线上彩票市场规模、份额、成长分析（按类别、按设备、按平台和按地区）- 行业预测，2025 年至 2032 年

预计 2023 年全球线上彩券市场规模将达到 183.5 亿美元，并从 2024 年的 195.8 亿美元成长到 2032 年的 328.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.7%。

网路存取和行动装置使用量的激增改变了游戏和娱乐消费，扩大了用户群，使他们能够存取以前仅限于实体店的互动平台。数位素养的提高和无缝的服务访问为不同年龄层的多样化参与铺平了道路。包括区块链和安全支付管道在内的创新技术提高了用户的信任度和参与度。某些地区的政府措施进一步为网路游戏监管铺平了道路，使营运商能够提供多样化的服务并吸引更多的消费者。融入身临其境型体验和游戏化元素尤其能吸引年轻观众。然而，该行业面临重大挑战，包括监管的不确定性、对网路安全和诈欺的担忧、对成瘾的道德考虑以及遵守不同司法管辖区要求的复杂性，这些都可能阻碍成长和创新。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

线上彩券市场规模（按类别划分）及复合年增长率（2025-2032）

• 市场概览
• 抽籤
• 即时游戏
• 体育游戏

线上彩券市场规模（按设备划分）及复合年增长率（2025-2032）

• 市场概览
• 桌面
• 移动的

线上彩券市场规模（依平台划分）及复合年增长率（2025-2032）

• 市场概览
• 行动应用程式
• 基于网路

线上彩券市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• International Game Technology PLC（USA）
• Flutter Entertainment plc（Ireland）
• Intralot SA（Greece）
• Allwyn AG（Switzerland）
• Francaise des Jeux（France）
• Jumbo Interactive Limited（Australia）
• Tabcorp Holdings Limited（Australia）
• The Lottery Corporation Limited（Australia）
• Zeal Network SE（Germany）
• NeoGames SA（Luxembourg）
• Betsson AB（Sweden）
• Kambi Group plc（Malta）
• Light & Wonder Inc.（USA）
• Gamenet Group SpA（Italy）
• OPAP SA（Greece）
• Lottomatica Group SpA（Italy）
• Melco International Development Limited（Hong Kong）
• Scientific Games Corporation（USA）
• Caesars Entertainment Inc.（USA）
• Boyd Gaming Corporation（USA）

结论和建议

Global Online Lottery Market size was valued at USD 18.35 billion in 2023 and is poised to grow from USD 19.58 billion in 2024 to USD 32.89 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The surge in internet accessibility and mobile device usage has transformed gaming and entertainment consumption, leading to a broader user base accessing interactive platforms previously confined to physical stores. Increased digital literacy and seamless service access have paved the way for diverse engagement across age groups. Innovative technologies, including blockchain and secure payment channels, enhance user trust and participation. Government initiatives in select areas have further opened avenues for online gaming regulation, allowing operators to diversify offerings and attract more consumers. The incorporation of immersive experiences and gamified elements appeals particularly to younger audiences. However, the industry faces significant challenges, including regulation uncertainty, concerns over online security and fraud, ethical considerations regarding addiction, and the complexities of compliance with various jurisdictional requirements, which may hinder growth and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Lottery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Lottery Market Segments Analysis

Global Online Lottery Market is segmented by Category, Device, Platform and region. Based on Category, the market is segmented into Draw-based Lottery, Instant Games and Sports Games. Based on Device, the market is segmented into Desktop and Mobile. Based on Platform, the market is segmented into Mobile App and Web-based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Lottery Market

The Global Online Lottery market is primarily driven by the extensive accessibility of the internet and mobile devices, which has greatly transformed the lottery landscape by making it available to a broad audience. Players can now participate in lottery games from virtually any location and at any time through their smartphones. This level of convenience, combined with intuitive applications and improved connectivity, has led to increased participation and higher usage rates. Furthermore, as digital infrastructure continues to develop, especially in emerging markets, the accessibility and growth potential of online lottery platforms expand significantly, attracting more users worldwide.

Restraints in the Global Online Lottery Market

The global online lottery market faces significant vulnerabilities stemming from its digital framework, which exposes it to potential fraud and scams. Unscrupulous websites, phishing attempts, and deceptive lottery messages can mislead users, resulting in financial losses and compromised personal information. Such illegal activities diminish consumer trust, deterring new participants from engaging in online lotteries. To combat these risks and safeguard the integrity of the online lottery ecosystem, it is essential to implement secure platforms, verify the legitimacy of operators, and enhance user education about potential threats. Addressing these issues is vital for fostering a safe and reliable environment for players.

Market Trends of the Global Online Lottery Market

The Global Online Lottery market is witnessing a significant shift as operators increasingly integrate artificial intelligence (AI) and automation to enhance user experiences and streamline operations. These innovations are crucial for reducing operational costs, elevating player engagement, and bolstering fraud protection measures. AI-driven algorithms enable personalized game recommendations and adaptive pricing strategies, ensuring a tailored experience that resonates with players. Secure transactional monitoring further fortifies the integrity of the lottery system, making such technological advancements essential for digital lottery operators looking to maintain competitiveness and trust in a rapidly evolving landscape. This trend positions online lotteries for sustained growth and transformation in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Lottery Market Size by Category & CAGR (2025-2032)

• Market Overview
• Draw-based Lottery
• Instant Games
• Sports Games

Global Online Lottery Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Lottery Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile App
• Web-based

Global Online Lottery Market Size & CAGR (2025-2032)

• North America (Category, Device, Platform)
  • US
  • Canada
• Europe (Category, Device, Platform)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Device, Platform)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Device, Platform)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Device, Platform)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• International Game Technology PLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intralot S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allwyn AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Francaise des Jeux (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jumbo Interactive Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabcorp Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Lottery Corporation Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeal Network SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NeoGames S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kambi Group plc (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Light & Wonder Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gamenet Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPAP S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lottomatica Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melco International Development Limited (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scientific Games Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boyd Gaming Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations