 |
市场调查报告书
商品编码
1689824
线上彩票 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）Online Lottery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
||||||
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计预测期内线上彩票市场将以 0.42% 的复合年增长率成长。
彩票的日益普及在网路上催生出了完全不同的游戏类别。从传统彩票游戏到虚拟游戏的需求转变正在推动线上彩票市场的成长。此外，彩票以相对较低的投资提供高回报，这吸引顾客在线投资和玩游戏。此外，彩券公司广泛采用的促销策略是透过社群媒体来吸引庞大的客户群。公司正致力于在社群媒体上发布中奖讯息，以促进彩票销售。
随着智慧型手机的日益普及，多种使用行动应用程式的彩票游戏应运而生。最终用户可以在舒适的空间内享受赌博的便利性和舒适，这是该领域的主要驱动力之一。该公司正在努力改进其图形使用者介面，以增加行动应用程式的下载量并增加其网站的流量。然而，对网路犯罪日益增长的担忧也可能阻碍市场成长。 2021年6月，第一个允许人们从任何设备购买彩票而无需下载应用程式或存款的数位平台Lotto.com Inc.宣布在新泽西州正式上线。该公司与 QuickChek 合作，将 .com 与实体便利商店结合。
网路彩票市场趋势
网路连线的改善、安全性的提高以及网路用户的增加
随着彩票越来越受到人们的认可和欢迎，新的博彩形式开始在网路上出现。网路连线速度的加快和网路用户数量的增加，推动了消费者对线上彩票的选择激增，使得营运商能够直播来自世界各地的各种赛事，并允许消费者进行投注。彩票营运商透过线上管道获得的成长机会迫使线上供应商在安全性和可靠性方面改进投注流程，从而推动了线上彩票世界的普及。此外，消费者长期以来一直担心透过网路进行任何交易时的银行安全问题。然而，线上加密和银行技术的进步减轻了这些担忧，使消费者能够更安全地进行线上付款，从而促进了市场研究。此外，电子商务和线上游戏监管局 (eCOGA) 等审核公司会评估用于储存参与企业存款的安全方法，同时确保随机数产生器 (RNG) 软体是真正随机的。
欧洲占很大市场份额
需求从传统实体彩票游戏转向虚拟彩票游戏，推动了欧洲线上彩票市场的成长。市场对线上彩票和赌博有严格的规定，有助于确保个人在玩彩票游戏和线上交易时的安全。德国是欧洲监管最严格的市场之一。德国新的州际赌博条约于2021年7月生效。这项州际条约对线上赌博的法律体制带来了许多变化。据卡米洛特集团称，卡米洛特英国彩券有限公司宣布，2020-2021财年国家彩券销售额为89.4667亿美元。市场参与企业对线上彩票的倾向导致彩票销售额增加，表明互联网的快速普及提高了投注过程的安全性和可靠性，从而推动了市场成长。彩票和刮刮乐即时游戏在欧洲各国越来越受欢迎，刺激了市场快速成长。
线上彩票行业概况
全球线上彩券市场竞争激烈，许多参与企业进入市场。这些参与企业的地理位置分散，形成了细分市场。市场上出现了实力雄厚、产品组合多样化的竞争对手，导致参与企业之间的竞争异常激烈。 Lotto Agent、Lotto Direct Limited、Camelot Group、Zeal Network 和 Francaise des Jeux 等主要参与企业正致力于优化其产品以及扩大地理范围。每家公司都在投资研发，开发用户友好的线上游戏，并透过併购扩大其游戏组合。这些参与企业也着重于建立策略伙伴关係关係，以增强未来的市场成长机会。
其他福利
- Excel 格式的市场预测 (ME) 表
- 3个月的分析师支持
目录
第一章 引言
- 研究假设和市场定义
- 研究范围
第二章调查方法
第三章执行摘要
第四章 市场动态
- 市场驱动因素
- 市场限制
- 波特五力分析
- 供应商的议价能力
- 购买者和消费者的议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争对手之间的竞争强度
第五章市场区隔
- 最终用户
- 桌面
- 移动的
- 地区
- 北美洲
- 美国
- 加拿大
- 墨西哥
- 北美其他地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 义大利
- 瑞典
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 南美洲其他地区
- 中东和非洲
- 南非
- 阿拉伯聯合大公国
- 其他中东和非洲地区
- 北美洲
第六章竞争格局
- 最受欢迎的策略
- 市场占有率分析
- 公司简介
- Lotto Direct Limited
- Camelot Group
- Lottoland
- Lotto Agent
- LottoKings
- WinTrillions
- Lotto247
- ZEAL Network SE
- Francaise des Jeux
- Annexio Limited
第七章 市场机会与未来趋势
The Online Lottery Market is expected to register a CAGR of 0.42% during the forecast period.
The increasing lottery popularity created a whole different category of gaming on the internet. The shift in demand from traditional draw-based games to virtual ones is escalating the online lottery market growth. Additionally, the lottery offers a good return on comparatively low investment, which attracts customers to invest and play the games online. Moreover, lottery companies' widely used promotional strategy is attracting a vast customer base through social media. Companies focus on posting the winning prizes on social media, enhancing lottery sales.
The increased smartphone penetration is giving rise to several mobile application-based lottery games. The end users have the convenience and comfort of gambling within their space comfort, which is one of the primary drivers of the segment. Companies are engaged in enhancing their graphical user interface to increase these mobile application downloads and create an upsurge in the number of footfalls on websites. However, the market growth can get hindered due to the growing concern about cybercrime. In June 2021, Lotto.com Inc., the first digital platform that helps purchase lottery tickets via any device without the requirement of app download or deposits, announced its official launch in New Jersey. The company partnered with QuickChek, which created a dot.com and brick-and-mortar convenience store combination.
Online Lottery Market Trends
Improved Internet Connections, Advances in Security, and Increased Number of Internet Users
The increasing acceptance and popularity of the lottery, in general, has resulted in a different form of gaming on the internet. The upsurge in consumer choice for the online lottery is supported by faster internet connectivity and increased internet users, allowing operators to stream various events from around the world and the consumers to bet on them. The growth opportunity for lottery operators through online channels forced online vendors to improve betting processes in terms of security and reliability, propelling online lotteries' popularity worldwide. Additionally, consumers have been concerned about banking security while conducting any kind of transaction over the internet for a long time. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in consumers paying online securely and, in turn, driving the market studied. Additionally, auditing companies like eCommerce and Online Gaming Regulation (eCOGA) ensure that random number generator (RNG) software is genuinely random while evaluating the security methods of storing players' deposits.
Europe Holds a Major Share in the Market
The shift in demand from traditional modes of physical draw-based games to virtual ones is augmenting the European online lottery market growth. The market includes stringent rules regarding online lottery and gambling, which help individuals stay secure while playing lottery games and transacting online. Germany is one of the most strictly regulated markets in Europe. The new German Interstate Treaty on gambling came into force in July 2021. This Interstate Treaty brought many changes in the legal framework of online gambling. According to Camelot Group, Camelot United Kingdom Lotteries Limited announced National Lottery sales of USD 8946.67 million for the financial year 2020-21. Participants' inclination towards online lottery led to an increase in lottery sales, indicating intense internet penetration and improved betting process in terms of security and reliability, boosting the market's growth. The growing popularity of draw-based and scratch-based instant games can be seen across European countries, adding to the surging market growth.
Online Lottery Industry Overview
The global online lottery market is highly competitive, with the involvement of numerous local and international players. The market is fragmented because of the diversified presence of these players geographically. There are strong competitors in the market with diversified portfolios, leading to intense competition among the existing players. Key players, like Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, and Francaise des Jeux, are focusing on optimizing their offerings, along with geographical expansion. Companies are expanding their investment in research and development into developing user-friendly online games and their gaming portfolio with mergers and acquisitions. These players are also focused on a strategic partnership to enhance their future market growth opportunities.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 End User
- 5.1.1 Desktop
- 5.1.2 Mobile
- 5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 Spain
- 5.2.2.2 United Kingdom
- 5.2.2.3 Germany
- 5.2.2.4 France
- 5.2.2.5 Italy
- 5.2.2.6 Sweden
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia Pacific
- 5.2.3.1 China
- 5.2.3.2 India
- 5.2.3.3 Japan
- 5.2.3.4 Australia
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East and Africa
- 5.2.5.1 South Africa
- 5.2.5.2 United Arab Emirates
- 5.2.5.3 Rest of Middle East and Africa
- 5.2.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Lotto Direct Limited
- 6.3.2 Camelot Group
- 6.3.3 Lottoland
- 6.3.4 Lotto Agent
- 6.3.5 LottoKings
- 6.3.6 WinTrillions
- 6.3.7 Lotto247
- 6.3.8 ZEAL Network SE
- 6.3.9 Francaise des Jeux
- 6.3.10 Annexio Limited
