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市场调查报告书
商品编码
1690789

东南亚 POS 终端：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Southeast Asia POS Terminal - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

东南亚 POS 终端市场规模预计在 2025 年为 49.6 亿美元，预计到 2030 年将达到 103.1 亿美元，预测期内（2025-2030 年）的复合年增长率为 15.73%。

东南亚POS终端-市场-IMG1

由于能够提供积极的收益回报和提高可近性，POS 终端在过去几年中得到了迅速普及。在过去的几年中，POS 系统对小型、中型和大型企业变得越来越重要，促进了零售、酒店、运输和银行等行业企业核心的交易。

主要亮点

  • POS 终端已经从交易导向的终端发展成为与公司 CRM 和其他金融解决方案整合的系统。因此，最终用户可以更好地利用商业智慧来更好地管理收益来源和库存。由于先进的POS系统的功能优势，企业正在用POS系统取代传统的收费软体，从而确保了POS系统的成长。
  • 近年来，东南亚金融犯罪案例不断增加，促使政府监管机构呼吁提高付款交易的安全性。为了满足消费者对数位交易安全性和可靠性的需求，对安全的付款程序的需求日益增加。这些监管机构对 POS 终端的采用产生了积极影响。由于全球行动趋势日益增长，行动 POS 系统正迅速变得越来越流行。由于采用无现金交易技术，该地区的 POS 采用率正在上升。
  • 预计电子商务和网路购物趋势以及实体零售业务的兴起将阻碍终端和麵对面商店的成长。由于各大电子商务平台提供货到付款服务，行动 POS 终端机的采用呈指数级增长。
  • 随着客户要求快捷、方便的付款，卡片诈骗变得越来越复杂。有迹象表明，骇客瞄准 POS 系统韧体来窃取信用和其他付款资料。 POS诈骗的主要原因是商家没有利用点对点加密 (P2PE) 解决方案来保护他们的 POS资料。

东南亚POS终端市场趋势

零售领域可望强劲成长

  • 随着消费者偏好的快速变化，东南亚市场也变得越来越活跃。当谈到消费者喜欢的无缝零售体验时，精通技术和非精通技术的消费者都希望获得相同的体验。
  • 此外，POS 终端透过其提供的丰富库存、销售报告、财务管理和客户分析功能帮助零售商克服客户维繫挑战。因此，POS 终端的发展取决于维持客户忠诚度和加强该领域竞争的需求。
  • 凭藉大幅折扣和其他服务，该地区的许多商店都吸引了顾客，但留住顾客已成为市场持续发展的关键问题。为了避免价格战，同时平衡新技术的投资和收益，根据竞争环境重新考虑经营模式变得越来越重要。
  • 此外，东南亚数位经济正在迅速扩张。据谷歌和淡马锡称，受销售点终端需求不断增长的推动，排名前六的国家的线上消费支出预计未来一年将达到约 2500 亿美元。
  • 东协的主要企业——印尼、泰国、马来西亚、新加坡、菲律宾和越南——正在整合其零售店，以占领更大的市场占有率。 POS 终端市场的本地参与者正在透过扩展其网络和建立伙伴关係关係来增加客户，从而利用不断增长的需求。

新加坡市场可望快速成长

  • 新加坡一直处于付款创新的前沿。加速数位付款是政府智慧国家计画的主要目标之一。在此方面，新加坡投入巨资建设无现金付款的长期基础建设。据新加坡金融管理局称，POS 终端已覆盖全国多个行业，卡片付款交易量正在增加。
  • 数位钱包的使用正在增加。行动电话使用率高导致其广泛采用，目前占交易量的 18%。到 2023 年，数位钱包预计将占据 26% 左右的市场占有率。 PayPal是最受认可的数位钱包品牌，市场占有率为5%至10%。 Apple Pay、Samsung Pay、Visa Checkout 和 MasterPass 也是受欢迎的选择。
  • 此外，鑑于疫情刺激了电子商务的热潮，数位钱包很可能在明年取代信用卡成为新加坡最受欢迎的线上付款方式。随着消费者逐渐不再使用商店点终端的现金付款，数位钱包也提高了消费者在商店购物的忠诚度。根据Worldpay预测，明年它将占据POS市场的20%。
  • 随着业务集中度提高以及客户付款数位和付款的频率增加，东南亚各国政府正在采取各种措施来推广替代付款方式。

东南亚POS终端产业概况

东南亚POS终端市场呈现半固定格局，国内外参与者并存。市场参与者正在探索吸引和留住客户的新策略。在软体领域，基于订阅的定价模式为客户提供了灵活性，但也增加了市场竞争压力。

2022 年 9 月，Shopify Inc. 推出了 POS Go，这是一款内建条码扫描器、读卡机和库存追踪器的手持工具。以前，商家可以下载适用于其桌上型电脑、笔记型电脑或行动应用程式的应用程式来使用 Shopify 的 POS 系统。 POS Go 具有便携性，可在查核点、商店或路边使用，无需连接到行动电话或电脑。随着越来越多的顾客重新选择在实体店而非线上购物，该公司推出了新工具。

2022年8月，三星电子与万事达卡宣布将共同推出内建指纹感应器的付款卡。两家公司的目标是提供更安全的付款服务，同时减少与付款终端的实体接触。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 扩大 POS 投资可望推动市场成长
    • 付款行业数位化的兴起
  • 市场限制
    • 有关网路攻击和资料外洩的安全性问题

第六章 市场细分

  • 按组件
    • 硬体
    • 软体和服务
  • 按类型
    • 固定POS终端
    • 行动/可携式POS 终端
  • 按最终用户产业
    • 娱乐
    • 饭店业
    • 卫生保健
    • 零售
    • 其他最终用户产业
  • 按国家
    • 新加坡
    • 印尼
    • 越南
    • 马来西亚

第七章 竞争格局

  • 公司简介
    • Xilnex
    • Auto Count Sdn Bhd
    • iMetrics Pte. Ltd
    • AZ Digital Pte. Ltd
    • Samsung Electronics Co. Ltd
    • NCR Corporation
    • Toshiba Tec Corp.
    • HP Development Company LP
    • Bindo Labs Inc.
    • Shopify Inc.
    • Qashier Pte Ltd
    • StoreHub Sdn Bhd

8. 马来西亚 POS 软体供应商名单

9. 马来西亚主要供应商概况-比较分析

第 10 章：市场的未来

简介目录
Product Code: 71655

The Southeast Asia POS Terminal Market size is estimated at USD 4.96 billion in 2025, and is expected to reach USD 10.31 billion by 2030, at a CAGR of 15.73% during the forecast period (2025-2030).

Southeast Asia POS Terminal - Market - IMG1

As a result of its ability to deliver an improved return on investment and accessibility, POS terminals have been rapidly adopted over the last few years. Over the years, the importance of point-of-sale systems in small and large enterprises has increased, facilitating transactions from the central part of the enterprise in sectors such as retail, hospitality, transport, and banking.

Key Highlights

  • POS terminals have evolved from transaction-oriented terminals to systems integrated with the company's CRM and other financial solutions. As a result, end users with business intelligence have better managed their revenue streams and inventory. Companies have replaced their traditional billing software with point-of-sale systems due to the functional benefits of advanced point-of-sale systems to ensure the growth of point-of-sale systems.
  • Over the past few years, rising cases of financial crime in Southeast Asia have influenced government regulatory bodies to improve security for payment transactions. The need to use secure payment procedures is becoming increasingly essential to meet consumers' demands for safety and reliability with their digital transactions. These Regulatory Authorities have positively affected the adoption of POS terminals. Mobile POS systems have taken off as a result of rising mobility trends around the world. In the region, POS adoption rates have increased due to the introduction of cashless transaction technologies.
  • The growth in terminals and face-to-face outlets is expected to be hampered by the growing e-commerce and online shopping trends and brick-and-mortar retail practices. With the possibility of cash on delivery offered by significant e-commerce platforms, a sudden surge in the adoption of mobile POS terminals was noticed.
  • Due to growing customer demand for quick and easy payments, card fraud has become increasingly sophisticated. Hackers may be identified targeting the POS system's firmware to steal credit and other payment data. Point-of-sale fraud is largely caused by merchants' failure to leverage point-to-point encryption (P2PE) solutions to safeguard POS data.

