • Amcor PLC
    • WestRock Company
    • Owens-Illinois Inc.
    • International Paper Company
    • Ardagh Group
    • Delta Global
    • GPA Global
    • HH Deluxe Packaging
    • Prestige Packaging Industries
    • Pendragon Presentation Packaging
    • Stolzle Glass Group
    • Keenpac
    • Elegant Packaging
    • Lucas Luxury Packaging
    • Luxpac Ltd
    • McLaren Packaging Ltd
    • B Smith Packaging Ltd

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 51623

The Luxury Packaging Market size is estimated at USD 18.52 billion in 2025, and is expected to reach USD 22.75 billion by 2030, at a CAGR of 4.2% during the forecast period (2025-2030).

Luxury Packaging - Market - IMG1

Key Highlights

  • The market for luxury packaging is anticipated to grow during the forecast period due to the growing usage of distinctive and appealing packaging by businesses selling luxury goods. The market for luxury packaging is likely to grow rapidly due to the growing trend of eco-friendly and sustainable luxury goods and products.
  • Luxury is becoming increasingly aligned with sustainability and re-use, driven by younger shoppers getting on board. The shift among a wider consumer base toward luxury, particularly in fashion, is accelerating by certain demographic groups adopting a more sustainable approach to consumerism, particularly in fashion.
  • The luxury packaging market is witnessing significant growth, driven by its use in high-end product packaging and decoration. Leading suppliers are utilizing a variety of premium materials and advanced designs to enhance the shopping experience. This increased demand for luxury packaging is fueled by changing consumer preferences, a greater willingness to spend, and a growing focus from businesses on optimizing production methods and product development.
  • The use of biodegradable and sustainable packaging is a significant market driver. As customers become more environmentally conscious and demand more sustainable lifestyle options, several businesses steadily emphasize sustainable development above everything else. Giorgio Armani's eco-friendly cosmetics box aims to raise consumer awareness of environmental sustainability.
  • The international market is experiencing a growing demand for luxury packaging. However, certain challenges impede its growth. These include the substantial initial capital investment required to establish packaging manufacturing facilities and the widespread use of heavy and bulky packaging, which restricts the global expansion of the luxury packaging market.
  • The luxury packaging market, like its broader packaging counterpart, faced significant setbacks due to the COVID-19 pandemic. The global industrial and commercial landscape was disrupted by this pandemic, leading to a notable slowdown in the luxury packaging market. Industries such as fashion, consumer goods, and personal care predominantly drive the demand for luxury packaging. With manufacturing disruptions, raw material scarcities, and supply chain interruptions, the output of many end-use sectors plummeted during the pandemic, subsequently dampening the appetite for luxury packaging.

Luxury Packaging Market Trends

Cosmetics and Fragrances are Expected to Drive Demand

  • Increasing disposable incomes, particularly in emerging markets, are driving higher expenditures on premium products. This trend is further amplified by a growing emphasis on brand image and the necessity for product differentiation, making luxury packaging a crucial element in crafting the desired brand perception. Additionally, the influence of social media and consumers' desire to exhibit their lifestyles through their purchases are significantly contributing to the demand for visually appealing and high-end packaging.
  • In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics among consumers. In 2023, over 45% of China's cosmetic retail sales were made online. According to the National Bureau of Statistics of China, in 2023, the retail sales of cosmetics in China totaled about CNY 414.17 billion (USD 57.48 billion), registering an increase of 5.23% compared to sales in 2022. This growth in the sales of cosmetics is propelling demand for luxury packaging.
  • The lifestyle and cosmetics sectors are experiencing a consistent increase in sales. As the demand for cosmetic products continues to grow in China's second and third-tier cities, the cosmetics retail market is expected to sustain its upward momentum. Additionally, the evolving perception among men regarding skincare is driving significant growth in the men's cosmetics market in China, which is further anticipated to support market growth.
  • The demand for sustainable packaging for cosmetics and perfumes is growing with increased sales globally. In response, vendors are witnessing strategic collaborations. For instance, in January 2023, Dow and LVMH Beauty, a division of luxury conglomerate LVMH, partnered to expedite the implementation of sustainable packaging across LVMH's perfume and cosmetic products. This collaboration would facilitate the integration of both bio-based and circular plastics into various LVMH beauty applications, ensuring that packaging quality and functionality are maintained.

