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市场调查报告书
商品编码
1530681

2030 年奢侈品包装市场预测：按产品、材料、设计、最终用户和地区分類的全球分析

Luxury Packaging Market Forecasts to 2030 - Global Analysis By Product (Boxes, Folding Cartons, Bags & Pouches, Bottles & Jars, Tubes and Other Products), Material, Design, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球奢侈品包装市场规模将达到185.7亿美元，预计2030年将达到223.8亿美元，预测期内复合年增长率为6.2%。

奢华包装是指旨在提高高级产品感知价值的高品质、美观的包装。这通常包括使用优质材料、创新设计和精心的工艺，以确保您在拆箱时获得难忘的体验。豪华包装不仅可以保护您的产品，还可以传达您品牌的身份和声望。为了吸引挑剔的消费者，它们经常融入复杂的细节、独特的形状和永续实践等元素。

根据世界综合贸易解决方案公司统计，2020年，中国奢侈品出口呈现显着成长，复合年增长率为5.9%。

品牌差异化

品牌差异化使奢侈品牌能够创造出独特、引人注目的包装，以增强其身份和吸引力。独特的包装设计使产品在零售货架和线上平台上脱颖而出，吸引寻求独特性和声望的消费者。它们通常采用优质材料和创新设计，传达工艺和精緻，并强化品牌价值。这种差异化提高了消费者忠诚度，证明了更高的价格分布是合理的，并推动了对可增强整体产品体验的优质包装解决方案的需求。

改变消费者偏好

现在，许多消费者更喜欢简单、环保的设计，而不是传统的奢侈品包装，更重视功能性和环境影响，而不是奢侈品。这种转变将导致对精美优质包装的需求下降，迫使品牌调整其策略。此外，永续材料的日益普及可能会缩小传统奢侈品包装的选择范围，迫使品牌在平衡成本和美学吸引力的同时进行创新。

电子商务成长

随着越来越多的消费者在线上购物，奢侈品牌正在寻求令人难忘且视觉吸引力的包装，以反映其品牌形象。优质包装不仅可以在运输过程中保护您的产品，还可以作为行销工具，吸引客户并鼓励他们在社交媒体上共用。此外，电子商务平台为奢侈品牌提供了直接获取消费者洞察的机会，使他们能够设计适合目标受众的包装，进一步推动对创新奢侈品包装解决方案的需求。

製造成本高

豪华包装的高製造成本源自于优质材料的使用、复杂的设计和专业的製造流程。与标准包装选项相比，这些因素导致成本更高。随着品牌努力寻求独特、高品质的包装来提高品牌认知度，成本可能会上升并影响盈利。因此，生产成本上升可能会缩小竞争格局并降低消费者的可及性，从而限制市场成长。

COVID-19 的影响

COVID-19 的疫情对豪华包装市场产生了重大影响，导致对永续和优质包装解决方案的需求激增。随着消费者意识的增强并转向网路购物，品牌开始致力于提升装箱前的体验。供应链中断也促使公司重新评估其筹资策略。总体而言，奢侈品包装产业已透过优先考虑环保材料和创新设计来适应不断变化的消费者偏好和市场动态。

客製化包装领域预计将在预测期内成为最大的领域

客製化包装产业预计将出现利润丰厚的成长。客製化奢华包装透过提供反映产品价值的独特、高品质设计来提高品牌认知度。它们通常包括优质材料、复杂的设计和个人化元素，以满足特定客户的需求。这不仅改善了装箱前的体验，还增强了品牌形象并培养了客户忠诚度。注重美观和永续性的豪华包装是一种强大的行销工具，可以在竞争激烈的市场中使产品脱颖而出。

预计时尚和服装业在预测期内复合年增长率最高

预计时尚和服装细分市场在预测期内将以最高的复合年增长率成长。时装和服装的奢华包装可提高品牌知名度和客户体验。高品质的材料、独特的设计以及对细节的关注营造出奢华的感觉并增加产品的价值。这种包装通常反映了品牌的身份和理念，是其行销策略的一个组成部分。永续的奢侈品包装透过保持优雅和精緻，同时吸引具有环保意识的消费者并加强品牌对品质和责任的承诺而受到关注。

占比最高的地区

在消费支出成长和中阶崛起的推动下，亚太地区的奢侈品包装市场正经历显着成长。品牌越来越关注永续材料和创新设计，以增强其产品的吸引力并传达独特性。电子商务的影响正在促使人们对保护性且美观的包装进行投资。主要领域包括化妆品、时装、高端食品和饮料，包装前的经验非常重要。随着环境问题的日益严重，企业也开始采取环保做法，以符合消费者价值观并提高品牌声誉。

复合年增长率最高的地区：

北美奢侈品包装市场的特点是化妆品、时尚和消费品等各行业对优质和客製化包装解决方案的需求不断增长。主要驱动因素包括可支配收入的增加、消费者对奢侈品的偏好不断变化以及对永续包装的重视。在都市化、奢侈品牌扩张以及转向提高产品价值和消费者体验的体验式包装的推动下，市场预计将继续扩大。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球奢侈品包装市场：依产品

  • 盒子
  • 折迭式纸盒
  • 包包
  • 瓶子和罐子
  • 管子
  • 其他产品

第六章全球奢侈品包装市场：依材料分类

  • 纸板
  • 塑胶
  • 玻璃
  • 金属
  • 木头
  • 其他材料

第七章全球奢侈品包装市场：设计

  • 硬质包装
  • 互动包装
  • 永续包装
  • 自订包装
  • 限量版包装
  • 其他设计

第八章全球奢侈品包装市场：依最终用户分类

  • 化妆品/个人护理
  • 食品
  • 时尚/服饰
  • 电子产品
  • 烈酒与葡萄酒
  • 药品
  • 其他最终用户

第九章全球奢侈品包装市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Mondi Group
  • Smurfit Kappa Group
  • Robinson PLC
  • Avery Dennison
  • Berry Global
  • Albea Group
  • Sealed Air Corporation
  • Tetra Pak
  • Packaging Corporation of America（PCA）
  • Graphic Packaging Holding Company
  • Champagne Lanson
  • WestRock
  • Stora Enso
  • Ardagh Group
  • Valpak Limited
  • TricorBraun
Product Code: SMRC26793

According to Stratistics MRC, the Global Luxury Packaging Market is accounted for $18.57 billion in 2024 and is expected to reach $22.38 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Luxury packaging refers to high-quality, aesthetically appealing packaging designed to enhance the perceived value of premium products. It typically involves the use of premium materials, innovative designs, and meticulous craftsmanship to create an unforgettable unboxing experience. Luxury packaging serves not only to protect the product but also to convey brand identity and prestige. It often incorporates elements such as intricate detailing, unique shapes, and sustainable practices to appeal to discerning consumers.

According to statistics published by the World Integrated Trade Solutions, in 2020, China's luxury goods exports were significant with 5.9% CAGR.

Market Dynamics:

Driver:

Brand differentiation

Brand differentiation enables premium brands to create unique, eye-catching packaging that enhances their identity and appeal. Distinctive packaging design helps products stand out on retail shelves and online platforms, attracting consumers seeking exclusivity and prestige. It often incorporates high-quality materials and innovative designs that convey craftsmanship and sophistication, reinforcing brand values. This differentiation fosters consumer loyalty and justifies higher price points, driving demand for luxurious packaging solutions that elevate the overall product experience.

Restraint:

Shifts in consumer preferences

Many consumers are now favouring simpler, eco-friendly designs over traditional opulent packaging, seeking value in functionality and environmental impact rather than extravagance. This change can lead to reduced demand for elaborate luxury packaging, pushing brands to adapt their strategies. Additionally, the increasing popularity of sustainable materials may limit options for traditional luxury packaging, forcing brands to innovate while balancing cost and aesthetic appeal, which can complicate production processes and impact profit margins.

Opportunity:

E-commerce growth

As more consumers shop online, luxury brands seek to create memorable and visually appealing packaging that reflects their brand identity. High-quality packaging not only protects products during shipping but also serves as a marketing tool, enticing customers and encouraging social media sharing. Additionally, e-commerce platforms provide luxury brands with direct access to consumer insights, enabling them to tailor packaging designs to target demographics, further driving demand for innovative luxury packaging solutions.

Threat:

Higher production costs

Higher production costs in luxury packaging arise from the use of premium materials, intricate designs, and specialized manufacturing processes. These factors contribute to significant expenses compared to standard packaging options. As brands aim to create unique, high-quality packaging that enhances brand perception, the costs can escalate, affecting profitability. Consequently, higher production costs can restrict market growth by narrowing the competitive landscape and reducing accessibility for consumers.

Covid-19 Impact

The covid-19 pandemic significantly impacted the luxury packaging market, leading to a surge in demand for sustainable and premium packaging solutions. With heightened consumer awareness and a shift towards online shopping, brands focused on enhancing unboxing experiences. Supply chain disruptions also prompted companies to re-evaluate sourcing strategies. Overall, the luxury packaging sector has been adapted by prioritizing eco-friendly materials and innovative designs to meet evolving consumer preferences and market dynamics.

The customized packaging segment is expected to be the largest during the forecast period

The customized packaging segment is estimated to have a lucrative growth. Luxury packaging in customized applications enhances brand perception by offering unique, high-quality designs that reflect a product's value. Tailored to specific customer needs, it often includes premium materials, intricate designs, and personalized elements. This not only elevates the unboxing experience but also reinforces brand identity and fosters customer loyalty. With a focus on aesthetics and sustainability, luxury packaging serves as a powerful marketing tool that distinguishes products in a competitive market.

The fashion & apparel segment is expected to have the highest CAGR during the forecast period

The fashion & apparel segment is anticipated to witness the highest CAGR growth during the forecast period. Luxury packaging in fashion and apparel enhances brand perception and customer experience. High-quality materials, unique designs, and attention to detail create an exclusive feel, elevating the product's value. This packaging often reflects the brand's identity and ethos, making it an integral part of the marketing strategy. Sustainable luxury packaging is gaining traction, appealing to environmentally conscious consumers while maintaining elegance and sophistication, reinforcing the brand's commitment to quality and responsibility.

Region with largest share:

Luxury packaging market in the Asia Pacific region is experiencing significant growth, driven by rising consumer spending and a burgeoning middle class. Brands are increasingly focusing on sustainable materials and innovative designs to enhance product appeal and convey exclusivity. The influence of e-commerce is prompting investments in protective yet aesthetically pleasing packaging. Key sectors include cosmetics, fashion, and premium food and beverages, where the unboxing experience is crucial. As environmental concerns grow, companies are also adopting eco-friendly practices to align with consumer values and enhance brand reputation.

Region with highest CAGR:

The luxury packaging market in North America is characterized by a growing demand for premium and customized packaging solutions across various industries such as cosmetics, fashion, and consumer goods. Key drivers include increasing disposable incomes, evolving consumer preferences towards luxury goods, and emphasis on sustainable packaging. The market is expected to continue expanding, driven by urbanization, luxury brand expansions, and a shift towards experiential packaging that enhances product value and consumer experience.

Key players in the market

Some of the key players profiled in the Luxury Packaging Market include Mondi Group, Smurfit Kappa Group, Robinson PLC, Avery Dennison, Berry Global, Albea Group, Sealed Air Corporation, Tetra Pak, Packaging Corporation of America (PCA), Graphic Packaging Holding Company, Champagne Lanson, WestRock, Stora Enso, Ardagh Group, Valpak Limited and TricorBraun.

Key Developments:

In August 2023, Robinson Paperbox Packaging has been commissioned to manufacture 2 promotional boxes for Estee Lauder's premium haircare brand Aveda. Both boxes were made with a black lined board interior using a CMYK outer design which have a matt varnish and gloss UV varnish gloss finish.

In June 2023, Mondi has announced the expansion of its luxury packaging range 'IQ GRASS+PACKAGING'. The company has extended the grammages of this range from the previous 95g/m2 and 120g/m2 to the new grammages of 80g/m2, 200g/m2 and 350g/m2.This mixture of grass and fresh pulp fibre helps provide a natural look for the packaging range, which can be used for making boutique carrier bags and promotional cards.

Products Covered:

  • Boxes
  • Folding Cartons
  • Bags & Pouches
  • Bottles & Jars
  • Tubes
  • Other Products

Materials Covered:

  • Paper & Paperboard
  • Plastic
  • Glass
  • Metal
  • Wood
  • Other Materials

Designs Covered:

  • Rigid Packaging
  • Interactive Packaging
  • Sustainable Packaging
  • Customized Packaging
  • Limited Edition Packaging
  • Other Designs

End Users Covered:

  • Cosmetics & Personal Care
  • Food Products
  • Fashion & Apparel
  • Electronics
  • Spirits & Wines
  • Pharmaceuticals
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Luxury Packaging Market, By Product

  • 5.1 Introduction
  • 5.2 Boxes
  • 5.3 Folding Cartons
  • 5.4 Bags & Pouches
  • 5.5 Bottles & Jars
  • 5.6 Tubes
  • 5.7 Other Products

6 Global Luxury Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Paper & Paperboard
  • 6.3 Plastic
  • 6.4 Glass
  • 6.5 Metal
  • 6.6 Wood
  • 6.7 Other Materials

7 Global Luxury Packaging Market, By Design

  • 7.1 Introduction
  • 7.2 Rigid Packaging
  • 7.3 Interactive Packaging
  • 7.4 Sustainable Packaging
  • 7.5 Customized Packaging
  • 7.6 Limited Edition Packaging
  • 7.7 Other Designs

8 Global Luxury Packaging Market, By End User

  • 8.1 Introduction
  • 8.2 Cosmetics & Personal Care
  • 8.3 Food Products
  • 8.4 Fashion & Apparel
  • 8.5 Electronics
  • 8.6 Spirits & Wines
  • 8.7 Pharmaceuticals
  • 8.8 Other End Users

9 Global Luxury Packaging Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Mondi Group
  • 11.2 Smurfit Kappa Group
  • 11.3 Robinson PLC
  • 11.4 Avery Dennison
  • 11.5 Berry Global
  • 11.6 Albea Group
  • 11.7 Sealed Air Corporation
  • 11.8 Tetra Pak
  • 11.9 Packaging Corporation of America (PCA)
  • 11.10 Graphic Packaging Holding Company
  • 11.11 Champagne Lanson
  • 11.12 WestRock
  • 11.13 Stora Enso
  • 11.14 Ardagh Group
  • 11.15 Valpak Limited
  • 11.16 TricorBraun

List of Tables

  • Table 1 Global Luxury Packaging Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Luxury Packaging Market Outlook, By Product (2022-2030) ($MN)
  • Table 3 Global Luxury Packaging Market Outlook, By Boxes (2022-2030) ($MN)
  • Table 4 Global Luxury Packaging Market Outlook, By Folding Cartons (2022-2030) ($MN)
  • Table 5 Global Luxury Packaging Market Outlook, By Bags & Pouches (2022-2030) ($MN)
  • Table 6 Global Luxury Packaging Market Outlook, By Bottles & Jars (2022-2030) ($MN)
  • Table 7 Global Luxury Packaging Market Outlook, By Tubes (2022-2030) ($MN)
  • Table 8 Global Luxury Packaging Market Outlook, By Other Products (2022-2030) ($MN)
  • Table 9 Global Luxury Packaging Market Outlook, By Material (2022-2030) ($MN)
  • Table 10 Global Luxury Packaging Market Outlook, By Paper & Paperboard (2022-2030) ($MN)
  • Table 11 Global Luxury Packaging Market Outlook, By Plastic (2022-2030) ($MN)
  • Table 12 Global Luxury Packaging Market Outlook, By Glass (2022-2030) ($MN)
  • Table 13 Global Luxury Packaging Market Outlook, By Metal (2022-2030) ($MN)
  • Table 14 Global Luxury Packaging Market Outlook, By Wood (2022-2030) ($MN)
  • Table 15 Global Luxury Packaging Market Outlook, By Other Materials (2022-2030) ($MN)
  • Table 16 Global Luxury Packaging Market Outlook, By Design (2022-2030) ($MN)
  • Table 17 Global Luxury Packaging Market Outlook, By Rigid Packaging (2022-2030) ($MN)
  • Table 18 Global Luxury Packaging Market Outlook, By Interactive Packaging (2022-2030) ($MN)
  • Table 19 Global Luxury Packaging Market Outlook, By Sustainable Packaging (2022-2030) ($MN)
  • Table 20 Global Luxury Packaging Market Outlook, By Customized Packaging (2022-2030) ($MN)
  • Table 21 Global Luxury Packaging Market Outlook, By Limited Edition Packaging (2022-2030) ($MN)
  • Table 22 Global Luxury Packaging Market Outlook, By Other Designs (2022-2030) ($MN)
  • Table 23 Global Luxury Packaging Market Outlook, By End User (2022-2030) ($MN)
  • Table 24 Global Luxury Packaging Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
  • Table 25 Global Luxury Packaging Market Outlook, By Food Products (2022-2030) ($MN)
  • Table 26 Global Luxury Packaging Market Outlook, By Fashion & Apparel (2022-2030) ($MN)
  • Table 27 Global Luxury Packaging Market Outlook, By Electronics (2022-2030) ($MN)
  • Table 28 Global Luxury Packaging Market Outlook, By Spirits & Wines (2022-2030) ($MN)
  • Table 29 Global Luxury Packaging Market Outlook, By Pharmaceuticals (2022-2030) ($MN)
  • Table 30 Global Luxury Packaging Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.