Southeast Asia POS Terminal Market Trends

The Retail Segment is Expected to Grow Significantly

  • With the rapid pace of changing consumer preferences, the Southeast Asian market is increasingly dynamic. Regarding the seamless experience they desire in their favored retailers, TechSavvy and Nontech Savvy customers also demand the same.
  • In addition, retailers are assisted in overcoming the difficulty of retaining customers thanks to a wide range of inventory, sales reports, finance management, and customer analysis features offered by point-of-sale terminals. Therefore, the development of POS terminals is supported by a requirement to maintain customer loyalty and reinforce competition within this sector.
  • With large discounts and other services, many outlets across regions attract customers, but their retention becomes an important problem for them to continue on the market. To avoid competition for prices while balancing investments in new technology and revenues, the competitive environment makes it all the more important that their business models are rethought.
  • In addition, Southeast Asia is in for a rapid expansion of the Digital Economy. According to Google and Temasek, online consumer spending in the top six economies in the coming year is expected to reach approximately USD 250 billion, driving the market because of the growing demand for POS terminals.
  • Top players in the ASEAN big six, Indonesia, Thailand, Malaysia, Singapore, Philippines, and Vietnam, are consolidating their retail outlets to take up a greater market share. Local players in the POS terminals market are taking advantage of rising demand by adopting partnerships to grow their networks and increase customer acquisition.

Singapore Anticipated to be the Fastest-growing Market

  • Singapore has been at the forefront of payment innovation for some time. One critical goal of the government's vision for a smart nation is accelerating digital payments. In this connection, Singapore has significantly invested in building a long-term infrastructure for cashless payments. According to the Monetary Authority of Singapore, which suggests that POS terminals can be used in several industry sectors within this country, card payment transactions are growing at an increased rate.
  • The use of digital wallets is on the rise. High use of mobile phones leads to uptake, which currently amounts to 18% of transactions. By 2023, digital wallets will have a market share of around 26%. PayPal is the most recognized brand for DigitalWallets, having a market share of between 5% and 10%. It is also popular to use Apple Pay, Samsung Pay, Visa Checkout, and Masterpass.
  • In addition, given the e-commerce boom triggered by the epidemic, Digital Wallets will pass credit cards as Singapore's favorite online payment method next year. Digital wallets also capture more consumer loyalty to in-store purchases as consumers shift away from cash at point-of-sales terminals. They are projected to represent 20% of the POS market by next year, according to Worldpay, Inc.
  • The increasing concentration of businesses and an increase in the frequency of Digital or Mobile Payments between customers are creating a variety of efforts by governments across Southeast Asia to promote alternative payment methods.

Southeast Asia POS Terminal Industry Overview

The Southeast Asian point-of-sale terminal market is semiconsolidated due to the presence of local and international players. Players in the market are developing new strategies to attract and retain customers. In software, the subscription-based pricing model provides customers flexibility while increasing competitive pressures on the market.

In September 2022, Shopify Inc. launched POS Go, a handheld tool with a built-in barcode scanner, card reader, and inventory tracker. Previously, merchants could download desktop, laptop, or mobile application applications to use Shopify's POS system. The POS Go is portable and does not require a mobile phone or computer connection at the checkpoint, shop floor, or curb. The company's new tool comes as more customers return to the habit of shopping in person rather than online.

In August 2022, Samsung Electronics and master card have announced that the collaboration will launch payment cards with built-in fingerprint sensors. Both companies aim to provide more secure payment services while reducing physical contact with payment terminal

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Investments in POS is Expected to Boost the Market Growth
    • 5.1.2 Increasing Digitalization in the Payment Industry
  • 5.2 Market Restraints
    • 5.2.1 Security Concerns Related to Cyber Attacks and Data Breaches

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software and Services
  • 6.2 By Type
    • 6.2.1 Fixed Point-of-Sale Terminals
    • 6.2.2 Mobile/Portable Point-of-Sale Terminals
  • 6.3 By End-user Industries
    • 6.3.1 Entertainment
    • 6.3.2 Hospitality
    • 6.3.3 Healthcare
    • 6.3.4 Retail
    • 6.3.5 Other End-user Industries
  • 6.4 By Country
    • 6.4.1 Singapore
    • 6.4.2 Indonesia
    • 6.4.3 Vietnam
    • 6.4.4 Malaysia

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Xilnex
    • 7.1.2 Auto Count Sdn Bhd
    • 7.1.3 iMetrics Pte. Ltd
    • 7.1.4 AZ Digital Pte. Ltd
    • 7.1.5 Samsung Electronics Co. Ltd
    • 7.1.6 NCR Corporation
    • 7.1.7 Toshiba Tec Corp.
    • 7.1.8 HP Development Company LP
    • 7.1.9 Bindo Labs Inc.
    • 7.1.10 Shopify Inc.
    • 7.1.11 Qashier Pte Ltd
    • 7.1.12 StoreHub Sdn Bhd

8 EXHAUSTIVE LIST OF POS SOFTWARE VENDORS IN MALAYSIA

9 MALAYSIAN KEY VENDOR PROFILES - COMPARATIVE ANALYSIS

10 FUTURE OF THE MARKET