Asia-Pacific Expected to Witness Increasing Growth Rate

  • Asia-Pacific is expected to register high growth during the forecast period, owing to the increase in disposable income and consumer spending on luxury products. Large populations and massive urbanization have led to a rise in the adoption of urban lifestyles due to changing consumer patterns and the rising demand for luxurious products.
  • Furthermore, in the region, the market is experiencing growth driven by sustainable packaging initiatives. Manufacturers of premium products are increasingly adopting biodegradable materials for their packaging solutions. Prominent international brands are emphasizing eco-friendly luxury packaging to align with their sustainability goals and enhance their corporate social responsibility.
  • The primary factors driving the market's growth include growth in product launches in the fashion and cosmetic sectors. The major international brands are eyeing emerging economies, such as China and India, to set up their stores in these countries, as they pose various growth prospects. For instance, in October 2023, Dow Personal Care expanded its sustainable portfolio with three new product launches at in-cosmetics Asia 2023. The launch of new products, including the Beauty Rebalanced 2.0 Concepts Collection and the Sustainable Hair Care Collection, underscores the company's dedication to providing a comprehensive portfolio of sustainable and high-performance solutions in the personal care sector.
  • The expansion initiatives of cosmetics manufacturers in the region are projected to create demand for different luxury packaging solutions made of plastic and paper. In March 2024, packaged consumer goods company Hindustan Unilever Ltd (HUL) intended to significantly expand its premium beauty business. The company planned to enhance its premiumization strategy by accelerating growth across its existing personal care brands, such as Tresemme and Lakme. This initiative came three years after the introduction of a range of digital-first brands, underscoring HUL's commitment to capturing a larger share of the premium beauty market.

Luxury Packaging Industry Overview

The luxury packaging market is fragmented, and the new players are expanding their businesses into emerging regions. The high rate of competitive rivalry among international and regional players intensifies the competition. Key players include Amcor PLC, HH Deluxe Packaging, and DS Smith PLC.

  • In December 2023, Innovative Beauty Group's FASTEN Packaging company introduced Goodloop, its refillable and recyclable jar for cream products intended to combine luxury branding with sustainable progress. It is made of recycled PP and PET so that it can be fully recyclable. The pack constitutes a transparent outer jar and a curved inner portion, designed to provide a 'sleek' appearance.
  • In October 2023, Wrapology, a London-based luxury packaging company that works with various high-profile, international, and emerging brands with a focus on design, was acquired by German carton and boxes specialist Carton Group. Through this acquisition, Carton Group planned to provide packaging solutions that not only surpass the functional requirements and expectations of its customers but also spark a strong emotional and promotional response from end consumers.
  • In August 2023, in India, Ferrero Rocher Moments revamped its packaging strategy. The brand introduced pouches available in factory-packed hangsells and shelf-ready dispensers that are accessible across modern and traditional retail outlets, as well as on e-commerce platforms. This launch addressed consumer demands for self-consumption, sharing, and gifting. The new packaging preserved the premium essence and design elements of the classic Ferrero Rocher, utilizing gold-colored packaging and contemporary design patterns.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Usage of Sustainable and Bio-Degradable Materials such as Paperboard
    • 5.1.2 Demand for Travel and Retail Chains Due to Increase in Tourism
  • 5.2 Market Restraints
    • 5.2.1 Reluctance in Packaging Heavy and Bulk Products
    • 5.2.2 High Initial and Operating Costs of Machineries

6 MARKET SEGMENTATION

  • 6.1 By Material
    • 6.1.1 Paperboard
    • 6.1.2 Glass
    • 6.1.3 Metal
    • 6.1.4 Other Material Types
  • 6.2 By End User
    • 6.2.1 Cosmetics and Fragrances
    • 6.2.2 Confectionery
    • 6.2.3 Watches and Jewelry
    • 6.2.4 Premium Beverages
    • 6.2.5 Other End Users
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Russia
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 DS Smith PLC
    • 7.1.2 Crown Holdings Inc.
    • 7.1.3 Amcor PLC
    • 7.1.4 WestRock Company
    • 7.1.5 Owens-Illinois Inc.
    • 7.1.6 International Paper Company
    • 7.1.7 Ardagh Group
    • 7.1.8 Delta Global
    • 7.1.9 GPA Global
    • 7.1.10 HH Deluxe Packaging
    • 7.1.11 Prestige Packaging Industries
    • 7.1.12 Pendragon Presentation Packaging
    • 7.1.13 Stolzle Glass Group
    • 7.1.14 Keenpac
    • 7.1.15 Elegant Packaging
    • 7.1.16 Lucas Luxury Packaging
    • 7.1.17 Luxpac Ltd
    • 7.1.18 McLaren Packaging Ltd
    • 7.1.19 B Smith Packaging Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET